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Wellingtons is a company that gained national attention after its founders, Arya, and Anastasia Alexander, appeared on Season 15, Episode 03 of Shark Tank.
This Los Angeles-based company offers classic and creatively prepared beef Wellingtons, delivered frozen to customers’ doors. Customers can then thaw, bake, and enjoy these gourmet dishes in their homes.
Wellingtons’ twist on the traditional beef Wellington includes variations such as Nutellington, Cheeseburger Beef Wellington, Buffalo Chicken Welly Bites, and Breakfast Wellington, catering to various tastes and preferences.
The company has garnered high praise for its offerings, with glowing reviews from delivery partner Goldbelly and five-star ratings on its website.
Wellingtons has also formed high-profile partnerships with companies like Goldbelly, Locale Market, and Pink Dot for national distribution.
Despite not securing a deal on Shark Tank, Wellingtons is capitalizing on the increased visibility from the show by offering a “Shark Tank” Combo Pack on its website.
With its convenient delivery model, diverse product range, and positive reception, Wellingtons presents itself as an appealing choice for those looking to enjoy gourmet beef Wellingtons in the comfort of their own homes.
| Company Name | Wellingtons |
| Entrepreneur | Anastasia and Arya Alexander |
| Product | Wellingtons made from frozen beef |
| Investment Asking For | $200,000 for 10% equity in Wellingtons |
| Final Deal | No Deal |
| Shark | No Shark |
| Wellingtons Episode | Season 15, Episode 3 |
| Wellingtons Business Status | In Business |
| Wellingtons Website | Visit Website |
| Wellingtons Net Worth | $1 Million |
What Is Wellingtons?
Wellingtons is a company based in Los Angeles that specializes in preparing and delivering beef Wellingtons. Their concept revolves around delivering frozen beef Wellingtons to customers’ doors, which can be thawed, baked, and enjoyed at home.
Beef Wellington is a classic dish that dates back to the 19th century, consisting of choice steak cuts (such as beef tenderloin or Chateaubriand) coated with Dijon mustard and wrapped in puff pastry.
What sets Wellingtons apart is its innovative approach to the traditional beef Wellington. They offer a variety of unique variations, such as the Nutellington, which stuffs the flaky crust with sweet and creamy Nutella.
They also have other creative options like the Cheeseburger Beef Wellington, Buffalo Chicken Welly Bites, and even a breakfast-friendly version called the Breakfast Wellington.
Wellingtons has gained popularity and positive reviews for its tasty offerings. Their products are sold through their website and delivery partner Goldbelly, where they have received rave customer reviews.
The company has partnered with other delivery services like Locale Market and Pink Dot to expand their national distribution.
The founders of Wellingtons, Arya and Anastasia Alexander, were inspired to start the business after watching renowned chef Gordon Ramsay prepare a beef Wellington on a reality television show.
Ramsay continues to influence their menu, and they even have a breakfast version that imagines what Ramsay would cook if he worked the breakfast shift at McDonald’s.
Who Is The Founder Of Wellingtons?
The founders of Wellingtons are Arya and Anastasia Alexander. They conceived the idea of creating Wellingtons out of a common challenge many face – the quest for the perfect dinner.
Dissatisfied with overly complex or uninspiring recipe options one pandemic night, they embarked on a culinary adventure to create their own delicious and accessible dishes.
Over three months, Arya and Anastasia fine-tuned their recipes, serving them to friends and family every Wednesday.
Their experimentation included the traditional Beef Wellington and unique twists like Chicken Pot Pie Wellington, Salmon Welly, and even Breakfast and Burger Wellingtons.
The overwhelming approval they received from their loved ones inspired them to turn their passion into a business.
Before appearing on Shark Tank, Wellingtons operated as a small, home-based operation. They had not yet expanded beyond their local community in Los Angeles.
However, their experiments with different Wellington variations gained traction and popularity among those seeking high-quality meals without complex preparation.
Recognizing the demand for their products, Arya and Anastasia partnered with established marketplaces like Pink Dot, Goldbelly, and Locale Market to distribute their Wellingtons nationwide.
This expansion allowed them to reach a larger audience and establish Wellingtons as a brand known for its accessible and versatile interpretation of the classic dish.
It’s worth noting that in June 2022, Arya and Anastasia also tied the knot, adding a fairytale ending to their culinary journey.
Their dedication to creating quality meals and their entrepreneurial spirit paved the way for Wellingtons’ success before they appeared on Shark Tank.
How Was The Shark Tank Pitch Of Wellingtons?
Anastasia and Arya Alexander appeared on Shark Tank Season 15 to pitch their frozen food company, Wellingtons, which specializes in offering pre-packaged Beef Wellingtons.
The couple sought a $200,000 investment in exchange for 10% equity in their business, valuing Wellingtons at $2 million.
Wellingtons’ product aims to provide consumers with a convenient way to enjoy the luxurious main course of Beef Wellington without the hassle of preparation.
The frozen Beef Wellingtons were designed to make it easy for anyone to enjoy the dish at home, as they are shipped directly to the customer and can be prepared without the complexity of traditional baking.
During the presentation, the Sharks had the opportunity to sample a variety of Wellingtons products, including the Classic Welly, Cheeseburger Welly, Breakfast Welly, Hazelnut and Chocolate Welly, and bite-size Welly Bites such as Buffalo and Cheeseburger.
Here are the views of the Sharks on the Wellingtons product during their Shark Tank pitch:
- Michael Rubin: He believed the business was too early for him to invest in and advised the entrepreneurs to focus on direct-to-consumer sales without relying on third-party platforms.
- Mark Cuban: Mark Cuban expressed concerns about the company’s ability to scale by solely relying on their website. He suggested that they should connect with party planners and event coordinators to expand their reach.
- Lori Greiner: Lori Greiner mentioned that she needed to feel passionate about a product to invest in, but she didn’t eat much meat, so she decided not to offer a deal.
- Kevin O’Leary: Kevin O’Leary dropped out and stated that he does something similar, making him a competitor, which prevented him from investing. He also believed that the company’s business model would not be profitable.
- Barbara Corcoran: Barbara Corcoran asked Anastasia and Arya about their needs and what they were looking for in a shark. After considering the investment, she ultimately decided it wasn’t the right fit.
None of the Sharks made an offer, resulting in Anastasia and Arya leaving Shark Tank Season 15 without securing a deal.
Anastasia and Arya Alexander left Shark Tank Season 15 without securing a deal from any of the Sharks. Despite this setback, they shared positive news after the show aired, reporting $600,000 in sales across 5,000 new customers in less than 4 days.
They also made strategic decisions to optimize their business operations and focus on direct-to-consumer sales from their website following their experience on Shark Tank.
While they did not secure an investment from the Sharks, the founders of Wellingtons are motivated to grow their business into a multi-million dollar enterprise and are confident in their ability to succeed.
Did Wellingtons Get a Deal on Shark Tank?
No, Wellingtons did not secure any deal on Shark Tank. Wellingtons, a business that sells frozen beef Wellingtons and other dish variations, appeared on Shark Tank in episode 15, Episode 03.
The entrepreneurs, Arya and Tasha Alexander, sought a $200,000 investment in exchange for a 10% stake in their business.
During their pitch, Arya and Tasha introduced Wellingtons as a convenient and delicious alternative to the traditional homemade Beef Wellington.
They showcased their frozen Wellingtons, which are ready to be baked and served without the need for extensive preparation or cooking skills.
The entrepreneurs highlighted their flavors, including classic beef, cheeseburger, breakfast, hazelnut chocolate, Buffalo chicken, and cheeseburger bites.
The Sharks sampled the Wellingtons and expressed positive feedback about the taste. However, Kevin declined to invest due to his competing product, while Michael considered the business too young and small for his investment.
Mark advised the entrepreneurs to find alternative sales channels, and Lori opted out as she doesn’t consume much meat. Barbara also decided not to invest, stating her experiences with successes and failures in the food industry.
What Happened To Wellingtons After Shark Tank?
After appearing on “Shark Tank,” Wellingtons, the food brand founded by Arya and Anastasia Alexander, experienced significant growth and success.
The exposure from the show helped propel the company’s operations to new heights, resulting in increased media visibility and consumer interest.
Following their appearance on “Shark Tank,” Wellingtons expanded its availability and reach. The company’s products can now be purchased through various platforms and services.
Consumers outside Los Angeles can find their products on GOLDBELLY for nationwide delivery.
Wellingtons has also partnered with popular food delivery services like DoorDash, Uber Eats, Pink Dot, and LOCALE Market, making it convenient for customers to have their products shipped directly to their doors.
Wellingtons has not only expanded its consumer base but has also gained recognition through various media appearances.
The brand’s products have been featured on QVC, where Anastasia successfully sold out the XL Beef Wellington in just four minutes during the “In the Kitchen with David” segment.
Additionally, Wellingtons has appeared on shows like “American Idol” and a “KTLA 5 Morning News” segment, further increasing its exposure and popularity.
The company has continued to innovate and add new offerings to its product lineup.
In addition to the classic Beef Wellington, which is priced at $35.00, customers can now enjoy a full gourmet experience from the comfort of their homes with options like the Large and XL Beef Wellington, priced at $90.00 and $180.00, respectively.
Wellingtons also offers bite-sized snacks and wellingtons in smaller portions, including options like Cheeseburger Beef Wellington, Breakfast Wellington, Cheeseburger Welly Bites, Buffalo Chicken Welly Bites, and Nutellington with Nutella. These products are on the company’s website for under $20.
Since appearing on “Shark Tank,” Wellingtons has experienced remarkable growth, expanding its availability, gaining media recognition, and offering diverse products to cater to different consumer preferences.
Wellingtons Shark Tank Update
After appearing on Shark Tank, Wellingtons did not secure a deal with any of the sharks. Despite this, the exposure from the show provided the brand with free promotion.
Many people became aware of the brand, which likely led to increased product trials and sales. The company’s website saw a surge in visitors; some may have made purchases.
Wellingtons is still in business and operates from its Los Angeles, California headquarters.
According to its LinkedIn profile, the frozen meat food brand founded by Arya Alexander and Tasha Alexander remains active and employs a small team of 2-10 people.
Although the initial journey was challenging for Wellingtons, it has persevered and remains operational. The brand’s net worth is estimated at $1 million, and it continues to cater to consumers who enjoy its variety of Wellington-style meat foods.
Is Wellingtons Still In Business?
Wellingtons is still in business. The company has continued to operate after appearing on Shark Tank Season 15 and walking away without a deal. They achieved $600,000 in sales across 5,000 new customers in less than 4 days after the show aired.
Anastasia and Arya Alexander, the founders of Wellingtons, have also made strategic decisions to focus their efforts on selling directly to customers from their website.
They have optimized various aspects of their business, such as email flow campaigns, logistics, and ads, based on the data they gathered from the Shark Tank experience.
Despite not securing a deal on the show, Wellingtons is on track to grow into a successful business.
What Is the Net Worth Of Wellingtons?
According to our research, the net worth of Wellingtons is estimated to be $1 million. The valuation of Wellingtons was $2 million, as presented by its founders when appearing on Shark Tank.
Also, read about other businesses that appeared on Season 15, Episode 3 of Shark Tank:
