Caddyswag is a fantastic way to sneak alcohol onto a golf course or into any other venue. The bag also features a gel pack that can be reused and hold six cans.
You won’t have to wait for the beverage cart girl or pay exorbitant prices for refreshments on the course.
Ben and Melissa Fossey invented Caddyswag. They have designed Par 6, which fits inside your golf bag and keeps six cans of beer cold without ice.
When purchasing beer at the corner store, you’ll save money compared to buying it on the course.
While most golf courses frown on bringing your beverage, some have no service at all.
CaddySwag does not promote that your beverages are available on the course. They sell for $19.95 each, earning a profit of $13.99 for a production of 10,000 units at the cost of $3 each.
Robert estimates that out of 36 million golfers globally, $15,000 in sales is almost nothing. He wants to know what makes something patentable and what makes something distinctive.
What Is Caddyswag?
CaddySwag is a firm that offers a cooler bag that fits in a golf bag and can keep 4-6 cans of beer cold, depending on their size. The bag can also contain bottled drinks, sandwiches, and snacks.
CaddySwag has a cooler bag that fits in a golf bag and can keep up to 4-6 cans of beer cold, depending on the size. Are you a non-beer drinker?
Moreover, it keeps sandwiches, snacks, and bottled water cool. They also sell branded ice packs and tailgate kits. They guarantee that the refreshments will remain cool until the 18th hole.
|Entrepreneur||Melissa Fossey and Ben Fossey|
|Product||A golf bag cooler that fits inside|
|Investment Asking For||$60,000 For 20% equity in CaddySwag|
|Final Deal||No Deal|
|Episode||Season 2 Episode 6|
|Business Status||In Business|
Who Is The Founder Of Caddyswag?
The founder and CEO of Caddyswag LLC are Benjamin Fossey. He founded the company in 2006 and continues to lead it.
Having earned a degree specializing in communications and media studies from East Carolina University, Ben joined the media industry in 2011.
Since running the company part-time as a side venture, he has gained experience in every aspect of account management and has primarily dealt with freight and logistics.
According to his LinkedIn profile, he has been running the company full-time since the middle of 2017.
Caddyswag Before Shark Tank
The Fosseys pitch their Caddyswag golf bag cooler in episode 205, making their Shark Tank debut.
While chatting with friends before a golf tournament, the concept came to me in a hot tub one evening.
The golfers asked if they could keep beverages cold without waiting for the drinks cart or paying expensive fees.
The concept was ready for commercialization within a year. The initial batch of 2,000 units was sold out in less than 60 days.
The Fosseys are seeking investors for their product, which will take caddyswag marketing to a new level.
Do the Sharks have a chance or are the Fosseys wasting this chance?
How Was The Shark Tank Pitch Of Caddyswag?
Ben And Melissa Fossey appeared on Shark Tank seeking an investment of $60,000 for a 20% stake in Caddyswag.
The two had a modified golf course on the Shark Tank stage, blasting music and enjoying themselves.
“Caddyswag” golfers, who come to the course to mingle and have fun with their friends, are described by Melissa Fossey as those who take the game seriously and work hard to improve their scores.
Ben describes the “Par Six” cooler as compact enough to fit within the shoe bag. Coolers have gel packs that fold down snugly into the sides, keeping beverages cool throughout the 18-hole round.
The Sharks receive Shark Tank-themed coolers from the Fossey’s. The couple has sold $15,000 worth of merchandise exclusively by word of mouth in the past year.
Daymond John quickly withdraws, claiming he is not a golf “aficionado.” Robert Herjavec plays golf, but he believes that no courses will allow players to bring their beverages.
Kevin Harrington is curious as to how they intend to spend the money. Ben reveals that they want to purchase 10,000 devices for $3 each.
They would then use the remaining funds in a marketing effort to increase brand recognition among prospective customers.
Harrington believes the product lacks “enough oomph to make the phone ring.” He has departed.
Robert Herjavec does not believe the product adds enough value and will not sell. He has departed.
Barbara Corcoran takes a contrary position. Although she believes there is a market for the goods, she considers it a small company unworthy of investment. She has out.
Kevin O’Leary is skeptical that he can profit from the product. The final Shark has been released.
Immediately after leaving the stage, Ben Fossey reclaims the Shark Tank promotional cooler from the Sharks.
What Happened To Caddyswag After Shark Tank?
The party is everything to Ben, and the party is everything to CaddySwag. As a golf bag cooler manufacturer with a unique twist, he continues to market and sell the product.
CaddySwag now offers a radio show starring celebrities from the entertainment and sports world.
They are planning pranks to gain attention to their company, such as providing Tiger Woods an open-ended $1 million sponsorship deal. Tiger has not yet responded.
Caddyswag Shark Tank Update
The product has appeared on multiple talk shows despite the Shark’s skepticism and can still be purchased online.
Caddyswag generated enough revenue from the Par Six cooler to keep afloat and grow even though the Sharks didn’t like it.
Caddyswag has gained a niche in the golf market by offering customized cooler bags for businesses, special events, and weddings. The company sells its products on Amazon as well.
CaddySwag has an annual revenue of between $900,000 and $1 million as of January 2022.
Is Caddyswag Still In Business?
Caddyswag is still in business as of January 2022 and headquartered in Minneapolis, Minnesota.
The company provides custom cooler bags that can be customized with unique sayings or captions directly on its website. Alternatively, you can order them directly through Amazon.
The online golf store Caddy Daddy Golf offers a diverse selection of golf-related products, including the customer-requested, similar-design cooler bag under accessories.