It’s been a topic of discussion for a while now, whether SEO can be a career in Nepal or Not.
I get a lot of queries from students, interns, and my juniors regarding there is any future in SEO or not.
So, I decided to write an article about whether SEO can be a well paying and motivating career in Nepal or not.
SEO, i.e., Search Engine Optimization, is a vital part of the Digital Marketing field.
Digital Marketing is getting popular with increasing trends every day in Nepal. We will talk about Complete Digital Marketing in some other article. Let’s focus on SEO in this article.
With the increase in Digital Marketing & SEO trends, there is a shortage of well-trained SEO professionals in Nepal, and this reason makes a broader career opportunity in the SEO field.
Almost every business and organization, either it is small or big, is now funding in SEO to get a top ranking in Google.
SEO has become an essentialpart for every e-commerce or service-based website.
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opicThe post is all about Why to choose SEO as a career option and how is SEO as a career in Nepal.
So, let’s go through it!
SEO has become an Important Necessity for Any Business
As per reports, more than 80% of people using the Internet searches their queries on Google. So, if a business that is into online marketing ignores SEO, then it might be their greatest mistake.
Let us consider ourselves as a customer who is looking for something to buy. Most of us will hardly go beyond the 1st page to look for the desired product. Hence, you might have understood the necessity of SEO and ranking on top in 1st page of Google.
It is said that the best place to hide a dead body is the 2nd page of Google. The meme is totally correct based on everyone’s daily usage of Google as a Search Engine. We hardly look for anything on the 2nd or any other page.
In Nepal, the online market is reaching new heights every day. Hence SEO has become an important necessity to have success in the business.
Future Scope in SEO as a Career in Nepal
As online businesses are reaching new heights in Nepal, even SEO is trending as a hot career in Nepal. People are accepting Digitalization as part of their daily life.
Online competitions are continuously increasing every day. The number of smartphone and internet users is reaching new heights as per the government day by day, which is increasing the demand for SEO professionals in every business.
As of now, SEO is not just a career option; it has become a must-have skill to create a successful career in Digital Marketing. Almost every company from startups to big corporate houses in Nepal is investing in the SEO field to appear on the top of Google’s result.
Hence, you can be assured to have huge opportunities for work if you are planning to have a career in the Internet Marketing Industry, such as SEO or Digital Marketing.
Career That Can Get You Fame
Yes! SEO is the field that provides you with fame as well. There are many SEO professionals around the globe who have practiced SEO and have become a pioneer in the SEO industry.
You must be familiar with these names if you know about the SEO industry a little bit- Neil Patel, Brian Dean from Backlinko, etc.
These are some of the famous SEO experts who are known for their SEO skills and expertise all over the world.
Salary of SEO Professional in Nepal
Well, it is the most asked question when someone asks me regarding SEO as a Career in Nepal.
What is the Salary Range of an SEO Professional?
While talking about the salary and payment aspects, there are multiple factors involved. We know there are Doctors and Engineers who earn in millions while there are some who struggle even to meet their monthly expenses.
However, in the case of SEO, a qualified SEO professional with a minimum of 1-year experience can expect between 25,000 NPR to 1 lacs.
Yes, you read it right. You might wonder how can a person with 1-year experience even think to demand that amount. Well, it depends upon the expertise of the candidate in SEO and the results they have shown.
I personally know some SEO professionals who have just 8-10 months of experience making more than 50,000 NPR monthly.
Another plus point of having SEO Career is that you don’t even need to join any firm to earn money. You can work as a freelancer and make even more money than a 9 to 5 regular job.
There is a number of websites where you can sign up and get SEO jobs such as Upwork, Freelance, SEOClerk, and many more.
As a Freelance, you can charge from a range of $15 to $50-60 per hour. It seems unbelievable, right? Well, you can go and check the above-mentioned sites yourself. You will be amazed to see there are many clients who are ready to pay even higher
Are You into Web Development???
If you are working as a web developer and want to continue it as a part of your career, then you might need to read this!
Web Development is a fine career, and it’s amazing to design and develop new and creative websites.
However, customers/clients are getting more intelligent these days, and they now know that they need SEO Friendly websites to rank in SERP.
Every client expects their website to be developed with best SEO practices so that they don’t need to add SEO features later on. So, it’s very important to implement the Technical SEO aspect while developing a website.
You can also demand higher pay with the implementation of Technical SEO in the website development as there is no use of a website if it doesn’t rank in SERP.
So, if you are a web developer, SEO Skill can boost your career and perk you with benefits beyond your normal pay.
Organic SEO is the Future of Internet Marketing in Nepal
With the rise of internet marketing, every business has started putting its Ads on the Internet in Nepal. However, Ads can get you temporary results, but it is not as effective as Organic Ranking.
Furthermore, the Ads based marketing is not cost-effective in the long run. Ads get you leads and potential customers, but you are charged highly. Hence, business owners and advertisers have started switching to organic SEO ranking.
So, it is very important to have proper knowledge about SEO and how the search engine works to have a successful SEO Career.
SEO Job Profiles and Designations in Nepal
SEO is a part of Online Marketing, but it also has multiple job profiles. You can start working as a Junior SEO executive first.
With experience & expertise in the SEO field, you can advance your skills and become SEO Manager, Sr. SEO Executive, or a Team Leader.
Besides these, there are other multiple SEO Job Profiles for SEO in Nepal if you choose SEO as a Career in Nepal.
Here is the list of SEO Job Profiles in Nepal.
- SEO Trainee
- Jr. SEO Executive
- SEO Analyst
- Sr. SEO Executive
- SEO Consultant
- SEO Project Manager
- Link Building Expert
- SEO and SEM Specialist
- Analytics Expert
- Digital Marketing Manager
- SEO Trainer
- Freelance SEO consultant
Cons of SEO as a Career Option
Every day, there is night time. The same goes for SEO too. With a lot of positive sides, there are a few Cons of SEO career in Nepal as well.
Search Engine Updates are not always Friendly
Search Engines such as Google, Bing, and DuckDuckGo often change and updates their algorithms. And, trust me, these algorithm updates are not always friendly. It is one of the most negative factors that demotivates most of the SEO Professionals.
The updates and effects are never shared publicly. SEO Professionals just see the impact of updates on their websites, which is really hurtful and annoying.
Even the greatest SEO experts admit about all this that how things work. Every time you make everything perfect, and when the algorithm change, again, you have to do the different planning to make it perfect.
There are times when a website loses its ranking and traffic within a night. And the worst part is that it is really hard to explain to the client how it happened and how it can be changed if you have worked ethically.
SEO is not Bound by any Rule
The 2nd con of SEO as a career is that it is not bound by any specific set of rules. You might plan and work as per the Google and other search engine guides, yet your site doesn’t show any growth in ranking and traffic.
And you can’t even question Google and other search engines that why is your website not ranking even after following all the guidelines.
You Can’t Always have the Same Position in SERP
It’s bitter but hard to digest the truth. You can’t always have the same ranking in SERP. You work hard, implement new and working strategy, and make your website rank on specific keywords.
However, there is no guarantee for how long your website will be ranking in the same position. There are always websites and SEO Professionals who will be competing to outrank you. Hence, you always need to be updated about SEO trends and your competitors.
If you fail to do so, it negatively affects your ranking, as many other blogs are making efforts to rank in the same keywords.
SEO Requires Patience
You might have heard that someone did SEO for a long time, yet the site he/she was working on didn’t rank on any keywords or get any search engine traffic. Well, its quite normal if someone is working on high competition niches such as Travel, Health, or Insurance.
However, if you are working ethically and following all the guidelines of Search Engine, your site will rank for sure. All you need is a lot of patience.
To be a successful SEO professional, it takes a lot of patience and continuous effort. Sometimes a blog post ranks in SERP in a day while sometimes it can take a month, a quarter, or even 6 months to a year to rank.
The only thing you need to do is have patience and optimize your content and website better than your competitors. An SEO Professional who wants everything fast would have a hard time surviving in SEO Field.
You are required lots of impulse and patience so that you don’t give up when things become worse and not going your way.
Blackhat SEO: The Ultimate Enemy
The biggest fear for any honest & ethical SEO Specialist is the black part of the Digital Marketing world. It should be your most significant concern as well if you are looking ahead a career in SEO.
There are scams and unfair competition are everywhere in the market. And the same goes for Search Engine Optimisation as well. Most of the SEO professionals who are competent and ethical suffer from this.
Blackhat SEO is quite extensive.
However, search engines indeed penalize black hat methods, but still, it is a significant concern and issue for the SEO industry and SEO Professionals.
I believe I was able to clear your doubts regarding the Pros & Cons of SEO as a Career in Nepal. If you have any questions, queries or doubts regarding SEO or Digital Marketing, you can contact me via the comment box or Contact Page. I will be happy to help.