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SubSafe, featured on Season 10 of Shark Tank, is designed to resolve the age-old problem of soggy sandwiches, particularly during outdoor activities.
Developed by a boating enthusiast tired of finding his sandwiches soaked after a day on the water, SubSafe is a waterproof and crushproof container tailor-made for subs and similar sandwiches.
The genius of SubSafe lies in its design and material. The container has three distinct parts elongated to perfectly fit standard 6- or 12-inch subs.
Made from durable and robust polypropylene plastic, it ensures your sandwiches remain untouched and fresh until you’re ready to eat. The plastic used in its production is completely BPA-free, adding another layer of safety and reassurance for users.
SubSafe is not just functional but also aesthetically pleasing. Available in several attractive colors – sea foam green, charcoal grey, and hot pink, SubSafe caters to different personality types, ensuring your sandwich container is as vibrant as you are.
SubSafe’s buoyancy is one of its most notable features. The SubSafe is designed to float, making retrieval easy if it falls in the water or the ice in your cooler melts. With this floating ability, you can save food and other items, such as keys or wallets.
SubSafe is also versatile. The smaller end of the container can be used as a beverage cup when you’ve finished your sandwich. You can unscrew one side of the container and use the smaller part to hold your half-eaten or smaller subs.
SubSafe is dishwasher safe, making it easy to clean and reuse. SubSafe, however, has been designed specifically for sandwiches and may not be suitable for outdoor snacks like nachos or pasta.
SubSafe is an excellent choice for adventurous snackers, camping enthusiasts, or anyone who likes to enjoy a fresh, crisp sub sandwich on the go. Its durability, waterproofness, versatility, and trendy design make it a must-have for those frequently facing the challenge of keeping their sandwiches dry and safe.
You no longer have to compromise on the quality of your food while boating; SubSafe ensures your sandwich tastes just as good.
| Company Name | SubSafe |
| Entrepreneur | Adam Haller and Desiree Haller |
| Product | Containers for storing food outdoors |
| Investment Asking For | $50,000 for 13% equity in SubSafe |
| Final Deal | $100,000 for 25% equity in SubSafe |
| Shark | Mark Cuban and Charles Barkley |
| SubSafe Episode | Season 10, Episode 13 |
| SubSafe Business Status | In Business |
| SubSafe Website | Visit Website |
| SubSafe Net Worth | $2 Million |
What Is SubSafe?
SubSafe is a product designed to protect your submarine sandwiches. It’s a waterproof, crush-proof container made from BPA-free material that keeps your sandwich safe from being squashed or getting wet.
SubSafe is especially useful for people who enjoy outdoor activities like boating, fishing, hiking, or beach trips where food can easily get squished or soaked. It was initially introduced on the TV show “Shark Tank.” Here are some features of SubSafe:
- It’s made from BPA-free material.
- It is waterproof, crushproof, and floatable, ensuring your sandwich doesn’t get soggy or crushed in a cooler.
- The design allows it to fit most 6” and 12” submarine sandwiches.
- It can also be a storage container for snacks, drinks, and other items.
- It’s dishwasher-safe, making it easy to clean and reuse.
- Comes in multiple colors.
Who Is The Founder Of SubSafe?
SubSafe, a company known for creating waterproof containers, was co-founded by Adam Haller and Desiree Haller. These two entrepreneurs from Port Orange, Florida, combined their business acumen and practical insights to solve soggy sandwiches, a common problem faced during outdoor activities.
Desiree Haller is a seasoned businesswoman with experience in multiple ventures. Before co-founding SubSafe, she launched a startup named VyroSafe in 2019, and in 2020, she introduced another startup called Social Bands, selling social distance slogans to people through bands. As of 2018, she has served as the Chief Executive Officer of SubSafe.
The idea for SubSafe was born out of personal frustration. On a boating excursion off the coast of Florida, Adam Haller pulled a soggy, ruined sub from his cooler.
This experience prompted him to create a waterproof container to keep food fresh and dry even in watery environments. Thus, the concept of SubSafe was conceived.
Before appearing on Shark Tank, the Hallers had initiated their venture and sold their innovative waterproof containers. They had begun gaining recognition for their practical and durable product.
Despite the early success, they saw an opportunity for growth and decided to pitch their business on Shark Tank, seeking financial investment to scale their operations.
They went on to Shark Tank Season 10, Episode 13, asking for $50,000 for a 13% equity stake in their company. Their product intrigued Sharks Mark Cuban and Charles Barkley, who saw potential in their idea and decided to invest $100,000 in return for a 25% stake in the company.
This successful deal propelled SubSafe into a new growth phase, leading to wider recognition and increased sales.
By the time they appeared on Shark Tank, SubSafe had already become a sought-after solution for many people who wanted to keep their food fresh and safe during outdoor activities.
How Was The Shark Tank Pitch Of SubSafe?
SubSafe, a company specializing in outdoor food storage containers to protect sub sandwiches, was presented to the Sharks by its founders, Adam and Desiree Haller, in Season 10 of Shark Tank.
The Hallers came to the show seeking an investment of $50,000 in exchange for 15% equity in their company, valuing SubSafe at $333,333.
The presentation demonstrated the functionality and unique selling point of SubSafe – a container that keeps sub sandwiches fresh, dry, and safe from becoming soggy.
The product, ideal for outdoor activities such as boating, tailgating, and picnics, was a particularly useful tool for individuals like nurses and first responders who often have meals on the go.
The entrepreneurs highlighted the attractive profit margins of their product, sharing that a single unit, retailing for $17.95, costs just over $2 to manufacture.
However, Kevin O’Leary, one of the Sharks, expressed interest in learning more about the company’s financial health, particularly given that SubSafe had only achieved $40,000 in sales since its inception. Adam disclosed that he had injected $37,000 into the business, sourced from selling his boat.
Despite the low sales figures, the unique product and impressive profit margins intrigued two Sharks – guests Charles Barkley and Mark Cuban. Both saw potential in SubSafe, though Lori Greiner decided to opt-out, stating she didn’t believe it was the right investment for her.
After deliberation, Charles Barkley and Mark Cuban made a joint offer of $100,000 for a 25% equity stake – a significantly larger slice of the company than the founders had initially offered. Adam and Desiree accepted the offer promptly, appearing satisfied with the deal.
The SubSafe presentation on Shark Tank effectively showcased the company’s product and its potential, resulting in a successful deal with the Sharks. This deal secured the financial investment the Hallers were seeking and opened doors for strategic mentorship from Cuban and Barkley, who have vast business experience.
Despite the Sharks taking a larger equity share than initially proposed, the investment offered the potential for significant growth and expansion for SubSafe.
What Happened To SubSafe After Shark Tank?
Following SubSafe’s appearance on Shark Tank and securing a deal with Mark Cuban and Charles Barkley, the company experienced a considerable boost in its business.
With Shark’s investment and mentorship, SubSafe expanded its product availability beyond its website. Its products began appearing on major platforms like Amazon and in large retail stores like Publix and Bed Bath & Beyond.
This widespread distribution significantly increased the visibility and accessibility of SubSafe products to customers, contributing to a surge in sales.
Financially, SubSafe began to thrive. The company’s annual sales skyrocketed, reaching just over $1 million annually. This dramatic increase in revenue marked a stark contrast to the modest $40,000 in sales the company had reported during its Shark Tank pitch.
The product line was also expanded after the Shark Tank appearance, with new items being launched and listed on the SubSafe official website. This diversification likely contributed to the company’s growth by appealing to a wider customer base and meeting varied consumer needs.
SubSafe’s Shark Tank appearance and subsequent deal with the Sharks catalyzed the company’s growth and expansion.
Mark Cuban and Charles Barkley invested in the company, helped it reach new customers, and helped the company increase its product range and sales. SubSafe continues to operate successfully, showcasing the enduring impact of the Shark Tank experience.
SubSafe Shark Tank Update
SubSafe, the brainchild of Adam and Desiree Haller, swiftly emerged as a solution for safeguarding sandwiches during outdoor escapades. Their innovative waterproof container, offered in 6″ and 12″ sizes, addressed the vexing issue of soggy subs.
The duo appeared on “Shark Tank” Season 10, securing a $100,000 deal for 25% equity from the dynamic duo of Mark Cuban and Charles Barkley. This marked a significant turning point for SubSafe, propelling its growth trajectory.
After their “Shark Tank” appearance, SubSafe achieved unprecedented popularity. The company’s products faced shortages in over 600 Florida stores due to immense demand, highlighting their success.
SubSafe’s value surged to $4 million, a remarkable feat considering the initial concerns about slow sales. The product line expanded beyond the original sandwich container, encompassing offerings like SnackSafe, IceSafe, Charcuterie Safe, and SubSafe². A new addition, WineSafe, garnered attention with its ability to maintain wine temperature using a stopper and koozie.
SubSafe’s triumph extended to the digital sphere. The brand strategically utilized platforms like Instagram and TikTok, leveraging the power of social media to amplify its presence.
SubSafe’s 4.5-star Amazon rating and promise of convenience made it an attractive product for customers. SubSafe’s journey of constant innovation has been guided by the slogan, “cooler lifestyle.”
The Charcuterie Safe, a testament to their commitment to offering versatile solutions, exemplifies their dedication to improving users’ outdoor experiences. SubSafe keeps its future launches under wraps, hinting at exciting developments.
SubSafe’s post-Shark Tank” journey has been characterized by remarkable growth, expanded offerings, heightened brand visibility, and a relentless pursuit of innovation.
From a humble waterproof sandwich container to a diversified line of products, SubSafe’s success story stands as a testament to the transformative impact of the “Shark Tank” experience and the entrepreneurial spirit of its founders, Adam and Desiree Haller.
Is SubSafe Still In Business?
Yes, SubSafe is still in business. Founded in 2017, SubSafe continues to operate as a private company that produces waterproof and crushproof sandwich containers made from polypropylene plastic.
The company’s innovative product is designed to keep sub sandwiches dry and fresh, making it an ideal companion for outdoor activities.
Despite challenges and slow sales initially, SubSafe gained significant traction after securing a deal on “Shark Tank” in 2019 with investors Mark Cuban and Charles Barkley. This deal contributed to the company’s growth and expansion, with its products becoming available in over 1,000 retail locations.
SubSafe’s journey from its inception to its appearance on “Shark Tank” and its subsequent success showcases the entrepreneurial spirit and determination of its founders, Desiree and Adam Haller.
The company’s ability to address a specific need with an innovative solution has enabled it to thrive in the market and continue its operations as of the latest information available.
What Is the Net Worth Of SubSafe?
According to our research, the net worth of SubSafe is estimated to be $2 million. The valuation of SubSafe was $400,000 after it secured an investment from Mark Cuban and Charles Barkley on Shark Tank.
Also, read about other businesses that appeared on Season 10 of Shark Tank:
- OatMeals Shark Tank Update | OatMeals Net Worth
- Yumble Net Worth | Yumble Shark Tank Update
- FinalStraw Shark Tank Update | FinalStraw Net Worth
- LugBug Shark Tank Update | LugBug Net Worth
- Adventure Hunt Shark Tank Update | Adventure Hunt Net Worth
- BottleKeeper Shark Tank Update | BottleKeeper Net Worth
