Gmail, or Google Mail, is an open-source email service that anyone may use. However, how does Gmail generate revenue? And how are Gmail’s market and sales model structured?
They have an inbox and 15GB of cloud storage for each account. That might seem excessive for a freemium business model, but is it? Let’s get down to the business of Gmail and examine their sales model.
How does Gmail Generate Revenue?
Gmail earns money from Adsense advertisements, which charge advertisers per click and 1,000 ad impressions. With more than 1.5 billion active Gmail users, advertising revenue accounts for a sizable portion of Gmail’s annual net income.
Let’s Understand the Revenue Model of Gmail!
Google and Gmail’s business models are data-driven. They make more money the more data they have. Thus, the more users on their network, the more websites that use the Gmail OAuth API (think “Login with Gmail”), and the more people who search on Google, the more money they make.
Among the frequently offered free services by Google to entice users to sign up with them are the following:
- Google Mail or Gmail
- Google Drive
- Google Translate
- Google Search Engine
- Cloud Computing
- Google Photos
- Google Glass
- Google Analytics
- Android Operating System
- and a plethora of additional Google Apps…
With that out of the way, let’s look at the business model for Gmail.
How does Gmail Generate Revenue?
Gmail earns money by serving targeted advertisements and exchanging user data with marketers to their advertising content increase the content of their advertising.
The majority of Gmail’s revenue comes from contextual inbox advertising within the application. Additional revenue is created by their Gsuite subscription, which enables businesses to use custom domain emails.
Consider logging into numerous programs and websites without the “Login with Gmail” or “Sign in with Gmail” button and managing a large number of usernames and passwords.
By creating a Gmail account and subscribing to Google’s email services, you agree to share the data necessary to operate their company.
1. Gmail Displays Personalized Ads
Gmail uses the data you share with them when you sign up to serve you targeted ads across all platforms you visit. Google’s AdSense program accomplishes this.
Gmail serves you customized inbox ads based on the types of newsletters and emails to which you subscribe.
But how does Gmail generate revenue? Gmail is compensated for each click on any of these contextual PPC and CPC advertisements.
With billions of users on their website, the advertising revenues generated are in the billions.
Advertisers are compensated by allowing them to bid on available advertising space. The higher the bid, the more popular the advertiser’s ad spot is.
2. Gmail Shares Data to Provide More Relevant Ads
When you sign up for a Google service, like Gmail, you consent to Google sharing your personal data with them.
Personal data in Gmail includes the emails you receive, the contacts you regularly email, and the contacts in your list.
Your data enables Google, Gmail’s parent company, to gain a deeper understanding of your preferences and dislikes to provide you with more relevant advertising and increase revenue from their targeted ads.
However, there is little cause for concern because Google does not monitor personally identifiable information. They employ algorithms to extract specific data points to gain an understanding of your preferences.
Suppose you do not want this to happen. In that case, Google is very transparent about its privacy settings and allows you to opt-out of all forms of personalization with certain restrictions on products that rely on data.
However, why are Google and Gmail serving advertisements? Can advertisements generate so much revenue for Google, Gmail, and all of their other products? Let us grasp this immediately!
SWOT Analysis of Gmail
What are Gmail’s independent strengths, limitations, opportunities, and threats? Allow us to conduct a SWOT analysis of Gmail.
Strengths of Gmail
- Deep integration into the Google ecosystem.
- Users must have a Gmail account to access any Google service.
- Increased use of the Gmail platform equates to more customized data accessible to Google for commercial purposes.
- Gmail is a feature-rich email client that comes with a slew of useful email management tools for free.
Weaknesses of Gmail
- Concerns about data protection and monopoly would drive away a sizable portion of privacy-conscious consumers.
- Gmail is directly competing with a slew of other email providers that sell custom domain emails at significantly cheaper prices, such as Zoho mail and others.
Opportunities for Gmail
- Gmail falls short in terms of mobile experience and has many changes to boost its user experience on mobile devices.
Threats for Gmail
- As people become more concerned about their privacy, a similar service that provides a higher level of privacy could pose a serious threat to the business.
What is the Business & Revenue Model of Gmail?
Gmail is a product that Google owns to increase consumer use of their service. Since Google basically controls the internet, they have the resources necessary to scale their goods and make them available to the billions of people who search online every day.
This enables Google to present their goods to a large audience easily and catch their attention.
Although determining how Google makes money is a separate discussion, here is a very high-level overview of their business model.
Google’s business model is focused on ads. Google receives every single dollar through the incredibly specific advertising they deliver to users based on their web activity.
However, Google has recently begun experimenting with freemium business models for some of their products, including Google Drive, Google cloud compute (their online servers for processing), and Google Suite, allowing companies to join the Google ecosystem a monthly fee per user.
Guess how much Google earns in advertisement revenue per day?
Google generates almost $120 million a day! There is no typographical error here. It is daily.
Now you understand why Google wishes to provide you with so many free services. This is also why they strive to create goods that are superior to those of their rivals (though they are not always competitive, which is acceptable).
That concludes today’s discussion. I hope this answers your question about how Gmail makes money. Google’s collaborative ecosystem is what has grown the organization into a multibillion-dollar internet company that seems unstoppable. Individually, none of the Google services would have had a head start they did.
Now, if you enjoy reading about various business models from around the world, you can also read about Shopify Revenue Model.