What Is FoHawx?
Fohawx was a range of multicolored, interchangeable, decorative mohawks for children’s cycling helmets.
FoHawx is helmet Mohawks attached to helmets to transform the standard Safety Helmet into something more, especially for children. The device can be easily removed from any helmet and connected to it.
The company was founded by Jocelyn Fine, a former business development consultant at Toys R Us, and Kelly Dineen, an executive with the visual merchandising department.
Jocelyn’s children refused to wear helmets, causing her to create the invention.
Jocelyn fashioned a paper mohawk and placed it across the top of her son’s helmet to make it more enjoyable to wear.
The simple tweak elevated his helmet to a level of excitement that he was eager to wear and flaunt.
Their idea evolved into the FoHawx line, which had velcro strips that allowed children to connect and remove them so that they could collect and exchange them with friends.
|Entrepreneur||Jocelyn Fine and Kelly Dineen|
|Product / Business||Designs for fohawk helmets|
|Investment Asking For||$150,000 for 30% equity in FoHawx|
|Final Deal||No Deal|
|Episode||Season 5 Episode 11|
|Business Status||In Business|
Who Is The Founder Of FoHawx?
Jocelyn’s daughter Maya founded the FoHawx. Jocelyn’s son refused to wear the bike helmet, so Maya drew a Mohawk and attached it to it.
She recognized she was onto something after her child refused to complain about wearing his helmet, so together with a friend, she developed a series of humorous and bright bike helmet accessories.
FoHawx is compatible with different helmet models and can also be worn by adults. Jocelyn worked as a business development consultant for Toys R Us, while Kelly worked on the visual merchandising management team.
You can buy FoHawx on Amazon, in dozens of independent toy stores, and at Walmart and Toys R Us.
FoHawx Before Shark Tank
I remember hating my safety gear as a child – I had a bright blue set of elbow pads and kneepads with a hideous tie-dye pattern.
However, as a child, your body is still developing, and your bones have less brittleness, but your skin can still be damaged, so you must protect yourself without question.
FoHawx attempts to address this issue by providing children with a fierce-looking FoHawk to wear over their bicycle, skateboarding, or skating helmets.
They took a simple Safety Helmet and transformed it into something amazing, which is why children adore the helmet. The device is readily detachable and adaptable to any safety helmet.
Their target audience is mainly children between the ages of four and eleven. What makes this product unique is its ability to adapt to different situations.
It costs $5 to land one of these units, and they sell for $19.95. About 5,000 units were sold last year for $50,000.
There is no helmet accessory vendor. The company would like to be carried by every mass-market retailer, but its product has not yet seen many sales despite being on the market for several years.
How Was The Shark Tank Pitch Of FoHawx?
Jocelyn and Kelly appeared on Shark Tank requesting an investment of $150,000 in exchange for a 30% interest in FoHawx.
The mothers describe the difficulty of convincing a youngster to wear a safety helmet. Why?
Classic safety helmets are viewed as dull, stupid, and cumbersome; therefore, the moms made something ordinary and spectacular.
Mya, the daughter of Joselyn, was the source of inspiration for FoHawx, which are ornamental, multicolored helmets with a distinct, bright aesthetic.
FoHawx comes with its self-adhesive strip for easy detachment and reattachment through velcro. As a result, children can gather many FoHawx or trade them with their friends.
The mothers dismiss the children who accompanied them to demonstrate the products and deliver them to the sharks. Barb then inquires about who the mothers are targeting with the FoHawx product.
Joselyn responds that they are targeting children between the ages of 4 and 10 and that her daughter inspired the concept after their 7-year-old son refused to wear his bike helmet during a family bike ride.
When her daughter realized what was happening, she ran to the garage and grabbed a helmet, hot glue, and purple tissue paper.
She then attached a fohawk-like pattern onto the helmet, entirely changing her son’s opinion of it; he liked it.
Robert argues that there are many comparable items to FoHawx and asks what distinguishes FoHawx.
Joselyn enjoyed it because her son was wearing her helmet, but Robert points out that there are many similar products and wonders what makes FoHawx stand out.
Harley adds that every FoHawx device can be attached to a helmet and that these products are marketed with or without helmets. In addition, the pair of mothers assert that they can create “nearly endless” styles.
Mark Cuban stated that enthusiasm alone is insufficient to guarantee a company’s viability; sales are also required.
Mark informs them that if they had one store with $50,000 in sales, they do not. He has left.
Daymond John wanted to know if they offer a $9.99 flash sale. It relates to sales per store. Daymond can no longer assist them; he is out.
Kevin O’Leary – asserts that the company would be delisted due to short sales in the previous year.
Kevin asserts that they do not want it and that no one is buying it. He claims that a price of $9.99 will increase sales, but the product has not yet been verified.
Kevin dislikes this item, and nobody is purchasing it. He has left.
Barbara Corcoran advised them to evaluate the possibility that they are oblivious that this strategy is ineffective. She has left.
Robert Herjavec stated that the founders are dispersed and must concentrate on the numbers. He hopes they succeed, but he is out.
Final Deal: No deal between FoHawx and Sharks.
What Happened To FoHawx After Shark Tank?
FoHawx still exists, but purchasing their products is quite challenging – to find one of their products on Amazon, I had to search for various terms.
FoHawx appears to be more popular in learning about them than purchasing their products.
It is not known whether they are still in production, but with such a low sales velocity and the episode airing in 2013, it may be safe to assume that FoHawx has ceased production.
FoHawx Shark Tank Update
Fohawx were available at dozens of specialty stores after they debuted on Shark Tank, but sales were slow, so the business was shut down.
FoHawx effectively ended the helmet accessory sector after its appearance on Shark Tank.
The fact that more than half of small businesses fail each year is sometimes painful to watch entrepreneurs miss out on opportunities for success.
Is FoHawx Still In Business?
Although FoHawx fought valiantly for its place in the Shark Tank, Barbara Corcoran described their post-show talk as “exhausting.”
Jocelyn and Kelly were swiftly presented with the harsh fact that The Sharks were correct in assessing their business.
The Shark Tank effect, however, profited them for roughly a month. Their price structure quickly made it evident that their business was not working, and they needed to adjust their price structure.
FoHawx filed for bankruptcy less than a year after making its Shark Tank debut, effectively ending the helmet attachment market.
Entrepreneurs often miss out on opportunities for success, yet more than half of all new businesses fail each year.
The Jersey girls have proven that their passion and determination led them to start FoHawx, which isn’t the end of their story.
What Is the Net Worth Of FoHawx?
The net worth of FoHawx was $500,000 when it appeared on Shark Tank. FoHawx is out of business as of 2022.