Tree T Pee is a GSI Supply product, founded on 2nd March 2005 by John G Georges (Johnny). In 1970, Johnny’s father, Rick Georges, invented the micro-sprinkler, or “Geor-Jet,” which transformed the irrigation sector.
This way, watering the trees reduced the amount of water they needed and prevented them from being damaged by frost.
Georges Enterprises Inc. and Rick Georges developed the first tree T PEE after a few years, which helped protect young trees from frost damage.
However, this cone-shaped tree T-PEE only addressed half of the issue, as it requires human installation with a freezing warning. This was a time-consuming and labor-intensive process.
A few years later, Johnny invented an improved tree T Pee that can significantly reduce water consumption in irrigation technologies. This not only conserved water but also save on the fuel or electricity used to pump the water.
However, this product does not alter established farming practices or processes, and farmers rejected it. However, Johnny continued to erode farmers’ traditional methods.
He received a break in November 2013 when he appeared on ABC’s “Shark Tank” show, where he negotiated a deal with entrepreneur John Paul Dejoria. Together, Johnny and his father’s goals of revolutionizing irrigation became a reality.
What is Tree T Pee?
Mr. Johnny Georges of Arcadia, Florida, created Tree T Pee and sought assistance from the Shark Tank in episode 501 to help his business flourish. The Tree T Pee has been around since 1986, and its major purpose is to assist citrus growers in the citrus states in conserving water.
The Tree T Pee is a recyclable plastic cone used to cover the roots of young trees. It reduces water use per tree from 10,000 gallons per year to 800 gallons per year in warm, southern climes.
Tree T Pee conserves water and prevents frost damage during a rare and potentially destructive southern frost.
A loss of thousands of acres of citrus trees in Florida can be prevented with proper freezing protection; a frost-free crop can provide a rich crop or put a grower out of business.
The Tree T Pee is available in a variety of custom colors and may be customized with logos. Tens of thousands of Tree T Pees are presently in use, and the growing demand for water conservation ensures that this product will continue to find applications in the years to come.
Who is the Founder of Tree T Pee?
Tree T Pee was the brainchild of Johnny Georges’ father, Rick Georges, an irrigation farmer. Rick Georges invented Micro Sprinklers, which transformed the irrigation sector; he coined the term “Geor-jet” for these micro-sprinklers.
Johnny and Rick designed Tree T Pee to protect crops against frost damage. The father and son were piling soil around the young trees to insulate them from freezing and death.
The dirt would have to be removed from the trees the following day to allow the trees to warm up in the sun, but this would take an excessive amount of time.
Johnny once asked his father if there was a simpler method to do it. Rick came up with a cone to be placed around trees, and it worked. The only remaining issue was that removing the cones would require an excessive amount of time and people.
Johnny considered producing Tree T Pee as a way to conserve water. He asserts that it had a domino effect, as it resulted in both power and fuel savings.
Johnny had numerous farmers reject his ideas and continue to work with the status quo, but he was tenacious about changing one farmer at a time.
Johnny was invited to appear on Shark Tank in 2013. Johnny stated in an interview, “it was to get up there and be yourself and hope they liked you.” If not, they get to demonstrate to the world what we are doing to conserve water”.
Tree T Pee Before Shark Tank
Johnny Georges has a great deal of admiration and affection for the American farmer. He spent nearly two decades working alongside his father, Rick, in the citrus and irrigation businesses.
They invented a plastic device in 1984 that could be wrapped around tree roots to protect them against frost damage and conserve water at the same time. Some farmers have used Tree T Pees over the years, but they were only available in limited geographic areas.
Johnny offered a way for farmers to conserve money and water as they tended to their crops since he became aware that water conservation impacted agriculture.
He possessed a product that farmers might utilize to alter their business practices immediately. Johnny entered the Shark Tank with the hopes of securing funding and assistance to help farmers around the country expand the Tree T Pee.
Tree T Pee is an efficient method of conserving water during the irrigation process, reducing the amount of water consumed per tree from 25,000 to 800 gallons per year. Johnny is seeking $150,000 for a 20% stake in Tree T Pee.
Johnny is an expert in his field and his product. He has witnessed it in operation and comprehends how it can benefit the farmers he has worked with for years.
He is not a public speaker, though, and is unfamiliar with the bright lights and cameras, as well as the panel of renowned entrepreneurs to whom he is pitching his firm.
Johnny felt the strain of the moment as he began his pitch and froze, unable to recall the things he knew and had learned.
Shark Tank Pitch of Tree T Pee
Johnny Georges appeared on the show, searching for a $150,000 investment in exchange for 20% equity. The pitch began with Johnny struggling to recall his lines as he became flustered, stating that “when decent people come together for a noble cause, fantastic things happen.”
Johnny continues by describing the Tree T Pee, a water conservation product made entirely of recycled plastic that cuts water consumption from 25000 to 800 gallons per year through irrigation.
John Paul DeJoria, the show’s guest shark, inquires about the product. Johnny illustrates the product by stating that once set around the three, and the Tree T Pee will collect three millimeters of rainwater in one hour.
Kevin O’Leary inquires whether this is the first idea and why no one has considered developing a product that shoots water at roots. Johnny informs him that while such goods have been invented, the wind will carry the water away.
Kevin O’Leary seemed amused by the product’s potential to save so much water. Johnny adds that the only component that needs to be added is energy, as farmers possess their water. Johnny adds that he has limited his sales to people he knows in five rural locations. In the state of California.
He has 127,500 Tree T Pee manufactured. Each unit costs $3.95, with sales of $4.50 per unit. The sharks were dissatisfied with the margin since he was only earning a dollar on each sale.
In response to their inquiry regarding the patent, Johnny informs them that he holds a utility patent in his name. Johnny further informs them that certain high-end models have a life expectancy of 30 to 40 years.
Mark inquires as to whether he has considered extending into other countries. Johnny responds that he simply hasn’t taken on the responsibility. Lori inquires about his knowledge of the market, to which Johnny responds that he is familiar with 40 nurseries, 19 of which are commercial.
Due to Johnny’s lack of network, these are the only people he marketed to. Johnny continues by recalling how one lady escorted him out, but he gave her five samples and his business card, and the following week she called to order 4,995 more Tree T Pee cones.
Johnny informs him that he simply wishes to be truthful. Kevin argues that the company’s margins were insufficient and that it would be tough to convince wholesalers to assist him in distributing his product countrywide.
Johnny would require a network to distribute the product countrywide, which only distributors can assist with, and Kevin jumps in owing to the margin.
John Paul DeJora begins by stating that farmers in every region of America are willing to pay between $6 and $7 for the goods. John states that he will give Johnny all he requests, which is $150,000 for 20% of the equity because he recognizes Johnny’s commitment to the right cause.
Onset, there is a little emotional moment as sharks congratulate him on the arrangement that can transform the lives of farmers worldwide.
Who are Investors of Tree T Pea?
Johnny requested $150,000 in exchange for 20% of the equity in Tree T Pee on the show. He was offered $150,000 for a 20% stake by John Paul DeJoria at the end of the pitch. John helped Johnny establish the network.
How Does Tree T Pee Make Money?
The local farmer was Johnny’s first customer before he entered the shark tank. He asserts that he was familiar with only 42 nurseries and conducted business with them. The product’s intended audience is farmers.
The device can now be found for $8 at Home Depot locations throughout Florida and online after it appeared on Shark Tank alongside John Paul. The company has successfully shipped the goods abroad with John DeJora, elevating the company to a global level.
Tree T Pee is available in Florida at Home Depot locations and online. Johnny disclosed during the pitch that each unit costs $3.95 and will be sold for $4.50.
The product is now available for $8 on the company’s website, providing a higher profit margin than previously. Tree T Pee has since extended outside its core products to include merchandise.
Tree T Pee Shark Tank Update
Johnny has been collaborating with John Paul on presentations to large organizations since his stint on Shark Tank. Tree T Pee retails for $9.97 at Florida Home Depot outlets, with the hope of expanding into a much larger market.
They sell the black version of the Tree T Pee on their website, and the number of Facebook fans on their page has risen to over 36,000.
The net sales for Tree T PEE increased significantly following Johnny’s participation in Shark Tank. Johnny began pitching the product to large corporations alongside John Paul.
According to a recent Shark Tank post, the price of tree T PEE has increased to $9.97 at Florida Home Depot. Tree T PEE’s black color is available exclusively on their online website.
Johnny’s father Rick died more than a decade ago, but he would undoubtedly be pleased with his son’s work on behalf of the American farmer.
Today, tree T PEE’s net value is billions, owing to the product’s significantly larger market penetration. With an initial 36,000 likes on Facebook, T PEE has grown to over 62000 likes and is continuously growing at an incredible rate.
Now, with John Paul’s financial assistance and commercial backing, Johnny can increase the Tree T Pee’s reach and assist farmers in conserving their crops, water, and money.
Johnny’s father Rick died several years ago, but he must be proud of his son’s accomplishment for farmers.
John Paul Johnny’s financial and business support allows the cooperation to expand the reach of tree T PEE and help farmers save their crops while conserving water, electricity, and money.
The company is already selling the product at Home Depot locations throughout Florida and online. On the website, the product is priced at $8. Along with the Tree T Pee, the website sells various goods to benefit the business for $25.
Tree T Pee is available in two colors: white and black. Only the black variant is currently available on the internet, as Johnny Georges believes it is the best for plants.