Eli Crane had just become a Navy Seal and received a souvenir from the Philippines: a bottle opener made from a dummy 50-caliber bullet. He did not realize that he was holding the future in his hand.
Seeing the Bottle Breacher, they thought it was the neatest thing they had ever seen and that they could improve the design and function of the Bottle Breacher.
He went to work in his garage and made a bottle opener from a dummy bullet. Breachers in military operations open locked doors or destroy obstacles that may keep soldiers from advancing into an attack area.
Eli’s wife, Jen, worked in marketing, and they soon had a marketing plan. They sell bottle openers online from websites like Amazon and Etsy.
In only six months, they were bringing in $7,500 per month. Cranes’ business was good, but they feared it would not improve on a shoestring budget.
What Is Bottle Breacher?
Bottle Breacher is a company that makes unique bottle openers out of 50-caliber bullets. Bottle Breacher is mostly geared toward grooms and best men and promotional items but is also available for sale.
You might want to give Bottle Breacher to your boyfriend on his birthday or anniversary. You could also give it to your father. On request, the company can make Bottle Breachers for special events.
Bottle Breacher is a company that produces unique, handcrafted bottle openers made from authentic, decommissioned .50 caliber bullets. Founded by former Navy SEAL Eli Crane and his wife, Jen, the company’s mission is to create memorable and stylish products while providing job opportunities for veterans.
Bottle Breacher gained widespread attention after appearing on the TV show Shark Tank in 2014, where the founders pitched their product to investors. Their pitch impressed the sharks, and they secured a deal with Kevin O’Leary and Mark Cuban, who invested $150,000 for a 20% stake in the company.
Bottle Breacher has expanded its product offerings to include various designs, personalized engraving options, and other accessories, making its products popular as gifts for various occasions.
The company continues to emphasize its commitment to supporting veterans and their families through various initiatives and partnerships with nonprofit organizations.
|Company Name||Bottle Breacher|
|Entrepreneur||Eli Crane And Jen Crane|
|Product||Bottle openers crafted from recycled bullets of 50 caliber|
|Investment Asking For||$150,000 For 10% equity in Bottle Breacher|
|Final Deal||$150,000 For 20% equity in Bottle Breacher|
|Shark||Mark Cuban And Kevin O’Leary|
|Episode||Season 6 Episode 8|
|Business Status||In Business|
Who Is The Founder Of Bottle Breacher?
The founders of Bottle Breacher are Eli Crane and Jen Crane. The couple served in the armed forces before venturing into entrepreneurship. He spent about 14 years working with Navy SEALs. Jen is a co-owner of Bottle Breacher with her husband, Eli, and they run the business together.
Eli came up with Bottle Breacher for two reasons. One, he knew that most men like beer. There are two more things that most men love: guns and bullets. The idea of making bottle openers out of dummy rounds was exciting, and he had it right.
Eli got the bullets through a third party in the military. The couple set up an account on Etsy and started making money immediately. Bottle Breacher’s earnings before Shark Tank were already $500,000 per annum.
Bottle Breacher Before Shark Tank
Eli Crane was about to become a Navy Seal when his brother returned from the Philippines with a cool bottle opener made from a dummy bullet. He wanted to create something from a dummy bullet that opened bottles, and his brother decided to invest in this business.
Eli thought the design was nice and that he could improve both. Eli decided to work in his garage and create a more functional product than the bottle opener. Breachers are men who force open closed doors for soldiers to enter an area of danger.
Eli and his wife, Jen, were both good marketers. They soon developed a marketing strategy and began selling bottle openers online. They’re sold online on Amazon and Etsy.
In six months, they raised about $7,500 per month. The Cranes had a good business but felt they could not do much better, especially considering they had a shoestring budget.
Easy decision—Eli learned to swim with sharks in school. Why not go to Shark Tank? Why not have a look at the television show Shark Tank? John, Kevin, Mark, and Mark offered to invest.
When Kevin decided to go in with Mark, Kevin was also interested. Mark and Kevin offered to invest together, and when Mark and Kevin decided to go in together, the Cranes agreed.
How Was The Shark Tank Pitch Of Bottle Breacher?
Elijah and Jen appeared on Shark Tank seeking an investment of $150,000 for a 10% equity in Bottle Breacher. The Shark Tank pitch of Bottle Breacher, presented by founders Eli and Jen Crane, was well-executed and engaging.
The Cranes introduced their unique product—a handcrafted bottle opener made from authentic, decommissioned .50 caliber bullets—emphasizing its stylish design and quality craftsmanship.
They also highlighted their company’s mission to create memorable products while providing job opportunities for veterans.
Throughout the pitch, Eli and Jen Crane shared their personal story, with Eli drawing on his experience as a former Navy SEAL.
This helped create an emotional connection with the sharks and demonstrated the founders’ passion for their business and commitment to supporting fellow veterans.
The sharks were impressed by the product and its market potential, particularly as a gift item. They asked about the company’s sales, margins, and growth plans.
Eli and Jen provided clear and informative answers, showcasing their business knowledge and preparedness.
The successful pitch led to a deal with Kevin O’Leary and Mark Cuban, who invested $150,000 for a 20% stake in Bottle Breacher.
The investment and exposure from Shark Tank contributed to the company’s growth and expansion, allowing them to develop new products and reach a wider audience.
Eli and Jen leave the Shark Tank stage with an investment from Kevin O’Leary and Mark Cuban in Bottle Breacher.
Final Deal: Mark Cuban and Kevin O’Leary agree to invest $150,000 for a 20% stake in Bottle Breacher.
What Happened To Bottle Breacher After Shark Tank?
Bottle Breacher became a huge hit after their appearance on Shark Tank. They even appeared on another Shark Tank episode after that. Sales rose from $200,000 to $2.5 million in only a few years. Bottle Breacher has been a huge hit with people worldwide, creating jobs in the United States.
Bottle Breachers, for instance, focuses on one American hero, such as Marc Lee. You can also find Bottle Breachers that include the American flag. There is also a purple version for women. You can also use 50 caliber rounds with the Bottle Breacher.
You can find them on the Bottle Breacher website for about $20 for the basic model or on Amazon for more. You can still make Bottle Breachers, but not those you buy from Amazon.
Bottle Breacher Shark Tank Update
The popularity and sales of Bottle Breacher skyrocketed after its appearance on Shark Tank. Bottle Breacher increased production from 175 to over 1000 units per day and increased labor from eight to 32.
After the episode aired, the salespeople were overwhelmed that the company had generated $1 million in the first week.
Eli and Jen were stressed out, always working and getting little sleep. They became more stressed when Mark and Kevin called to see what was happening. Customers were calling to complain about the delays in shipping their orders.
Kevin put his production team on the production line, and they solved all the issues that caused production delays. Today, 1500 new bottle breachers are made every day.
There are new bottle versions with a more detailed US flag, a purple version for women, and many other custom-made items such as key chains, cigar punches, humidors, hats, and other clothing.
Bottle Breacher has generated over $20 million in sales. Jen and Eli donate a large portion of the profits to charities that help military personnel, veterans, and first responders.
Bottle Breacher employs more than 35 people and earned more than $20 million in lifetime sales. Bottle Breacher generates approximately $4 million in annual revenue as of 2023.
Is Bottle Breacher Still In Business?
Yes, Bottle Breacher is still in business as of 2023. Bottle Breacher has expanded its range of accessories since partnering with Shark Tank investors Kevin O’Leary and Mark Cuban, including coasters, bumper stickers, wristbands, and now a $40 Wine Breacher.
After the successful Shark Tank pitch and securing an investment from Kevin O’Leary and Mark Cuban, Bottle Breacher experienced significant growth and increased visibility.
The company capitalized on the exposure from the show, leading to a boost in sales and a wider customer base. Bottle Breacher expanded its product offerings beyond the original .50 caliber bullet bottle openers to include various designs, sizes, and materials.
They also introduced personalized engraving options and additional accessories, making their products popular as unique and customizable gifts for various occasions.
The company continued to emphasize its commitment to supporting veterans by providing job opportunities and partnering with nonprofit organizations dedicated to assisting veterans and their families. This mission-driven approach resonated with customers and helped build a loyal customer base.
Overall, the appearance on Shark Tank, combined with the investment and support from Kevin O’Leary and Mark Cuban, played a significant role in Bottle Breacher’s growth and success in the years following the show.
What Is the Net Worth of Bottle Breacher?
The valuation of Bottle Breacher was $1.5 million when it appeared on Shark Tank. The net worth of Bottle Breacher is above $5 million as of 2023.