What Is Frozen Farmer?
The Frozen Farmer is a Delaware-based third-generation family farm. The family creates ice cream, sorbets, and Froberts – a trademarked mix of sorbet and frozen cream desserts – from their fruits and vegetables.
Frozen Farmer creates health-conscious ice cream fans who seek out food that is 100 percent natural and contains no artificial additives or sweeteners.
Thus, you can enjoy the delectable flavor of classic ice cream without the added fat and sugar. They now offer over 50 delectable tastes and selections on their menu.
|Company Name||Frozen Farmer|
|Entrepreneur||Katey Jo Evans|
|Product||Icecream and Sorbet Made With Fresh, Cosmetically Imperfect Fruit|
|Investment Asking For||$125,000 For 20% equity in Frozen Farmer|
|Final Deal||$125,000 For 30% equity in Frozen Farmer|
|Episode||Season 11 Episode 17|
|Business Status||In Business|
Who Is The Founder Of Frozen Farmer?
Kevin and Katey Jo Evans founded the Frozen Farmer to maintain their family’s farming tradition.
They cultivate the fruits and vegetables for their frozen delicacies on Evans Farms, a 3,000-acre property passed down through three generations.
Frozen Farmer Before Shark Tank
Entrepreneur Katey Evans hopes the Shark Tank’s episode 1116 will be an enjoyable experience for the Sharks when she pitches her ice cream business, Frozen Farmer.
Founder Evans founded the company in 2015 to reduce waste on her family’s third-generation farm.
She says 20 percent of the food grown on the farm is never sold because of aesthetic considerations.
They began converting 20% of their products into premium ice cream and sorbet to boost their bottom line.
They own an ice cream shop and operate a farm, so they claim to be chefs and farmers. Katey’s mum assists with the business as well.
Frozen Farmer is known for its open kitchen concept, allowing visitors to see the team turning farm-fresh foods into ice cream.
They have been encouraged to audition for Shark Tank by their clients since they started their company.
The pivotal moment was when Bethenny Frankel, a frequent Shark guest, prompted them to audition.
Frozen Farmer offers 31 ice cream flavors, eight sorbet flavors, and four “lovely cream” flavors (a combination of sorbet and ice cream).
Each variety is created with superior, locally sourced ingredients, which originate on the family farm.
Frozen Farmer products are available online at Katey’s roadside stand on her farm in Bridgeville, Delaware, and through her mobile ice cream truck.
A dozen restaurants in the area also offer them. They are also available at 200 local grocery stores.
Katey is likely looking for a Shark to assist her in expanding her retail distribution. Will the Sharks enjoy the flavor of this transaction?
How Was The Shark Tank Pitch Of Frozen Farmer?
Katey Jo Evans appeared on Shark Tank requesting an investment of $125,000 in exchange for a 20% stake in Frozen Farmer.
Katey and her husband are seeking an investment partner willing to invest $125,000 in a 20% equity share of The Frozen Farmer.
Katey is having great success locally, reaching 70 grocery chains in the Delaware area. She desperately seeks a partner to help her build a company and expand production across the nation.
The frozen farmer made $310k in sales during the season that had just finished, and the farm is concerned that they will not be able to grow their production any further if they do not get a copacker.
You’ll get 15% of their sales from grocery stores. The rest of the sales are from wholesale and through the farm.
The Sharks enjoy the flavor of the ice cream, and it can be made without adding sugar or adding dairy. The product may be made without adding any ingredients or gluten.
Katey must be successful locally because her family is well known.
Her father-in-law, who owned the farm, died while he was a volunteer firefighter. He was very much loved and respected in his community. The man was very popular in his hometown.
After her father passed away, her husband bought the farm and started the business. It has been great to have the community around them, contributing to their success.
They’re concerned about growing the business, scaling the production process, and being able to sell ice cream to consumers across the nation at a time when there is no direct tie between the farm and the brand.
Lori Greiner, who loves the product very much, does not like its packaging or marketing.
Lori is sure that it will be hard to start in the ice cream business because of the fierce competition, but she believes in the product and Katey.
Lori offered to purchase a 30% stake in Frozen Farmer for $125,000. Katey accepts Lori’s offer and is ready to begin growing the business.
Katey Jo Evans walked out of the Shark Tank stage, securing a deal for Frozen Farmer from Lori Greiner.
Final Deal: Lori agreed to invest $300,000 for a 30% stake in Frozen Farmer.
What Happened To Frozen Farmer After Shark Tank?
Frozen Farmer got a great sales boost after its appearance on Shark Tank. The founders of Frozen Farmer were delighted by the arrival of Lori Greiner as a partner for their business.
You can find Frozen Farmer at every major retailer across the United States. Frozen Farmer generated annual revenue of $1 million in 2021.
Frozen Farmer Shark Tank Update
Lori signed a contract with the Frozen Farmer. Frozen Farmer capitalized on its relationship with Giant Food Stores throughout the six months from recording to transmission.
Also, they supply vegetables to retailers, and they are now operating 169 ice cream shops. Frozen Farmer generated $1 million in 2021.
The company is also available at Stop & Shop and all Kroger stores. Before being accepted into Shark Tank, Frozen Farmer generated approximately $300,000 in revenue.
Currently, the firm makes more than $1 million each year and has committed purchase orders totaling $15 million. This transaction proceeded successfully, and the firm continues to grow independently.
Is Frozen Farmer Still In Business?
Lori Greiner (Queen of QVC) offered Evans $125,000 in exchange for 30% equity, provided a major grocery chain was willing to partner with her.
Frozen Farmer was available at 58 Giant food stores before Shark Tank’s September 2019 season. When the episode aired in March 2020, Frozen Farmer was available in 164 locations.
Evans reports that the company is now collaborating with a Maryland copacker to scale its business.
In June, the Frozen Farmer announced that they would be offering seven of their most popular flavors online and nationwide — vanilla, chocolate, cookies and cream, butter pecan, and cake batter!
Yes, Frozen Farmer is still in business as of 2022.
What Is the Net Worth of Frozen Farmer?
The valuation of Frozen Farmer was $625,000 when it appeared on Shark Tank. The net worth of Frozen Farmer is above $5 million as of 2022.