What Is Controlled Chaos?
Controlled Chaos is a brand of hair care products developed in the United States to tame unruly and curly hair. It is a component of the eco-friendly brand Use Me Products.
It is formulated with violet and lavender extracts, which calms and smooths curls, revitalizes coils, controls frizz, and evens pore size, giving you great shine without leaving your hair oily, crunchy, or sticky.
A small dab of substance goes a long way, ensuring that a bottle lasts for numerous applications.
Controlled Chaos Curl Creme is vegan, free of parabens and sulfates, and packaged in bottles made from BPA-free materials.
Several US farms provide organic, responsibly sourced ingredients for the product. Controlled Chaos and all other Use Me products are never tested on animals.
Controlled Chaos is a collection of curly hair care products. Controlled Chaos is the brainchild of Alanna York, owner of a hair shop.
|Company Name||Controlled Chaos|
|Entrepreneur||Alanna York And Maureen Emerson|
|Product||An intensive curl-defining cream for curly, frizzy, and wavy hair|
|Investment Asking For||$50,000 For 20% equity in Controlled Chaos|
|Final Deal||$60,000 For 50% equity in Controlled Chaos|
|Episode||Season 7 Episode 13|
|Business Status||In Business|
Who Is The Founder Of Controlled Chaos?
Controlled Chaos is the brainchild of Alanna York, the owner of a hair salon. Together with business partner Erica Gray, they appeared on Shark Tank in 2016.
They sell and distribute their natural, vegan hair care products from their salon Head Games, in Portland, Maine.
A few salons allow consumers to refill their bottles to sell their products at refill stations.
Controlled Chaos Before Shark Tank
Controlled Chaos’s driving force was Alanna York, who founded her beauty boutique at the tender age of 26.
Alanna was a perfectionist who would have been satisfied with the venture’s financial success alone. She was bullied and mocked in school for years due to her large head of curly hair.
She became discouraged by the lack of products that would assist ladies with similar hair in maintaining a great-looking head of curls as she gained experience working in her expanding salon in Maine.
In the United States, the cosmetics sector is massive; overall market sales are expected to exceed $62 billion in 2016, with hair care accounting for 20% of the total.
Alanna recognized the need for a solution to curly hair based on her personal experience and failure to find one that worked well with her customers’ curls.
The Controlled Chaos project was founded throughout the research phase. Alanna founded the company with her partner, Erica Gray, and the two invested more than $400,000.
They introduced a line of products for the Chicago International Beauty Show in 2012 under the name ‘Use Me!’ but the launch did not go smoothly.
The company’s wide range of produced and marketed products resulted in a lack of focus and inventory concerns.
Alanna’s business fell on hard times, and she attempted to appear on Shark Tank twice but failed both times.
Controlled Chaos sales had decreased to less than $300,000 in three years, primarily due to inventory concerns, by the middle of 2015.
Alanna presented one final grudging entry to Shark Tank to reward her perseverance. The following year, she presented her pitch to Shark Tank.
How Was The Shark Tank Pitch Of Controlled Chaos?
Maureen and Alanna appeared on Shark Tank requesting an investment of $50,000 for a 20% stake in Controlled Chaos.
The founders of Controlled Chaos leave the Shark Tank stage with an investment from Lori Greiner.
Final Deal: Lori Greiner agrees to invest $60,000 for 50% equity in Controlled Chaos.
What Happened To Controlled Chaos After Shark Tank?
Controlled Chaos’s future appears as beautiful and stable as Alanna’s hair.
She spoke about the company’s success since she appeared on the show in an April 2016 interview.
Controlled Chaos now comes in gluten-free packaging and is now gluten-free.
The website of Controlled Chaos has also been completely redesigned and is much more user-friendly. Alanna has overseen the company’s first independent facility, a new distribution center.
Additional personnel has been hired to assist with the increased sales, administration, and marketing resulting from the increased publicity.
Alanna recently revealed that more than 10,000 units of controlled chaos crème had been sold two months after her segment aired.
She also mentioned that she contemplated canceling several other goods in her collection due to their success.
Alanna is looking forward to the future now that Lori Greiner’s experience and guidance have alleviated the financial stress that surrounds her firm.
The company is currently in discussions with distributors in Canada about reopening retail channels that had previously been shut down due to inventory issues.
Her online sales have ‘Skyrocketed,’ and salon owners and curly-haired clients are clamoring to buy her products now that it is available.
Alanna’s goal is to take over World of Curls, and she believes that she will succeed with the fresh cash influx and Lori’s experience.
However, even if that happened, it is unlikely to matter. It takes a lot of control to keep those curls in place, and Controlled Chaos curl creme is built to last.
The pressure Alanna felt during her appearance on Shark Tank and how it affected her afterward has been discussed. Alanna completely forgot about it at the time due to her nervousness.
She believes determination is the key to success and said that a third Shark Tank audition was nearly too much for her after two previous rejections.
She advises other entrepreneurs to begin small, work their way up, and, most importantly, never give up.
Controlled Chaos Shark Tank Update
The sales and popularity of Controlled Chaos skyrocketed after its appearance on Shark Tank.
Controlled Chaos was recently given a makeover, including new packaging and a website. The website and packaging of Controlled Chaos were redesigned as well.
York said becoming a Shark Tank contestant was somewhat torturous, but it saved Controlled Chaos and was worth it.
Controlled Chaos sold almost 10,000 units of their curl crème in the two months following the original airing. She also sold a lot of other products.
Controlled Chaos now operates its distribution center and has hired several more employees to cope with the increased sales volume.
There has also been a significant increase in online sales of Controlled Chaos. Alanna’s business appears to be returning to normal.
The annual revenue of Controlled Chaos is around $3.5 million as of 2022.
Is Controlled Chaos Still In Business?
Controlled Chaos is still in business with annual revenue of $3.5 million.
What Is the Net Worth of Controlled Chaos?
The valuation of Controlled Chaos was $250,000 when it appeared on Shark Tank. The net worth of Controlled Chaos is $3.5 million as of 2022.