ServiceNow Competitors & Alternatives

You may be familiar with ServiceNow if you’ve been seeking a CRM and help desk solution to boost your customer-facing initiatives while optimizing your company’s internal processes.

Modern enterprises across various industries rely on ServiceNow for intelligent IT support solutions, employee collaboration tools, employee workflow technologies, and customer relationship management capabilities.

ServiceNow is a cloud-based SaaS platform for automating workflows. Fred Luddy founded Glidesoft in 2003, rebranded it in 2006, and then went public in June 2012 with an IPO for more than $210 million.

ServiceNow is robust, adaptable, and provides access to numerous business-enhancing data. Hence, there has been rise of ServiceNow Competitors providing similar services.

This popular platform covers nearly every aspect of business operations, including IT support and technical development, human resource management, and customer support improvements.

ServiceNow may be an excellent solution for many businesses, but it is not suitable.

Many users have complained that ServiceNow is not as user-friendly as some of its rivals or alternatives and that some features are difficult to understand or use. A few components of the interface are cumbersome or nearly impossible to change.

ServiceNow is, without a doubt, a powerful business tool. In some cases, however, it may be worthwhile to explore feasible alternatives for small to medium businesses (SMBs) or business owners seeking an “outside-the-box” solution.

Today, more than 6,200 companies use its solutions for operational efficiency and streamlining operations. ServiceNow’s revenue in 2020 was $4.52 billion.

The corporation earned $4.39 billion in subscription revenue and $233.7 million in professional services revenue.

ServiceNow has grown into the industry leader in digital workflow automation through acquisitions.

The company acquired eight companies in the past year, including Attivio, Element AI, Lightstep, and Swarm64.

These strategic purchases strengthen the company’s competitive advantage and market dominance. 

The company’s services have been in high demand in the previous year. The company gained 1,201 new customers between April and July of 2021 and signed over $1 million in contracts.

ServiceNow Competitors and Alternatives

We have put together a comprehensive list of ServiceNow competitors and alternatives to assist you in determining your company’s business needs and making the ideal choice. This list includes the following companies:


Zendesk is a firm that is building a customer support ticketing system in addition to tools for customer care.

Zendesk is a software service (SaaS) startup that offers customer relationship management (CRM), help desk, and knowledge management platforms. 

This company offers Zendesk Support, Zendesk Gather, Zendesk Talk, Zendesk Explore, and Zendesk Sell.

Zendesk is among the most admired CRMs, help desks, and knowledge management platforms.

Zendesk offers unique functionality and innovative features developed to meet the needs of enterprises in a wide range of industries for knowledge-centric solutions, both internally and externally.

Zendesk uses artificial intelligence to assist businesses in automating client encounters, thereby boosting productivity and improving operational efficiency.

Zendesk expanded its customer care capabilities by acquiring AI firm Cleverly in August of 2021. 

The competitive advantage that Zendesk now enjoys over ServiceNow will strengthen due to this acquisition.

However, despite its widespread popularity, not everyone is a good fit for the Zendesk platform. Before settling on one course of action, it is important to consider everything available to you.

Zendesk has a pricing structure that is adaptable to meet the requirements of a variety of enterprises. 

Small and medium-sized businesses can purchase Zendesk customer support for as little as $5 per month, and they can purchase sales for as little as $19 per month.

Zendesk has experienced strong growth in revenue throughout the first half of 2021, with a year-over-year increase in Q2 of 29 percent.

The ever-increasing size of Zendesk’s revenue and the strength of its platform position the company as a strong competitor to ServiceNow.


JIRA is a platform for issue tracking and project management software with three components: Jira Software, Jira Service Desk, and Jira Core.

Jira Service Desk simplifies internal communication and cooperation, similar to ServiceNow.

Jira is owned by the Australian software business Atlassian, which has over 5800 workers and a net sales of $2.24 billion.

ServiceNow Competitors & Alternatives

The service desk provides a comprehensive and interactive view of all internal IT support activities, enabling users to share information and collaborate easily.

The support desk is one of the main selling points of this platform. The organization offers flawless functions and straightforward procedures, so even non-technical users can use it.

Jira Service Desk’s primary selling point is its simplicity. It provides straightforward procedures and streamlined workflows, making it usable by everyone, regardless of technical expertise.

Jira Core, Jira Software, and Jira Service Desk provide a single platform for software development, project management, IT support, and automation.

A single platform offers various services, including automation, software development, project management, and IT support.

Jira is the solution to your company’s problems if you wish to eliminate internal communication obstacles.

Jira’s user experience and interface have been enhanced thanks to Jira’s acquisition of Trello. The acquisition has strengthened Jira’s competitive advantage over ServiceNow.


Salesforce is the industry-leading provider of customer relationship management (CRM) software.

Salesforce CRM (customer relationship management) is used by more than 150,000 companies to automate sales, marketing, and other business functions. Salesforce generated revenues of $21.25 billion in 2020.

Salesforce has a significant competitive edge over ServiceNow due to its integrated platform.

Unlike ServiceNow, Salesforce offers a single platform for process automation.

Among Salesforce’s revenue sources, 34 percent is generated by its Sales Cloud, 30 percent by its Service Cloud, 15 percent by its Marketing Cloud, and 20 percent by other sources.

Salesforce provides extensive business integration, giving it a competitive advantage over ServiceNow. It is a one-stop-shop for automating all procedures.

Salesforce owns over 18 percent of the worldwide SaaS cloud market, and the comprehensive capabilities of its CRM make it a suitable rival to ServiceNow.

Salesforce’s extensive CRM makes it the greatest competitor for ServiceNow for businesses.


Oracle is one of the foremost market players in the information technology sector that provides various enterprise solutions.

Oracle is a platform hosted in the cloud and assists businesses in managing their data to improve operational procedures.

Oracle brought in $40.5 billion in sales during its fiscal year 2021.

ServiceNow faces competition from Oracle throughout the whole business spectrum.

ServiceNow Competitors & Alternatives

Oracle PeopleSoft is a business automation platform that assists companies in increasing their operational efficiency and lowering their costs.

Oracle is one of the companies that compete with ServiceNow; the former has approximately 13,600 employees and more, whereas the latter has approximately 136,000 employees.

PeopleSoft Cloud Manager also helps businesses automate lifecycle management processes and cloud migration procedures.

Oracle’s Global HR Cloud and Talent Management Cloud are among ServiceNow’s competitors.

The two solutions assist businesses in streamlining their HR procedures and managing the entire talent lifecycle, from initial candidate searches to employee onboarding.

The extensive enterprise ecosystem provided by Oracle can give ServiceNow a run for its money.

It provides comprehensive solutions for businesses and industries, enabling companies to increase their productivity, accelerate their entire business performance, and reduce costs.

These two solutions help businesses streamline workflow, HR processes, and personnel management, from onboarding newly hired employees to sending candidates to third parties to interview, and there are some inconsistencies between them.

On the other hand, Oracle’s extensive enterprise ecosystem will unquestionably present ServiceNow with challenging competition.


ConnectWise is a software company that offers businesses and other groups seamless automation and data management.

With ConnectWise, tech companies can streamline SaaS solutions through software and services help.

ConnectWise is a software company that specializes in providing data management and business automation solutions. 

In 2019, Thoma Bravo paid close to $1.5 billion to purchase its previous owners. 

The company’s new chief executive officer has also added approximately $25-$45 million and laid off almost 4% of employees to increase the variety of products and services.

ConnectWise’s most significant advantage over its rivals is the company’s user-friendly and security-focused platform.

Jason Magee, ConnectWise’s chief executive officer since 2019, has been steering the company towards more strategic acquisitions like Continuum, StratoZen, and Perch Security.

Additionally, he has earned a spot in CRN’s 2021 TOP 100 EXECUTIVES, thanks to the smart purchases that he has made. 

ConnectWise provides a great deal more than just automation process solutions, including security optimization and I.T. asset management tools, which may pique the interest of security-focused businesses. 

ConnectWise offers a great deal more than both solutions for automation process solutions.


SAP SE is a German software company specializing in creating enterprise solutions for managing customer contact and corporate processes.

Moreover, SAP SE has a brand value of $57.58 billion, making it one of its most valuable technology companies.

SAP SE had net revenue of $32 billion and a net income of $6.75 billion by the fourth quarter of 2020

SAP SE has the largest employee base with more than 102,000, eight times bigger than ServiceNow’s employee base.

ServiceNow Competitors & Alternatives

The most viable alternative to ServiceNow’s HR Service Delivery is SuccessFactors, offered by SAP.

SuccessFactors is software that helps companies connect their strategy with their objectives and manage the performance of their staff. 

Companies can benefit from implementing this solution by improving efficiency, execution, and results.

In addition, the firm introduced a new product known as SAP S/4HANA in 2015, which is a cloud-based data analytics platform with highly developed features.


Workday is a software company based in the United States specializing in human resource management and financial management.

The founders and executives of PeopleSoft founded a new company called Workday after Oracle had acquired it. They named it after themselves.

Workday’s human capital management, sometimes known as HCM, is a strong rival to human resources service delivery.

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Workday’s sales in 2021 are projected to reach $4.894 billion, up 17.58 percent from the previous year.

The company provides various services and solutions, including Workday Planning, Workday Payroll, Workday Learning, Workday Recruiting, and Workday Financial Management.

Therefore, businesses can utilize human capital management in addition to all of these necessary products via a solitary platform.

This, in turn, strengthens the company’s position as a formidable competitor to ServiceNow.


SolarWinds is a software firm that produces software that enables businesses to manage their IT infrastructure, networks, and systems easily.

Its products simplify business operations for IT professionals, managed service providers (MSPs), and development operations teams (DevOps).

SolarWinds reported revenue of $1.02 billion for the entire year of 2020, which is an increase over the company’s 2019 earnings of $938.5 million. The company employs roughly 3,200 people.

ServiceNow Competitors & Alternatives

SolarWinds offers a variety of products, including Orion, which is an IT performance monitoring tool.

Orion is used by more than 30,000 companies to manage the IT resources they possess. In September 2019, harmful malware was introduced into Orion after cybercriminals broke into the SolarWinds network.

More than 18,000 SolarWinds users installed the Orion software updates containing malicious code by March of 2020.

Cybercriminals gained access to SolarWinds customers’ data, networks, and systems.

SolarWinds’ market-leading technologies may still be able to steal some ServiceNow clients, even if the public’s trust has been damaged due to this theft.


Support Bee is a management solution accessible through the web that assists organizations in processing and organizing requests for customer care.

Most small and medium-sized businesses use software solutions such as customer portals and knowledge bases to increase overall communication and collaboration.

SupportBee’s ticketing system makes it possible for the team or organization to prioritize, organize, and cooperate in responding to customers’ emails.

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The company was started by the Indian businesspeople Hana Mohan and Nithya Rajaram, and it currently has a user base of roughly 450 enterprises and revenue of $540,000.

You can also combine insights and data from other platforms such as FlowDock, Slack, and Insightly with this platform.

As a result, SupportBee provides cost-effective pricing options and flexible features regarding ticket monitoring.

You need to pay about $13 per month for the startup plan, while you would pay about $17 for the enterprise plan.


Splunk is a software business that offers data analysis software powered by artificial intelligence.

You can use Splunk’s software to monitor, search, and analyze data generated by machines.

Splunk will have more than 7,500 employees and total revenue of $2.36 billion by 2020.

An enterprise can employ artificial intelligence (AI) and machine learning with Splunk to recognize trends in their data and collect business insight to streamline their operations.

Splunk Enterprise, Splunk Light, and Splunk Cloud are three different products to help businesses overcome certain operational difficulties.

Splunk’s increasing customer roster includes forward-thinking firms such as Cisco, Bosch, IBM, Motorola, Adobe, and Visa. When it comes to performance monitoring, Splunk is a superior alternative to ServiceNow.

Spiceworks Ziff Davis

Spiceworks is the premier online marketplace and network for information technology (IT) professionals and brands.

Ziff Davis B2B completed the acquisition of Spiceworks in 2019, after which the two companies combined to form Spiceworks Ziff Davis.

The new business is a part of J2 Global, an international marketplace for buyers and sellers of technological goods.

Spiceworks Help Desk, a product offered by the company, is in direct competition with ServiceNow.

Spiceworks Help Desk uses artificial intelligence technology to assist enterprises in tracking the difficulties that their internal users are experiencing, sharing knowledge, and streamlining their operational procedures.

The fact that the basic edition of Spiceworks is available at no cost can be appealing to ServiceNow users.

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Each year, influential figures in the IT industry attend the SpiceWorld Conference hosted by the firm.

Attendees of SpiceWorld 2021 will get the opportunity to receive instruction from Steve Wozniak, co-founder of Apple. 

Small and medium-sized businesses (SMBs) and startup companies can benefit most from using Spiceworks Help Desk rather than ServiceNow.

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