Twilio Competitors and Alternatives Analysis

This article explores some of the best Twilio competitors and alternatives. Twilio is one of the most well-known names in providing a communication platform in the cloud in the form of service.

Twillio is a one-stop-shop service provider that offers a conducive atmosphere for the myriad of businesses and software developers who wish to deploy, host, and build communications solutions.

Twilio facilitates creating custom applications that meet users’ needs or integrating communication features into existing apps and websites.

Twilio is a firm that offers a fully modifiable application programming interface and is a cloud communications platform provider as a service (CPaaS) (API).

Twilio is a publicly traded corporation established in 2008 and maintains its operations from its headquarters in the city of San Francisco in the state of California in the United States.

Twillio platform was developed to make it simpler for companies to add channels to their customer outreach and to communicate with their target audience using the platform of their choice. 

Twilio Competitors and Alternatives Analysis

Twillio processes messages, phone, and video calls for companies like Uber, Airbnb, Lyft, and Yelp.

The programmable platform reported revenues of 1.13 billion US dollars in 2017 and has a total personnel count of 2,500 people, making it one of the industry leaders in the CPaaS market.

Twilio’s website highlights the company’s high level of dependability, and the company works with one thousand cell carriers in 150 different countries.

Twilio is a company involved in the communications sector, and its product range includes high-end offerings such as MMS, SMS, Voice, SIP Trunking, Call Center, and WebRTC.

Twilio’s communication features, such as text messaging and making phone calls, and developers can access more through its web service application programming interfaces (APIs).

The SMS APIs are interoperable with the message systems used by mobile devices of every kind, including Android and iPhone.

Twilio saw phenomenal expansion in 2020, as the company reported sales of $365 million for the first quarter of the year, which is a 57 percent increase from Q1 2019. The company reported an adjusted quarterly profit of $6.1 million.

The revenue for the second quarter was almost unchanged, but it increased by 52 percent year-over-year to reach $448.0 million in the third quarter of 2020.

The company’s dollar-based net expansion rate for the third quarter of 2020 was 137 percent, an increase from the 132 percent rate it recorded for the same period in 2019.

The market capitalization of Twilio climbed to over $1.4 billion by the year 2020, from its previous level of over $13 billion. This led to a rise in Jeff Lawson’s wealth.

Twillio must successfully defend its position as the industry leader in cloud communications against fierce competition from Vonage, Infobip, Sinch, and Plivo.

New competitors have entered the market for communication technologies over the past few years, resulting in intense competition in terms of the services offered, the products available, and the prices charged.

We should explore Twilio’s competitors to learn more about them now that Twilio is no longer the only strong player on the market.

Twilio Competitors and Alternatives Analysis

Here is a list of Twilio Competitors and Alternatives you can utilize for your business.

Vonage Communications

Vonage Communications’ APIs allow you to offer your customers customized video, phone, and messaging services.

Vonage is one of the most successful providers of CPaaS. In 2016, it acquired Nexmo, a company specializing in API solutions, giving it access to over 1600 carriers in over 200 countries.

The merger of Nexmo’s and Vonage’s platforms expanded its offering to include voice alerts, standard and bulk SMS, live webchat, and voice APIs for IVR, P2P, A2P, A2A, and text-to-speech capabilities.

Vonage is regarded as one of the sector’s most formidable rivals to Twilio due to its fiscal year 2018 revenues and net income of 1.05 billion United States dollars and 81 million United States dollars, respectively.

Vonage Holdings Corp., a publicly-traded company, was founded in 2001 by Jeffrey A. Citron and Jeff Pulver. Its headquarters is in Holmdel, New Jersey, in the United States of America.

There are currently 114,000 developers using Vonage, which processes over 5 billion API calls annually. Its client list is constantly expanding, and it now includes well-known companies such as Siemens, Domino’s Pizza, Glassdoor, Zipcar, and DHL, amongst many more.

The company started as a provider of VoIP services to homes, expanded its scope to cover the B2B marketplace, and now serves enterprises, mid-market organizations, mid-sized companies, and small businesses.

There are a few alternatives available that are free, but the vast majority of the messaging and calling activities have a sliding scale of prices that are based on the number of users as well as the location.

The API supplier complies with data privacy rules to ensure optimal delivery. Vonage’s implementation of the Adaptive Routing technology ensures that communications are successfully redirected proactively. 

Some key features included in Vonage services are advanced encoding, text shortcodes, smart splitting, dashboard analytics, programmable phone numbers, two-way messaging, local number ID, and number fallback.


MessageBird is an international communication software that connects users all over the world.

MessageBird is one of the consistent competitors of Twilio in the CPaaS business. MessageBird has emphasized providing B2C customers with a dependable and quick SMS solution.

MessageBird is a cloud communication company based in the Netherlands that serves over 15,000 clients. These clients include industry disruptors and innovators such as SAP, Uber, and HelloFresh.

Twilio Competitors and Alternatives Analysis

MessageBird is a software company that sells products that make it simpler for businesses to communicate with their clients via text messages, voice calls, and various messaging networks like WhatsApp.

MessageBird has established a footprint in about all of the world’s nations through its partnerships with two hundred and fifty carriers. 

MessageBird is the finest choice for multinational corporations who are searching for capabilities at a reasonable price.

MessageBird has moved to a pay-as-you-go pricing model, which means that the local SMS and phone calling service now costs .06 dollars per message and per call per minute.

MessageBird offers a free trial available for everyone interested, as well as monthly plans tailored to the needs of large businesses. 

The cost of using the shortcodes is seven hundred dollars each month, in addition to a one-time set-up fee of one thousand three hundred dollars.

MessageBird was founded in 2011 by Robert Vis and Adriaan Mol. MessageBird’s operations are managed from its headquarters in Amsterdam, Netherlands. 

MessageBird is a CPaaS platform that assists businesses in establishing connections with their respective customers.

The software provided by the telecommunications provider serves as a service with application programming interfaces (APIs) for developers. It can power corporate communications.

MessageBird operates in several cities worldwide, including Amsterdam, San Francisco, Singapore, Dublin, London, Hamburg, Sydney, and Shanghai.

A mega-round of fundraising brought in a total of $200 million for MessageBird in 2020. MessageBird has reached a current valuation of $3 billion and is widely regarded as the equivalent of Twilio in Europe.


Plivo is a cloud platform as a service (CPaaS) company that allows enterprises and app developers to add SMS capability to virtually any app.

Plivo provides versatility in its messaging capabilities, including adapting texting features such as SMS surveys and autoresponders to an organization’s specific requirements.

Plivo’s cloud-based platform has become one of the finest Twilio competitors in the world because over 70 thousand customers use it for their desktop, mobile, and web applications.

It is now possible to add SMS capability to any app and customize features such as marketing, SMS surveys, notification, auto-responders, and alarms. This functionality may be added to any app.

The SMS service is available in one hundred and ninety different countries, and a personalized sender ID is available in one hundred countries. This service is not available in Canada or the United States.

Plivo and Twilio offer support for extended message concatenation, with Twilio’s offering allowing a maximum message length of 1,600 characters.

Plivo currently provides services in 190 countries worldwide, supports inbound messaging in 14 countries, and offers fully configurable sender IDs for more than 100 countries.

Plivo has moved to a pricing model that operates on a pay-as-you-go basis for both MMS and SMS. The cost of billing for the phone numbers is. Monthly costs of $8 for a local number and $1 for a toll-free number are included in the total.

Plivo is a privately held company founded in 2011 by Michael Ricodeau and Venky Balasubramanian. Plivo’s headquarters are located in San Francisco, California, in the US.

Plivo offers free storage, call recording, sticky sender, message feedback API, number pooling, and intelligent call routing as standard features.

While Pilvo uses a text-to-speech engine that supports 16 languages, Twilio supports 25.

Plivo is more cost-effective than Twilio because it establishes direct connections with service providers in the areas where it operates. This also results in improved service quality.

Plivo is a company that works in the communication industry and provides a platform that helps businesses connect, interact, and engage with their consumers.

Plivo has a straightforward infrastructure that can manage the billions of messages and voice calls from organizations worldwide every year.

The CPaaS Company makes its web service available to software developers to incorporate communication capabilities into their apps.


Vidyo is a CPaaS that enables businesses to incorporate real-time videos into their content rapidly and simply. As a result, Vidyo increases the quality of digital communication and interaction.

The primary benefit of using Vidyo’s platform is its compatibility with different application environments, networks, and devices.

As part of an upgrade to its VidyoRoom Solutions in 2020, the company introduced three new video conferencing experiences.

Twilio Competitors and Alternatives Analysis

Video users can view the images of over 200 video users simultaneously on the new interface, and there is no limit on how many people can be viewed simultaneously.

Vidyo is emerging as a leading competitor to Twilio due to the increased need for virtual engagement tools.

Cincinnati Bell

Cincinnati Bell, which is considered to be one of Twilio’s competitors in the market since its revenue for the fiscal year 2018 was 1.38 billion United States dollars,

The company employed 4,300 people to support its consumers at the end of its 2019 fiscal year.

Charles Kilgour founded Cincinnati Bell in 1873 as a public company. Cincinnati Bell operates in several U.S. regions, including Ohio, Kentucky, Indiana, and Hawaii.

A Macquarie Infrastructure and Real Assets subsidiary, Cincinnati Bell, has operated under its parent company’s direction since March 2020. This company operates in the telecommunications sector and is related to it.

Cincinnati Bell’s subsidiaries Hawaiian Telcom and Cincinnati Bell Telephone assist it in providing IPTV, internet, fiber-optic, and landline services.

The corporation has other subsidiaries, such as enterprise information technology services and long-distance telephony.


The Croatian startup Infobip is a CPaaS provider that allows businesses to build customer journeys by providing an application programming interface (API) and a web-based interface.

This Twilio competitor emphasizes dependability, speed, and simplicity when providing services to public institutions, non-profit organizations, corporations, social networks, banks, enterprises, and mobile network operators.

The platform provides a web-based interface and an application programming interface (API) for creating customer journeys.

Twilio Competitors and Alternatives Analysis

Infobip provides messaging infrastructure to more than 750 banks, as well as to 650 cell providers worldwide.

Silvio Kutic and Izabel Jelenic established Ifobip in 2006 as a limited liability company.

The Ifobip Group serves 180 nations through its headquarters in London, the United Kingdom, and its Croatian offices in Vodnjan and Zagreb.

It is estimated that five billion people have used Infobip, according to company founder and CEO Silvio Kutic.

The corporation provides services to well-known companies like Uber, Virgin, and Zendesk and has over 65 offices spread over 52 countries.

Ifobip is a company that specializes in telecommunications, cloud solutions, and mobile communications. 

Additionally, it runs a CPaaS platform with zero-hop connectivity and architecture based on a private cloud.

Ifobip offers a broad product portfolio that includes A2P RCS, A2P voice, A2P SMS messaging, carrier billing, chat apps messaging, email, app notifications, OTT messaging, push notifications, and number validation.

The following are examples of important features: customer assistance available 24 hours a day, seven days a week; tutorials; a vast knowledge library; personal infrastructure; WhatsApp business solutions; etc.

Infobip’s revenue increased by 35 percent in 2020, bringing the total to $711 million. This figure is smaller than Twilio’s revenue, which was over $1 billion in 2020. Infobip’s global presence makes Twilio one of the company’s top competitors.


Sinch is a company that specializes in providing a platform as a service (PaaS) for telecommunications and cloud communications. Sinch generated 582 million dollars in revenues in 2019 from 110 billion emails.

Sinch has many useful features, including the priority of speed and cost, global compliance, SMS APIs, carrier-grade platforms, and a robust network that includes both one-way and two-way SMS capabilities. Every Sinch pricing plan comes with a free trial.

The cost of sending an SMS message is 0.055 Euros per message. The pricing will change depending on where you are, and it does modify itself properly.

Sinch was established in 2014, and its headquarters are currently in Stockholm, which is in Sweden. It has offices in thirty different places, including Madrid, London, Atlanta, Sydney, and Singapore, to name a few of them.

The organization has a direct link with close to two hundred and fifty Tier 1 Carriers, which enables the transmission of SMS messages with the lowest possible latency.

In October 2020, Sinch launched a new application programming interface (API) called Conversation to make it simpler for its clients to communicate with their consumers worldwide.

The company’s market capitalization is approximately $4.6 billion, significantly less than Twilio’s market cap of $55 billion. 

The company has a local presence in forty different countries. Sinch is a leading competitor in the communications API arena.

Sinch provides PaaS services, a cloud-based platform having ties to the communications and telecoms industries.

The messaging system provides a large reach and is scalable, and the platform utilizes Instant Messaging technologies in addition to verification, SMS, PSTN, WebRTC, and VoIP communication channels.


Bandwidth is a CPaaS platform that provides messaging and voice APIs through their IP voice network. It is related to the telecommunications industry and provides CPaaS platform services.

Bandwidth is a market leader in CPaaS and has one of the largest IP voice networks in the United States, whereas Voxbone is a market leader in enterprise cloud communications on a global scale.

Voxbone’s platform is used by nearly 900 companies, including Skype, Uber, CHR Hansen, and Zoom.

Bandwidth is active in over 60 countries and has a presence in the major marketplaces of 93 percent of the world’s gross domestic product.

Bandwidth paid $527 to purchase Voxbone from Vitruvian Partners in October 2020. This transaction paves the way for the companies’ respective technologies to be integrated into a single unified software platform, network, and staff.

It gives them a competitive advantage and allows them to challenge Twilio’s position as the market leader.

The company that competes with Twilio is a wholesale carrier that has eliminated the need for middleman services and the additional costs associated with the recruitment of middlemen.

The organization has implemented a policy of offering competitive pricing, and in addition, they provide a free trial period followed by affordable price tags.

For example, the monthly cost of a phone number line is $0.35, whereas the price of a phone number line through the competing brand Twilio is $1 per month per line.

Bandwidth is the first service companies turn to when they need flexible messaging capabilities. The business boasts that it offers APIs for all possible use cases, and its customers can access this functionality.

Their offerings include shortcodes, SMS Gateway, Local A2P, toll-free SMS, MMS API, SMS API, SIP Trunking, 911 access, phone numbers, and voice, amongst other things. 

Bandwidth has several benefits, including the ability to comment in real-time and text alerts and notifications.


Gupshup assists prominent corporations in improving their relationship with their customers. The platform has received certification from ISO 27001, which guarantees the highest possible level of safety.

Gupshup is the industry’s top smart messaging platform, and it provides cross-platform messaging APIs for over 30 different messaging channels, including SMS, Whatsapp, RCS, and GIP. The platform was developed to simplify developing sophisticated messaging services and chatbots.

Twilio Competitors and Alternatives Analysis

Beerud Sheth founded the private corporation GupShup in 2003. GupShup serves the United States of America from its headquarters in San Francisco, California.

Currently, the corporation conducts most of its business in the United Kingdom, the United States, and India.

The Gupshup platform has successfully processed nearly two hundred twenty-five billion messages and manages 4.5 billion monthly messages.

Over 50,000 software developers and processes utilize Gupshup over 5 billion communications monthly.

It introduced the Gupshup IP (GIP) messaging channel in December 2020. This channel improves communication between businesses and their customers and enables engaging experiences on any device, anywhere in the world.

GupShup is a company that is involved in the software industry. The company’s extensive product portfolio includes messaging services such as USSD, voice, IP messaging, email, SMS, and chatbot development services. These services are provided to various businesses, including e-commerce, retail, and BFSL.

IVR, text-to-speech, link tracking, number lookup, masking cross-promotion, two-factor authentication, email, form builder, natural language processing, call patching, and smart and Bot messaging are some of the important features that are included in GupShup. 

As a result of the launch of its new service, Gupshup has an even greater edge over its rival Twilio.


RingCentral is one of the most successful CPaaS providers developed for the cloud, and it comes with a comprehensive API library and robust capabilities.

RingCentral started from scratch on the cloud and built its communication services there. In 2020, it signed arrangements to power key cloud-based solutions, including Avaya’s UCaaS.

RingCentral’s main competitive advantage is its integration with preexisting solutions, such as Connect Platform, and its integration with other apps to provide RingCentral Office capabilities. However, the platform is difficult to use, reducing its benefit compared to Twilio.


QuickBlox is a great option for messaging platform that allows businesses to integrate customer messaging into their apps or standalone platforms.

QuickBlox provides entrepreneurs with voice chat APIs and software development kits (SDKs) so that they may use live chat software to engage their customers better and satisfy the needs of their businesses.

The experience of the company’s staff in developing scalable, robust messaging solutions is the primary factor contributing to the company’s competitive advantage.

QuickBlox provides back-end solutions that may be installed either on-premises or on a cloud service, and it presently powers over 25,000 applications. 

The cost of the QuickBlox Startup plan is $49 per month, while the cost of its Growth plan is $219 per month.


Microsoft is well-known worldwide for developing cutting-edge products such as Azure and Teams, simplifying communication and teamwork by eliminating unnecessary steps.

Microsoft’s Azure Communication Services, which the company introduced in September 2020, enabled applications to add text messaging, voice calling, and video calling capabilities.

Microsoft Teams is used daily by over 75 million individuals, Azure is relied on by tens of thousands of enterprises, and more than 50 million developers use GitHub.

Because most of Twilio’s developers work on GitHub, Microsoft’s ownership of that platform presents the company with the greatest potential risk.

Microsoft’s excellent opportunity to take a bite out of Twilio’s market share by cross-selling its communications suite to GitHub engineers.

8×8 Inc.

8×8, Inc. has recently established itself as a leading CPaaS provider in direct competition with Twilio.

8×8 entered the markets of Hong Kong, Indonesia, the Philippines, Thailand, and Singapore due to its acquisition of Wavecell in 2019.

With Twilio’s entry into the Japanese market in September 2019, the company is one step closer to competing with 8×8’s growing footprint.

U-Haul Competitors and Alternatives

The launch in 2020 of an open communication platform featuring CPaaS programmable applications and APIs gave 8×8 an improved advantage over its competitors. 

This enabled 8*8 Inc to expedite communications in work-from-home circumstances. The new service has the potential to steal some customers away from Twilio.


Zipwhip pioneered Texting for Business in 2007, which propelled the company to the forefront of its industry as the first service provider to offer to text on existing business numbers.

Twilio Competitors and Alternatives Analysis

Zipwhip’s platform is currently used by more than 35,000 businesses to boost client interaction and increase business growth. Zipwhip is the largest business-texting software and API supplier around the globe.

Zipwhip’s revenue increased by 408% between 2016 and 2019 as it processed billions of texts monthly.

According to the Deloitte Technology Fast 500, Zipwhip was the eighth fastest-growing firm in Seattle. Zipwhip is quickly becoming one of Twilio’s most formidable competitors.


Brightlink is a provider of CPaaS services in addition to its award-winning work in the VoIP and UCaaS arenas.

The Brightlink CPaaS platform provides many application programming interfaces (APIs), which make it possible to include communications capability in various CRM and marketing applications.

A user-friendly web interface provided by Brightlink makes it easy for companies to access all of their APIs and tools and phone and messaging capabilities.

Brightlink’s intuitive platform allows businesses to integrate communications throughout their operations to deter some customers from Twilio.


Podium is a customer communication platform that enables regional businesses to engage with their clients seamlessly.

Podium helps businesses improve their operations by streamlining the management of millions of client contacts, such as the generation of online evaluations by customers themselves.

There are almost 60,000 local businesses in the United States, Canada, and Australia that Podium services.

Uline Competitors and Alternatives Analysis

YC Continuity, Sapphire Ventures, Recruit Co. Ltd., IVP, Accel, Alkeon Capital, Summit Partners, and GV are some investors who have supported Podium.

The sales of Podium skyrocketed by 1148 percent during four years, and the company was ranked No. 100 on Deloitte’s Technology Fast 500TM in the year 2020. 

Even though it is a young company, Podium is already challenging established players like Twilio.

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