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Revolutionizing Arcade Gaming: The Story of VPCabs Virtual Pinball Machines
Brad Baker introduced his virtual pinball machine startup, VPCabs, to the Sharks on Shark Tank season 07 episode 22, inviting them to experience the thrill of playing.
His journey into the industry began when his brother approached him about designing a virtual pinball game for a Cincinnati arcade. The company had to transition to a dedicated manufacturing facility in Fairfield, Ohio, after overwhelming orders.
VPCabs is a renowned manufacturer of premium virtual pinball machines that offer an immersive gaming experience.
Their products feature top-notch components such as high-quality monitors, force feedback mechanisms, surround sound systems, and customizable LED lighting.
The machines also come equipped with powerful computer systems running on Windows 10 Pro, ensuring smooth gameplay.
With a focus on quality and innovation, VPCabs provides customers with state-of-the-art virtual pinball cabinets that deliver endless entertainment.
VPCabs’ Virtual Pinball Cabinets mimic vintage pinball machines using high-definition LED screens for an electrifying pinball gaming experience.
These machines offer a vast array of games, from brand-new releases to classic reproductions, requiring minimal maintenance without moving parts.
Priced between $3495 and $7995, VPCabs machines are distributed by over 20 dealers across 12 states.
The company’s game was recognized as the best holiday game in the 2014 Game Informer Holiday Buyers Guide, showcasing its appeal and quality.
The VPCabs Virtual Pinball Machine stands out for its diverse game selection within a single unit.
Models like The UltraVP, The Vertigo, The Wizard, and The Classic provide unique gaming experiences. These arcade machines feature plywood, graphic cards, and monitors, offering a modern twist on the classic.
The virtual pinball experience immerses players in a lifelike environment, complete with sounds, visuals, and interactive elements like bumpers and flippers.
VPCabs offers four versions of virtual pinball machines, each catering to different preferences and space requirements. The company also provides custom design services to meet specific needs.
Brad Baker’s entrepreneurial journey with VPCabs reflects his passion for innovation. Starting as a response to his brother’s arcade needs, VPCabs evolved into a successful venture.
Baker’s leadership has been instrumental in the company’s growth, positioning him as the CEO driving expansion and market presence.
In essence, VPCabs’ virtual pinball machines offer a seamless blend of nostalgia and cutting-edge technology, creating an engaging gaming experience for enthusiasts. The company’s commitment to quality, innovation, and customer satisfaction sets it apart in the competitive arcade industry.
Unveiling the Success Story: Brad’s Journey on Shark Tank with VPCabs
Brad made a compelling appearance on the popular TV show Shark Tank, seeking a $200,000 investment for a 10% stake in his company, VPCabs.
The Sharks, known for their sharp business acumen, were eager to test out the VP Cabs games firsthand. Each of them took a turn trying their hand at the games, showing genuine interest.
Mark Cuban, a seasoned entrepreneur, found it challenging to detach himself from his business ventures as the Sharks’ interest in VPCabs grew stronger.
Robert Herjavec expressed a keen interest in understanding the sales aspect of the business. Brad shared that the company’s journey started with the sale of eight computers after the completion of a prototype.
These initial sales of eight units played a crucial role in preventing Brad from losing his home to foreclosure. As demand increased, Brad managed to sell 200 units over the next 18 months, generating an impressive revenue of $750,000.
The VP Cabs games are priced between $3,000 and $9,500, with the most popular model selling for $8,000. Despite a healthy profit margin of around 50%, the overall profitability of the business was considered below average, resulting in a net profit of $12,000.
Robert Herjavec expressed skepticism about the market potential of the product, particularly doubting its appeal beyond a niche audience.
Lori Greiner shared a similar sentiment, emphasizing the need for scalability for such a unique concept. Consequently, she chose to opt out of the investment opportunity.
Mark Cuban raised concerns about the software control aspect of Brad’s games, highlighting the need for more innovation to stay competitive in the market.
With Robert and Lori out of the deal, the focus shifted to Daymond John and Kevin O’Leary. Daymond showed genuine interest in partnering with Brad, proposing a $200,000 investment for a 30% stake.
Brad countered Daymond’s offer, eventually settling on a 25% stake for the investment amount. The deal was sealed, and Brad left the Shark Tank with a smile, marking a successful outcome for VPCabs.
Final Deal: Daymond John agreed to invest $200,000 for 25% equity in VPCabs.
VPcabs’ Journey After From Shark Tank: Success to Community Impact and Expansion
VPcabs has expanded its presence at various exhibitions and events since its appearance on Shark Tank. Recently, they donated a Back to the Future pinball machine to a charity event hosted at Wizard World Chicago.
The fundraiser not only supported the Michael J. Fox Foundation’s research on Parkinson’s disease but also benefited the Parkinson’s Association. You can find VPcabs on Facebook and purchase their pinball machines directly from their website.
Brad, the founder of VPcabs, strategically broadened his business reach by participating in more trade shows and ComicCons across the country after his Shark Tank appearance, leading to significant success.
Brad made the wise decision to create a special Back to the Future game with Wizard World Comic Con and the Michael J. Fox Foundation for Parkinson’s Research. There were 61 bidders for this unique machine autographed by cast members, which brought a high price of $7,500.
In 2020, Brad expanded his business by opening the Pinball Garage in Hamilton, Ohio, featuring 32 retro and new pinball machines, 10 arcade games, and a full bar.
The Better Desk, another product by VPcabs, is also available for purchase on their corporate website, with projected sales of $3-$5 million by the end of 2021.
This establishment became a popular social hub in Butler County, contributing to the town’s commercial growth. The Pinball Garage underwent further expansion in July 2022, adding new games, a dining area, and hosting various fundraising events.
Today, VPcabs continues to offer custom pinball and arcade machines on their official website, including the Ultra VP 4K Virtual Pinball Machine and the Vertigo NXT 4K Hybrid VPin Multicade. These products cater to gaming enthusiasts with different preferences and budgets.
Brad’s contributions to the local economy and philanthropic initiatives earned him the 2021 Citizen of the Year Award from the Greater Hamilton Chamber of Commerce, highlighting his commitment to community development.
Brad’s King’s Plate program at Pinball Garage provides free meals to food-insecure Hamiltonians. Brad’s commitment to the local community and ensuring that everyone has access to necessities is evident in this initiative.
Through his entrepreneurial ventures and charitable endeavors, Brad has made a significant impact on Hamilton and continues to be a pillar of support for those in need.
The company further solidified its position by landing significant contracts, including one with Snap-on to develop pinball cabinets as promotional items, leading to the hiring of 15 additional staff.
Subsequently, VPcabs secured a contract with the TV show Impractical Jokers, enhancing the profile of their pinball cabinets. VPCabs is still in business with an estimated net worth of $5 million.
