What Happened To Define Bottle After Shark Tank?

The Young Entrepreneurs Special episode 516 of Shark Tank features Carter Kostler, who was 15 years old when he created the Define Bottle, a water bottle that uses fresh fruit to give drinking water a delicious flavor.

Carter came up with the idea for the Define Bottle while he was still a teenager, and he took it from the design stage to the prototype stage within six months.

It’s just a water bottle with two compartments kept separate by a filter. In one compartment, you’ll put in water and fresh fruit, while in the other, you’ll put in simple water for drinking.

The water that has been infused with fruit filters through, giving the drinking water it is natural flavoring.

Carter designed the product to assist in providing children with healthier drinking options.

His mission is to remove a generation of students from soda, one school district at a time.

He has received a lot of media attention, such as being honored by former President Bill Clinton at the 2013 Clinton Foundation Health Matters Conference, being featured in Forbes Magazine, and making Entrepreneur’s list of the 100 most brilliant companies.

What an amazing development for someone who hasn’t even obtained a driver’s license yet!

You can purchase the Define Bottle directly from Amazon or the manufacturer. Carter is likely looking for a Shark to assist with finance for production and widespread distribution.

What Is Define Bottle?

The Define Bottle is a type of water bottle that has been developed specifically for flavoring water with fresh fruit.

The Define Bottle is a regular water bottle with a one-of-a-kind twist: it lets you add the delicious flavor of fresh fruit to your drinking water.

Define Bottle aims to provide an alternative to the many sugary, artificially-flavored drinks commonly found on the market and delightful, natural refreshments that are nutrient-dense for both children and adults. 

Define Bottle Shark Tank Update

Define Bottle hopes to achieve this goal by providing a refreshing, all-natural, and delicious beverage.

With the Define Bottle, you can create your fruit-infused water and bring it everywhere.

The eye-catching and environmentally friendly design creates a fashion statement and allows anyone to use all types of fresh fruit, tea, and herbal infusions they wish.

The Define Bottle comes in various sizes, ranging from an ultra-portable model that holds only 7 ounces to a full-sized bottle that holds 17 ounces. It is an excellent method to avoid the temptation of sugary drinks like soda.

Company NameDefine Bottle
EntrepreneurCarter Kostler
Product / BusinessWater bottle with fruit infuser
Investment Asking For$100,000 for 20% equity in Define Bottle
Final DealNo Deal
SharkNo Shark
Episode Season 5 Episode 20
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Define Bottle?

Virginia Beach resident Carter Kostler is the founder of Define Bottle. The idea for the bottle came to Kostler when he was 15 years old and a sophomore in high school.

When Carter was a high school student, he constantly saw his classmates consume sugary drinks in the cafeteria. 

He developed the idea of making Define Bottle a tasty alternative to these beverages.

Define Bottle was Carter’s idea when he was 13 years old, and the product went from prototype to concept in just six months.

It’s just a water bottle with two compartments kept separate by a filter. One compartment contains fresh fruit and water, while the other only has regular old drinking water.

The water that has been infused with fruit filters through, imparting a natural flavor to the water that is consumed. Carter developed the beverage to provide children with superior drinking options.

The number of pop bottles in our refrigerators is out of control. The average American consumes one or two sodas per day, despite being aware of how unhealthy they are.

Instead of grabbing a drink of water, you should do that, but drinking plain water isn’t exactly exciting… until now.

The Define Bottle offers a straightforward and wholesome way to make drinking water even more exciting. 

You can bring fruit-infused water everywhere you go with this water bottle, gorgeous and sleek.

All you need to do is chop up some of your favorite fresh fruits and place them in the lower chamber. The upper chamber can then be filled with water.

The fruits do not enter the mouthpiece since they are contained within their chambers. A pleasant aftertaste will remain after the fruit has been infused with its flavor for between 15 and 20 minutes.

You will be able to spice up your routine while also beneficial to your health by using Define Bottle.

Define Bottle Before Shark Tank

Carter Kostler came up with the idea for the Define Bottle, which is a container that allows you to flavor your water with fruit. Can he reach an agreement with the Shark Tank investors?

Define Bottle is a delicious and nutritious way to stay hydrated during the day. Carter, who is now fifteen years old, came up with the idea for the Define Bottle when he was thirteen years old.

The company Define Bottle generates revenues of $65,000 over four months. They have a storefront website in addition to retail outlets.

He made unsolicited calls to Whole Foods and DAVIDsTEA to negotiate terms for entering the stores.

They made a $1,000 profit in just three hours by selling bottles at Whole Foods Farmers Market.

The Define Bottle has a suggested retail price of $30, yet the price paid is under $10.

They have a producer in China who asserts that they will bring the cost down to $5 if they work hard enough.

How Was The Shark Tank Pitch Of Define Bottle?

Carter appeared on Shark Tank seeking an investment of $100,000 in exchange for a 20% stake in Define Bottle.

He argues that the typical American consumes one to two sodas daily. Adding fruit flavors to the water encourages people in the United States, especially youngsters, to drink more water.

Carter has been able to sell a total of $65,000 worth of merchandise since he introduced the Define bottle to the market four months ago.

Sales were divided into those made through his website and those made to wholesale customers.

The Define bottles can be found at stores such as Whole Foods and David’s Teas, a specialty tea business located in Canada. The wholesale price is $30, whereas the retail price is only $10.

He has had conversations with a Chinese manufacturer who can produce the item for $5 per unit.

There are 2,000 visits made to the website every day, and the conversion rate is.5 percent.

Lori Greiner believes that the pricing point is unreasonable and that there is a lot of competition. She has left.

Barbara Corcoran is in a state of astonishment after finding out about her $300,000 development investment. She thinks it’s unlikely that she’ll receive her money back, even though she enjoys the product. She has left.

Kevin O’Leary’s opinion that it is not investable is supported by his statement that there is a “tremendous amount of competition.” He’s been kicked out.

Robert Herjavec is dissatisfied that David’s Teas hasn’t placed a reorder but is willing to offer $100,000 in exchange for 40 percent of the company because the risk involved is high.

Carter requests some time to discuss the situation with his parents before continuing.

Robert replies that Carter is ready to take 30 percent instead of 50 percent because the company is worth at least $500,000 to Carter. Carter counteroffers, asking Robert if he is willing to take 30 percent instead of 50 percent.

Herjavec decided not to accept the counteroffer due to the magnitude of the danger involved.

Mark Cuban believes that the risk is excessively large and that the pressure associated with Carter’s parents’ mortgage is excessively intense. He’s been kicked out.

The final Shark has finished speaking, and Carter exits the Tank without a contract from any Sharks.

What Happened To Define Bottle After Shark Tank?

You can still find Define Bottle being sold, and it appears to be doing rather well in terms of sales; not only is the product available on Amazon and on the website that is specifically dedicated to the Define Bottle, but the price has also been significantly reduced.

The Define Bottle is available in seven sizes, including a 7-ounce bottle, 12-ounce bottle, 16-ounce bottle, and a 17-ounce bottle, available for $16.93.

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You can find Define Bottle on Amazon and get one for yourself.

You can still purchase the 16-ounce Define Bottle for $20.99 directly from their site, or you can get it for $15.99 when purchased from Amazon, which qualifies for free shipping.

A majority of 350 customer reviews for the Define Bottle gave it an average rating of 3.5 stars, indicating that patrons are satisfied with the product.

Define Bottle Shark Tank Update

Carter did not land a contract initially devastated him, even though he left the Tank with a positive attitude.

However, he did not let the setback drag him down and jumped back up again to resume selling the Define Bottle.

He struck arrangements with several prominent shops within a short time, and sales skyrocketed to reach $2 million.

The real turning point in Carter’s career was when vocalist Carry Underwood approached her about working on a design together.

He was able to shop at Dick’s Sporting Goods and Target because of her connections. Further, he was a Youth Ambassador for three years at the Alliance for a Healthier Generation.

Define Bottle Shark Tank Update

In the first episode of Beyond the Tank, which aired in May 2015, Carter made his return to the Shark Tank.

Carter demonstrated to the other investors how far he’d come, even without the money from the Sharks, by using the Define Water Bottle as an example of a successful business.

Carter, much like other businesspeople, learned just as much from his failures as he did from his successes. He is steadily progressing toward achieving the American Dream, one water bottle at a time.

Carter sold his company and joined the United States Marine Corps instead of remaining in business. He remains a reservist in the Amphibious Assault Vehicle Fleet as of May 2022.

Is Define Bottle Still In Business?

Carter quickly got back on track and is now “making sure” that the Define Water Bottle is a profitable product, despite having suffered a catastrophic setback to his business when he didn’t secure a Shark Tank deal.

Carter’s product was a big hit with the audience both during the show and after it ended, despite being unable to close a deal with any of the Sharks.

Mark, Carter’s dad, wrote in a remark that they received more than one hundred thousand visitors to their website on the first weekend after Episode 516 was broadcast for the first time.

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Also, he claimed they generated more than $225,000.00 in revenue during that time, which is nearly the same valuation Robert Herjevic gave the enterprise while he was on the show.

The young entrepreneur, who is now 16 years old, received a significant boost after his product appeared on Shark Tank and became an overnight success, but he didn’t rest there and made cold calls to large retail shops.

You can now purchase Define Water Bottles at Dick’s Sporting Goods and most of Target’s retail locations.

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