Hip Chix Jeans is a brand of women’s denim designed to address specific needs and comfort points often overlooked by traditional jeans manufacturers. The brand appeared on Season 4 of Shark Tank, where co-founders Megan Jackson and Aimee Miller sought a $150,000 investment for a 30% stake in their company.
The defining feature of Hip Chix Jeans is their specialized design that caters to a woman’s curves. Unlike regular jeans, typically made with a circular waistband, Hip Chix Jeans utilize an ovular waistband, a modification that provides extra room and flexibility when the wearer bends down.
This unique design prevents common discomforts like ‘whale tail’ and ‘muffin top’ issues. Additionally, the jeans are designed with an angled pocket and a curved yoke to enhance the wearer’s natural curves further and eliminate unwanted underwear lines.
Moreover, Hip Chix Jeans are made with a fabric blend of 98% cotton and 2% spandex, which allows for a comfortable fit, flexibility, and a slimming effect. The brand offers a variety of styles, including straight-leg jeans, boot-cut jeans, and classic slimming jeans, catering to diverse fashion tastes and needs.
The founders of Hip Chix Jeans maintain that due to their premium, specialized design, their product offers value for money despite its high retail price of $145 to $160 per pair.
The brand has built a reputation for combining comfort, style, and functionality in a single product. It could be a good choice for women who prioritize fit and comfort and are willing to invest in a high-quality pair of jeans that could last for years.
The company has continued to grow and expand its product line even after its appearance on Shark Tank, signaling a loyal customer base and resilience in a saturated market.
|Company Name||Hip Chixs Jeans|
|Entrepreneur||Megan Carreker and Aimee Miller|
|Product / Business||The muffin top-hiding jeans|
|Investment Asking For||$150,000 for 35% equity in Hip Chixs|
|Final Deal||No Deal|
|Hip Chixs Jeans Episode||Season 4, Episode 17|
|Hip Chixs Jeans Business Status||Out Of Business|
|Hip Chixs Jeans Website||Visit Website|
What Is Hip Chixs?
Hip Chixs is a line of denim pants designed to eliminate “whale tales” and “muffin tops” from the waistline. An angled pocket on the back end of these lightweights, “buttery soft” jeans, and an angled back yoke are designed to highlight a woman’s natural contours.
Hip Chix Jeans is a trendy denim brand that caters to women looking for style and comfort in their everyday wardrobe. Hip Chix jeans feature a variety of styles, including distressed, classic, and embellished, for a perfect fit.
This denim brand understands the importance of body positivity; thus, designers integrate innovative technologies that ensure each pair of jeans is fashionable and provides maximum comfort and fit for a diverse range of body types and sizes.
Hip Chix Jeans prides itself on sourcing premium-quality materials to produce long-lasting and luxurious denim wear. Hip Chix constantly updates its selection of washes, materials, and cuts to keep up with the ever-evolving fashion industry while keeping comfort in mind.
Customers love Hip Chix Jeans for their flattering shapes and versatility, making them the go-to-denim brand for casual outings and dressier events.
The Hip Chix Jeans brand combines style, comfort, and confidence in a market saturated with denim options, capturing what it truly means to be a fashion-forward woman today.
Who Is The Founder Of Hip Chixs?
Hip Chix Jeans was co-founded by Megan Jackson and Aimee Miller, sorority sisters from Baylor University, Indiana. Both women have a deep passion for denim which inspired them to create Hip Chix Jeans.
Megan Jackson confesses she wears jeans daily despite owning only five pairs and is an ardent jeans lover. The lack of the perfect pair of jeans in the market that catered to the needs of women sparked the idea of Hip Chix Jeans.
Aimee Miller shares Megan’s passion for jeans, and the duo, being entirely obsessed with denim, decided to carve a niche in the market with a uniquely designed, stylish, and practical product.
The inception of Hip Chix Jeans came from the founders’ understanding of the women’s jeans market’s shortcomings. They recognized that women’s jeans often failed to address the differences in male and female body shapes, and women’s jeans often lacked deep pockets, leading to awkward situations like juggling cell phones.
They also noticed that many existing jeans didn’t suit the curvy physique of women, which often led to common issues like the ‘muffin top’ and ‘whale tail.’
With Megan and Aimee’s unique vision, Hip Chix Jeans were created to align with a woman’s body and emphasize her natural curves. Thus, The brand was born out of their desire to make a pair of jeans that looked good and provided women with comfort, functionality, and style.
Before appearing on Shark Tank, Megan, and Aimee undertook considerable research and market testing to create a product that met the needs of their target audience. They launched with a test run of 300 pairs of jeans at a boutique.
Despite their limited sales in the initial two years ($12,000 worth of products sold), they believed in their product’s potential and saw it as a necessary stepping stone to create a premium product and a sustainable business.
When they stepped into the Shark Tank, they sought investment to scale up their business, expand their product catalog, and build their sales force.
How Was The Shark Tank Pitch Of Hip Chixs?
Megan Jackson Carreker and Aimee Miller, the founders of Hip Chix Jeans, appeared on Shark Tank Season 4 with an ambitious proposition. They were seeking an investment of $150,000 in exchange for 35% equity in their company, valuing the company at $428,000.
Hip Chix Jeans was a premium line of women’s jeans designed to accentuate a woman’s natural curves. The jeans featured unique design elements such as an angled pocket and curved yoke.
Despite the passion and the idea, the Sharks showed a rather skeptical approach toward their business model. The initial apprehension of the Sharks was due to the relatively low sales figures at the time of filming, which were only $12,000.
Megan and Aimee expressed their plan to use the money to get their product into more boutiques and invest in a PR marketing campaign. The details of the production and retail costs also caused concern among the Sharks.
The jeans were retailing at $187 each, with a manufacturing cost of $68 per piece, and they were selling to wholesalers for $80. Although the founders insisted they could reduce the production cost with larger orders, this failed to persuade the Sharks.
Shark Robert Herjavec asked Daymond John, known for his successful clothing line, about the capital required to establish a premium denim line. Daymond estimated it would take a minimum of $5 million, which resulted in Robert and Lori Greiner backing out of the deal.
Daymond provided the entrepreneurs with some valuable advice before exiting. He suggested sending pairs of jeans to celebrities to secure a partnership. He believed that if they could secure even one celebrity endorsement, they could leverage it to attract more investors.
Mark Cuban offered encouragement before opting out, leaving Kevin O’Leary as the last potential investor. However, Kevin was quite blunt in his feedback, stating that he believed they had virtually no chance of success and advised them to pursue a different path.
Ultimately, the co-founders of Hip Chix Jeans left the tank without a deal. While not resulting in the hoped-for investment, their appearance on the show offered them exposure and feedback from experienced entrepreneurs.
After Shark Tank, the duo tried to raise funds via a Kickstarter campaign but unfortunately did not meet their goal. Eventually, Hip Chix Jeans ceased operations, with Megan moving on to become a photographer stylist for Fossil and Aimee becoming a trainer at Sculpt.
Final Deal: No deal between Hip Chix Jeans and Sharks on the show.
What Happened To Hip Chixs After Shark Tank?
After their unsuccessful appearance on Shark Tank, the co-founders of Hip Chix Jeans, Megan Jackson Carreker and Aimee Miller, faced a challenging road. The duo had hoped the national exposure on the show would boost their business. However, the business struggled to gain the momentum it needed.
In 2015, Megan and Aimee launched a Kickstarter campaign to secure $20,000 in crowdfunding. They hoped this might provide the funding they required to scale their business, but unfortunately, they did not meet their crowdfunding target and ended up not receiving any funding from the campaign.
After their unsuccessful Kickstarter attempt, it wasn’t long before Hip Chix Jeans was forced to cease operations. While innovative and appealing to some, the product couldn’t carve out a substantial enough market niche to sustain the business.
The company faced the harsh reality that many startups face: an interesting idea does not always translate into a successful business without the right marketing, distribution, and pricing strategy.
After Hip Chix Jeans shut down, Megan and Aimee pursued new career paths. Megan became a photographer stylist for Fossil, a company known for its watches, jewelry, and accessories. On the other hand, Aimee became a trainer at Sculpt, a fitness company.
So while the journey of Hip Chix Jeans ended, both founders continued their professional endeavors, likely utilizing the experience and lessons learned from their entrepreneurial venture into the world of premium denim.
Hip Chixs Shark Tank Update
After appearing on Shark Tank, Hip Chix Jeans faced challenges in its business trajectory. The founders, Megan Jackson Carreker and Aimee Miller presented their premium line of women’s jeans, designed to enhance a woman’s curves, to the Sharks in Season 4.
However, they failed to secure a deal for a $150,000 investment in exchange for 35% equity. Despite receiving some encouragement from the sharks, including advice from Daymond John to send jeans to celebrities, Hip Chix Jeans left the show without an agreement.
Following their Shark Tank appearance, Hip Chix Jeans launched a Kickstarter campaign in 2015 to further their business goals. Unfortunately, they could not reach their crowdfunding target, leading to the company’s closure.
After the closure, the founders pursued different career paths. Megan Jackson Carreker transitioned to a career as a photographer stylist for Fossil, while Aimee Miller became a trainer at Sculpt.
Although multiple sources provide information about Hip Chix Jeans’ post-Shark Tank journey, they generally highlight the challenges faced by the business, the unsuccessful Kickstarter campaign, and the subsequent closure of the company.
Is Hip Chixs Still In Business?
According to our research, Hip Chix Jeans is no longer in business. After appearing on Shark Tank in 2013 and failing to secure a deal, the company continued independently. However, it eventually went out of business in 2023.
The Hip Chix Jeans brand is no longer in business, but a few can still be found on Amazon. The founders, Aimee Miller and Megan Carreker have moved on to pursue other careers, with Aimee working as a lead trainer at Sculpt House in Dallas and Megan as the lead Photography Stylist for Fossil Group.
What is the Net Worth of Hip Chixs?
According to our research, the net worth of Hip Chix Jeans is unavailable since the company is out of business. The valuation of Hip Chiz Jeans was $428,000 when it appeared on Shark Tank.
The company ceased operations in 2019, and its product is no longer available in the market]. Since Hip Chix Jeans is no longer in business, it is challenging to determine its net worth accurately.
Also, read other notable businesses from Season 4 of Shark Tank: