Theophilus Ulmer pitches Bee Sweet Lemonade and his daughter Mikaila Ulmer in Shark Tank episode 628.
The Bee Sweet Lemonade drink line is from fresh-squeezed lemonade enhanced with Texas wildflower honey, flaxseed, and mint.
Mikaila became fascinated with bees after being stung at the age of four. When she was suffering from a traumatic event, her grandmother sent her some recipes for lemonade to help her recover. Mikaila’s passion for lemonade increased along with her interest in bees.
She became increasingly fascinated with bees and their role in the ecosystem during her studies. She also became quite adept at making lemonade.
Mikaila sold Bee Sweet Lemonade at events for youth entrepreneurs and her lemonade stand, advocating for bees and donating part of the proceeds to organizations committed to the conservation of bees.
Mikaila’s Bee Sweet Lemonade is now available in many markets and restaurants throughout the Austin area, including Whole Foods Markets, TOMS, Barton Hills Market, Peoples Rx, MAX’s Wine Dive, Farmhouse Delivery, Henri’s, East Side Pies, Quickie Pickie, and The Natural Gardener.
She’s probably turning to the Sharks for assistance in expanding into other markets. Is a Shark going to be a sucker for Bee Sweet Lemonade?
What Is Bee Sweet Lemonade?
BeeSweet Lemonade produces ready-to-drink lemonade flavored with local bee honey and donates a portion of its sales to bee preservation and protection.
The flaxseed lemonade is made with honey rather than sugar or other sweeteners and comes in five varieties.
|Company Name||Me and the Bees|
|Entrepreneur||Mikaila Ulmer And Theo Ulmer|
|Product||A Locally Sourced Flaxseed Lemonade|
|Investment Asking For||$60,000 For 10% equity in Bee Sweet Lemonade.|
|Final Deal||$60,000 For 25% equity in Bee Sweet Lemonade.|
|Episode||Season 6 Episode 23|
|Business Status||In Business|
Who Is The Founder Of Bee Sweet Lemonade?
Mikaila Ulmer is the founder and chief executive officer of Me & the Bees Lemonade. She was only four years old when she was stung twice in a matter of days by bees.
Mikaila is an entrepreneur and speaks at bee conservation events. She is currently a high school student.
Additionally, she is the founding director of the Healthy Hive Foundation, a non-profit organization working to conserve pollinators.
The first time Mikaila Ulmer was stung by a bee, she developed an aversion to them. After researching some ecosystem functions, she became intrigued by the crucial roles.
Bees taught her the value of collaboration and effective communication.
She was inspired to create a beverage using the flaxseed lemonade recipe of her grandma Helen while emphasizing environmental preservation.
Miss Ulmer is motivated by the protection of bees and averting their extinction.
Her entrepreneurial journey started when she participated in youth entrepreneurial events and set up a lemonade stand in front of her family’s house.
Moreover, Mikaila is motivated by knowing that she is her employer and can earn her own money. She also wrote a book entitled “Bee Fearless, Dream Like a Child,” published by Penguin Random House.
Miss Ulmer says that securing funding before her business could grow to its current size was the most challenging aspect of starting her company.
Bee Sweet Lemonade Before Shark Tank
Some of us seem to be born with an abundance of wisdom, yet it is said that wisdom and experience hone a great entrepreneur’s skills.
The founder of Beesweet Lemonade, Mikaila Ulmer, is one of them. Even though she was only nine years old on Shark Tank at the time, she made sure the sharks did not make immediate advances on her.
Mikaila was stung by two bees in a couple of days when she was four years old, and her mother, D’Andra, pushed her to research their role in the environment to help her recover from her sudden hatred of them.
Mikaila began researching bees and quickly became concerned about the decline of the global bee population.
D’Andra and Dad Theo helped Mikaila develop ideas for a new product that she could present in a children’s business competition, the Acton Children’s Business Expo.
The family received a 1940’s cookbook that contained Great-Grandma Helen’s recipe for flaxseed lemonade at the same time.
Mikaila added flaxseed to the lemonade and sweetened it with honey as per the secret recipe as she had a flash of inspiration.
Mikaila began selling lemonade when she was in grade school, and she set up a business to preserve honeybees while also donating a portion of the proceeds.
She and her father Theo went on Shark Tank together in March 2015 to grow their business.
How Was The Shark Tank Pitch Of Bee Sweet Lemonade?
Mikaila and her father entered Shark Tank seeking an investment of $60,000 in exchange for a 10% stake in Bee Sweet Lemonade. She says her lemonade is not only delicious but also good for you.
She discusses the benefits of flaxseed as a bee-friendly ingredient. Lori compliments her on her poise as she distributes samples.
The previous year’s sales barely exceeded $25,000, she discloses. Kevin inquires as to the location of her sale.
Mark asks her how she incorporates flaxseed, but she replies that it is “a secret” that only her business partner will know.
Her father explains that he is a marketer and that the lemonade stand is his second full-time job.
The pitch’s most amusing moment occurred when Mr. Wonderful informed the 9-year-old that “school needs to end.”
Kevin declines first because of the price and his commitment as a full-time partner. Robert then references the competition in the beverage market.
Mark invites her to return after she completes her schoolwork. Lori extols Mikaila’s virtues, yet she is unable to sip lemonade. Thus, Daymond is left.
He has offered $60,000 for a 25% stake in return for the ability of his east coast distributor to get it to stores. Mikaila accepts Mark offer and the deal is done!
Final Deal: Mark Cuban agreed to invest $60,000 for 25% stake in Bee Sweet Lemonade.
What Happened To Bee Sweet Lemonade After Shark Tank?
Bee Sweet Lemonade popularity has increased dramatically since it appeared on Shark Tank, and Mikaila’s new business partner appears to be flourishing.
She has also participated in several intriguing things outside of her lemonade business.
She stated a few months after the segment aired that sales were up more than 350%.
Bee Sweet Lemonade signed an $11 million distribution agreement with Whole Foods Market for their brand of lemonade to be sold in 55 stores throughout Texas, Arkansas, Louisiana, and Oklahoma beginning in April 2016.
It will be distributed to the entire East coast later in 2016.
Mickaila has received considerable attention; in March 2016, she was recognized by Movement50 (MVMT50), a technology coalition dedicated to supporting and recognizing African-American inventors.
Furthermore, there was a minor issue regarding a 2015 visit to the White House for a White House Kids’ State Dinner, where the young entrepreneur met President Barack Obama and the first family.
She will also travel to Cape Town, South Africa later this year to speak to young women entrepreneurs about business and company ownership, following the recent good news about her Whole Foods transaction, which resulted in significant free publicity for the firm.
She has undoubtedly gained valuable knowledge through her business engagement with Daymond John.
She recently claimed that she maintains regular communication with the FUBU CEO and has learnt a great deal from her shark tank companion about focus and business growth.
She advises other entrepreneurs to start small and to avoid being intimidated by large competition. According to the young entrepreneur, anyone can launch a million-dollar firm with the correct combination of plan and hard work.
She encourages other entrepreneurs to pursue their dreams and never surrender. Mikaila, being only 11 years old, clearly has a big and intriguing life ahead of her.
She is likely to taste as good as her healthy, bee-friendly lemonade she made at such a young age when she reaps the rewards of her hard work and success.
Bee Sweet Lemonade Shark Tank Update
Sales have risen by more than 350 percent since the episode aired. She also landed an $11 million distribution deal with Whole Foods Market, which began carrying the product in 55 stores.
She even met the president and first family at the 2015 White House Children’s State Dinner!
The Sharks receive an update from Mikaila in season 12 episode 1206 when she tells them about her business and rebranding as Me and the Bees.
The lemonade is now available in more than 1,500 locations nationally, including Whole Foods Market, Wegmans, The Fresh Market, and dozens of smaller locations. According to data as of January 2022, the company generates $5 million per year in revenue.
Is Bee Sweet Lemonade Still In Business?
Bee Sweet Lemonade is still in business as of January 2022 and doing great. Bee Sweet announced a $11 million distribution contract with Whole Foods Market in April 2016, following its appearance on Shark Tank.
BeeSweet is also available in all four varieties — iced tea, mint, and prickly pear, ginger, — in 144 Natural Grocers locations around the country!
Mikaila was just 13 years old when she began her social entrepreneurship company Mikaila’s Cause, and she has already met a number of influential figures in both politics and entertainment.