Shark Tank episode 621 introduces Catalina Girald, a businesswoman who describes herself as a “Nueva Latina.”
She pitched Naja (pronounced NIGH-YAH), a line of luxury innerwear at affordable prices.
Single mother Colombian women make the Naja Lingerie, which also happens to be where Girald’s family is.
Catalina Girald’s family started making lingerie long before she moved to the United States. She became an attorney before starting Naja.
Naja Lingerie helps single mothers support their families by selling products that help them keep themselves healthy.
They also partner with the Underwear For Hope program and the Golondrinas Foundation.
One of the differences between Naja Lingerie and other more expensive brands, like Victoria’s Secret, is the price.
Single mothers who work hard to produce a quality product are very hard to compete with, especially when the product and price point sell themselves.
Katalina founded Naja in 2013 with the aid of a Kickstarter campaign. Her educational and commercial background varied, but she based her company concept on strong family values.
Naja is the latest in a long line of companies committed to social causes that have made Shark Tank appearances.
Gerald’s lingerie is manufactured at her uncle’s lingerie factory in her native Colombia.
Naja pays above-market rates to the single mothers who manufacture the finished product and the bags it comes in.
The Naja brand donates a portion of each sale to Girald’s Underwear for Hope initiative, which teaches single mothers in Colombia how to sew to increase their earning potential and career opportunities.
The lingerie collection of Naja is colorful, vivid, and sassy. Naja is a high-end brand at an attractive price.
Recently, they released a lingerie collection inspired by fast food, and their “Free the Bush” collection gained traction after Instagram banned pictures of women with unshaven bikini lines.
Naja lingerie is currently only available online, but that may change in the future.
Ms. Girald is doing well. It’s likely she’s looking for Shark’s help in scaling rapidly and breaking through the retail distribution chain.
What Is Naja?
Naja is a firm that sells luxury lingerie and employs many single mothers who work from home and sells eco-friendly lingerie made from recycled materials.
When you switch to Naja underwear, you are automatically eligible for the Underwear for Hope campaign.
Every purchase enables women to build confidence and provides them with the resources to establish a comfortable life for themselves and their children.
Naja Lingerie underwear is made by single mothers in Columbia, which happens to be the same place as Girald’s Family.
The Naja co-brand was founded shortly after Catalina immigrated to the United States and studied law. Her family has been in the lingerie business for several generations.
Naja’s charitable causes are the Underwear For Hope initiative and the Golondrinas Foundation.
|Product||Eco-friendly lingerie brand manufactures their products using recycled materials|
|Investment Asking For||$500,000 For 5% equity in Naja|
|Final Deal||No Deal|
|Episode||Season 6 Episode 22|
|Business Status||In Business|
Who Is The Founder Of Naja?
Catalina Girald is Naja’s founder and an MBA graduate from Standford. She pitched Naja to Shark Tank in March 2015.
Naja Before Shark Tank
Naja (pronounced Nih-Haya) is a startup that Catalina Gerald founded. She seeks a $500,000 investment in exchange for a five percent stake in the company while appearing on Shark Tank.
Catalina starts with Naja’s mission statement, in which she claims to believe the time is right for a new lingerie company.
The Naja product outperforms other products, as well as being environmentally sound.
They offer an “Underwear for Hope” initiative that assists single mothers in learning to sew. A piece-by-piece payment is then given to these single mothers.
You are helping a woman in need every time you purchase a Naja product.
How Was The Shark Tank Pitch Of Naja?
Catalina Girald appeared on Shark Tank requesting an investment of $500,000 in exchange for a 5% stake in Naja Lingerie.
Her firm is challenging the $14 billion women’s underwear industry, and the moment is right to launch a new lingerie brand.
She distributes samples, but Robert declines to try them on. Each piece of underwear contains a message.
Catalina claims to have earned $145K in five months. Robert is impressed by the margins of 72 percent.
Mr. Wonderful inquires about why the business is valued at $10 million; Catalina responds that the amount is based on previous fundraising efforts.
She claims to be a Silicon Valley venture capitalist and believes Mark would understand the valuation. Before this, the company had raised $850K at a valuation of $5 million.
For Naja, her brand is based on sourcing raw materials and manufacturing her goods.
Mr. Wonderful asserts that branding is everything, and she is not yet a brand. She justifies her valuation, and Mark asserts that the valuation is contingent on another party saying yes.
Mark is dissatisfied with her sales stats; he believes she should have a higher reorder rate than 14%; he believes there should be greater passion.
Mark exits, and Robert immediately follows. Mr. Wonderful believes the assessment is absurd; he asserts that she MUST MAKE MONEY.
Kevin says that if he were to provide $500K, he would require 50%; Catalina replies, “That won’t happen.” Kevin leaves.
Lori claims that some Silicon Valley entrepreneurs get swept up in fundraising and neglect to get down to “brass tacks.” She’s out.
Daymond asks Catalina if her negotiation approach fared well on Shark Tank, and Catalina answers that it did not.
Daymond claims she corrected the Sharks incorrectly, but he adores the designs. He claims he cannot compare to her opinion.
Mark asserts that she must make projections; Catalina estimates $14 million.
Lori inquires about the source of the figure; Robert asserts that the figure is irrational.
Daymond views the money invested as dumb money. He would have gone all-in if the valuation were more accurate, but he backed out.
Final Deal: No deal between Naja and Sharks.
What Happened To Naja After Shark Tank?
The review website Highya for Naja is three stars, with some mixed reviews in the recent past. The trustworthiness rating of a business is determined by its advertising.
Naja’s lingerie is yet to be reviewed by any women who have worn it, and it appears that the company is only doing Shark Tank for free publicity.
Catalina might be giving the impression that she is duplicitous with this appearance, using the humanitarian appeal of hiring single mothers to manufacture the products to make her brand appear more humane and united in its support of feminism.
Naja, which boasts of being a feminist organization and doing well globally, seems to be doing very little.
Nevertheless, credit, collections, and lines for Naja lingerie continue to be developed by Naja and Catalina.
Naja Shark Tank Update
Naja announced the discontinuation of its Active range (sports bras, shorts, and shirts) in September 2018 and its Everyday Organic-Cotton series launch with the “Let’s Get Real” marketing.
Naja’s inexpensive underwear collection is offered in sizes ranging from 30A to 40DDD.
Naja Lingerie takes pride in not using Photoshop to alter the appearance of their models in their advertising campaigns.
Is Naja Still In Business?
In the Naja.co interview with Glam, you can see how many different color combinations are available at the moment in this outstanding new start-up company only a few years old.
Pricing is the primary comparison between Naja Lingerie and other premium brands such as Victoria’s Secret.
If a group of dedicated and reliable single mothers manufactures your product, it is incredibly difficult to compete, especially if your product and price point sell themselves.
Naja is still in business with a revenue of $2.9 million per year as of 2022.
What Is the Net Worth of Naja?
The valuation of Naja Lingerie was $10 million when it appeared on Shark Tank. The net worth of Naja is $2.9 million as of 2022.