What Happened To FitDeck After Shark Tank?

FitDeck creator Phil Black is looking for an investment in Shark Tank episode 518 on January 24.

Moreover, he is an investment banker, personal trainer, firefighter, motivational speaker, and entrepreneur. He graduated from Harvard Business School and is also a father of four.

FitDeck, Phil’s fitness product, is a deck of playing cards with workouts printed on them. Each time you shuffle the cards, you get a unique workout.

FitDeck cards provide training exercises and nutritional guidance for various sports, activities, and lifestyles. 

He can even design decks for businesses, gifts, athletic teams, and fitness programs.

Phil founded FitDeck in 2004 and distributes it exclusively through his website and Amazon. FitDeck software is almost certainly on his radar as he hunts for Sharks to help build it.

What Is FitDeck?

FitDeck consists of a deck of cards and a companion software application to make exercise “easy and fun.”

FitDeck makes working out enjoyable and productive by providing flashcards with various workouts and instructions. Simply deal, shuffle, and work out.

FitDeck is a one-of-a-kind deck of illustrated workout playing cards that simplifies, expedites, and enjoys exercising.

There are three difficulty levels for each activity (beginner, intermediate, and advanced). You can choose between 56-card and 26-card Fitdeck booster decks. 

FitDeck Shark Tank Update

The 56-Card Fitdecks from Fitdecks, such as Bodyweight, Yoga, Stretch, Basketball, and Junior, are typically designed to provide primarily bodyweight exercises for designing a full workout routine.

Dumbbell, Resistance Tube, and Core Blast are all included in the 26-card booster pack, and they can be used independently or combined with other Fitdecks to create an even tougher workout.

Cards are contained in a plastic cardholder, which makes it convenient to carry and draw cards on the go. FitDeck graphic training cards provide an easy-to-transport workout.

Company NameFitDeck
EntrepreneurPhil Black
ProductExercise Playing Flash Cards
Investment Asking For$300,000 For 20% equity in FitDeck
Final DealNo Deal
SharkNo Shark
Episode Season 5 Episode 15
Business StatusAcquired
WebsiteVisit Website

Who Is The Founder Of FitDeck?

Phil Black is the founder of FitDeck.

FitDeck Before Shark Tank

FitDeck was founded in 2005 by San Diego entrepreneur Phil Black, passionate about health and fitness. Phil had a highly varied and intriguing career in the past.

He earned a bachelor’s degree from Yale University and a master’s degree from Harvard Business School. 

The former SEAL served in the Navy as a firefighter and worked as an investment banker at Goldman Sachs.

He also has certifications as a fitness teacher and motivational speaker, which is all in his professional life. He is a devoted husband and father to four sons, which is not an easy feat.

The FitDeck brand was a moderate success in the US market when Phil founded it in 2005, based on his resume.

FitDeck is a customized deck of playing cards that features a variety of activities. By shuffling the cards, you may construct a whole fresh workout, ensuring that you’re never trapped in a rut.

FitDeck’s cards are illustrated and include textual instructions, making them easy to use. 

Phil was ahead of his time in developing a product that would get people moving and encourage them to keep active and exercise.

It is not only in the United States but throughout the world that obesity and inactivity have reached epidemic proportions.

FitDeck’s success was due to a multitude of factors. The FitDeck allows you to exercise no matter where you are in the world – all you need is the FitDeck.

Those who did not want to pay for a gym subscription could design their exercises simply by shuffling their FitDeck cards.

The product also had the distinguishing characteristic of no two workouts. FitDeck created a new workout program each time you shuffled it. 

This was an especially attractive aspect for those prone to become bored with their workout routines.

Phil decided to produce FitDeck cards that would be customized to fit almost anyone’s needs after FitDeck established itself as a brand.

The Prenatal FitDeck is designed to assist pregnant women in maintaining a healthy and active lifestyle throughout their pregnancy. 

Children are encouraged to be more active with this Junior FitDeck, which contributes to reducing childhood obesity, which affects many children.

FitDeck Golf is designed for men and women who want to stay fit while playing golf, whereas FitDeck Senior is for older adults who want to stay fit and active.

Phil desired that FitDeck be focused on three primary areas: exercise, sports training, and nutrition. 

Phil’s goal was to simplify and make these three parts accessible to the entire family, young and old. Whatever your interests are, Phil has created a FitDeck title for you!

Phil thought he could break through to the digital world and make FitDeck even more accessible by creating an app – If you had the FitDeck app on your smartphone, you always had your FitDeck with you and had a variety of workouts at your fingertips.

Even though Phil was a highly competent individual, he opted to enter the Shark Tank with his invention since he could not enter the digital world independently.

How Was The Shark Tank Pitch Of FitDeck?

Phil appeared on the Shark Tank seeking an investment of $300,000 in exchange for a 20% stake in FitDeck.

His fitness playing cards contain illustrations and instructions explaining each exercise represented on each card.

There are a variety of topics from Cross Training to Yoga included in each card. They cost roughly $4.95 to make and $14.95 on the website.

Sharks are impressed with Phil’s claim that 50,000 items have been sold so far until he explains that the sales span seven years.

He did not break even despite sales of $640,000 last year. The company’s revenues were around $700,000 on average, and its profits were around $120,000.

Robert Herjavec is curious about where his money is going. Phil notes that earnings have been put in research and development and product support videos.

He intends to utilize the cash to expand the app, receiving roughly 1,000 monthly downloads for $9.99.

Mark Cuban refers to mobile applications as the “world’s most harsh business.” He simply does not believe it is an “equitable conclusion.” He has departed.

Kevin O’Leary expresses reservations about the company’s worth, but Phil argues that he has established a brand.

FitDeck is the brainchild of a former Navy Seal with the credentials necessary to bring it to market.

Daymond John is skeptical of the dream. He believes the application is too dangerous. He has departed.

Robert Herjavec sees a lack of profit as a major problem and a flaw in the concept. He has departed.

Lori Greiner enjoys playing cards but believes the digital market is not conducive to carving out a niche. She has escaped.

Kevin O’Leary informs Phil that while his “resume is rather strong,” he is skeptical about the cards. 

Phil was forced to exit the Tank without a contract after the final Shark exited.

Final Deal: No deal between Sharks and FitDeck.

What Happened To FitDeck After Shark Tank?

Phil continues to promote FitDeck despite not convincing any sharks to invest.

You can purchase FitDeck directly from the FitDeck website or other online retailers such as Amazon.

FitDeck generated significant buzz from the shark tank appearance since media coverage led to significant buzz for the FitDeck brand.

Phil decided to cash in on the newfound excitement by releasing the ‘Shark Tank Bundle’ — a three-deck set retailing for $39.95.

However, you can purchase FitDeck at a significant discount on Amazon.com.

There is no doubt that Phil will thrive regardless of what he does, with his unwavering enthusiasm and tenacity.

FitDeck Shark Tank Update

FitDeck’s sales were impressive but could not compensate for the company’s lack of profitability. Phil should have been profitable based on the numbers he had.

He intended to reinvest the funds to develop a profitable app. He has little chance of success in a highly competitive digital market already flooded with exercise and fitness apps.

The FitDeck is still available for purchase on the FitDeck website and through online merchants such as Amazon. 

FitDeck Shark Tank Update

Phil even designed a “Shark Tank Bundle,” a three-deck set retailing for $39.95 that capitalizes on the Shark Tank buzz.

FitDeck may not be as viable as this entrepreneur’s card-based exercises, but Navy Seals are known for their creativity, so don’t write FitDeck off just yet.

Implus purchased FitDeck in 2014, a manufacturer of footwear, outdoor, and fitness products.

Phil Black started PrepWell Academy featured in Shark Tank season 11, episode 1119.

Is FitDeck Still In Business?

Phil Black sold FitDeck “to a fast-growing consumer products firm” after participating in Shark Tank and founded PrepWell Academy.

PrepWell is an online program that provides college admissions mentorship for students in high school.”

What Happened To Mural Painters After Shark Tank?

Phil Black provides students with “strategies and zeal for success in the world’s most competitive, selective, and elite institution.”

There are four options: basic, athletic, military, and bundle. Monthly subscription prices vary according to plan ($14.95–24.95).

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