Tiffany Krumins did not pitch AVA the Elephant on Shark Tank’s premiere episode. It was originally called Emma the Elephant, but it was changed to AVA the Elephant after the deal.
It is common for children to fear and feel intimidated when taking oral medications. Tiffany Krumins is an Atlanta native with a medical background and a can-do attitude.
Many parents can relate to her experience as a nanny dealing with kids who had trouble taking their medications.
AVA the Elephant was the brainchild of Tiffany to assist a sick child whom she was helping with his oral medication.
Tiffany was motivated to develop a manner of distributing medication that would alleviate a particularly difficult Down syndrome child’s anxiousness.
She disguised the pills as elephants and played a video of her voice congratulating him after taking them; it worked!
A prototype of Emma the Elephant was constructed from cloth, sponges, and a plastic medicine dropper. She was later renamed Ava the Elephant.
One day, she was on Craigslist when she saw an advertisement for a new reality show asking for unique items.
The greeting card even talked when inserted with a recordable audio chip. She knew it was a good strategy since it worked well for supervising children.
That advertisement was revealed to be for Shark Tank’s pilot episode. She responded, and the rest, as they say, is history.
Tiffany lacked knowledge and experience in product development, leading to difficulties obtaining a patent and selling the product.
What Is Ava The Elephant?
Ava the Elephant is an animated talking/singing medicine dispenser designed to make medication time more fun and convenient for both parents and children.
Ava the Elephant dispenses medicine in a droplet concealed in the trunk of its beastly face. The purpose is to ease the concerns of children who have to take medications.
|Company Name||Ava The Elephant|
|Product||The Singing Elephant Medicine Dispenser for Kids Can Take the Fear and Anxiety Out of Medicine Time|
|Investment Asking For||$50,000 For 15% equity in AVA The Elephant|
|Final Deal||$50,000 For 55% equity in AVA The Elephant|
|Episode||Season 1 Episode 1|
|Business Status||In Business|
Who Is The Founder Of Ava The Elephant?
The founder of Ava the Elephant is Tiffany Krumins, who worked as a nanny before she founded her business.
Tiffany now hosts the Product Genius podcast and consults with budding mompreneurs as a business advisor.
Ava The Elephant Before Shark Tank
Ava the Elephant, formerly known as Emmy the Elephant, provides relief to many young children by alleviating their fear of taking oral medication.
Ava the Elephant was created by Tiffany Krumins after she came up with the idea while caring for a little child.
Tiffany Krumins founded it after a child she watched refused to take medication.
When she administered the boy’s medication, he became fussy, making the whole experience uncomfortable for both of them.
Tiffany’s training as a physician taught her that many parents face similar challenges and that children are afraid of the process and not medicine.
Tiffany reasoned that it would be easy to administer the few drops of medicine if she could divert his attention for just a moment longer.
Tiffany set out to tackle this problem, and she was successful in creating a prototype of Emma the Elephant using sponges and fabric from regular stores.
The solution: a small singing elephant with a hidden medicine dropper in its trunk.
She turned to Shark Tank for help in bringing her idea to market. She held a clay prototype and had an idea in her head.
Tiffany had many of the same issues as early entrepreneurs, such as determining when a patent was required or gaining access to stores, despite her lack of experience in product creation.
The young entrepreneur auditioned for Shark Tank hoping to get business advice and was invited to appear on the first episode!
How Was The Shark Tank Pitch Of Ava The Elephant?
Krumins arrived at the Shark Tank with only his confidence and a few hand-crafted prototypes. She is seeking an investment of $50,000 for a 15% equity in her business, Ava The Elephant.
Krumins explains the concept behind the AVA the Elephant product and demonstrates how the device works, discussing her experiences babysitting Gibby.
Sharks appear attentive, but their reservations are readily apparent. Krumins distributes prototypes to Sharks.
Kevin O’Leary wondered if the child would react the same way to the AVA product to a normal dropper after the novelty wears off.
Krumins declines the offer, noting her relationship with Gibby, who disliked taking his pills in the past.
Kevin Harrington is wondering whether she has filed patents for the product.
Krumins says she is still in the early stages of development and hasn’t secured manufacturing or a patent.
Still, she has performed a patent search to ensure her innovation isn’t a copy of an existing product. There are no doubt sharks are frightened.
Daymond John inquires as to why she requires the investment. Krumins says that her next steps include obtaining a patent and developing a prototype.
O’Leary explains that this is an idea, not a business. The Sharks want something more substantial than thought to sink their teeth into. O’Leary has left.
Robert Herjavec asks whether she requires funding at all instead of striking a licensing arrangement with a huge company. He has departed.
John also declines to do a deal, stating that he is looking for products instead of ideas. Harrington declines due to the lack of a genuine product.
Krumins offers Barbara Corcoran, the last Shark standing, a deal: she will buy 55% of the business for $50,000.
Krumins accepts the proposal. She’s struck a deal.
Final Deal: Barbara Corcoran agrees to invest $50,000 for a 55% stake in Ava The Elephant.
What Happened To Ava The Elephant After Shark Tank?
Barbara Corcoran invested $50,000 in Tiffany Krumins’s idea of AVA The Elephant in Season 1 Episode 1.
Tiffany’s determination and Barbara’s guidance led to Ava the Elephant becoming a popular product and a successful business, inspiring mompreneurs everywhere.
Shark Tank’s first product, AVA the Elephant, has been distributed throughout more than 10,000 retail locations, including CVS and Walgreens’ major pharmacy chains.
Tiffany and Barbara have developed a brand around AVA and are expanding the “line” of AVA products despite a battle with cancer (which she won), the birth of Tiffany’s first child, and an eight-month wait for the show’s premiere.
The episode 415 updates segment featured Tiffany’s thermometer stickers and her vaccine program for underprivileged children.
Tiffany ceased work on AVA in 2018. She decided to license the product to Baby Delight in March 2021 after battling illness and having three children.
The brand still associates with her, appearing in a July 2021 advertising campaign.
Ava The Elephant Shark Tank Update
Barbara spent far more than the $50,000 Tiffany offered her on the show.
The cost of bringing Ava the Elephant to market proved to be higher than Barbara anticipated, so she invested upwards of $285,000 in the company.
The dropper on Ava the Elephant was rendered inoperable by a medicine recall. Tiffany was obliged to redesign the product.
Tiffany and Barbara overcame those challenges and made a big success of Ava the Elephant.
Tiffany is pleased to create jobs for Americans by bringing Ava the Elephant to people’s homes and hospitals.
Shortly after appearing on Shark Tank at the age of 27, Tiffany was diagnosed with cancer.
As she was being treated for cancer, the doctor established a command center in her hospital room and managed the hospital’s business affairs.
Barbara’s years of business experience helped her learn how to work with vendors, investors, and manufacturers. Tiffany overcame cancer and now runs a profitable business.
Thousands of retailers sell Ava the Elephant nationwide, such as Amazon, CVS, Kroger, Safeway, Walgreens, and Walmart.
Barbara was Tiffany Krumins’ first guest on “The Tiffany Krumins Show” on Business RadioX. There have been comparisons to Tiffany as a modern-day Mary Poppins.
Forbes.com, TVGuide.com, MomInventors.com, and several other websites and publications have covered her story.
Tiffany has inked a licensing agreement with Baby Delight, a support network for parent inventors.
Tiffany combined her passion for working with children with her professional background to create a tool that can help children recover from illness and bring a smile to their faces.
Her dedication and determination to see Ava the Elephant succeed demonstrated her dedication despite her health concerns.
Is Ava The Elephant Still In Business?
Ava the Elephant was sold in over 10,000 retail locations, including CVS, Walgreens, BabiesRUs, Walmart, and Amazon.
The Ava the Elephant Thermometer Stickers, which use liquid crystal technology to read your child’s temperature when placed on their forehead, became her second product in 2013.
The product was promoted on the Indiegogo crowdsourcing platform but received less than a fourth of its financing goal.
Ava the Elephant was licensed to Baby Delight, a baby product brand after Tiffany had been in business for seven years.
Baby Delight sold an enhanced version of the product, but it was temporarily withdrawn in 2019 when the licensing agreement with the company expired.
She renewed her contract with Better Family Inc. in March 2021, a manufacturer of patented baby products, including the Beebo from Shark Tank that debuted in episode 1 of season 7.
The new version of Ava the Elephant includes a 10 mL medical syringe which will be used to deliver greater dosages.
They have also included a very unique model on the new packaging: a little boy with Down syndrome named Jacob. After all, that is how her journey began!
It’s now possible to preorder Ava the Elephant through Better Family. It will be delivered in early fall 2021. They anticipate being available at major merchants soon.
Ava the Elephant exited the Shark Tank with a $90,909 valuation and has since sold over 100,000 pieces, generating over $1 million in sales!