What Happened To LiddUp After Shark Tank?

LiddUp is a cooler featuring an interior LED illumination system. You can easily locate the can or bottle that you require when you are at a party during the night and lift the lid on the container.

Taylor Gwazdon and Jayson Sandberg are the founders and developers of Liddup.

Jason Sandberg and Taylor Gwiazdon, the founders of Liddup, made a presentation about their company on the television show Shark Tank in 2013.

They do not have any sales, but they are interested in entering into a licensing agreement with one of the major ice cooler firms.

Taylor and Jayson have been successful in obtaining three patents for Liddup that involve the use of led lighting within an ice chest.

When Jayzon Sandburg was out camping and looking for a can of beer but only finding a can of soda, he came up with the idea for an illuminated cooler. 

It may sound absurd, but it’s actually true. He looked around for a “lit ice cooler” but was unable to locate one.

Daymond questioned the wisdom of the Sharks’ decision to do business with people as impolite and self-centered as Taylor and Jayson.

Who among us would crack open a keg of beer without first offering a sample? The boys passed along beers to everyone.

The value of Liddup comes under heavy fire from Kevin O’Leary. In response, Jayson asks, “Didn’t we have to begin somewhere?” 

The Sharks adore the answer because it is the answer that is the most honest, not because it is the answer that is correct.

The company’s patent, which allows LED lights to be installed within an ice chest, is the most important aspect of this business transaction.

You might be curious about the LiddUp Coolers Shark Tank update since it was featured on Shark Tank and Kevin O’Leary invested in it. Here is what we found:

What Is LiddUp?

LiddUp is a cooler that features built-in LED lighting. When you enter a party at night and lift the lid on the container, you will see the bottle or can you are looking for.

LiddUp coolers come with LED lights built into the interior. Thus, when they remove the top of a beer can or bottle during a party at nighttime, they can easily identify the one they are looking for.

LiddUp Shark Tank Update

The LED lights within the cooler do not take up any additional space, and the low-energy LED lights do not overheat the cooler. You also enjoy a 360° inside view.

The LiddUp also has a small light on the outside, but what makes this product so appealing is that it acts similarly to a refrigerator because it turns on when the door is opened.

Company NameLiddUp
EntrepreneurJayson Sandberg and Taylor Gwiazdon
Product / BusinessA cooler with integrated LED lights
Investment Asking For$100,000 for 10% equity in LiddUo
Final Deal$100,000 for 33% of a licensing deal with Igloo for LiddUp
SharkKevin O’Leary
Episode Season 4 Episode 21
Business StatusOut Of Business
WebsiteVisit Website

Who Is The Founder Of LiddUp?

LiddUp Coolers was founded by Jason Sandberg and Taylor Gwizadon, who designed the first LED-illuminated cooler that makes it easy to locate items in the cooler even in full darkness.

Jason Sandberg and Taylor Gwizadon, the proud owners of the Liddup corporation, are about to enter the Shark Tank.

They are looking for a financial contribution of one hundred thousand dollars in exchange for ten percent of the company’s stock.

The Liddup cooler is an innovative take on a typical household item, so both men are enthusiastic about its release.

A Liddup cooler, the first and only cooler with integrated LED lighting, is the perfect companion to late-night barbecues, making finding items in your cooler easier.

LiddUp Before Shark Tank

LiddUp Coolers was founded by Jason Sandberg and Taylor Gwizadon, who created the world’s first and only cooler with an integrated LED light that allows you to find items even in the dark.

He was inspired to do the project while attending a family get-together one evening.

He walked to the cooler to satisfy his craving for a very cold beer, and he began to rummage around to find a can.

He did find one, but it turned out to be a drink can. After that, he began to ponder the possibility of the cooler having lights.

He and Taylor developed liddUp prototypes, and three patents were issued, including one for the LED illumination within the product. The most favorable outcome would have been to secure a licensing agreement.

How Was The Shark Tank Pitch Of LiddUp?

Jason Sandberg and Taylor Guiazdon appeared on “Shark Tank” in episode 421, seeking an investment of $100,000 in exchange for a 10% stake in LiddUp Coolers making its valuation $1 Million.

Jason was able to construct the first prototypes of the Liddup with the assistance of Taylor, and at this point, the two of them are prepared to present the Liddup not just to the Sharks, but to the entire globe.

Taylor pulls out a six-pack of beer and gives each of the Sharks one from it after Daymond calls them selfish for not sharing what they have.

Kevin poses the first question after Jason has given a beer to each of the Sharks. 

Daymond’s comment that they were greedy got Kevin thinking, and the one million dollar evaluation got him thinking even more.

Kevin insists that the two of them defend the value of the situation before he drinks either of their beers.

Jason believes Liddup to be an extremely innovative and fascinating device that sells for more than $5 million annually.

The two of them are of the opinion that their product possesses an intellectual value that is sufficient to compensate for the remaining $500,000, bringing the total value of Liddup to an even $1 million.

Robert inquires as to the rationale behind the two their belief that they are worth a half-million dollars, and Daymond even comments that “all those words indicate… you don’t have any sales.”

Robert inquires as to where the two of them began, and Taylor makes a joke about how they had to begin someplace, so they decided to begin their assessment at one million dollars.

Mark Cuban has explained to them that there are just a couple of men that decide whether or not you get a deal.

Robert Herjavec offers them the opportunity that he has invested in them before he departs. 

Daymond John has decided to leave because he believes that they have placed an excessive value on their company.

Kevin O’Leary makes an offer to purchase 33 percent of a licensing agreement for the sum of $100,000 and tells Taylor and Jayson that he would take it to Igloo. According to him, Mr. Wonderful is the only place to go for a licensing transaction.

Lori Greiner is considering purchasing a Liddup cooler but is hesitant to do so since she is unaware of the magnitude of the existing market.

Robert Herjavec informs them that he can introduce them to the largest manufacturer of coolers in the world, which is owned and operated by one of his closest friends. In exchange for 25 percent ownership of the company, he is willing to invest $100,000.

He will arrange a meeting to discuss licensing their product in exchange for twenty-five percent ownership in the Liddup company.

Robert leaves after they dither for a moment. Mark Cuban warned them before he left that they would have to take Robert’s offer.

Kevin’s excitement was contagious when it came to Jason, Taylor, and the cooler. He handed them a hundred thousand dollars in exchange for a third of a license arrangement.

Final Deal: Kevin O’Leary agreed to invest $100,000 for 33% of royalties in LiddUp Coolers.

What Happened To LiddUp After Shark Tank?

Thankfully, Kevin kept his promise and was able to arrange a meeting for them with the most successful cooler manufacturer in the world.

Kevin successfully secured a meeting with Igloo Products Corp., a company that is extremely well-known for its production of coolers worldwide.

Today, you can find items that feature LED lighting copyrighted technology from Liddup at several locations worldwide, including Wal-Mart, Target, Dick’s Sporting Goods, and Sam’s Club, just to name a few.

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Liddup lights have been improved since they were originally introduced. They first appeared on the show “Shark Tank” in 2014 to have a much lower battery consumption, utilize smarter bulbs to last longer and glow brighter, and feature technology that allows for customizable colors.

The Liddup comes in various versions, including one with a great top for use at barbecues with a wide variety of different drinks.

LiddUp Shark Tank Update

Kevin’s excitement was contagious when it came to Jason, Taylor, and the cooler. He handed them a hundred thousand dollars in exchange for a third of a license arrangement.

He stated that he was going to go right to Igloo, which is the most prominent cooler producer in the entire world. In fact, he did exactly that.

Igloo manufactured several variations of the LiddUp, including an open-top type known as the Party Bar that was designed to be used at barbecues and other outdoor gatherings where a wide variety of beverages were served.

Jason and Taylor have proceeded to advance the technology by creating smarter bulbs that are able to light brighter, have a longer lifespan, and allow for color customization.

Retailers such as Walmart, Target, Dick’s Sporting Goods, and Sam’s Club are now stocking products that incorporate the company’s unique LED technology.

The two buddies celebrate their accomplishments together. They made a donation of $200,000 to the American Red Cross in one case so that it might be used for disaster relief after hurricanes.

LiddUp Shark Tank Update

LiddUp cooler website has been taken offline as of May 2022.

Since April, the website of LiddUp coolers hasn’t been updated, and its social media accounts haven’t been updated since early this year.

It appears that LiddUp coolers are out of business as of May 2022.

Is LiddUp Still In Business?

It seems LiddUp Coolers are out of business as of May 2022 as the website has been down for a while, and even their social media accounts have not posted anything since 2019.

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What Is the Net Worth of LiddUp?

Kevin’s excitement was contagious when it came to Jason, Taylor, and the cooler. He handed them a hundred thousand dollars in exchange for a third of a license arrangement.

He stated that he would go right to Igloo, which is the most prominent cooler producer in the entire world.

He did exactly that. Several variations of LiddUp were manufactured by Igloo, which included an open-top model known as the Party Bar, which was designed to serve a wide variety of cocktails at barbecues and other outdoor events.

Jason and Taylor have advanced the technology by creating smarter bulbs that can light brighter, have a longer lifespan, and allow for color customization.

Retailers such as Walmart, Target, Dick’s Sporting Goods, and Sam’s Club are now stocking products that incorporate the company’s unique LED technology.

The two buddies celebrate their accomplishments together. They made a donation of $200,000 to the American Red Cross in one case so that it might be used for disaster relief after hurricanes.

The net worth of LiddUp was about $1 million when it appeared on Shark Tank. However, as of May 2022, LiddUp seems out of business.

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