55% of businesses today invest in professional search engine optimization (SEO) services.
However, before your business considers SEO services, it is critical to address the following two questions: What are SEO services, and what services should an SEO company provide?
SEO services are defined as
SEO services are typically provided by an SEO agency and assist your business in achieving success with search engine optimization.
Your business’s goal with SEO is to improve its visibility in search results on search engines such as Google and Bing. You narrow your search results to those relevant to your company, products, services, or industry.
Example of SEO Services
For example, a software company in Nepal can use SEO to rank for keywords like:
- Software development company in Nepal
- Custom Software Development Company in Nepal
- Web development company in Nepal
Because search engines like Google consider over 200 factors when determining a website’s ranking or position in search results, SEO requires a high level of expertise. That is why many businesses partner with a search engine optimization (SEO) service provider.
SEOAves provide a variety of SEO services.
Since the inception of search engines such as Google and Ask Jeeves, search engine algorithms have been updated and improved numerous times.
That is why many SEO firms offer specialized SEO services to assist businesses in niche (and competitive) industries in their success.
Some of the most common SEO services in Nepal include the following:
For many businesses, traditional SEO services are sufficient. However, if you operate a local or eCommerce business, local and eCommerce SEO services can provide a competitive edge and help maximize the impact of your SEO strategy.
In some instances, SEO services will concentrate on a particular aspect of SEO, such as:
- On-page SEO: On-page SEO focuses on website optimizations such as title tags, content, and more.
- Technical SEO: Technical SEO focuses on optimizations that affect the backend of your websites, such as page speed and site architecture.
- Off-page SEO: Off-page SEO focuses on optimizations that affect your online presence, such as the backlinks to your website.
Since successful SEO requires on-page, off-page, and technical SEO, it is uncommon for businesses to invest in these services.
The majority of businesses will opt for full-service SEO plans that include on-page, off-page, and technical SEO. These plans provide an all-in-one solution, allowing you to focus your efforts elsewhere.
Things SEO Expert in Nepal Should Focus On
Now that you’re familiar with the definition of SEO services, it’s critical to examine the services offered by SEO Experts in Nepal.
While each agency is unique, you want to partner with SEO Experts who provide the full package.
When comparing agencies, look for those that offer the following SEO services:
1. SEO Audit
Each SEO expert’s portfolio should include an SEO audit.
With an SEO audit, your SEO provider examines your current strategy in detail. Even if you do not currently have an SEO strategy in place, your SEO Expert will evaluate your website from an SEO standpoint, identifying areas where it excels and areas where it could benefit from improvement.
While free SEO audit tools are available, they do not provide the same level of insight as a team of SEO specialists. That is why, among other things, SEO services should include an audit. If they do not, it indicates a deficiency in your SEO company’s preparation and investment.
The absence of an SEO audit may also indicate that your agency has no intention of developing a custom strategy for your business. Rather than that, they use a template, which is why they are unwilling to invest the time necessary to audit your site.
The most effective strategies are customized for your business, your brand, and your target audience.
2. Custom SEO Strategy
A customized strategy is a critical component of the SEO Expert service definition. When you take a tailored approach to SEO, you can maximize your return on investment (ROI). This results in increased calls, orders, and visits to your business.
If you invest in SEO services, your team must ensure that the agency develops a unique strategy for your business. That is because many SEO Experts, particularly those who promote “cheap” SEO services, use cookie-cutter or copy-and-paste strategies.
Without a customized SEO strategy, your business will miss out on the maximum return on investment.
In most cases, businesses using these types of strategies fail to appear on the first page of search results, which hurts your business because only 25% of users scroll past the first page of search results.
That is why your team should invest in custom SEO strategies from SEO Experts.
3. Competitor Analysis
Regardless of how specialized your industry is, you need a competitor analysis as part of your SEO services. Your SEO Experts can identify online and offline competitors using competitor analysis tools.
This discovery can help you refine your strategy by enabling you to exploit and profit from competitor weaknesses.
While many Seo professionals include initial competitor analysis as part of their services, you want to partner with firms that incorporate competitor analysis into their strategy regularly. They constantly assess your competitors, looking for and spotting opportunities.
SEOAves, for example, conducts quarterly competitor analyses. This proactive approach enables us to develop competitive strategies for our customers, which has usually resulted in our award-winning team generating revenue for our clients at a rate of more than 300 percent of ROI over the last five years.
4. On-page Optimization
On-page optimization is another critical aspect of what SEO services entail. On-page optimization is the process by which your SEO Expert optimizes the features of your website for search engines such as Google.
Several examples of on-page SEO service deliverables include the following:
- Updating search-engine-friendly title tags, meta descriptions, and H? tags.
- Conducting an audit of the information architecture, redirects, and internal linking structure of your website.
- Creating a sitemap.
- Optimizing your website’s images following industry standards.
- Conducting keyword research and optimizing your website with useful and relevant keywords.
- Analyzing your site’s usability, speed, and design.
Typically, on-page optimization accounts for a sizable portion of your SEO services.
That is why, if an SEO Expert does not provide on-page SEO, they are not providing SEO services, and your team should seek out another agency.
5. Off-page Optimization
When investing in SEO services, ensure that your package includes off-page optimization.
Off-page optimization is a term used in SEO to optimize factors outside of your website that affects your ranking in search results.
For instance, your backlink profile can influence your search engine ranking. For reference, your backlink profile refers to the quantity and quality of websites that link to your site.
For instance, a food blogger may include a link to your website when discussing the custom cookies you created for their wedding.
As an SEO Expert, you can include the following Off-page SEO Service:
- Promoting the content of your website to bloggers and webmasters.
- Creating shareable content for the blog section of your website.
- Monitoring user and influencer mentions of your company on social media.
- Optimizing the information on your Google My Business profile.
If you’re unsure whether an SEO agency or enterprise SEO expert in Nepal provides off-page optimization as part of their SEO services, simply inquire about it!
They can provide an overview of their SEO services and the meaning of specific deliverables to your team. Thus, your staff can make an informed choice when hiring an SEO Expert in Nepal.
6. Progressive Optimization
Because SEO is a continuous strategy, the definition of SEO services frequently emphasizes the partnership between your business and your SEO Expert.
You’re constantly collaborating with your agency, which is why SEO Experts should function as an extension of your business.
That is also why progressive optimization should be a part of their services.
Continuous optimization refers to the process by which your SEO Expert in Nepal optimizes your site on an ongoing basis.
Even after your site complies with SEO standards, they continue improving and enhancing your SEO strategy, allowing you to earn more money from SEO.
For instance, your dedicated account manager may identify additional keywords for your business to target.
This discovery results in creating new content, which is then promoted to bloggers and webmasters in your industry.
Regardless of how advanced or successful your SEO strategy becomes, your business and SEO Specialist in Nepal can always improve it by one percent.
That is why it is critical for your business to partner with an agency that understands this and sees your site’s potential.
7. Monthly Reports
When it comes to SEO services, transparency is critical. You want an agency that your team can rely on, which is why it’s critical to partner with an SEO Analyst that provides regular monthly reports.
A performance report provides immediate insight into the effectiveness of your SEO strategy.
For instance, your report may include information about your website’s organic traffic, conversion rate, and search engine rankings.
Along with receiving a monthly report, your SEO specialist’s services must include time to your dedicated account manager.
When you meet with your account manager regularly, your team has the opportunity to ask questions, review your report one-on-one, and more.
In a nutshell, regular meetings keep you and your team on the same page with your SEO Expert.
Visit our website to learn more about our SEO services and get an in-depth insight into what SEO services should include.
If you have any questions or would like a no-obligation quote for a custom SEO strategy, please write me at [email protected] online or call +977-9862729745.
Do you have a hard time finding a reliable SEO Expert or SEO Consultant in Nepal to boost your Online Presence, Sales, Reputation, and overall digital presence?
If you are looking ahead for an SEO Specialist to help with the ranking of your website, you are on the right page!
I am Madhav Kushwaha, an SEO Expert by profession based in Kathmandu, Nepal. As of 2021, I have over 5 years of corporate work experience in SEO & Digital Marketing in Nepal.
I have worked with 120+ Nepal-based and 10+ overseas companies as an SEO Analyst over time. I have been helping them grow their digital presence and help them generate a targeted audience for their website.
Why should you hire me as your SEO Expert?
With the presence of various talented SEO Specialists in the industry, I can mention a few of my specialties to hire me for your website. Here are some highlights of my work experience.
- Data-Driven and ROI based SEO service in Nepal
- 15+ Happy Clients in Nepal and abroad.
- Experience of working on multiple Niches
- 100% Transparent works and results
- Timely response for queries via Email, Message, Call, and Chat.
- Best premium tools use for research and audit
- Free SEO Consultation for other projects
Why Is SEO Important for Businesses in Nepal?
Do you know as of 2021, more than 80% of Nepalese people use the internet?
Out of those 80%, more than 50% are mobile users.
We all know internet users will be increasing in upcoming years.
Do you know what these internet users are doing over the internet? Most people are searching for products and services, connecting with friends and family, learning new things, and buying their favorite items.
If your business falls in the category of products selling, services, health, law, education, engineering, construction, and shopping, you must take digital marketing seriously.
In the traditional form of marketing, you use pamphlets, banners, and posters that mostly end up in the dustbin. One disadvantage of traditional marketing is that it is quite tough to calculate ROI.
Digital Marketing is quite different than the traditional form of marketing. It is done via digital technology such as computers, Mobiles, Tablets, and any other devices having internet connectivity.
Here are some popular methods of Digital Marketing in Nepal.
- Search Engine Optimization
- Social Media Marketing
- Social Media Optimization
- Search Engine Marketing
- Email Marketing
- Content Marketing
There are other methods such as Affiliate Marketing and a few more. But they are not yet so popular in the Nepalese context.
Out of all the above, Search Engine Optimization (SEO) is the best Digital Marketing method in Nepal if you are looking ahead to promote your brand or business.
SEO is a free way to generate visitors, buyers, leads, and potential customers to your website with the least cost leading to higher ROI.
Benefits of SEO Services in Nepal
- It is measurable and provides results for a longer duration.
- It goes for 24 hours a day and 7 days a week.
- Bring new visitors and reach out to the maximum number of interested people in your product and services.
The best platform to perform SEO is Google. You can perform for other search engines as well, but their user share is quite less. Also, almost 99% of Nepalese use Google as their Search Engine
How does SEO Help you generate more leads for your business?
People use the internet for different purposes such as Search, Explore, Shop, and More. Whenever a user makes a Google search, there are 2 types of results on SERPs. I.e.,
- Paid Results (By PPC)
- Organic Results (SEO)
You need to perform Search Engine Marketing to display your website in Paid Results. PPC is a costly affair and gives results for the time being you invest in it.
However, Search Engine Optimization (SEO) is the method to optimize your website and application to make them appear higher in SERPs (Search Engine Results Pages).
Your website will get a high number of visitors resulting in better ROI when it ranks on top of the SERPs. It is a free method to get visitors and potential customers from Search Engines.
For Example, If you search Dentists in Kathmandu, you will get results with the websites and local businesses of nearby Clinics that provide related services. There is a high probability that you will call or book the displayed service on the top.
Hence, it is essential to rank on top of SERPs for your business-related Keyword.
What is Search Engine Optimization in Nepal?
Search Engine Optimization is the method of optimizing your website to rank on Search Engine Results Pages.
SEO has 2 parts:
|On-Page SEO||Off-Page SEO|
|On-Page SEO is the method of optimizing individual web pages to help them rank on top in SERP ad generate higher and relevant traffic.||Off-Page SEO is the method of optimizing your website link beyond your website to provide authority to your site helping in the overall ranking.|
What is the role of Content in SEO?
Content is King in SEO. The content of the website is the first impression of your website to the visitors. Whenever a user lands on your website, the first thing they notice is how you approach them via your content.
Search Engine Algorithm loves detailed, researched, and unique content. Hence, it is essential to have content written by professionals and experts in the industry.
Without Content, SEO and Digital Marketing don’t work at all.
What is the Role of Keyword in SEO?
If the content is the King, then it won’t be wrong to say that Keyword is the Queen of SEO. The Keyword is the query a user makes into search engines to search for their desired products and services.
Selecting the right keywords for your website is essential. Having the right keywords doesn’t only help in targeting the right audience but also saves your money.
What is Local SEO in Nepal?
Local SEO is a method of optimizing the website and local businesses to rank higher in the local search results of Google Nepal.
Advantages of SEO
- SEO is a free method to achieve new customers and users from Search Engines regularly.
- It helps to improve brand reputation.
- SEO saves money in the longer run.
- SEO helps keep your products and services on top of Organic Results.
Disadvantages of SEO
- It takes time to rank in SERP with SEO.
- The time to receive SEO results is not fixed. It depends mostly on the niche.
- Selecting the wrong keywords for your website can delay your business goals.
- Implementation of SEO requires a good understanding of the Search Engine Algorithm.
What Results to Expect from SEO Expert in Nepal?
You should expect the following results on your Website from SEO Expert in Nepal.
- Improvement in Organic Traffic to your website
- Increase in the ranking of selected keywords for your website
- Lead Generation, Boost in Sales, along with an increase in queries related to your products and services after 3 months, 6 months, and 1 year according to your business category.
What to Expect from Me if you hire me as your SEO Expert?
- Increase in Organic Traffic on your website within 60 days or a maximum of 180 days.
- Use of Premium SEO tools for SEO Audit of your website.
- High quality, well-researched and unique content creation for SEO Campaign.
- Monthly SEO Reporting with 100% transparency.
- White hat SEO Strategy for your website.
- Website keywords ranking within 180 days.
- Data-driven and ROI-based SEO Strategy.
- Ask me anything at any time regarding the progress of your project.
What not to expect from your SEO Expert
- No reporting or delay in SEO reports.
- Starting SEO implementation without proper and long term strategy
- Uses of free and malicious tools for research and audit.
- Fake and unrealistic promises
- Use of black hat strategy.
- Ranking your website within 30 days.
I am sorry, but I am not a magician who can guarantee you to rank your site within a week or 15 days. We cannot guarantee, but we can assure you to use the white hat ethical method, which will give you better ROI and results in the long run without any Google Penalties.
What does an SEO Specialist in Nepal Do?
An SEO Specialist performs the below actions for your website to help it rank on top of SERP.
- SEO Site Audit
- Keyword Research
- On-Page Optimization
- Off-Page optimization
- Technical SEO Audit
- Link Building
- Content Marketing.
What sort of knowledge do you have as an SEO Expert?
It is not compulsory, but you need to have a good understanding of the below topics to be a successful SEO Expert:
- Good understanding of Search Engine Guidelines
- Understanding of Search Engine Algorithms type and their update
- Competitor SEO Analysis
- Link Building Methods
- Content Writing
- Basic HTML and CSS Coding
- Technical Audit
- Search Engine Penalty causes and removal methods
- Keywords research
- Anchor Text Optimization
Summing up, I believe I could guide you on how to choose an SEO Expert or SEO Specialist for your website.
If you have any questions or would like a no-obligation quote for a custom SEO strategy, please write me at [email protected] online or call +977-9862729745.