What Happened To FitDeck After Shark Tank?

What Is FitDeck?

FitDeck consists of a deck of cards and a companion software application to make exercise “easy and fun.”

FitDeck makes working out enjoyable and productive by providing flashcards with various workouts and instructions. Simply deal, shuffle, and work out.

FitDeck is a one-of-a-kind deck of illustrated workout playing cards that simplifies, expedites, and enjoys exercising.

There are three difficulty levels for each activity (beginner, intermediate, and advanced). You can choose between 56-card and 26-card Fitdeck booster decks. 

FitDeck Shark Tank Update

The 56-Card Fitdecks from Fitdecks, such as Bodyweight, Yoga, Stretch, Basketball, and Junior, are typically designed to provide primarily bodyweight exercises for designing a full workout routine.

Dumbbell, Resistance Tube, and Core Blast are all included in the 26-card booster pack, and they can be used independently or combined with other Fitdecks to create an even tougher workout.

Cards are contained in a plastic cardholder, which makes it convenient to carry and draw cards on the go. FitDeck graphic training cards provide an easy-to-transport workout.

Company NameFitDeck
EntrepreneurPhil Black
ProductExercise Playing Flash Cards
Investment Asking For$300,000 For 20% equity in FitDeck
Final DealNo Deal
SharkNo Shark
Episode Season 5 Episode 15
Business StatusAcquired
WebsiteVisit Website

Who Is The Founder Of FitDeck?

Phil Black is the founder of FitDeck. Phil Black founded FitDeck after graduating from Columbia Business School and being a Naval Seal.

Phil Black is a financial planner, business analyst, personal trainer, and self-start-up entrepreneur. Phil Black is an obsessed runner.

Phil Black plans to deal with big corporations, gift companies, and sports teams. He is also working on PrepWell, another fitness company that he owns.

FitDeck Before Shark Tank

FitDeck was founded in 2005 by San Diego entrepreneur Phil Black, passionate about health and fitness. Phil had a highly varied and intriguing career in the past.

He earned a bachelor’s degree from Yale University and a master’s degree from Harvard Business School. 

The former SEAL served in the Navy as a firefighter and worked as an investment banker at Goldman Sachs.

He also has certifications as a fitness teacher and motivational speaker, all in his professional life.

He is a devoted husband and father to four sons, which is not an easy feat.

Based on his resume, the FitDeck brand was a moderate success in the US market when Phil founded it in 2005.

FitDeck is a customized deck of playing cards that features a variety of activities. You may construct a whole fresh workout by shuffling the cards, ensuring that you’re never trapped in a rut.

FitDeck’s cards are illustrated and include textual instructions, making them easy to use. 

Phil was ahead of his time developing a product that would get people moving and encourage them to keep active and exercise.

It is not only in the United States but throughout the world that obesity and inactivity have reached epidemic proportions.

FitDeck’s success was due to a multitude of factors. The FitDeck allows you to exercise no matter where you are in the world – all you need is the FitDeck.

Those who did not want to pay for a gym subscription could design their exercises simply by shuffling their FitDeck cards.

The product also had the distinguishing characteristic of no two workouts. FitDeck created a new workout program each time you shuffled it. 

This was especially attractive for those who become bored with their workout routines.

Phil decided to produce FitDeck cards that would be customized to fit almost anyone’s needs after FitDeck established itself as a brand.

The Prenatal FitDeck is designed to assist pregnant women in maintaining a healthy and active lifestyle throughout their pregnancy. 

Children are encouraged to be more active with this Junior FitDeck, which contributes to reducing childhood obesity, which affects many children.

FitDeck Golf is designed for men and women who want to stay fit while playing golf, whereas FitDeck Senior is for older adults who want to stay fit and active.

Phil desired that FitDeck be focused on three primary areas: exercise, sports training, and nutrition. 

Phil’s goal was to simplify and make these three parts accessible to the entire family, young and old. Whatever your interests are, Phil has created a FitDeck title for you!

Phil thought he could break through to the digital world and make FitDeck even more accessible by creating an app – If you had the FitDeck app on your smartphone, you always had your FitDeck with you and had a variety of workouts at your fingertips.

Even though Phil was a highly competent individual, he opted to enter the Shark Tank with his invention since he could not enter the digital world independently.

How Was The Shark Tank Pitch Of FitDeck?

Phil appeared on the Shark Tank requesting an investment of $300,000 in exchange for a 20% stake in FitDeck.

Although the Sharks were impressed with the product that the owner had created, a few things made them not want to invest in the company.

Even though half a million were sold, it took a long time to get to that point. The company did not have a lot of money to show for all the hard work on the product.

Sharks were a little nervous about investing in this product because they worried that it would fail and not succeed.

The Sharks were worried about the app that the owner was creating. They were concerned that it would not be a very successful app.

Because there were so many fitness apps on the market already, they were worried that the FitDeck app would fail and the company would not do well.

FitDeck app was not profitable, and it was difficult to get into the digital market with something like this, according to the Sharks.

Phil Black left the Shark Tank stage without securing any deals from the Sharks for FitDeck.

Final Deal: No deal between Sharks and FitDeck.

What Happened To FitDeck After Shark Tank?

Phil continues to promote FitDeck despite not convincing any sharks to invest.

You can purchase FitDeck directly from the FitDeck website or other online retailers such as Amazon.

FitDeck generated significant buzz from the shark tank appearance since media coverage led to significant buzz for the FitDeck brand.

Phil decided to cash in on the newfound excitement by releasing the ‘Shark Tank Bundle’ — a three-deck set retailing for $39.95.

However, you can purchase FitDeck at a significant discount on Amazon.com.

There is no doubt that Phil will thrive regardless of what he does, with his unwavering enthusiasm and tenacity.

FitDeck Shark Tank Update

Despite not getting the deal on Shark Tank, FitDeck remains very popular.

You can purchase the FitDeck Shark Tank Bundle deal on Amazon, and customers can order it based on the hype from The Shark Tank.

FitDeck was acquired by Implus a few months after Phil Black appeared on Shark Tank. That seems to be what happened to him even though he did not get the deal on Shark Tank.

FitDeck Shark Tank Update

FitDeck came out as a thriving business despite not getting any deal from the Sharks.

The social media accounts of FitDeck have been pulled off, and their website is redirected to Impuls’ website as of 2022.

Is FitDeck Still In Business?

Phil Black sold FitDeck to a fast-growing consumer products firm called Impuls after participating in Shark Tank and founded PrepWell Academy.

PrepWell is an online program that provides college admissions mentorship for students in high school.”

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Phil Black provides students with “strategies and zeal for success in the world’s most competitive, selective, and elite institution.”

There are four options: basic, athletic, military, and bundle. Monthly subscription prices vary according to plan ($14.95–24.95).

What Is the Net Worth of FitDeck?

The valuation of FitDeck was $1.5 million when it appeared on Shark Tank. The net worth of FitDeck is unknown as of 2022 since FitDeck was acquired after its appearance on Shark Tank.