The Define Bottle is a type of water bottle that has been developed specifically for the purpose of flavoring water with fresh fruit.
Carter Kostler came up with the idea for the Define Bottle, which is a container that allows you to flavor your water with fruit.
Define Bottle is a delicious and nutritious way to stay hydrated during the day. Define Bottle was developed by Carter when he was thirteen years old.
The company Define Bottle generates revenues of $65,000 over the course of four months. They have a storefront website in addition to retail outlets.
He made unsolicited calls to Whole Foods and DAVIDsTEA in an effort to negotiate terms for entering the stores.
Define Bottle made $1,000 in just three hours at the Whole Foods Farmers Market by selling bottles.
The Define Bottle has a retail price of $30, while the manufacturing cost is $10. They have a producer in China who asserts that they will bring the cost down to $5 if they work hard enough.
You can find competition at Brookstone and other locations, but the fruit is hidden from view. According to Lori, not only are they significantly more affordable, but they also perform admirably.
They have investment capital of $300,000. His family has financed the purchase of their home with a mortgage.
Carter Kostler, a young entrepreneur from Virginia Beach, Virginia, and the creator of the Define Bottle appeared on an episode of Shark Tank in March 2014 to pitch his company but was unable to secure a contract with any of the investors.
What Is Define Bottle?
The Define Bottle is a type of water bottle that has been developed specifically for flavoring water with fresh fruit.
The Define Bottle is a regular water bottle with a one-of-a-kind twist: it lets you add the delicious flavor of fresh fruit to your drinking water.
Define Bottle aims to provide an alternative to the many sugary, artificially-flavored drinks commonly found on the market and delightful, natural refreshments that are nutrient-dense for both children and adults.
Define Bottle hopes to achieve this goal by providing a refreshing, all-natural, and delicious beverage.
With the Define Bottle, you can create your fruit-infused water and bring it everywhere.
The eye-catching and environmentally friendly design creates a fashion statement and allows anyone to use all types of fresh fruit, tea, and herbal infusions they wish.
The Define Bottle comes in various sizes, ranging from an ultra-portable model that holds only 7 ounces to a full-sized bottle that holds 17 ounces. It is an excellent method to avoid the temptation of sugary drinks like soda.
|Company Name||Define Bottle|
|Product / Business||Water bottle with fruit infuser|
|Investment Asking For||$100,000 for 20% equity in Define Bottle|
|Final Deal||No Deal|
|Episode||Season 5 Episode 20|
|Business Status||In Business|
Who Is The Founder Of Define Bottle?
Virginia Beach resident Carter Kostler is the founder of Define Bottle. The idea for the bottle came to Kostler when he was 15 years old and a sophomore in high school.
When Carter was a high school student, he constantly saw his classmates consume sugary drinks in the cafeteria.
He developed the idea of making Define Bottle a tasty alternative to these beverages.
Define Bottle was Carter’s idea when he was 13 years old, and the product went from prototype to concept in just six months.
It’s just a water bottle with two compartments kept separate by a filter. One compartment contains fresh fruit and water, while the other only has regular old drinking water.
The water that has been infused with fruit filters through, imparting a natural flavor to the water that is consumed. Carter developed the beverage to provide children with superior drinking options.
The number of pop bottles in our refrigerators is out of control. The average American consumes one or two sodas per day, despite being aware of how unhealthy they are.
Instead of grabbing a drink of water, you should do that, but drinking plain water isn’t exactly exciting… until now.
The Define Bottle offers a straightforward and wholesome way to make drinking water even more exciting.
You can bring fruit-infused water everywhere you go with this water bottle, gorgeous and sleek.
All you need to do is chop up some of your favorite fresh fruits and place them in the lower chamber. The upper chamber can then be filled with water.
The fruits do not enter the mouthpiece since they are contained within their chambers. A pleasant aftertaste will remain after the fruit has been infused with its flavor for between 15 and 20 minutes.
You will be able to spice up your routine while also beneficial to your health by using Define Bottle.
Define Bottle Before Shark Tank
Carter Kostler came up with the idea for the Define Bottle, which is a container that allows you to flavor your water with fruit. Can he reach an agreement with the Shark Tank investors?
Define Bottle is a delicious and nutritious way to stay hydrated during the day. Carter, who is now fifteen years old, came up with the idea for the Define Bottle when he was thirteen years old.
The company Define Bottle generates revenues of $65,000 over four months. They have a storefront website in addition to retail outlets.
He made unsolicited calls to Whole Foods and DAVIDsTEA to negotiate terms for entering the stores.
They made a $1,000 profit in just three hours by selling bottles at Whole Foods Farmers Market.
The Define Bottle has a suggested retail price of $30, yet the price paid is under $10.
They have a producer in China who asserts that they will bring the cost down to $5 if they work hard enough.
How Was The Shark Tank Pitch Of Define Bottle?
Carter appeared on Shark Tank seeking an investment of $100,000 in exchange for a 20% stake in Define Bottle.
Carter made a proposal to Shark Tank in which he asked for an investment of $100,000 in exchange for a 20% stock stake.
We would like to explore this chance to persuade Americans, especially children, to drink more water by flavoring the water with fresh fruit, as the average American consumes one to two sodas per day on average.
Since Carter first put the Define bottle on the market, he has generated sales of $65,000 in just four months. A combination of sales made online and at wholesale levels.
The Define bottles have been presented at a retail price of $30, with a cost of $10, which is a significant margin to have each unit.
This has led to the introduction of the Define bottles at big chains such as Whole Foods and David’s Teas.
He was able to negotiate a price of $5 per unit for the product after speaking with a Chinese manufacturer.
The website receives 2,000 hits each and every day, and the conversion rate is at 0.5 percent.
Barbara Corcoran is concerned that he spent far too much money on development and that she will not be able to recoup her investment. She has departed.
Kevin O’Leary is leaving because he believes there is much too much competition, and this is the primary reason for his departure.
Lori Greiner was out due to competition from other competitors.
Robert Herjavec is confident that he has created a fantastic design; yet, the shop did not reorder his product.
He informs him that they need to perform some research first, but that he will give him an offer of $100,000 in exchange for a forty percent equity stake in the company.
They have an investment of $85,000 in tooling, an inventory of $150,000, and they anticipate having sales of $200,000 this year.
The Kostlers are of the opinion that the business should be valued somewhat higher. According to Carter, they anticipate that their sales will total $400,000 the following year.
Robert is asked by Carter to contribute 30 percent. Robert walks away after deciding that he will not accept his counteroffer.
Mark Cuban believes that at the age of fifteen, nobody will tell him, no, but he acknowledges that it is a “nice product.” Mark is looking for a justification to agree with you in order to say yes.
The reason he can’t work at the company is that he has not provided sufficient background information about the company and that his parents have applied for a mortgage on their house.
Final Deal: No deal between Define Bottle and Sharks.
What Happened To Define Bottle After Shark Tank?
You can still find Define Bottle being sold, and it appears to be doing rather well in terms of sales; not only is the product available on Amazon and on the website that is specifically dedicated to the Define Bottle, but the price has also been significantly reduced.
The Define Bottle is available in seven sizes, including a 7-ounce bottle, 12-ounce bottle, 16-ounce bottle, and a 17-ounce bottle, available for $16.93.
You can find Define Bottle on Amazon and get one for yourself.
You can still purchase the 16-ounce Define Bottle for $20.99 directly from their site, or you can get it for $15.99 when purchased from Amazon, which qualifies for free shipping.
A majority of 350 customer reviews for the Define Bottle gave it an average rating of 3.5 stars, indicating that patrons are satisfied with the product.
Define Bottle Shark Tank Update
Kostler made an appearance on HSN in July 2015 after appearing on Shark Tank. He sold all of the Define Bottles there.
Kostler joined the United States Marine Corps in the summer of 2016, and at the same time, he introduced a new product called Mason Infuser via a Kickstarter campaign in the same year.
You can purchase Define Bottle on Amazon and get free shipping for two days if you have Amazon Prime. Define Bottle is more affordable, coming in at just under $25, making this a superior purchase.
Kostler stated in an interview from 2017 that “Entrepreneurship is in my blood, even if neither of his websites is active as of May 2022.
In the first episode of Beyond the Tank, which aired in May 2015, Carter made his return to the Shark Tank.
Carter demonstrated to the other investors how far he’d come, even without the money from the Sharks, by using the Define Water Bottle as an example of a successful business.
Carter sold his company and joined the United States Marine Corps instead of remaining in business. He remains a reservist in the Amphibious Assault Vehicle Fleet as of May 2022.
Is Define Bottle Still In Business?
Carter quickly got back on track and is now “making sure” that the Define Water Bottle is a profitable product, despite having suffered a catastrophic setback to his business when he didn’t secure a Shark Tank deal.
Carter’s product was a big hit with the audience both during the show and after it ended, despite being unable to close a deal with any of the Sharks.
Mark, Carter’s dad, wrote in a remark that they received more than one hundred thousand visitors to their website on the first weekend after Episode 516 was broadcast for the first time.
Also, he claimed they generated more than $225,000.00 in revenue during that time, which is nearly the same valuation Robert Herjevic gave the enterprise while he was on the show.
The young entrepreneur, who is now 16 years old, received a significant boost after his product appeared on Shark Tank and became an overnight success, but he didn’t rest there and made cold calls to large retail shops.
You can now purchase Define Water Bottles at Dick’s Sporting Goods and most of Target’s retail locations.
What Is the Net Worth of Define Bottle?
The valuation of Define Bottle when it appeared on Shark Tank was $500,000. However, as of 2022, Define Bottle is out of business.