LuluLemon Competitors and Alternatives Analysis

Lululemon is a household name in the apparel and athletic wear industries. The firm was founded by Chip Wilson in Canada in 1998. LuluLemon is known for its high-quality clothing, which is original and distinctive.

LuluLemon is a popular women’s clothing retailer. They offer clothing and accessories that are trendy and affordable. They have various product categories, including formal wear, separates, and more. LuluLemon Competitors There are many other online retailers that offer similar products.

For example, Caramel is a popular online retailer of women’s clothing. They offer many similar clothing items as LuluLemon, but their prices are slightly higher.

Alternatives to LuluLemon There are other clothing retailers similar to LuluLemon, including Anthropologie and Nordstrom.

Lululemon isn’t the only bright star in the sky. Lululemon is known for its high-end yoga apparel, but it isn’t the only retailer of athleisure clothing.

Several global firms “have aligned their marketing strategies” in response to the athleisure movement, according to’s “Major Athleisure Market research.” Data shows that the market will increase by $80.74 billion over the next five years.

Furthermore, the report states that corporate fitness programs and millennials will drive market development for athleisure movements in the future, as they remain the largest segments in the market.

A few brands immediately come to mind regarding athleisure and workout wear. Lululemon is one of those brands.

Lululemon is a yoga-inspired, technical athletic apparel company for women, men, and girls. The company was founded in Vancouver, British Columbia, in 1998 and has since become a household name.

Lululemon is known for its high-quality, durable, and stylish clothing. The company’s clothing is designed to help you move and sweat in comfort and style.

However, Lululemon is not the only player in the athleisure game. Many other brands offer similar products and styles.

This article will cover the largest Lululemon competitors and alternatives, providing it with significant competition.

1. Victoria Sports

Victoria’s Secret offers fashionable athleisure in Victoria’s Secret Sport. Athletes will appreciate the opulent sportswear available. Activewear includes sportswear, gym wear, swimwear, and innerwear.

Victoria Sports is a Lululemon competitor that was created in 2014. The company is based out of Vancouver, Canada, and offers a range of sportswear for women.

Victoria Sports specializes in yoga pants, leggings, bras, and tanks. The company has quickly become a popular choice for activewear due to its high-quality products and competitive prices.

2. Nike

Nike, of course, doesn’t need an introduction. This international company is one of the most well-known in the athletic apparel industry. Nike is known for its innovative products and strong brand image.

Nike is an American multinational corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

Nike is one of the most popular athletic brands in the world. The company designs, manufactures and markets footwear, apparel, and equipment for various sports and fitness activities. Nike is headquartered in Beaverton, Oregon, and employs over 74,000 people worldwide.

Nike has been one of the leading athletic brands for decades, but they have faced increased competition from companies like Lululemon. Lululemon is a Canadian athletic apparel company that was founded in 1998.

The company focuses on yoga-inspired clothing and gear for women. Lululemon has successfully appealed to a female demographic that Nike has had trouble reaching.

Nike is still the largest athletic brand in the world, but Lululemon has made significant strides in recent years.

Lululemon Competitors

Nike offers a variety of products, including footwear, apparel, equipment, and accessories. Recently, Nike released a yoga collection that competes with Lululemon, which currently dominates this category. Nike’s new line is, however, more affordable than Lululemon’s.

Luluemon has recently outperformed Nike in terms of sales growth. However, both companies’ e-commerce revenue growth is remarkably similar. 

Lululemon’s chances of catching up to Nike are slim since Nike has an advantage over them.

3. Under Armour

Under Armor is a popular brand known for its wicking fabric, only focused on women’s clothing since Lululemon occupied this territory.

Under Armour is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour’s products are sold in over 130 countries, and it has offices in 10 countries.

Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. Plank began the business by selling t-shirts out of the trunk of his car to other football players. He then started selling his shirts to other athletes before expanding into other sports apparel.

Under Armour’s main competitors are Nike and Adidas. However, the company has also been increasingly competing with Lululemon Athletica, a Canadian yoga and athletic wear retailer, in the women’s athleisure market.

Under Armour is re-establishing itself as a progressive, stylish, and feminine brand to appeal to women, posing a direct threat to Lululemon.

Lululemon Competitors

Under Armour released the HOVR Breakthru in September 2020, a basketball sneaker exclusively for women. 

A few months later, in September 2020, M+MI introduced its newest product. But, again, Lululemon’s market dominance faces a challenge with these two women-specific items.

4. Athleta – a Gap subsidiary

Athleta is a sportswear company for women and girls. The company was founded in 1998 by Bonnie Megwa and is headquartered in Petaluma, California. Athleta sells sportswear, footwear, and accessories through its retail stores, website, and catalogs.

Athleta’s products are designed to provide comfort and support during physical activity. The company offers various sizes, styles, and colors to suit different body types and personal preferences. Athleta’s clothing is made from high-quality fabrics that wick away sweat and resist wrinkles.

Athleta’s mission is to empower all women and girls to lead active lifestyles. The company strives to create a community that celebrates diversity, inclusion, and body positivity.

The Gap acquired Athleta for $150 million in 2008. It offers an exceptional selection of women’s athletic clothing. 

Athleta is well-known for its comfortable clothing designs and has over 25 stores in the United States, offering an extensive selection of athletic apparel.

Lululemon Competitors

The athletic wear industry is becoming increasingly competitive, so the Athleta collection needs to be created to compete.

Athleta emphasizes female empowerment through products such as personal fitness gear, whereas Lululemon emphasizes high-performance athletes. Athleta has increased its online sales as more people exercise indoors.

5. Adidas

The second-largest sportswear brand in Europe is Adidas, after Nike. Customers worldwide recognize the brand for its exercise suits, sports accessories, footwear, and footwear. 

Lululemon competes directly with Nike and Adidas as the company prepares to enter the footwear industry shortly.

Adidas is a sportswear company that produces footwear, apparel, and accessories. The company is headquartered in Herzogenaurach, Germany.

Adidas was founded in 1924 by Adolf Dassler. The company’s name is derived from the first three letters of Dassler’s last name.

Adidas has been a major competitor to Lululemon Athletica Inc., a Canadian athletic apparel retailer, since Lululemon’s inception in 1998. Both companies produce sportswear and footwear for men and women.

However, Adidas offers a wider range of products, including golf and tennis apparel, whereas Lululemon focuses primarily on yoga-inspired clothing.

Regarding market share, Adidas held 11% of the global athletic footwear market in 2016, while Lululemon held 1%.

Lululemon Competitors

Competing successfully in head-to-head competitions requires financial competence. For example, the current valuation of Adidas is $51 billion, while that of Lululemon is $38 billion. 

Lululemon, however, is predicted to surpass Adidas in five years based on its growth rate.

6. Prana – a Columbia sportswear subsidiary

Prana is a sports apparel brand based in the United States. Their tagline is “clothes for good change.” Columbia Sportswear acquired the company for $190 million in 2014.

Prana Sportswear is a unique athletic apparel company that offers stylish and functional clothing for both men and women. The company was founded in 1992 by two yoga enthusiasts who wanted to create clothing that would be comfortable and allow for a full range of motion.

Prana’s clothing line includes yoga pants, tank tops, sports bras, and more. While the prices for their clothing are slightly higher than some of their competitors, like Lululemon, many customers feel that the quality and style of their clothes are worth the extra cost.

Prana Sportswear began in 1992 in California and has grown to become a well-known brand in the sportswear market. 

Lululemon Competitors

Prana Sportswear yoga apparel includes a large selection of ”ell-fitted pants’ and ‘happy-trippy tops,’ but also sells jackets, jeans, skirts, and more.

Prana Sportswear was not a strong competitor in 2019 due to its transformation. However, the team is making a concerted effort to raise brand awareness and future brand as one of the future’s most trendy outdoor clothing brands. 

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According to Prana Sportswear, the company is forecast to grow by approximately 5-7 percent annually until 2021 and could potentially take away a significant share of the market from Lululemon.

7. Sweaty Betty

Sweaty Betty is a UK-based athleisure brand that designs clothing and accessories for women. The company was founded in 1998 by Tamara Hill-Norton, and it has become one of the most popular athleisure brands in the world.

Sweaty Betty has a cult following of devoted fans who love the brand for its stylish and functional designs. While Sweaty Betty is not as well-known as some competitors, like Lululemon, the brand has a strong following among women who appreciate its unique designs and quality construction.

Sweaty Betty’s clothing is fashionable and functional, so women can feel great while working out or running errands. The brand’s signature style is a mix of feminine and edgy details that set it apart from other athleisure brands.

Sweaty Betty brand is renowned for its activewear for ladies. There are over fifty stores of this feminine-inspired brand in the U.K.

Lululemon Competitors

With the opening of six more stores throughout the United States, Sweaty Betty expanded its footprint. The brand also sells great yoga apparel, such as ubiquitous leggings.

8. Puma’s

Puma is athletic clothing, footwear, and accessory company based in Germany. Puma is a sportswear company that designs manLululemon’sthletic footwear, apparel, and accessories.

The company is headquartered in Herzogenaurach, Germany. Puma’s products are marketed toward atwomen’sand who enjoy an active lifestyle.

Puma other’ n a competitor of Lululemon Athletica for many years. While Lululemon focuses on yoga and meditation apparel, Puma offers a more comprehensive line of products for both men and women, including football boots, golf clubs, and more.

Puma has always been known for its innovative design and high-quality products. The company hasn’t expanded its reach recently by collaborating with well-known fashion designers such as Alexander McQueen, Mihara Yasuhiro, and Hussein Chalayan.

Puma was founded by Rudolf and Adolf Dassler and quickly grew to become the third-largest sports clothes and accesLululemon’sfacturer. However, they were unableFabletics’ile and split up in 1948.

Lululemon Competitors

Adidas was founded following the break at that time. Puma has maintained its reputation despite tough competition from Adidas and other firms. There are more than 120 locations in 120 countries where the company operates and about 11,000 staff members.

Puma and Lululemon have different pricing strategies. However, Lululemon’s prices are above average, with more than half of its products retailing for at least $20.

Puma’s prices – $40 to $60 – helped record 18.4% growth in 2019, with double-digit growth across all markets and divisions. However, Lululemon’s high costs make it difficult for them to catch up and compete with Puma for market share.

9. Fabletics

Fabletics is an online retailer of women’s athletic clothes, footwear, accessories, and other ‘athleisure.’ The corporation is known for its subscription-based business model and its e-commerce. 

Fabletics is an American online subscription retailer that sells women’s sportswear, footwear, and accessories.

The company is a multi-brand retailer and membership service offering its line of clothing as well as products from other brands.

Fabletics was founded in 2013 by Adam Goldenberg, Don Ressler, and Kate Hudson. Hudson serves as the company’s brand ambassador.

The company has over 1 million active members and over 18 million registered users. It operates in the United States, Canada, Australia, the United Kingdom, Germany, and France.

Moreover, customers can create outfits tailored to their fashion tastes and lifestyles with the company’s ‘all-incluBalance’sing range and bespoke product services.

LuluLemon Competitors and Alternatives Analysis 1

Fabletics and Lululemon differ in discounting method brand use. Lululemon offers fewer discounts and hasn’t sold more than 20% of its entire product line. 

Lululemon provided an average discount of 17 percent, which was higher than Fabletics during this time. Although Lululemon’s low prices help it raise profits, Fabletics’ offers will likely draw customers from Lululemon.

10. Outdoor Voices

Outdoor Voices is an athletic apparel cLululemon’sd in Austin, TexLululemon’spany was founded in 2013 by Tyler Haney. Outdoor Voices sells its products to men, women, and children. The company has been described as a “LuluLemon competitor.”

Outdoor Voices offers an alternative to traditional athletic wear. The company’s clothing is designed to be comfortable and stylish. Outdoor Voices has been praised for its customer service and quality products.

The company has grown rapidly since its inception. Outdoor Voices now has stores in multiple cities across the United States. The company plans to continue expanding in the future.

The company operates in New York, Los Angeles, San Francisco, Aspen, Dallas, Boston, Chicago, Washington, D.C., and Nashville. The company’s internet portal is also quite active and earns a healthy profit margin from e-commerce.

Outdoor Voices offers a wide range of products for men and women, including clothing and accessories. The company has been growing rapidly in recent years and has over 60 stores across the United States.

Outdoor Voices is popular amLululemon’sdults who appreciate stylish and affordable clothing options. The company has a strong online presence and frequently collaborates with other brands to create unique products.

11. Beyond Yoga

Beyond Yoga is a popular sportswear brand that offers women high-quality, stylish workout clothes. The company was founded in 2002 by Jodi Guber Brufsky and her husband, David Brufsky.

Beyond Yoga’s mission is to provide women with beautiful, well-made yoga clothing that makes them feel confident and comfortable while working out.

Beyond Yoga haLululemon’se of the most populLululemon’snds in the world thanks to its unique designs and high-quality materials. The company offers a wide range of yoga pants, tops, and accessories from comfortable, breathable fabrics. Beyond Yoga’s clothes are designed to flatter all body types, and the brand offers sizes XS-3XL.

Beyond Yoga was established in 2006 in Culver City, Los Angeles, with more than 150 employees. They are considered a legitimate competitor of Lululemon.

Many exercise enthusiasts prefer sportswear that is soft and coLululemon’sFor example, leggings and biker shorts from Beyond Yoga are more satisfying than those from Lululemon.

The average retail price for Lululemon and Beyond Yoga is around $80 to $100. Lululemon and Beyond Yoga are premium brands, but Beyond Yoga’s soft material pulls customers away from the athletic retailer.

12. Lolë

Lol Sportswear is a new athletic apparel company quickly gaining popularity among men and fitness enthusiasts. The company offers high-quality, stylish, and affordable workout clothes for men and women.

Lol Sportswear is quickly becoming a leading brand to Lululemon in the athleisure market.

What sets Lol Sportswear apart from other athletic apparel companies is its focus on fit, function, and fashion. Their clothes are designed to flatter all body types and provide maximum comfort and mobility during workouts.

Lol trendy styles and colors appeal to even the most fashion-savvy athletes. Whether looking for the perfect pair of leggings to wear to your next yoga you’re or a cute sports bra to rock during your morning run, Lol Sportswear has something for everyone.

Bernard Mariette established Lol in 2002. The company produces exceptional women’s activists and its ‘Live OutLululemon’s day’ slogan.

Lol Inc garments made from organic cotton and Tencel are popular with yogis worldwide. Currently, the corporation has forty offices spread across eleven countries.

13. New Balance

New Balance is an American multinational corporation manufactures and sells footwear and apparel. The company was founded in 1906 as the New Balance Arch Support Company and is headquartered in Boston, Massachusetts. As of 2020, New Balance employs more than 6,000 people worldwide.

New Balance has been a major player in the athletic footwear industry for over 100 years. The company has been increasingly competing with LuluLemon Athletica, a Canadian company specializing in yoga-inspired athletic wear, in recent years. While New Balance offers a wide range of products for men and women, LuluLemon Athletica focuses primarily on women’s apparel.

In terms of sales, New Balance lags behind Lululemon and Athletica. However, New Balance has been investing heavily in research and development to create new technologies that will improve its products and help it better compete against its rivals.

New Balance manufactures and sells products in over 120 countries as a global leader in footwear and apparel. This is the 109th largest private firm in the United States in 2019, with a $4.1 billion yearly revenue. It employed 5,497 people.

New Balance’s revenue has been steadily increasing, reaching a 2.5 percent gain in 2019, demonstrating the brand’s expanding appeal. 

It is one of the top five worldwide sportswear companies. The company is expected to surpass Puma and Under Armour in the next few years to become one of the top three sportswear manufacturers and Nike and Adidas.

New Balance has more experience, a larger market, and financial resources than Lululemon.

Furthermore, its product line is more diverse than Lululemon’s. Consequently, Lululemon’s product offerings will face stiff competition in 2020 from New Balance’s products. Steve Jobs, for example, preferred the New Balance 992 shoe. It finds a large following worldwide as a result.

14. Gap

Gap Sportswear is a new line of athletic apparel from Gap Inc. The line includes men’s and women’s clothing and is designed to compete with similar brands like Lululemon Athletica.

Gap Sportswear offers a variety of athletic apparel, including t-shirts, shorts, leggings, and more. The clothing is made from high-quality materials and is designed to be comfortable and stylish. Gap Sportswear is a great option for affordable, stylish, and well-made athletic apparel.

The Gap is a clothing retailer selling athletic clothing under the Athleta brand. Donald and Doris F. Fisher launched the company in 1969. Gap Inc. is headquartered in San Francisco, California.

Gap stores are located in approximately 3,500 locations globally. In the United States alone, there are around 2,000. Gap Inc. owns and operates several brands, including Old Navy, Banana Republic, and Intermix.

The New York Stock Exchange trades under the ticker name GPS. In 2021, the company recorded total revenue of $13.800 billion and an operating profit of $862 million.

Gap and Lululemon compete through Gap’s Athleta brand, which, like Lululemon, sells women’s clothing. Athleta is more affordable than Lululemon and offers a wider range of sizes, making it more inclusive.

15. Abercrombie & Fitch

Abercrombie & Fitch is an American-based online retailer that offers a wide selection of casual clothing for women and men and jackets, shorts, and other accessories. 

Abercrombie & Fitch is an American lifestyle brand that competes with the likes of Lululemon. The company was founded in 1892 by David T. Abercrombie and Ezra Fitch. Today, the brand is best known for its casual wear and preppy style.

Abercrombie & Fitch is one of the oldest and most well-known retailers in the United States. The company was founded in 1892 by David T.

Abercrombie and Ezra Fitch is a luxury outdoor clothing retailer. In the early 2000s, the brand became known for its casual wear and preppy style.

Today, Abercrombie & Fitch offers a full range of clothing for men, women, and children. The brand also operates many stores across the United States and worldwide.

Lululemon’s main competitor is Abercrombie & Fitch. Abercrombie & Fitch reported revenue of 3.4 billion in 2017 and employed 5000 people. The company is based in New Albany, Ohio.

16. Eddie Bauer

Eddie Bauer is a clothing retailer that specializes in outdoor apparel. The company was founded in 1920 by Eddie Bauer and is headquartered in Bellevue, Washington.

Eddie Bauer offers a wide range of clothing for men, women, and children, including outerwear, sportswear, and casual wear. The company also sells a variety of home goods and accessories.

Eddie Bauer is one of the leading outdoor apparel retailers in the United States. The company offers a wide range of products for men, women, and children, including outerwear, sportswear, and casual wear. In addition to clothing, Eddie Bauer also sells various home goods and accessories.

Eddie Bauer has been in business for over 95 years and is one of the most trusted names in outdoor apparel. Eddie Bauer is a retailer of clothing. The company serves a large market with 370 offices in the United States, Germany, Japan, and Canada.

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The company offers footwear, apparel, handbags, and travel accessories. Eddie Bauer is a direct competitor of Lululemon.

Who Are Lululemon’s Main Competitors?

Lululemon’s primary competitor is Nike. The company is the largest clothing maker globally, accounting for about 27.4 percent of the market in 2019. 

Nike was founded in 1964 by Phil Knight and Bill Bowerman. Last year, 76,700 people worked for the company, which earned $39.1 billion in revenue.

How Does Lululemon Make Money?

Lululemon began as a women’s yoga clothing company. The brand then expanded into men’s apparel, positioning itself as a lifestyle brand. 

Fortune ranked it as one of the fastest-growing companies between 2010 and 2013. The company generated $3.9 billion in revenue in 2019. 

Lululemon’s revenue was generated by selling clothing products such as tops, shorts, pants, jackets, and accessories such as yoga mats, socks, and bags.

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The company operates multiple brick-and-mortar stores and an online platform for direct client contact. The company has 48 physical stores across the United States, Canada, Australia, New Zealand, Singapore, and the U.K.

The brand has also expanded into men’s apparel, positioning itself as a lifestyle brand. It also provides wholesale services to yoga studios, health clubs, and fitness facilities. 

This is done to boost the brand’s image and generate revenue. Furthermore, Lululemon receives income from temporary sales sites, warehouses, showrooms, and online sales.

Final Words on LuLuLemon Competitors

Lululemon is one of the most popular brands for athleisure and workout wear. But there are plenty of other companies that offer similar clothing and gear. Here are some of the best Lululemon competitors and alternatives.

Old Navy is a great option if you’re looking for yoga pants, sports bras, or other athleisurewear. The prices are more affordable than Lululemon, making it a good choice for budget-conscious shoppers. However, the quality isn’t quite as good as Lululemon’s garments.

Gap Inc.’s Athleta brand is another option for those seeking high-quality athleisurewear. Like Lululemon, Athleta offers a wide range of yoga pants, sports bras, and other workout clothing.

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