What Happened To First Defense Nasal Screen After Shark Tank?

What is First Defense Nasal Screen?

The First Defense Nasal Screens are self-adhesive nasal screens made of 100% breathable, non-latex, hypoallergenic materials. These nasal screens fit over and cover the nostrils.

First Defense Nasal Screen Shark Tank Update

Lab tests have shown that the revolutionary Nasal Screen from First Defense blocks nearly 92 percent of particles with a diameter of 1 micron and nearly 77 percent with a diameter of 0.1 microns.

As a result, First Defense Nasal Screens are a simple, practical, and low-cost way to defend against viruses, germs, allergies, and pollutants.

Company NameFirst Defense Nasal Screen
FounderJoe Moore
ProductHypo-Allergenic and Self-Adhering Nasal Nose Filter
Investment Seeking$500,000 For 10% equity in First Defense Nasal Screen
Final Deal$750,000 Loan For 30% + 10% Royalty In Perpetuity
SharkMark Cuban, Daymond John, and Kevin O’Leary
EpisodeSeason 2, Episode 2
StatusIn Business

Who is the Founder of First Defense Nasal Screen?

Joe Moore is the founder of First Defense Nasal Screen. In 2011, Joe Moore conceived the concept for a nasal screen after nearly losing his life due to a sneeze attack. 

Joe Moore nearly collided with the back of a semi-trailer vehicle when he became distracted from the road due to a sneezing attack on the interstate. 

This event motivated him to strive to find a solution to similar problems in the future. He considered wearing face masks, but they were too heavy and uncomfortable.

Moore was able to identify the ultimate product after numerous trials and errors. However, he couldn’t launch the product independently since he needed financial backing and assistance. 

With almost no experience in the marketing field, it would take him a long time to get the business up and running. Moore decided to approach the sharks for this reason.

First Defense Nasal Screen Before Shark Tank

Joe Moore launched the company in 2011 after suffering a near-fatal sneeze attack. Joe Moore is a visionary with a wonderful idea for a product that could make many people’s lives easier. 

Millions worldwide suffer from asthma and allergies, making daily life difficult. Moore’s goal with his product was to eliminate as many elements that could aggravate these diseases as possible. 

So he devised a practically imperceptible nasal strip fitted over each nose hole. The First Defense Nasal Screen is essentially a nasal filter. 

It removes many allergens from the air you breathe, lowering the likelihood of an allergy or asthma attack.

Joe was driving one day when his allergies suddenly flared up. He nearly collided with a tractor-trailer truck after losing control of his car due to sneezing caused by allergies.

The incident led him to look for a solution that would prevent a similar occurrence in the future.

Naturally, his first thought was to experiment with face masks. Face masks were cumbersome, uncomfortable, required frequent adjustment, and could not provide adequate protection since air could escape through the edges.

After some trial and error, he eventually devised the nasal filters that would save noses worldwide and make him a fortune today.

Joe pitched his breakthrough nose filters on Shark Tank in Season 2, Episode 2, where he was initially mocked before claiming that he had sold millions of units and had orders for millions more.

The mockery rapidly transformed into many offers, including one from Robert Herjavec for the entire company at $4 million. 

Joe declined but later stated that he would have accepted if the offer had been for $10 million.

He eventually departed the Shark Tank with a contract from Kevin, Mark, and Daymond, a $750,000 loan at 30% interest with a 10% royalty, and season tickets to Dallas Mavericks games.

Moore’s product concept is amazing, but he cannot effectively launch his First Defense Nasal Screen independently. 

His company would take a long time to get off the ground if he did not have the necessary financial backing or connections in the marketing field. 

That is why he chose to pitch his idea to Shark Tank, a show that has the power to launch or kill a new firm. 

Moore hoped that at least one of the Sharks would see the potential in his unique new concept and make him the offer he needed to get this product to market.

How was the Shark Tank Pitch of First Defense Nasal Screen?

Joe Moore appeared on Shark Tank requesting an investment of $500,000 in exchange for 10% of First Defense Nasal Screen. 

Final Deal: Kevin O’Leary, Daymond John, and Mark Cuban agreed to invest $750,000 for a 30% stake in First Defense Nasal Screen.

How Does First Defense Nasal Screen Make Money?

When Joe Moore appeared on the show, The First Defense Nasal Screen had been under contract for six years. Moore stated that each nasal screen costs $0.60. The nasal screen comes in three sizes: small, medium, and big, and it is available on Amazon and the company’s website.

Who is the Investor of First Defense Nasal Screen?

Joe Moore claims that he raised more than $1 million with the support of his family and friends, which enabled him to begin production. 

Moore went on Shark Tank to acquire further financial backing and marketing advice. 

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He received offers of $700,000 for 30 percent stock and a 10% royalty on each unit sold from Daymond John, Mark Cuban, and Kevin O’Leary.

What Happened To First Defense Nasal Screen After Shark Tank?

Joe decided it was in his best interests to walk away from the Shark Tank arrangement since he had global contracts waiting for him and a strategy for expansion in the East.

First Defense Nasal Screens are now accessible in over 50 countries worldwide, with patents issued in India, Japan, China, the United States, Canada, and Europe.

The $4 million offer set a new Shark Tank record. Moore has no remorse. He stepped out of the Tank with 70% of his company still intact. 

The bargain struck in the air did not come to fruition. More is currently the president and CEO of First Defense Nasal Screens. 

The Shark Tank exposure sent the company into the stratosphere, making First Defense Nasal Screens one of the most profitable enterprises to participate in the show.

It struck cooperation with Filter Your Life Healthcare Private Limited, an Indian company, in 2018 to distribute its products in India.

First Defense Nasal Screen is predicted to be valued at $50 million as of August 2021.

The company’s expansion has been fueled mostly by demand in the Middle East and Asia, where air pollution has long been a major issue.

First Defense Nasal Screens have risen in popularity in the United States for various uses and industries, including mining, construction, and those suffering from chemical sensitivities. Still, most of its sales continue to come from those suffering from allergies.

First Defense’s nasal screens are becoming increasingly popular as an alternative to the scarce supply of face masks. Face masks on their own are a poor solution, but First Defense’s nasal screens mitigate their shortcomings.

First Defense Nasal Screen Shark Tank Update

Joe told me that it was in his best interest to withdraw from a deal with the Sharks because he has overseas contracts awaiting him and a plan to expand into the Middle East.

First Defense Nasal Screens are sold in over 50 countries worldwide, and its products have been protected by patents issued in India, Japan, China, the US, Canada, and Europe.

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First Defense has grown substantially in the Middle East and Asia, where air pollution has been an issue for a long time.

First Defense Nasal Screens are widely used in many industries, including mining and construction, but most customers are still those with allergies.

During the pandemic, people turned to First Defense Nasal Screens to protect themselves as a substitute for scarce face masks. These are weak solutions whose drawbacks are remedied by First Defense’s nose filters.

What Is the Net Worth of First Defense Nasal Screen?

The valuation of First Defense Nasal Screen was $5 million when it appeared on Shark Tank. The net worth of First Defense Nasal Screen is $50 million as of 2022.

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