Milk and Brookies, a super popular LA area treat business that Marques Brooks, Jovon English, and Naimah Harris pitch in Shark Tank episode 706, is hoping for a sweet tooth from the Sharks.
“Brookies,” as they’re called in Milk and Brookies, are a mix of brownies and cookies baked into muffin cups. You end up with a delicious, decadent sweet treat.
Jovon English created Brookies from cookie cravings and brownie cravings one day. He combined the two flavors to create a delicious dessert.
Their popularity led them to begin producing them in large quantities at a commissary bakery in Los Angeles and selling them online in 2014.
They also sell their products at fairs and pop-up stores around the greater Los Angeles area.
Reviewers have praised Milk and Brookies for being a hit with all ages. They are “better than adult relationships,” according to one newscaster.
There are thousands of loyal customers at Milk & Brookies, and the restaurant cannot keep up with the demand.
They are raising capital to open a retail location and enhance their online sales capacity. Do you think a shark will take all the Milk and Brookies?
What Are Milk and Brookies?
Milk and Brookies is a novel mash-up of brownies and cookies, similar to the cronut, but it is baked in muffin cups rather than a muffin pan.
This Los Angeles-based company soon gained popularity after introducing its first six flavors, Peanut Butter, including original (OG), Snicker Doodles, Blondie, Turtle, and Sugar.
|Company Name||Milk and Brookies|
|Entrepreneur||Marques Brooks, Jovon English, and Naima Harris|
|Product / Business||Cupcake-like hybrid of cookies and brownies|
|Investment Asking For||$100,000 for 20% equity in Milk and Brownies|
|Final Deal||No Deal|
|Episode||Season 7 Episode 4|
|Business Status||In Business|
Who Is The Founder Of Milk and Brookies?
Milk and Brookies were founded by Jovon English, Naimah Harris, and Marcus Brookes, based in Los Angeles, California.
Jovon started his business because he couldn’t choose between two desserts. It wasn’t easy for him to satisfy his cravings in a portion-controlled manner since he lacked the knowledge and skills.
She and her sister were accruing expenses at the same time while living in the same apartment, and she thought that even if just one payment could be made using the concept, it would be beneficial.
When Jovon English was in the mood for both brownies and cookies one day, she concocted the idea of Brookies.
It was so well received that the produce was mass-produced in Los Angeles commissary bakeries in 2014, and they began selling them online shortly after that.
Additionally, they sell their items at festivals and pop-up shops throughout the greater Los Angeles area.
Milk and Brookies have received tremendously good feedback from customers, who adore the products. It is said that they are “better than adult relationships!” by one newscaster.
There are thousands of loyal customers at Milk & Brookies, and the company is struggling to meet demand.
Milk and Brookies Before Shark Tank
A baked food hybrid called a Brookie resembles a brownie and a cookie. Milk + Brookies (milk and Brookies) is a business run by three friends in Los Angeles dedicated to Brookie.
You can get Brookies in peanut butter, snickerdoodle, red velvet, and maple bacon flavors. They manually handcraft each one of their Brookie flavors. They’re delivered in a beautiful cupcake sleeve, which is a nice touch.
A trio of individuals from Los Angeles, California, have been invited to participate in the Shark Tank.
Milk and Brookies are represented by Jovon English, Naima Harris, and Marcus Brookes, all of whom have come to the Shark Tank to ask for a $100,000 investment in exchange for a 20 percent stake in their firm.
What can you find in Los Angeles besides the Cronut in New York and the croissant in San Francisco? Brookies are a thing in Los Angeles now.
A brookie is a brownie/cookie mash-up, which you’d get if you crossed a brownie with an oatmeal cookie, put a ring on it, and then had a wonderful little child.
How Was The Shark Tank Pitch Of Milk and Brookies?
Marques, Jovon, and Naimah appeared on Shark Tank seeking an investment of $100,000 in exchange for a 20 percent stake in Milk and Brookies.
As Jovon points out, New York has the cronut, San Francisco has the cruffin, whereas Los Angeles now has the Brookie (cream cheese frosted cronut).
She explains how she constructs a Brookie while handing out milk samples to passersby.
Sharks consume and enjoy Brookies, despite Mr. Wonderful claiming they are quite wealthy.
Brookies are now only available for purchase online, and the owners admit that they are only involved in the business on a part-time basis.
The company’s needs are met by all of them “creating time.” Everything is baked to order, and sales have exceeded $14,000 so far this year.
The Brookies are sold for about 14-17 dollars for six, and they cost 75-91 cents each.
According to Mr. Wonderful, if they are going to scale, they must have four products selling for twenty dollars each half dozen.
According to Mark, they should charge $9.95 per dozen items or $30 per dozen. He believes they are a bake sale rather than a business, and he has walked out.
Mr. Wonderful claims that they are doing it out of a hobby, not for business; he is out.
Robert enjoys it and believes that they will make money, but he believes that it is too soon – he is out.
The fact that Barbara enjoys their qualities, which resemble Daisy Cakes, did not change her decision to leave because it is still too early for them.
Lori reiterates the theme of being too early by saying they are too early and that she is out of the house too soon.
Final Deal: No deal between Milk and Brookies and Sharks.
What Happened To Milk and Brookies After Shark Tank?
The Milk & Brookies company, like many other amazing entrepreneurship stories shown on Shark Tank, took off dramatically following the airing of their episode and sold lots of units. Their sales rose by about 3,000 percent overnight following their Shark Tank appearance.
Milk and Brookies have streamlined its product to six varieties, the Original, Blondie, Turtle, Peanut Butter, Snickerdoodle, and Sugar with the O.G., Blondie, Turtle, Peanut Butter, Snickerdoodle.
Also, the price of a pack of Brookies has increased dramatically, with a 4-pack costing $24.00 before tax and shipping are taken into account.
On the other hand, Milk and Brookies have partnered exclusively with Orleans and York, a delicatessen store headquartered predominantly on the West Coast of the United States.
Milk and Brookies seem like a great treat, but they are expensive and require 7 to 10 days to arrive.
A cupcake traveling across the country for seven to ten business days is not appealing to me, but at least on paper, the business model appears to be self-sufficient.
Milk and Brookies Shark Tank Update
Milk and Brookies sales skyrocketed by 3000 percent following their appearance on Shark Tank, demonstrating the power of their marketing strategy.
Milk and Brookies are still in operation as of May 2022, and its products may be found in the Orleans and York deli chain on the west coast. Milk and Brookies generate $3 million in revenue every year.
Are Milk and Brookies Still In Business?
Milk and Brookies are only available in Los Angeles and are offered in quantities of a dozen, half dozen, or two dozen.
You can also place an order through the Milk + Brookies website if you don’t reside in Culver City, California, where you can pick up your orders. You will not receive your order as soon as possible, however.
The standard delivery time for standing orders is 7-10 days after placing an online order and should be waited for 24 hours if the order is placed online.
Are you willing to wait nearly two weeks to receive a dozen peanut butter Brookies, the delivery cost of $24?
Several other firms make “cookie brownies.” They are not homemade, to be sure, but they are less expensive and easier to get from Amazon.
There are a plethora of delectable options available. Perhaps you could get those while you’re waiting for your Brookies.