The GameFace Company manufactures peel-off full-face masks for sports fans who enjoy displaying their team pride on game day.
Sports fans in the United States have long painted their faces to cheer on their favorite teams during live matches (and occasionally their chests).
The tradition of dressing up and getting into the game during live sporting events has no boundaries – whether it’s hockey, football, basketball, or baseball.
People may find it enjoyable to paint their faces, but it’s not for everyone, especially once it’s all gone.
Doug Marshall founded The GameFace Company in Tyler, Texas, because of this reason. He introduced a temporary face tattoo on Shark Tank in January 2013 to solve game day face paint.
A creator of temporary tattoos, Doug Marshall, enters the Shark Tank with his unique GameFace Company in episode 412, offering an alternative to facial painting.
The GameFace Company was developed by Marshall to provide a more aesthetically pleasing option for fans who like to paint their faces to show their support for their favorite teams.
Face paint takes a long time to apply and stains garments. In short, face paint is a bad idea. GameFace Company provides a vivid statement of commitment via temporary tattoos that eliminates the need for face painting.
The costumes can also be worn as character clothes. The GameFace Company is pursuing patents and has trademarked the phrase “Put Your Game Face On.” Additionally, customers can develop personalized game faces.
What is The GameFace Company?
The GameFace face mask is a unique face covering, an excellent substitute for face painting. The mask easily peels off after use due to its adhesive properties.
A team mask was originally made to demonstrate support for sports fans to show support for their team. These fans wore GameFace masks as part of their team regalia.
Masks gradually expanded to cover other spheres. You can, for instance, buy a Halloween mask.
There will be no need for messy paints or uncomfortable masks at Game Face Tattoo Company.
Game Face temporary tattoos will grow in popularity as more people become aware of this product.
College football players began to get face tattoos, which quickly spread to other locations as well.
There is a long queue of professional sports teams waiting to transform their team colors into a Game Face.
|Company Name||The GameFace Company|
|Product||Masks and temporary tattoos for full faces|
|Investment Seeking||$450,000 For 25% equity in The GameFace Company|
|Final Deal||$450,000 For 35% + 10% Royalty Until Repaid in The GameFace Company|
|Shark||Mark Cuban And Lori Greiner|
|Business Status||In Business|
Who is the Founder of The GameFace Company?
GameFace was created by Doug Marshall, a Tyler, Texas resident. He had a long and illustrious career as a salesman in various companies before developing this unique product.
He also worked in Taiwan for a Taiwanese company. Doug presently serves as President and CEO of GameFace and Dallas Commercial Roofing.
The GameFace Company Before Shark Tank
Doug Marshal was always innovative as a child growing up in Tyler, Texas. High school was the time he sketched many ideas, including a leash equipped with a flashlight. He constantly fantasized about inventing new things.
After graduating with a bachelor’s in business administration from Texas Tech, Doug worked as a finance professional.
He returned to Tyler and obtained employment with a large finance company. Within a year or two, he was dissatisfied with his employment, finding it unchallenging and lackluster; he craved excitement and novelty.
He was offered an opportunity to pursue something more interesting after he turned 25. A chance to move to Taiwan presented itself, and he jumped at it.
Doug spent a year there, gaining knowledge and expertise in production and product development that would prove to be valuable for his future business.
He worked as the only American employee of a huge international retailer’s Taiwanese headquarters during that year.
He became the primary contact between Chinese manufacturing facilities and American retail stores because he fulfilled a commercial need.
He returned to Dallas and worked in various positions that allowed him to further develop his product development skills, including multiple sales manager positions at manufacturing companies and a product development position at an import company.
Doug married and had two children throughout the years. He maintained solid and dependable employment to provide the most stable and secure environment possible for his family.
However, Doug’s product creation ideas and development of his items were not forgotten. As with previous Shark Tank participants, Doug’s journey began with a dream.
His dream featured a distinct and vivid image of two football supporters, their faces coated in face paint smeared by the blazing Texas heat and staining their team shirts.
Dreaming, Doug awoke the next day with an idea for resolving the problem of sloppy face paint.
Doug spent the next year developing ‘The GameFace,’ a full-face temporary transfer that eliminated the need for paint.
He obtained a patent for his innovation and launched The GameFace Company in October 2007.
Since then, the company has grown steadily but slowly. The CostumeFace was added to the product line.
Aimed squarely at the lucrative Halloween industry, the new product was introduced during Houston’s 2009 Halloween and Party Expo and instantly grabbed traction.
On the other hand, the business required an injection of capital and exposure to reach the heights to which Doug aspired.
He auditioned for an appearance on Shark Tank in 2012 and was featured early the following year.
How Was The Shark Tank Pitch of The GameFace Company?
When Doug approached the sharks, he stated that he was seeking a $450,000 investment in exchange for a 25% stake in The GameFace firm.
Doug had arrived wearing his GameFace product; his features were embossed with the Old Glory, and he stated that he was wearing the ‘Patriot Face.’
He brought his son and daughter along to model further ideas; they were dressed in sports and butterfly faces, respectively.
Doug proved how easy it was to peel off the mask and the product’s safety by biting and swallowing pieces of his peeled-off mask.
He claimed that his patented device changed face masks for sports fans, youngsters at Halloween, and various other applications.
They were working out of a garage attached to their home when Doug started his business on a part-time basis.
The company earned $6,700 in its first year of operation. After five years, the prior year’s revenue totaled $102,000.
Doug’s pitch had been brief and to the point. The sharks appeared curious yet cautious.
Kevin questioned the company’s valuation at nearly two million dollars and asked Doug to explain.
Doug described how the business operated about 400 regular retail locations, the majority of which were tiny family-owned enterprises.
Additionally, it had a license agreement on the local level, although he did not elaborate on the valuation.
For the time being, Mark Cuban shielded Doug from more questioning concerning the valuation; he simply needed to know the product’s pricing.
Doug indicated that he sold each unit wholesale for $2.50 but sold them for $5 at the retail level. Each item was priced between 25 and 60 cents.
Robert Herjavec inquired as to Doug’s profit margin on the previous year’s $102,000 in sales.
Doug informed him that he had earned $32,000. Robert expressed some skepticism and stated, ‘The numbers just don’t match up.’
Kevin then asked Doug’s children to exit the tank since they had supported him with his pitch. ‘This may turn quite ugly,’ he observed, slightly forebodingly.
Daymond When John inquired about the business’s competitors, Doug affirmed that he held the patent for a full-face peel-able mask and that there would be none.
Mark Cuban inquired why Doug had not quit his job to devote full time to The GameFace Company.
Doug noted that as a husband and father with a sizable mortgage, he needed to prioritize providing a stable environment and future for his family.
Kevin O’Leary remained dissatisfied with the company’s valuation. He returned to the subject of the $450,000 investment.
Doug revealed, rather grudgingly, that $300,000 of the investment was for him to earn a salary for three years, while the remaining $150,000 was for licensing assistance.
All of the sharks appeared surprised by this information. Daymond appeared to be the most offended and was the first to speak.
He pointed out that he had not earned a profit from his own business in nine years. By implying Doug’s expectation of a $100,000 compensation was irrational, Daymond wasted no time withdrawing from the negotiations.
Robert Herjavec agreed with Daymond on the salary; he disclosed that it had been several years since he had a salary of $100,000 from his own business. He thought Doug’s request for such a large figure ridiculous.
It was not practicable, given the GameFace Company’s low sales and poor notoriety. Robert also withdrew from the negotiations as a result of this.
Kevin O’Leary seemed unconcerned about Doug’s wages. He offered Doug a full $450,000 offer, but the $300,000 pay component would be a loan to Doug.
Kevin also requested a royalty of 25 cents on each unit sold until the investment was repaid.
Lori entered the fray with another offer; she was prepared to pay the full $450,000 without terms, but she desired 40% of the business; the transaction was contingent on Mark Cuban’s participation.
All eyes were on Mark Cuban, the Dallas Mavericks owner, as the shark with the most interest in and potential business for the GameFace items.
Mark embraced the concept; he was well aware of the sloppy paint that covered the stadium following Mavericks games, and he presented an unexpected proposition.
He would pay Doug a million dollars for the entirety of the business, 100% of it. Doug would receive an $80,000 salary for five years with $400,000 of the million-dollar investment.
Mark also inquired if Lori would be interested in joining his proposed agreement, which she agreed to without hesitation.
Kevin O’Leary had withdrawn from negotiations, but he said something about Mark’s offer: ‘If you accept that, you have already given up your future. ‘You sold your soul; you now possess nothing,’ he stated emphatically. Kevin was opposed to the agreement.
Mark Cuban remained true to the facts, telling Doug, ‘You, my friend, become a millionaire.’ Doug appeared to be deliberating over the offer.
Kevin was adamant about it and cast a glance towards the distance. ‘I can see your soul slipping away; it was potentially worth fifty million.’
The impact was comical, and Doug briefly clowned around, leaping for his unseen soul, but Kevin’s warning was deadly serious.
Robert was also absent, but he agreed with Kevin that selling out now would be a horrible move for Doug.
Doug, who appeared rather indecisive about the range of offers he had gotten, desired to communicate with his family at this time and exited the tank.
Kevin was still dissatisfied with Mark’s offer. While Doug was gone, Kevin stated, ‘You are robbing him of his American dream; he will not sell his soul.’
Kevin was correct; when Doug returned, he stated that while he would not take Mark and Lori’s million-dollar offer, he still desired to work with them. Doug suggested that in exchange for the $450,000 investment, they take 35% equity.
Lori countered a 40% equity offer and looked to Mark Cuban to see if he would accept.
Doug offered Mark 35% equity if the sale included a 10% royalty on each unit sold until the investment was returned. Mark said he would accept that offer.
As far as Mark was concerned, it was simply how Doug appraised the 5% equity difference between the proposals.
Doug paused for a time before deciding that Mark’s offer was the superior one. With a rousing scream to Lori and Mark, ‘Let’s put our GameFaces on!’ he joyfully accepted the offer, and the three shook on the deal.
They high-fived to seal the deal, which seemed fitting given Doug’s continued wearing of the Old Glory stripes over his nose throughout the discussions.
What Happened To The GameFace Company After Shark Tank?
A Shark Tank appearance would have helped the GameFace company achieve significant success.
The peel-able mask Doug developed would become popular and profitable due to his monopoly over the product.
There was huge potential for this product, especially considering the size of the sports franchise and Halloween markets.
However, Doug was a man who would develop in far bigger leaps and bounds with the advice and support of seasoned business sharks.
GameFace has grown much beyond Doug’s part-time operation that he conducted out of a garage next to his home during his 2013 appearance on the show.
GameFace manufactures its masks and may offer customizable styles and shapes. It offers a vast array of designs that is always expanding.
The business has acquired additional licenses, and the newest designs were presented at the Halloween and Party Expo in January 2016.
They were greeted with the customary zeal and attention by shops and distributors.
Doug’s simple and mess-free mask company has shown consistent development and an ever-growing number of delighted clients.
The brand is gradually establishing itself as a household name, notably in those two lucrative segments, sports franchises, and Halloween.
Doug controlled his emotions and denied a million dollars for his firm. However, he now confronts a considerably brighter future, both financially and in terms of the business he still controls.
Is The GameFace Company Still in Business?
Doug was motivated to diversify GameFace’s offerings by the company’s expansion in the sports arena. He quickly expanded it to include a Halloween mask.
Even though Doug was only active in GameFace on a part-time basis, the venture paid off handsomely. He had amassed a fortune from the masks. Doug chose to remain employed to support his family.
How Does The GameFace Make Money?
Revenue in the first year is $6,700, while revenue in the second year is $102,000. GameFace has no competition since their peel-apart mask is the only one on the market. Doug Marshall provides information.
Mark questioned Doug’s motivation for continuing to sell copiers when he might be focusing on his business.
He stated that he requires sufficient security to sustain his family and is seeking investment to earn a sufficient salary to build the firm.
Daymond John and Robert Herjavec are not pleased with Doug’s response and leave nearly immediately. They feel he should make the same sacrifices they did while growing their businesses.
Kevin O’Leary offers $150k in exchange for a 30% ownership in his company and $300,000 in the form of a loan. He will receive a.25 royalty on each mask sold until he recoups his $150,000 investment.
Lori offers $450k and asks Mark to join her for a 40% ownership.