What Happened To ​​Better Life After Shark Tank?

The Better Life is a line of green cleaning products designed by Tim Barklage and Kevin Tibbs was featured on Shark Tank episode 501 on November 1.

Kevin is the operation’s “crazy skilled scientist,” while Tim is in charge of marketing and branding. The two became acquainted.

The idea for Better Life cleaning products came from lifelong friends when they had children.

It was too painful to think of their children putting their fingers in their mouths after coming into contact with surfaces contaminated with hazardous cleaning agents.

Better Life started out making plant-based cleaning products and has since grown to include dozens of products with clever names like “I Can See Clearly, Wow,” and “Even the Kitchen Sink.”

You can find Better Life products at Whole Foods Markets nationwide, as well as Crate and Barrel and Bristol Markets.

Additionally, they sell on Amazon.com. There seem to be several mature business owners in the Shark Tank seeking advice and direction on how to take their business to the next level.

What Is Better Life?

The Better Life is a line of natural cleaning products that are as effective as chemical-laden alternatives on the market, if not more so.

Better Life manufactures a broad range of cleaning products capable of removing messes from various surfaces, including dishes, carpets, worktops, windows, and hands.

The cleaning products they sell are the most hygienic, environmentally friendly, and safest on the market.

They can be directly sprayed into the mouth without causing harm. You can experiment with anything you have stored under your sink. Better yet, refrain.

The makers of this eco-friendly product business were inspired when they noticed their toddlers continuously putting fingers and other objects in their mouths.

Better Life Shark Tank Update

They did everything they could to keep their homes and all other things their children touched as clean as possible, but they were well aware that most cleaning chemicals on the market are highly toxic if accidentally consumed.

It is often unsafe to leave residue on surfaces that have been washed. When they couldn’t discover a safer alternative that was still successful, they decided to develop a new solution.

Better Life products must meet stringent standards before they can be added to the Better Life line. They must be completely safe for humans and animals if consumed.

They use only plants and vegetables in their products, devoid of any scents, colors, or additives.

All items must be completely ecologically friendly and biodegrade at twice the rate required by industry standards.

The final requirement is that all products outperform popular brand-name cleaners that use harsh chemicals.

You can find Better Life products at Whole Foods Market, Crate & Barrel, Bristol Markets, and other large retailers. You can also find a comprehensive product line on Amazon.

Company NameBetter Life
EntrepreneurTim Barklage And Kevin Tibbs
ProductMultipurpose cleaning products made with natural ingredients
Investment Asking For$400,000 for 7% equity in Better Life
Final Deal$400,000 for 17% equity in Better Life
SharkLori Greiner
Episode Season 5 Episode 7
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Better Life?

Kevin Tibbs and Tim Barklage are the founders of Better Life based in St. Louis, Missouri, who presented their product on Shark Tank in 2013.

The Better Life cleaner line is an environmentally friendly cleaning product line. These are all-natural cleaning products made entirely of plant-based materials.

These organic cleaning products have been developed for people who want to do their part to protect the environment and also make sure their kids are not exposed to hazardous chemicals.

They demonstrated that their product was more effective at killing microorganisms than leading commercial alternatives.

Better Life Before Shark Tank

The cleaning chemicals we use in everyday life are necessary, but they may pose a risk if they contact us.

Nowadays, you can find many chemically formulated and chemically heavy cleaning products on the market.

However, Better Life Cleaning Products aims to transform how we clean and change how we perceive cleanliness.

The company had achieved a sales total of $2,000,000 in less than a year. Better Life owes a tiny amount of money, but not much.

Thus, the product was immediately obvious as having the potential to be a market success.

The duo says most sales occurred through Crate & Barrel, Amazon, and their website.

They claimed that their products would be difficult to reverse engineer, which would make it unlikely that someone could enter the market any time soon.

Better Life was seeking money from the Sharks under the guise of a strategic relationship.’ They must hire someone who can take their product to the next level in the market.

How Was The Shark Tank Pitch Of Better Life?

Tim and Kevin appeared on Shark Tank seeking an investment of $400,000 in exchange for 7% equity of Better Life. They launched the Better Life collection and shared their tale.

They cleaned tiles that had been painted with spray paint before disinfecting a raw chicken-smeared countertop with a leading national brand’s Better Life Whatever Cleaner.

They were more successful in killing the germs with their product. Kevin even demonstrated the disinfectant’s safety by spraying it in his mouth!

The duo has generated revenue of over $2 million over the last year while owing almost no debt. The Sharks are taken aback!

The company’s products can be purchased at Crate and Barrel, Whole Foods Market, Amazon, and directly from the company’s website.

They reinvest 7% of their sales revenue, earning 7% on sales.

Kevin argues that reverse engineering their products is tough, and Daymond expresses concern about counterfeit products.

They are financially sound and seek a strategic collaboration with the Sharks.

Lori is offering $400,000 at a 17 percent equity with direct access to QVC and Bed Bath and Beyond.

Kevin provides a $400,000 loan for three years at a rate of 10% and a 5% equity stake. Lori asserts that she is certain she will turn them into millionaires.

John Paul DeJoria offers $400K at a 20% equity to Lori, and Daymond counters with $500K at a 20% stake.

Lori and DeJoria then reduce their offer to $400K for a 17 percent stake in the company. 

Kevin and Tim are awaiting news from Mark, who has offered $800,000 for a 20% equity in the business with just him and Lori.

She believes it is excessive. Mr. Wonderful then provides $400K for 17% equity and reduces the equity to 7% upon repayment.

Lori indicates that she will match Kevin’s offer. Daymond then offers $500K for a 20% stake in DeJoria.

Kevin and Tim dispute Lori and Mark’s offer of $500K for 10%. Lori then states that she does not need Mark and will adhere to her original offer.

Mark leaves without Lori. Lori warns them about having an “Oh No” moment, and the lads work out an arrangement with her.

Final Deal: Lori Greiner agreed to invest $400,000 For 17% equity in Better Life.

What Happened To ​​Better Life After Shark Tank?

Since its Shark Tank appearance, Better Life has marketed its cleaners and bottle brushes at various retailers, including Target, HSN/QVC, Amazon, and even Wal-Mart.

Better Life has risen in popularity due to its appearance on a television show.

The Fizz Shark Tank Update

Better Life’s product range has been expanded to include a variety of different cleansers in addition to the few cleaners featured on Shark Tank.

You can also purchase Better Life cleaners from their website. Better Life is doing exceptionally well for itself, and sales are expected to be high due to the increased number of outlets carrying the products.

Better Life Shark Tank Update

Lori Greiner is paving the way for the Better Life entrepreneurs.

They experienced the famed “Shark Tank effect” after their Shark Tank appearance, which made their firm a big success.

Better Life had a clear shot at success when all five Sharks offered to buy the company.

After appearing on Shark Tank, a deal struck with Lori has allowed the company to double its manufacturing capacity, hire six staff members, and secure retail contracts with Meijer, Marianos, and Target.

Better Life has established itself worldwide, having gained a foothold in Bermuda, Canada, the European Union, and even Korea.

Better Life was recently ranked 503rd fastest growing company in the US by Inc Magazine after growing by 645 percent.

Better Life Shark Tank Update

This corporation has not only been profitable but has also become environmentally conscious.

The manufacturing plant now houses two solar panel arrays, and a new packaging method ensures that the products consist of more post-consumer material.

Lori had to compete with her fellow Sharks for a share of the Better Life company, and she appears to have assisted them in enjoying success.

PostureNow Shark Tank Update

Better Life was purchased by Bissel, Inc in 2018 for an undisclosed sum. The brand is still profitable in August 2021, generating $5 million in revenues annually.

Is Better Life Still In Business?

After their Shark Tank appearance, better Life revamped their packaging, expanded their distribution to major retailers like Target and Walgreens, rebuilt their e-commerce site, and introduced additional products such as Better Life Tub and Tile Cleaner.

The Better Life manufacturing plant in St. Louis is now powered by solar panels that generate approximately 65,326 kWh per year, the environmental equivalent of about 122 barrels of oil burned or 186 trees planted.

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