StepNPull is a hands-free door opener featured on Season 12 of Shark Tank. The product, created by three friends – Mike Sewell, Ron Ely, and Kelly Coddington, is designed to address the challenge of germ transmission through door handles in public spaces such as restrooms.
StepNPull is made from 70% recycled stainless steel, and aluminum can be attached to any commercial door, be it wood, glass, or metal, allowing the door to be opened by foot, thus avoiding the need to touch the door handle with hands.
StepNPull is especially valuable in high-traffic areas where germs, viruses, and bacteria are often present on shared surfaces, and it can be installed in a matter of minutes.
StepNPull packages include a door opener, mounting screws, barrel bolts, door decals, and detailed installation instructions. The company stands behind the quality and durability of the product by providing a 15-year warranty, which emphasizes its confidence in the product’s longevity and reliability.
StepNPull’s utility became apparent during the COVID-19 pandemic when sales surged. People became more conscious of the need to minimize contact with shared surfaces to prevent the spread of germs.
Given its features and benefits, StepNPull offers practical and effective solutions for improving hygiene in communal areas. The door opener is available on multiple online platforms, including Amazon, and comes in different colors to match various decor styles.
StepNPull is a simple yet innovative product that promotes health and hygiene by reducing contact with shared surfaces. It gained visibility through Shark Tank and is a valuable tool, especially after heightened public health awareness following the COVID-19 pandemic.
|Product / Business||Door extension to open and close doors|
|Investment Asking For||$300,000 for 3% equity in StepNpull|
|Final Deal||$300,000 for 6% equity in StepNpull|
|StepNPull Episode||Season 12, Episode 19|
|StepNPull Business Status||In Business|
|StepNPull Website||Visit Website|
|StepNPull Net Worth||$8 Million|
What Is StepNpull?
StepNPull is a hands-free door opener that allows you to open a door using your foot. It is a simple and hygienic solution that helps to reduce the spread of germs and promote a touchless experience.
StepNPull is a foot-operated door opener designed to provide a hygienic and convenient way to open doors without using your hands. It consists of a metal plate mounted at the bottom of a door and a lever extending from the plate.
StepNPull allows you to open a door by stepping on the lever with your foot. This hands-free operation helps to prevent the spread of germs and reduces the need for touching door handles, especially in high-traffic areas such as public restrooms, offices, and commercial buildings.
StepNPull is made of durable materials and is compatible with most standard doors. It is easy to install and can be retrofitted to existing doors without major modifications. The design of StepNPull also allows for easy cleaning and maintenance.
StepNPull provides various benefits, such as improved hygiene, convenience, and accessibility. It is particularly useful in environments where frequent handwashing or sanitizing is encouraged, as it minimizes contact with potentially contaminated surfaces.
StepNPull offers a practical solution for promoting touchless interactions and maintaining a cleaner and safer environment.
Who Is The Founder Of StepNpull?
StepNPull is the brainchild of three longtime friends, Mike Sewell, Ron Ely, and Kelly Coddington. These men had been associated with each other since the 1990s and eventually decided to create a solution for a common problem that they had observed in their everyday lives.
The idea for StepNPull came to fruition when Ron Ely noticed a significant issue at his workplace back in 2007. He observed people using paper towels to open the swinging bathroom doors to avoid touching the handle, often resulting in the towels littering the floor.
Recognizing the environmental issue of waste and the potential for germ transmission, he conceived the concept of a foot-operated door opener.
Ron shared this idea with Mike and Kelly, and the trio set to work on developing a practical, user-friendly device. The outcome was a simple yet effective L-shaped aluminum gadget.
When fixed to the bottom of the door, this device enabled people to pull open the door using their feet, thereby avoiding direct hand contact with the door handle and reducing the spread of germs.
This innovative product was patented and subsequently marketed under the brand name StepNPull.
What started as a small operation in a garage soon started to gain momentum, especially amidst the COVID-19 pandemic, where the demand for such a hygiene-conscious product soared.
The friends saw their business skyrocket, with the sales in March 2020 surpassing the total sales of the previous 13 years combined.
Before their appearance on Season 12 of Shark Tank, the StepNPull founders had successfully cultivated a wide-ranging customer base. They had also started generating a decent second income from the business.
Their vision, determination, and innovative solution drew the attention of Shark Tank’s Kevin O’Leary, who invested $300,000 in exchange for a 6% equity stake in the company.
This experience further amplified the StepNPull brand and its mission of offering a germ-free solution to door handling, helping the business reach new heights.
How Was The Shark Tank Pitch Of StepNpull?
The StepNPull Shark Tank pitch was significant in the company’s history. Mike Sewell, the co-founder, was the one to present their innovative product to the Sharks during Season 12.
StepNPull’s hands-free door opener, conceived as a hygienic solution to door handling, had already seen a surge in sales due to the COVID-19 pandemic, and Sewell came to the Shark Tank looking to capitalize on this momentum.
Mike appeared on Shark Tank seeking an investment of $300,000 in exchange for a 3% stake in StepNPull, valuing the company at $10 million.
He began his pitch by explaining the premise of the product and its critical role in minimizing the spread of germs. He emphasized that the product was about hygiene and convenience, especially for those with full hands.
Sewell revealed that during the peak of the COVID-19 pandemic in March 2020, StepNPull had made an impressive $1.7 million in sales, with their year-to-date sales nearly reaching $7 million.
He contrasted this recent success with their humble beginnings, sharing that the company only sold $35,000 worth of products in its first five years.
While presenting the financial aspects, Sewell disclosed that the door opener cost $8-$9 to manufacture and retailed for $29.95. Importantly, he noted that 75% of their sales were direct-to-consumer, resulting in a larger profit margin.
The pitch caught the attention of three Sharks: Kevin O’Leary, Daymond John, and Lori Greiner. All three Sharks made offers.
Kevin O’Leary proposed $300,000 for a 10% stake in the company. John’s offer was similar but for a slightly larger share of 12%.
Greiner, however, proposed a more complex deal: $300,000 for 5% equity and a $0.50 royalty until $500,000 was recouped, followed by a $0.20 royalty in perpetuity.
After careful consideration, Sewell chose to negotiate with Kevin O’Leary and managed to agree on a deal for $300,000 in exchange for a 6% equity stake.
This marked a successful conclusion to StepNPull’s Shark Tank journey, securing investment and setting the stage for further growth under the mentorship of a seasoned entrepreneur like O’Leary.
Final Deal: Kevin O’Leary agreed to invest $300,000 for 6% equity in StepNpull.
Did StepNPull Get a Deal on Shark Tank?
StepNPull appeared on Shark Tank Season 12 and received a deal from Kevin O’Leary. Kevin offered $300,000 for 6% equity in the company. The entrepreneur, Mike Sewell, had initially asked for $300,000 for 3% equity but ultimately accepted Kevin’s offer.
StepNPull is a hands-free door opener that allows users to open doors with their feet instead of their hands, aiming to prevent the spread of germs. Since appearing on Shark Tank, StepNPull has experienced significant growth and success.
The company has over $1 million in sales each year, and its products can be found in various well-known establishments such as the Snapchat headquarters, Whole Foods, Google, USPS, NASA, and Ikea.
What Happened To StepNpull After Shark Tank?
Following their successful pitch on Shark Tank, StepNPull experienced significant developments and positive changes in their business.
Kevin O’Leary’s investment of $300,000 for a 6% stake in the company gave them the financial impetus needed to scale up production and marketing.
Working with Kevin, the team at StepNPull aimed to secure more corporate accounts, expanding their customer base significantly.
In January 2021, Snapchat announced the corporate office doors would feature StepNPull devices as part of their post-Shark Tank journey. This endorsement from a prominent tech company undoubtedly helped boost the visibility and credibility of their product.
StepNPull appearance on Shark Tank helped to amplify the visibility of StepNPull. The company’s story shared on a popular television show, combined with the increased hygiene concerns during the COVID-19 pandemic, accelerated the growth and expansion of StepNPull in both the domestic and international markets.
At the time of their appearance, StepNPull had seen their highest sales numbers in March 2020, selling more products in one month than in the previous 13 years combined.
Following the show, this trend of increased demand continued, allowing the company to build on its momentum and further establish its product in the market. StepNPull’s appearance on Shark Tank marked a turning point in their business.
The investment and mentorship from Kevin O’Leary, combined with the increased visibility and market demand, have positioned the company for continued growth and success in the future.
StepNpull Shark Tank Update
After appearing on Shark Tank, StepNPull continued to thrive and expand its business. The company received a deal from Kevin O’Leary, who invested $300,000 for a 6% equity stake. This partnership provided StepNPull with the mentorship and guidance needed for global expansion.
Since the Shark Tank episode aired in April 2021, StepNPull has experienced significant growth. The company has successfully shipped its product to over 50 countries, with more than 450,000 units sold.
They have established partnerships with major retailers such as Home Depot, Lowe’s, Menards, and Amazon, making their products readily available to consumers.
StepNPull has attracted many customers, including notable companies like Nike, NASA, Ikea, Ford, Google, and Walmart.
Their hands-free door opener tool can be applied in various settings such as restaurants, hotels, healthcare facilities, office buildings, retail stores, colleges and universities, convenience stores, and interior doors and restrooms.
The company has received positive customer feedback and ratings, particularly on Amazon. StepNPull’s net worth is estimated at around $2.8 million based on its sales performance.
StepNPull remains in business and generates an annual revenue of approximately $1 million. Mike Sewell, one of the founders, is still actively involved in the company’s operations.
With its innovative product and successful expansion efforts, StepNPull has established itself as a prominent player in the commercial hardware industry.
Is StepNpull Still In Business?
Our research shows that StepNPull is still in business. It has experienced significant growth, especially during the COVID-19 pandemic.
The company has over $1 million in sales yearly and has secured deals with major corporations such as Snapchat, Whole Foods, Google, USPS, NASA, and Ikea.
StepNPull offers hands-free door openers that allow users to conveniently open doors without touching the handle. The product can be purchased through their website or on Amazon.
What Is the Net Worth of StepNpull?
According to our research, the net worth of StepNPull is estimated to be $8 million. The valuation of StepNPull was $5 million after securing an investment from Kevin O’Leary on Shark Tank.
Also, read about other businesses that appeared on Season 12 of Shark Tank:
- Souper Cubes Shark Tank Update | Souper Cubes Net Worth
- Mad Rabbit Shark Tank Update | Mad Rabbit Net Worth
- Chirp Wheel Shark Tank Update | Chirp Wheel Net Worth
- Hopscotch Shark Tank Update | Hopscotch Net Worth
- Go Oats Shark Tank Update | Go Oats Net Worth
- Brumachen Shark Tank Update | Brumachen Net Worth