What Happened To Night Runner 270 After Shark Tank?

Night Runner 270 is the brand name of a company that manufactures lightning shoelaces for use in shoes.

These shoelaces let people see what they are doing and where they are going while working in low-light environments.

Working in the dark without needing to hold a flashlight in your hand is made possible with the help of an innovative product called the Night Runner 270.

You need only to fasten your shoelaces and then clear the way. It has LED lights that are rechargeable.

They have also developed a new model known as the Night Shift, designed specifically for employees that work throughout the nighttime.

The battery life of this model is 10 hours, as opposed to the battery life of their previous model, which was just 4 hours.

What Is Night Runner 270?

Night Runner 270 is rechargeable LED lights that attach to a pair of running shoes to illuminate the route ahead at night.

Night Runner 270 Shark Tank Update

They are rugged and waterproof, providing 150 lumens of illumination and 360-degree sight.

The visibility that you gain does include not only the road ahead but also any motorists passing by.

Company NameNight Runner 270
EntrepreneurDoug Storer and Renata Storer
ProductShoe Lights that Cover 270 Degrees
Investment Asking For$250,000 For 10% equity in Night Runner 270
Final Deal$250,000 For 15% + $100,000 Loan in Night Runner 270
SharkRobert Herjavec
Episode Season 8 Episode 3
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Night Runner 270?

Doug Storer and Renata Storer founded Night Runner 270 as a husband and wife partnership.

Doug served as a sales representative for a construction/architecture firm, while Rene worked as an interior designer.

Night Tech Gear now offers night lighting products for various outdoor activities, and the company is now known as Night Tech Gear. 

Renata and Doug remain on the extended board, and the organization has recently hired more employees to take on additional responsibilities.

Night Runner 270 Before Shark Tank

The Shark Tank is the destination for two entrepreneurs. They want to show off a running product.

Shark Tank offered a chance to Renada Storer and Doug Storer, married runners in Orlando, Florida.

They discovered a brilliant idea and are asking for $250,000 for a 10% stake in their business.

Doug stumbled when he ran into a pothole when preparing for his fifth marathon.

He dived, sustained an injury, and staggered home. He entered the room and said he required a flashlight for his footwear!

Renada explained it, and sometimes he had an incredible idea. Night Runner 270 shoe lights provided 270 degrees of visibility, 150 lumens forward, and a 30-feet range.

This is to identify any potential tripping risks that may cross your way. Night Runner 270s are also water-resistant, enabling them to handle rain and uneven terrain.

The Night Runner 270 enables people to pursue their passions while remaining safe and injury-free. 

Given that the two are aware that sharks prefer to dine at night, who is eager for a fresh idea?

How Was The Shark Tank Pitch Of Night Runner 270?

Renata and Doug appeared on the Shark Tank seeking an investment of $250,000 for a 10% stake in Night Runner 270. 

Night Runner 270 makes lights that attach to shoelaces, allowing people running or working in the dark to see where they are going without holding a flashlight.

Doug started the company after he hurt himself while running in the dark.

Night Runner 270 had already sold 6,000 units of shoelaces and generated $260,000 in sales before it appeared on Shark Tank.

The company has been developing a new product with a longer battery life that is best for running in the dark or at work.

Robert Herjavec, Kevin O’Leary, and Mark Cuban began bidding. They made offers all over the place.

Night Runner 270 convinced Robert Herjavec to invest $200,000 in the company, a total of 15% equity, and a cash infusion of $150,000 as a loan.

Final Deal: Robert Herjavac agreed to provide $250,000 For 15% + $100,000 Loan in Night Runner 270. 

What Happened To Night Runner 270 After Shark Tank?

Night Runner 270 is a success story that is too big to fail. In contrast, Night Runner 270 did succeed.

Their deal with Robert never ended, and Robert did not acquire a majority equity stake in the company. 

Instead, Renada and Doug approached a backer and asked for funding to produce 10,000 units soon before this Shark Tank episode aired.

Their website crashed shortly after the Shark Tank show aired because 10,000 units were produced.

Amazon customers have divided opinions about the Night Runner 270, with an average of 4.95 stars based on more than 290 reviews.

On the other hand, numerous running enthusiast blogs have panned the device, claiming that they slip off too readily and that you can feel them while fastening on.

Despite this, the product seems to be flying off the shelves. Night Runner 270s are available for $59.95 from Amazon, including Prime Shipping.

Night Runner 270 Shark Tank Update

Those who are interested in a Night Runner 270 update, on the other hand, should be aware that the deal with Robert did not end up going through after the episode aired.

According to statements made by the company’s founders in an interview with Forbes, “After it [the episode] aired, we didn’t need the investment anymore, and we started to wonder, why should we give up stock if we don’t need it.

In addition, they made a lower dollar offer for the same amount of equity. We agreed that the transaction was not in our best interests and backed out of it.

According to a blog post on the official website, Night Runner 270 took off after it was featured on Shark Tank, and its annual revenues quadrupled in the fourth quarter of 2016, even though the deal did not go through.

In addition, the interview with Forbes disclosed that Night Runner 270 achieved sales of $880,000 in 2016, and as of April 2017, the product has achieved lifetime sales of $1.5 million.

Additionally, the company now offers two additional products, The Night Shift and the Night Trek X, which boast a longer battery life and a more brilliant shine than their predecessors.

As a direct result of the release of the new goods, the company has changed its name to Night Tech Gear to broaden its target audience outside the running community.

Night Runner 270 Shark Tank Update

Night Runner 270 changed its name to Night Tech Gear in May 2021. The annual revenue of Night Runner 270 is approximately $1 million as of 2022.

Is Night Runner 270 Still In Business?

Night Runner 270 is still in business as of January 2022 under the brand name Night Tech Gear.

Night runner continues to refine its lighting duration timer. The model is adequate, but their business’s future will depend on expanding and updating it.

A primary objective of locating resources is obtaining finance or investment for production or order fulfillment.

Fortune stated in April 2017 that Herjavec’s Shark Tank contract did not work out, “and it didn’t matter.”

Following the show’s airing, Stoner stated, “We heard from 300 firms worldwide that were interested in purchasing it.”

Night Runner is the industrial product described in the show but had not yet developed.

Stoner claims that the industrial device will have an extended battery life of 10 hours and double the lumen output.

They can repurpose the lights or integrate them into another useful material, even if they don’t operate as intended due to various unknowns.

Night Runner 270 has yet to unveil its new industrial product, but with 300 companies waiting to place orders, you can bet the team is working all night under extraordinary lighting.

What Is the Net Worth Of Night Runner 270?

The valuation of Night Runner 270 was $2.5 million when it appeared on Shark Tank. The net worth of Night Runner 270 is $1 million as of 2022.

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