Stuart and David Pikoff founded Games2U, a mobile video gaming franchise.
Shark Tank had a segment about Games2U in season 2, episode 206 on April 29, 2011, and season 4, episode 405, with a feature on game updates.
Founded in 2008, Games2U is a nationwide mobile entertainment company offering laser tag, giant U-Bots, and life-size Hamster Balls, as well as home video game theaters and 4D rides.
They specialize in birthday parties and provide mobile video game theaters, 4D experiences, giant hamster balls, and laser tag on trailers and trucks to your location.
Consider it a mobile arcade. They are well known for their colossal “Ubot,” a robot you can climb inside and “control.”
Games2U offers a comprehensive party experience for both young and old.
What Is Games2U?
Games2U is a mobile entertainment company that provides a truck full of fun for your child’s birthday party, company event, or charity event.
You can consider it a mobile arcade and cinema, complete with a video game truck and other activities.
You can participate in everything from hampster ball racing to rock wall climbing to laser tag—not to mention the colossal waterslide. This company offers over 20 different games or activities for children and adults.
|Entrepreneur||David Pikoff and Stuart Pikoff|
|Product||Mobile Entertainment & Games Truck Services|
|Investment Asking For||$500,000 For 10% equity in Games2U|
|Final Deal||No Deal|
|Episode||Season 2 Episode 7|
|Business Status||In Business|
Who Is The Founder Of Games2U?
Stuart and David Pikoff established Games2U in 2006. Stuart worked as a director in the real estate industry before graduating from the University of Arizona.
Currently, he serves as the CEO of Games2U. David graduated from St Edwards University. He shares his brother’s same interest and background in real estate development. Further, he continues to serve as a director of the corporation.
The brothers developed the concept as they prepared a children’s birthday party, observing that the process of planning a party had not changed since they were young.
Traditionally, parents had clowns and magicians come to their children’s birthday parties and possibly even a petting zoo, but today’s children prefer video games and other outdoor activities.
Parents may find renting out a place with these activities too expensive, so they founded a firm that provides everything right in your garden.
The business began with a single truck, and the plan was always to expand through franchises. They eventually expanded to 140 franchises in over 28 states and generated combined revenue of $3.5 million. After that, they turned to investors to raise additional funds.
Games2U Before Shark Tank
Everything is always evolving in the modern era. People born several decades ago will think about their childhood memories and be astonished at how things have changed for today’s children.
However, certain things have remained constant. Stuart and David Pikoff went back to their tradition of arranging a child’s birthday celebration and realized nothing had changed.
The traditional elements of birthday parties remain magicians, bounce houses, and petting zoos. When the brothers were children, there had been little change in party planning.
A person who wanted to celebrate their birthday in a more “contemporary” or “special” manner would need to reserve a space at a venue.
The alternative was to host an event on your lawn simply, but this is frequently more expensive and inconvenient. Hence, they set out to rectify the situation like any savvy business would.
Games2U is a provider of “mobile entertainment.” They provide a variety of items, all of which are essentially specialty automobiles.
These cars are equipped with a variety of games and activities. Some have 4D movie theaters, while others include arcade areas.
They also have things that can be disassembled for other outdoor activities. Games2U was designed to provide children (and their parents) with an opportunity to do something truly unique and special during their birthday party without breaking the bank by reserving party venue space.
Furthermore, Stuart and David were aware that bouncy castles and amateur magicians were no longer entertaining children. They entered the Shark Tank in search of someone who could help them completely transform the party and event scene.
How Was The Shark Tank Pitch Of Games2U?
When the Pikoff brothers appeared on Shark Tank, they grossed $3.5 million per year but earned $125,000.
At its airing, the company had sold 140 franchises in 28 states. A single franchisee pays $100K upfront plus 6% royalty.
Daymond and Barbara left immediately, followed by Jeff Foxworthy, who believed the expense of a Games2U party would be prohibitively expensive for the ordinary family.
Robert argued the Pikoff brothers would also have to innovate and go out continuously.
Kevin O’Leary made a $500K bid for 51% of the company; following a brief debate, the brothers replied with $500K for 25%.
Likewise, O’Leary was not interested in that level of control and left. However, he did take a trip to the Ubot.
Stuart disagreed, suggesting that poorer families might be more willing to sacrifice spending elsewhere in exchange for a wonderful birthday celebration for their child. Robert disagreed politely.
Jeff opted to withdraw since he thought he would have to invest excessive time effectively recouping his investment.
Kevin stated that he felt utterly insulted by the appraisal and request. Robert stated that until Games2U expanded their product line, they would likely not earn any additional revenue. He withdrew.
Kevin, on the other hand, decided to make them an offer. He offered them $500,000 in exchange for a 51% stake in the company. The brothers immediately rejected the offer because of their excellent sales and customer satisfaction rates.
Stuart and David discussed the out-of-the-tank proposal. Kevin’s help in establishing the company was wanted, but he was not given majority ownership.
They countered an offer of $500,000 for 25% of the company. Kevin almost immediately rejected this offer, claiming that it just wasn’t the right opportunity for him. The brothers left the tank without investing.
What Happened To Games2U After Shark Tank?
Games2U has over 150 franchise locations in the United States, a master franchise location in Canada, and franchise locations in seven Middle Eastern nations since appearing on Shark Tank.
Games2U, located in Austin, Texas, is looking into franchising opportunities in Australia, South Africa, and Europe. Entrepreneur Magazine ranked them 24th on its Franchise 500 list in 2012.
Games2U has been lauded for its robust franchising organization, which will enable the company to continue growing for years to come.
The company’s website includes information about franchising and party booking.
Games2U parties are a ton of fun, according to friends and relatives who have hosted or attended them.
Games2U has more than 140 franchise locations and generates $9 million in annual revenue as of January 2022.
Games2U Shark Tank Update
Stuart and David are still doing an excellent job growing their business from the ground up, even though they couldn’t secure a contract in the tank.
They remain the world’s largest source of mobile entertainment today, and their franchisee program continues to be massively successful.
It’s no surprise that they have also spent considerable time designing some interesting new toys, including bumper balls (a variation of soccer where players stand inside an inflated hamster ball) and a candy hand cannon.
The company caters to various events, from birthday parties to business events and fundraisers.
They might not have landed the deal they wanted and might not have had the mentoring of a shark to assist them, but it still looks as though these two still have a bright future ahead of them.
Is Games2U Still In Business?
Games2U continues to operate, with a headquarters in Austin, Texas, and an active website. The company leads the market in this business strategy despite offering many different games and activities.
The franchise system, which currently numbers approximately +-150, is at the heart of the economic concept. There are owners in Canada, Central America, and the Middle East who actively promote franchise opportunities in the United States and internationally.
The company also offers a start-up support package, including obtaining a vehicle, equipment, branding, and marketing.