What Happened To Buzzy After Shark Tank?

Shark Tank episode 517 aired on February 28th, during which Dr. Amy Baxter introduced Buzzy, a pain-blocking device.

The first time Dr. Baxter’s medicine was available for consumers to buy was in 2009 when he received funding from May Fund, National Institute of Health, and Kimberly Clark.

Cold and vibration are used to alleviate the discomfort of vaccines and injections.

Buzzy is installed in more than 1200 hospitals and has over 35,000 registered users. She is considered one of the “Top Women in Tech to Watch” by Inc.

In addition, this isn’t just for children. Furthermore, according to their website, Buzzy can be used for allergies, dermatology, diabetes, and much more.

Buzzy works by vibrating and then blasting you with cold air. The Buzzy bee comes with reusable ice wings that can be stored in the freezer until needed.

The injection site holds the bee in place. Vibration and cold can reduce the sensation of pain after the injection.

Dr. Baxter may be seeking a Shark to assist him in distributing his products in big-box stores.

What Is Buzzy?

Buzzy is a vibrating bee with ice pack wings that helps relieve injection site discomfort and is particularly useful in pediatrics. There is a correlation between the motion and the chilly sensation.

Using gate control pain relief stimulates the nerves like you would pat a bump on the head or put cold water on a burn to reduce pain. It has been established, supported by science, and verified in independent clinical research.

Buzzy Shark Tank Update

The Buzzy4Shot is a needle-free device that makes needles and syringes less frightening. The Buzzy numbs the skin before receiving a medical shot by vibrating.

Company NameBuzzy
EntrepreneurAmy Baxter
ProductAn Injection, Vaccination, IVF, or Diabetes Needles Pain Reliever With Cold Pads
Investment Asking For$500,000 For 5% equity in Buzzy
Final DealNo Deal
SharkNo Shark
Episode Season 5 Episode 18
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Buzzy?

Amy Baxter, MD, specialized in Pediatric Emergency Medicine. Her primary focus now is on her role as CEO of Pain Care Labs, which has ceased to be a direct practice of medicine.

Buzzy Before Shark Tank

She studied pain management in 2009 while working in the Emergency Department. She taught herself and other clinicians how to manage pain without drugs.

As she researched and learned more about the gate control mechanisms in the brain and the nerves, she came up with the idea for the Buzzy. 

Dr. Baxter discovered that individuals are more concerned with their discomfort than physicians are.

Buzzy was an ideal tool for children who are afraid of needles, and it could also be used for a variety of different patients and scenarios.

The small business subsidies she was considering required her to establish an official business, which she did. Clinical trials have been conducted to assess the concept’s efficacy.

The small bee is now available in various versions and sizes, along with an expanding line of additional Pain Care Labs products, including VibraCool for knees, elbows, plantar fasciitis, and the vibration/hot/cold/acupuncture system utilized in the DuoTherm.

How Was The Shark Tank Pitch Of Buzzy?

Dr. Baxter enters the Shark Tank requesting an investment of $500,000 in exchange for a 5% stake inBuzzy. She elaborates on the concept of Buzzy.

Clinical trials have been conducted on the product. This product reduces pain by 50% to 80%. This product has been used in more than 1,200 hospitals and clinics. She has several patents for the product.

Buzzy’s current year’s sales total $1 million, and the company is on target to reach $2.5 million next year. So far, 30,000 have been sold.

She employs six part-time employees but does not have any sales representatives. Despite her lack of aggressive sales efforts, she has earned a gross profit of $660,000 and a net profit of $270,000.

Kevin O’Leary points out that she is looking for an investment greater than her net profit from the previous year.

Dr. Amy cites the example of Ava the Elephant, but Barbara Corcoran replied that she ended up investing significantly more than the original transaction to bring Ava to market and that the consumer medical devices sector is extremely difficult to break into.

This strategy backfires. Barbara has previously “climbed a mountain” with Ava the Elephant and is averse to taking on another consumer medical product. She has escaped.

Kevin O’Leary is unsatisfied with the value and lack of coordination of the sales approach. Dr. Amy requires funding to scale.

She wishes to relocate Buzzy to large chain stores. Kevin O’Leary believes that shopping at a large chain store is a mistake.

According to Lori Greiner, Dr. Amy should market directly to physicians rather than to customers. She is out.

O’Leary offers $500,000 in exchange for a 20% stake. Robert Herjavec is eager to collaborate on the offer with O’Leary.

Dr. Amy says there is an excessive much of equity.

The same amount of $500,000 is offered by Mark Cuban for a 20% stake.

Barbara Corcoran warns Dr. Amy that “I am afraid to let your arrogance drive you out this door because you think you can do it all on your own.”

She is correct. The Doctor maintains her valuation and declines the offers. She exits the Tank without securing a contract with a Shark.

Final Deal: No Deal between Sharks and Buzzy.

What Happened To Buzzy After Shark Tank?

Buzzy is still available for purchase, although it appears that little has changed since Amy appeared on Shark Tank.

Buzzy remains $39.99 and is available in three colors. The bee-colored Buzzy highlighted on Shark Tank has a yellow-and-black striped design; the ladybug-inspired Buzzy has black polka dots on a red background, and the basic black Buzzy has no polka dots.

Buzzy now has a “Mini” version, but the Mini model only has a one-star rating on Amazon. The standard Buzzy model is rated four stars.

On the other hand, Buzzy’s website has been redesigned and now includes a list of medical ailments or scenarios he can help.

Buzzy Shark Tank Update

Since declining Shark Tank offers, the Buzzy pain reliever has been marketed directly by Dr. Amy to families, hospitals, and clinics. 

She believes that Buzzy has already been installed in approximately 5,000 hospitals and clinics.

Buzzy may be generating revenue, but it hasn’t alleviated the pain of having to advertise her own product without the backing of a Shark.

She may have spent too much time and money due to her pride and commitment to maintaining a high valuation. 

Buzzy Shark Tank Update

Buzzy would have undoubtedly become a household name with a Shark on her side, but going it alone while maintaining a full-time medical practice limits her sales and reach.

In her book Shark Bites, she discusses her post-Tank experiences. Dr. Baxter expanded the range with Vibracool compression wraps and relaunched the company as Pain Care Labs.

Vibracool wraps are available in four styles: wrist, elbow, and ankle; knee, calf ACL, and hamstring; back, shoulder, neck, and hip; and foot. Buzzy still exists as of January 2022 and generates $5 million in revenue.

Is Buzzy Still In Business?

Buzzy is still in business as of January 2022. They have expanded its product offerings to include VibraCool Vibrational Cryotherapy and DistrACTION devices to treat knee pain, tendinitis, carpal tunnel syndrome, plantar fasciitis, along with other chronic pain conditions.

You May Also Like