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Stella Valle is a women’s jewelry brand that gained recognition after a successful pitch on the reality television show Shark Tank during Season 4.
Co-founded by sisters Paige Dellavalle Walker and Ashley Dellavalle Jung, both former military officers, Stella Valle showcases a unique blend of style, femininity, and military-inspired themes.
Stella Valle offers a variety of jewelry pieces, including bracelets, necklaces, rings, earrings, and charm accessories. The designs are minimalist, sophisticated, and distinct, often incorporating a military-chic edge that reflects the founders’ background in the army.
Stella Valle jewelry is finely crafted and incorporates high-quality materials like 18k gold or rhodium plating over brass, creating a long-lasting shine and resistance to tarnishing.
The Stella Valle brand encourages women to be ambitious and strong, and to pursue their dreams, mirroring the founders’ journey from military life to successful entrepreneurs.
| Company Name | Stela Valle |
| Entrepreneur | Paige Dellavalle and Ashley Jung |
| Product | An assortment of charm bracelets and jewelry |
| Investment Asking For | $150,000 for 25% equity in Stela Valle |
| Final Deal | $150,000 for 35% equity in Stela Valle |
| Shark | Lori Greiner and Mark Cuban |
| Episode | Season 4, Episode 26 |
| Business Status | In Business |
| Website | Stela Valle Website |
What Is Stella Valle?
Stella Valle is a jewelry brand that blends its masculine and feminine sides to create jewelry that combines edginess and elegance. The pieces feature strong lines and geometric shapes, with retail prices starting at $96.
Stella Valle’s unique aesthetic has garnered attention from celebrities such as Carrie Underwood, Jennifer Lopez, and Sofia Vergara. The brand has also been featured in publications like Vogue, Harper’s Bazaar, and InStyle.
In addition to their jewelry line, the sisters have also created a personal development program called “The Sisterhood Mastermind,” which aims to empower and inspire women to become their best selves.
With their military background and passion for empowering women, Ashley and Paige created something unique with Stella Valle. Their collection is already available in Bloomingdale’s, Henri Bendel, Nordstrom, and Jared Jewelers.
Stella Valle’s fashion accessories line includes rings, bracelets, necklaces, and timeless, classic, and beautiful earrings. Their products have become a staple in the fashion industry and have been sold through retailers such as Del, Nordstrom, and Jared Jewelers, among others.
Who Is the Founder Of Stella Valle?
Stella Valle is a women’s jewelry brand co-founded by sisters Paige Dellavalle Walker and Ashley Dellavalle Jung. The story of Stella Valle’s inception is unique, as it is rooted in the founders’ distinctive backgrounds.
Paige and Ashley are the United States Military Academy graduates at West Point, making them former Army officers. Paige, a Mechanical Engineer, served in the 4th Infantry Division, while Ashley, an Operations Research officer, was stationed in Germany for part of her service.
Their military background strongly influenced the aesthetic and ethos of their jewelry brand, contributing to its unique positioning in the market. While serving in the military, Paige was drawn to jewelry design as a creative outlet.
She took a jewelry design class in New York City during her free time and created a bracelet that caught the attention of her friends and colleagues. Seeing the potential, she enlisted the help of her sister Ashley to turn her passion into a business.
Ashley, with her military operations and logistics background, complemented Paige’s creative side. Thus, Stella Valle was conceived, a name inspired by their shared love for their family and Italian heritage.
The idea was to create a brand that would empower women, much like they had been empowered during their time in the military. Their unique blend of feminine designs with military-inspired themes reflected their journey from serving in the military to becoming successful entrepreneurs.
This story forms the backbone of Stella Valle, a brand that encourages women to embrace their individuality, strength, and ambition.
Stella Valle Before Appearing on Shark Tank
Before appearing on Shark Tank, Stella Valle was already beginning to make a name for itself in the fashion industry, particularly in the niche of women’s jewelry. Paige and Ashley Dellavalle, the co-founders, were hard at establishing the brand’s unique identity and product line, blending feminine aesthetics with their military backgrounds.
Paige’s design prowess, combined with Ashley’s skills in operations and logistics, led to a collection of finely crafted, minimalist jewelry pieces that were beginning to gain traction.
They leveraged their unique backgrounds as Army officers to position their products as emblems of strength, resilience, and individuality, which resonated with a growing customer base.
They started by selling their products online and in a few select boutiques. One significant milestone pre-Shark Tank was when they were chosen to showcase their line during New York Fashion Week, which gave them more visibility and recognition in the industry.
However, while they were making steady progress, they still faced challenges inherent to small business owners, such as finding effective channels to distribute their products and building brand awareness.
This led them to seek a more significant capital injection and mentorship from the experienced investors on Shark Tank. Their appearance on the show was a turning point for the brand, significantly boosting its visibility and providing them with the resources and mentorship they needed to scale.
How was the Shark Tank Pitch of Stella Valle?
The Stella Valle presentation on Shark Tank showcased the sisters’ unique journey and their brand’s distinct appeal. Paige Dellavalle Walker and Ashley Dellavalle Jung appeared on Season 4 of the show, confident and eager to demonstrate the potential of their jewelry line.
Paige Dellavalle Walker and Ashley Dellavalle appeared on Shark Tank seeking an investment of $150,000 in exchange for a 20% stake in Stella Valle, valuing the company at $750,000.
During their pitch, the sisters shared their unconventional backstory, from being United States Military Academy graduates at West Point to becoming jewelry entrepreneurs.
They effectively communicated how their military experience inspired their brand’s unique design aesthetics, creating a blend of minimalist elegance with a touch of military-inspired edge.
They presented their products with a strong narrative about empowering women, each piece of jewelry embodying strength, resilience, and individuality.
The Dellavalle sisters showcased the quality and design of their products and painted a vivid picture of the brand’s ethos and appeal to a modern, ambitious woman.
Seeking a $150,000 investment in exchange for a 15% stake in their company, they outlined their vision for Stella Valle’s future. They discussed their sales figures, previous success at New York Fashion Week, and plans to expand their brand’s reach with the investment.
Their presentation captivated the Sharks, particularly Mark Cuban and Lori Greiner. Impressed by the sisters’ unique story, the quality of their products, and their passion and commitment, Cuban and Greiner made a joint offer of $150,000 for 35% of the company.
This was higher than the sisters’ original equity, but they accepted, seeing the value in partnering with these two experienced investors.
The Shark Tank presentation significantly boosted Stella Valle’s visibility and gave the founders the resources and mentorship needed to scale their businesses.
The sisters’ pitch stood out not just because of their unique product but also because of the inspiring story behind it. Their military background, drive to empower women through jewelry, and clear vision for their brand made a lasting impression on the Sharks and the audience.
What Happened To Stella Valle After Appearing On Shark Tank?
The immediate impact of their Shark Tank appearance was a substantial increase in sales. The national exposure catapulted Stella Valle into the limelight, driving traffic to their online store and boosting their e-commerce sales. They also saw increased interest from retailers, leading to broader distribution of their products.
With the guidance of their new partners, Paige and Ashley further honed their branding, continuing to center it around their unique backstory and the empowering message it carried.
They leveraged their military experience and the concept of femininity to create a brand that resonated with a wide audience of women.
In terms of product development, they expanded their offerings, introducing new jewelry designs and collections, each retaining the brand’s signature blend of minimalistic elegance and a touch of military-inspired edge. The quality of their products remained high, with all pieces finely crafted using durable materials.
Long-term, the Dellavalle sisters have continued to grow and innovate within their business. They have taken the lessons from their Shark Tank experience to expand their product line and build a brand that continues to inspire and empower women.
Stella Valle thrives as a brand, consistently producing unique and empowering jewelry designs. For the most current information about the brand, it would be best to visit the company’s official website or social media channels.
Stella Valle Shark Tank Update
Following their appearance on the Shark Tank show, the founders of Stella Valle received well-deserved recognition. The partnership formed on the show between the entrepreneurial duo and the sharks was officially finalized once the episode aired.
True to her word, Lori Greiner took the initiative to bring Stella Valle to QVC, leading to a significant shift in the company’s trajectory. Before the show, Stella Valle was already in esteemed establishments such as Bloomingdales, Henri Bedel, and various boutiques.
However, after their appearance, they expanded their reach to include QVC, Jared Jewellers, and other retail stores, thanks in part to the contributions of Mark Cuban, who enhanced Stella Valle’s retail segment. During their pitch, they initially sought a valuation of $750,000, but the sharks revised it to $428,571.42.
In November 2019, following the show’s airing, Stella Valle established their retail location in New Hope, PA. They offer a diverse range of products, including jewelry, gift sets, bracelets, necklaces, earrings, rings, and sets for both men and minis.
The manufacturing cost of Stella Valle items ranges from $3 to $45, while their retail price is $96. Stella Valle is focused on expanding its retail presence in New Jersey.
Stella Valle is still in business and thriving and achieving remarkable success through its association with QVC. The instrumental figures responsible for the triumph of Stella Valle are none other than Lori and Mark.
The company aims to establish its retail presence throughout New Jersey with an extensive range of collections and exciting combinations.
What Is the Net Worth Of Stella Valle?
The valuation of Stella Valle was $750,000 when it appeared on Shark Tank. The net worth of Stella Valle is estimated to be $5 million.
