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SLAWsa is a condiment product that marries the best elements of coleslaw and salsa. This unique product, which appeared on Season 5 of Shark Tank, was designed to offer a fresh and exciting alternative to traditional condiments.
The distinctive feature of SLAWsa is its texture and taste, which combines the crunchy feel of slaw with the spicy zest of salsa. It is a cabbage-based relish with other vegetables like bell peppers, mustard, and vinegar.
The combination creates a tangy, sweet, slightly spicy flavor that differentiates it from other condiments. SLAWsa comes in original, spicy, garlic, and fire flavors, offering a choice to satisfy a wide range of taste buds.
What makes SLAWsa a good choice is its versatility. It is more than just a topping; it can be used in cooking, too, adding a burst of flavor to dishes like hot dogs, hamburgers, tacos, pulled pork, and even tuna salad. Moreover, it’s healthier than many condiments.
SLAWsa is gluten-free, cholesterol-free, low in sodium, and has only 15 calories per serving, making it a healthier alternative to mayonnaise, ketchup, or traditional salsa. The unique flavor and healthy profile of SLAWsa make it an exciting and interesting addition to any meal.
| Company Name | SLAWsa |
| Entrepreneur | Julie Busha |
| Product / Business | A condiment consisting of slaw and salsa |
| Investment Asking For | $100,000 for 15% equity in SLAWsa |
| Final Deal | No Offers |
| Shark | No Shark |
| SLAWsa Episode | Season 5, Episode 9 |
| SLAWsa Business Status | In Business |
| SLAWsa Website | Visit Website |
| SLAWsa Net Worth | $5 Million |
What Is SLAWsa?
SLAWsa is a condiment made from a combination of coleslaw and salsa. It typically consists of shredded cabbage, carrots, and other vegetables mixed with salsa ingredients such as tomatoes, onions, peppers, and spices.
SLAWsa is often used as a topping or side dish for various foods, adding a tangy and spicy flavor to meals.
SLAWsa is a unique condiment that combines the flavors of coleslaw and salsa. It is a popular topping or side dish that adds a refreshing and zesty twist to various meals.
Here are some more details about SLAWsa:
- Ingredients: SLAWsa typically includes shredded cabbage, carrots, and other vegetables commonly found in traditional coleslaw recipes. These vegetables are mixed with salsa ingredients such as tomatoes, onions, peppers, cilantro, lime juice, vinegar, and spices like garlic, cumin, and chili powder.
- Flavor: SLAWsa offers a delightful combination of flavors. It has the crispness and creaminess of coleslaw and the tanginess and spiciness of salsa. The blend of vegetables, salsa ingredients, and spices creates a balanced and zesty taste.
- Uses: SLAWsa can be used in various ways depending on personal preference. It is often used as a topping for sandwiches, burgers, tacos, hot dogs, and grilled meats. It can also be served as a side dish alongside barbecue, fried chicken, or other main courses. Some people even enjoy using SLAWsa as a dip for chips or vegetables.
- Variations: While the core ingredients of SLAWsa remain consistent, there can be variations in the specific vegetables and spices used. Some recipes may include additional ingredients like corn, black beans, or jalapeños to add texture and flavor. The heat level can also be adjusted by varying the peppers or spices.
- Availability: SLAWsa can be found in grocery stores, specialty food markets, or at home using various online recipes. It is a versatile condiment that can be customized to suit individual tastes.
SLAWsa offers a unique blend of coleslaw and salsa flavors, making it a versatile and tasty addition to various dishes.
Who Is The Founder Of SLAWsa?
Entrepreneur Julie Busha created the innovative condiment SLAWsa. Before launching SLAWsa, Busha had a successful career in the sports marketing industry.
She was a part of the marketing team that represented numerous NASCAR drivers, leading marketing efforts for over a decade. Her experience in this field armed her with the business acumen and strategic thinking that later proved invaluable in bringing SLAWsa to life.
A family recipe inspired the idea of SLAWsa. Busha’s late stepfather, Joe, created a similar relish, a beloved staple at family gatherings.
Following his passing, Busha decided to preserve and share his legacy by introducing the unique flavor combination to a broader audience. After refining and perfecting the recipe, SLAWsa was born.
Before its appearance on “Shark Tank,” SLAWsa had already made some inroads into the competitive food market.
Busha’s efforts led to the product being stocked in over 4,000 grocery stores across the United States, including major chains such as Food Lion and Kroger.
It was a considerable achievement, given the product’s novelty and the saturated nature of the condiment market. The product received positive feedback from customers who appreciated its unique flavor and versatility.
The appearance of “Shark Tank” was seen as a strategic move by Busha to boost the product’s visibility, secure additional investment, and speed up the process of making SLAWsa a household name.
Although she did not secure a deal with the sharks, the exposure from the show significantly raised the brand’s profile and led to a substantial increase in sales.
How Was The Shark Tank Pitch Of SLAWsa?
Julie Busha appeared on Shark Tank to seek a $150,000 investment in exchange for 15% equity in her company, Slawsa, valuing the company at $1 million.
She introduced Slawsa as a unique condiment, a cross between slaw and salsa, that could be used as a dip or a condiment on burgers and hotdogs. Julie offered the Sharks samples of Slawsa, showcasing its four flavors: Garlic, Garlic Spicy, Original, and Spicy.
She revealed that Slawsa had already secured placement in major grocery retailers such as Kroger’s and Publix, with sales totaling $120,000 in its first year. Julie emphasized her aggressive approach to selling the product to secure those accounts.
When asked about the cost of making Slawsa compared to its retail price, Julie explained that it was 20% higher due to the labor-intensive process involved. She also mentioned paying a royalty to a former partner, ranging from 0.66% to 2%.
Julie intended to use the $150,000 investment to increase production and accommodate the rapid expansion of Slawsa.
Mark Cuban praised Julie’s financial responsibility and sacrifice but declined to invest.
Robert Herjavec found Slawsa too sweet for his liking and went out.
Daymond John was not excited about the product but acknowledged its impressive sales. He went out.
Lori Greiner complimented Julie on her success in getting into Kroger’s but decided not to invest in Slawsa.
Kevin O’Leary expressed admiration for Julie’s sales but believed the valuation did not account for the risk of a sole proprietorship. He ultimately went out as well.
Despite not securing a deal, Julie remained determined and confident that she would make the Sharks regret their decision.
In the after-Shark Tank update, it was revealed that Julie continued to grow Slawsa independently.
She made television appearances and worked on new product development, including a Habanero-based flavor called “Fire-Slawsa.” Slawsa can be purchased on their website.
Did SLAWsa Get a Deal On Shark Tank?
Slawsa did not secure a deal on Shark Tank. Despite an engaging pitch by Julie Busha, none of the Sharks chose to invest in the product.
Mark Cuban expressed admiration for Busha’s entrepreneurial spirit but decided not to invest.
Robert Herjavec found Slawsa too sweet, and Kevin O’Leary believed the company’s valuation was too high. Ultimately, Busha left the show without a deal.
What Happened To SLAWsa After Shark Tank?
After appearing on Shark Tank, Slawsa faced rejection from all the Sharks. However, Julie Busha, the founder of Slawsa, did not let this discourage her. She used the exposure from the show to her advantage and immediately prepared emails, Facebook posts, press releases, and a video to capitalize on the increased visibility.
Following the episode, Slawsa experienced a surge in demand. The hashtag #Slawsa trended on Twitter, and fans took to Facebook to express their disagreement with the Sharks’ decision. Julie Busha also leveraged this momentum to crowdfund money for new Slawsa varieties.
The company received significant media attention, including mentions in traditional media outlets. Additionally, Slawsa partnered with various food influencers and celebrities like NASCAR driver Kenny Wallace to further promote the product.
Regarding marketing strategies, Slawsa implemented sampling programs with retailers and engaged in in-store marketing activities. They also participated in events like the 2018 Minnesota State Fair, which helped them expand their presence in local stores such as Lowe’s.
Moreover, Slawsa expanded its business internationally, reaching markets in Australia, Canada, and Germany. Julie Busha even hinted at the possibility of introducing a secondary product line, showcasing the growth and potential of the company.
Despite not securing a deal on Shark Tank, Slawsa has thrived and continued to spice things up in the condiment industry. The brand’s innovative approach and effective marketing strategies have enabled it to grow its customer base and expand into new markets.
SLAWsa Shark Tank Update
After appearing on Shark Tank, Slawsa did not secure a deal with any of the sharks. Despite this setback, Slawsa’s entrepreneur, Julia Busha, remained determined and expanded the product distribution to over 7,000 stores nationwide.
This expansion contributed to the company’s growth, with reports stating that Slawsa had an annual revenue of about $5 million as of 2022.
Julia Busha stayed true to her commitment to taking Slawsa as far as possible and introduced new product variations.
Today, Slawsa offers multiple options, including the original Slawsa, garlic Slawsa, spicy Slawsa, and “Fire” Slawsa. These products are available through the Slawsa website, where customers can choose from various bulk options.
For those who prefer shopping in person, Slawsa can be found in grocery chains such as Ingles, Piggly Wiggly, Earth Fare, Wegmans, Foodland, Hy-Vee, and IGA. Additionally, customers can also purchase Slawsa jars through Amazon.
The tangy condiment has received positive customer reviews, with an average rating of 4.5 out of 5 on Amazon. Customers have described it as “delicious on just about anything savory” and “the most tasty relish.”
Despite not securing a deal on Shark Tank, Slawsa has continued to thrive and expand its presence in the market.
Is SLAWsa Still In Business?
Our research shows that Slawsa is still in business. After not receiving a deal on Shark Tank Season 5, Julie Busha’s Slawsa condiment has experienced growth.
The product is now available in over 8,000 stores, restaurants, and stadiums in the US and Canada. Additionally, it can be purchased through the Slawsa website and on Amazon.
What Is the Net Worth Of SLAWsa?
According to our research, the net worth of SLAWsa is estimated to be $5 million. The valuation of SLAWsa was $666,667 when it appeared on Shark Tank.
Also, read about other businesses that appeared on Season 5 of Shark Tank:
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- Veggie Mama Shark Tank Update | Veggie Mama Net Worth
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