Proper Good Shark Tank Update | Proper Good Net Worth

Proper Good is a natural food company featured on Season 13 of Shark Tank. The company specializes in providing convenient, nutritious meals that are delicious and cater to various dietary preferences.

All meals offered by Proper Good are plant-based, ketogenic, gluten-free, and dairy-free, making them an ideal choice for health-conscious consumers or those with specific dietary requirements.

Proper Good is distinguished by its 90-second preparation time. Customers can enjoy a wholesome and savory dish in under two minutes by heating the meal in the microwave.

Proper Good meals also have an extended shelf life. The meals can last up to eight months without refrigeration, which is impressive. Proper Good goes beyond offering convenience. The founders, Chris and Jennifer Jane are committed to using only natural ingredients in their meals.

Proper Good commitment extends to transparency about the ingredients used in each meal, ensuring that customers know exactly what they’re consuming. As a result, customers can trust the quality and integrity of their food, making Proper Good a reliable choice for healthy, easy-to-prepare meals.

Furthermore, the company offers various meal options, including soup, chili, bone broth, and grains. For those who enjoy variety, this broad range of offerings ensures there is something to suit every palate.

With the addition of coconut milk in their food due to the absence of dairy, the flavors are enriched, and the nutritional value is enhanced.

Proper Good also has a competitive edge due to its direct-to-consumer business model and its presence on e-commerce platforms like Amazon. It also offers a subscription model with a 20% discount, enhancing its appeal to regular customers.

Proper Good is a great choice for anyone seeking a fast, healthy, and reliable meal solution. It continues to set the bar high in healthy ready-to-eat meals with its natural ingredients and versatile meal options.

As evidenced by its successful appearance on Shark Tank and subsequent growth, Proper Good is an innovative company transforming how we consume healthy meals at home.

Company NameProper Good
EntrepreneurChris Jane and Jennifer Jane
Product90-second meals that are delicious and convenient
Investment Asking For$400,000 for a 10% equity in Proper Good
Final Deal$400,000 for a 20% equity in Proper Good
SharkMark Cuban
Proper Good Episode Season 13, Episode 2
Proper Good Business StatusIn Business
Proper Good WebsiteVisit Website
Proper Good Net Worth$4 Million (As of 2023)

What Is Proper Good?

Proper Good is an Austin-based e-commerce startup quickly becoming popular for its healthy and convenient meal options. Proper Good delivers ready-to-eat meals and broths to customers’ doors to make life easier for individuals seeking nutritious meals.

The company prides itself on offering a range of options to cater to different dietary preferences, including Keto, Vegan, and Gluten-Free alternatives. Proper Good pride itself on using natural, plant-based ingredients.

They ensure their soups and oatmeal are made with simple, quality ingredients. By focusing on clean eating, Proper Good eliminates preservatives, additives, and harmful substances from their products. This dedication to quality over quantity is a testament to their belief in delivering truly nourishing meals.

Proper Good is revolutionizing how people eat by providing healthy, ready-to-eat meals and broths conveniently delivered to their doorstep. Proper Good makes it easier to maintain a nutritious diet, focusing on plant-based, keto-friendly options and a commitment to using clean ingredients.

The brand astounded the panel of entrepreneurial titans with its concept of nutritious, ready-to-eat meals that prioritize health and cater to various dietary restrictions, including keto, gluten-free, and plant-based diets.

Their meals require no refrigeration, making them ideal for those with busy lifestyles. “Proper Good” has significantly disrupted the packaged food industry, capitalizing on convenience without sacrificing quality, taste, or nutritional value.

Each meal contains high-quality proteins, healthy fats, and fiber-rich vegetables, with no added preservatives or artificial ingredients, laying a testament to the brand’s breadth of purity.

They also endeavor to roll out eco-friendly, recyclable packaging in their commitment to sustainable business practices. In a world increasingly busy, “Proper Good” offers a tangible solution to health-conscious consumers who don’t wish to compromise on taste or convenience.

Who Is The Founder Of Proper Good?

The founders of Proper Good are Christopher Jane and Jennifer Jane. They are siblings with a familial bond and a mutual passion for entrepreneurship. Christopher Jane serves as the CEO and Co-Founder of Proper Good. He brings a wealth of experience in business, marketing, and entrepreneurship.

Before launching Proper Good, he co-founded Montana Max Company in 2012. An alumnus of Stanford University Graduate School of Business, Chris holds an MBA. His proficiency in business strategy, marketing, and entrepreneurship has been instrumental in shaping the direction of Proper Good.

Jennifer Jane is the Founder & Chief Marketing Officer (CMO). She had previously served as the Chief Marketing Officer & Founding Partner of Montana Max.

Jennifer earned her Bachelor of Science from the University of Plymouth. Her marketing expertise and creativity have significantly contributed to the unique brand identity of Proper Good.

The concept of Proper Good emerged when Chris and Jennifer worked on a project and found themselves short of time preparing wholesome meals from scratch. They were reluctant to eat outside due to health concerns and cost implications.

In their quest for a solution, they spotted an opportunity to provide convenient, healthy, and tasty meals. Thus, Proper Good Company was conceived to deliver proper meals using natural ingredients.

Before appearing on Shark Tank, Chris and Jennifer had been running their business for several years, gaining a robust understanding of the industry. Their mutual experience and business acumen led them to seek an investor for further growth, making Shark Tank the perfect platform.

The siblings managed to garner attention and secure investment from Shark Mark Cuban, significantly boosting their business. Despite the challenges, such as a high customer acquisition cost, the founders remained resilient and focused on their mission.

They worked on improving their business model, which resulted in the successful expansion of their product line, and strengthened their position in the natural food industry.

How Was The Shark Tank Pitch Of Proper Good?

The Shark Tank pitch for Proper Good, a meal order service that offers natural, healthy soups, was delivered by sibling entrepreneurs Christopher and Jennifer Jane. They were seeking an investment of $400,000 in exchange for 10% equity in their company, valuing Proper Good at $4 million.

The concept behind Proper Good is to provide quick, nutritious meals for busy individuals. The meals, which include a variety of soups, chilis, and vegan options, can either be heated in the microwave or eaten cold.

The meals cost about $5.99 each on their subscription service, totaling around $72 for a box of 12 meals. 

During their pitch, the entrepreneurs informed the Sharks that in their first calendar year, starting in April 2020, they had made around $556,000 in sales. They had already achieved $1 million in direct-to-consumer sales by halfway through their second year.

The Sharks were generally impressed by these figures. Lori Greiner inquired about their marketing strategy, to which Christopher and Jennifer replied that they were the only company offering premium meals that were shelf-stable for up to eight months.

However, not all Sharks were ready to invest. Despite appreciating the concept and the packaging, Daymond John was not interested in soups and therefore decided to drop out. 

Lori Greiner also withdrew, stating that while she believed the entrepreneurs were onto something, she felt it was too early for her to invest.

Upon asking about the company’s profitability, Peter Jones learned that Proper Good was losing about $80,000 monthly and was not yet profitable. This was largely due to high customer acquisition costs.

Kevin O’Leary echoed similar concerns, expressing that the high growth rate was insufficient to cover the losses at customer acquisition. Both Jones and O’Leary, therefore, decided not to invest.

The Last Shark left Mark Cuban and saw potential but suggested that the entrepreneurs change their marketing and packaging strategy. He proposed an investment of $400,000 for 25% equity.

The siblings, appreciating Mark’s intent to bring changes, negotiated the equity down to 20%, which Mark accepted.

Proper Good secured a $400,000 investment from Mark Cuban in exchange for 20% equity in the company. The entrepreneurs’ ability to successfully negotiate and secure a deal from a Shark indicates that their Shark Tank pitch was compelling.

Final Deal: Proper Good secured an investment of $400,000 for a 20% stake from Mark Cuban.

What Happened To Proper Good After Shark Tank?

Proper Good appeared to be thriving after its appearance on Shark Tank. The company had already received recognition from various outlets, such as Forbes, Delish, Yahoo! Life, and Business News, even before the Shark Tank pitch. 

Following the show, Proper Good continued to expand its product line beyond soups and chilis. They added ready-made oatmeal to their offerings, increasing the variety of quick, nutritious meals available to their customers. 

The company seemed to be capitalizing on the “Shark Tank effect,” a term used to describe the increase in business popularity and sales due to the exposure gained from appearing on the show.

They were even offering a special Shark Tank deal on their website, likely to attract customers who had seen their pitch on the show. However, no specific post-Shark Tank sales numbers were available when the update was provided.

Despite this, the company’s expansion of product lines and proactive use of the Shark Tank exposure suggest that their business likely saw an increase in popularity and sales after their appearance on the show.

Working with Mark Cuban, who had offered to help refine their marketing and packaging, likely brought additional benefits to their business strategy. Mark’s experience and advice may have helped them address the high customer acquisition costs and move toward profitability.

Proper Good Shark Tank Update

After appearing on Shark Tank, Proper Good, a company offering healthy and convenient home-delivered meal services, experienced a significant boost in sales. Within a week of their appearance, they sold three and a half months’ worth of soup.

Proper Good offers various flavors catering to different dietary preferences, and their products can be purchased nationwide through their website and Amazon. Forbes recognized co-founder Christopher Jane and Proper Good had been featured in various publications.

Since its appearance on Shark Tank, Proper Good has continued to thrive and expand. They raised $3.5 million in a seed round to further grow their business and bring their ultra-convenient meals to over 2,000 Walmart Supercenters across the United States.

Their ready-to-eat meals have gained popularity for their taste and innovation, and they prioritize quality ingredients and gentle processing for their keto, vegan, and gluten-free range.

Proper Good’s sealed, sterilized pouches have a year-long shelf life, allowing retail distribution without refrigeration. Proper Good aims to become a household name and offer premium, shelf-stable options to a wide customer base.

While primarily focusing on direct-to-consumer sales, they also see opportunities in conventional and specialty channels. Their vision is to disrupt the market with their brand, product offering, and talented team.

Regarding financial performance, Proper Good achieved sales of $556,000 in the first year and $1 million in direct-to-consumer sales in the second year. Although they operated at a loss, the unique shelf-stable nature of their meals and Mark Cuban’s expertise made it a favorable deal.

Proper Good has expanded its product line to include ready-made oatmeal and received media attention for its offerings. Reports estimate the company’s worth to be between $0.9 million and $1.4 million, and they currently have 2-10 employees.

Proper Good has continued to grow and innovate in the healthy meal delivery space following its appearance on Shark Tank. They have expanded their distribution to Walmart, introduced new products, and received positive customer reviews and media coverage.

Is Proper Good Meals Still In Business?

According to our research, Proper Good is still in business as of 2023. After its appearance on Shark Tank, Proper Good continued operating and expanding its offerings. They offer convenient 90-second meals made with natural ingredients, including soups, chilis, bone broth, and grains.

Their products cater to various dietary needs, such as vegan, keto, dairy-free, and gluten-free options. Proper Good has a shelf life of 8 months and provides home delivery.

Proper Good received an investment from Mark Cuban on Shark Tank, which allowed them to introduce new products and expand their oatmeal line.

They have experienced improved sales and are expected to have a net worth of approximately $0.9 million to $1.4 million. The company continues to operate with headquarters in Bozeman, Montana, and a small team of 2-10 employees.

Moreover, Proper Good has raised $3.5 million in seed funding, led by YETI Capital and The Artisan Group, to support their growth in e-commerce and retail.

They have sold over 500,000 meals through direct-to-consumer channels and are expanding into Walmart Supercenter stores. The company’s focus on quality, innovation, and a proprietary data platform positions them for rapid scaling across various channels.

Proper Good Meals is still in business, offering customers ultra-convenient and healthy meal options through various distribution channels, including direct-to-consumer and retail partnerships with Walmart.

What Is the Net Worth Of Proper Good?

According to our research, the net worth of Proper Good is estimated to be $4 million as of 2023. The valuation of Proper Good was $2 million after securing a deal from Mark Cuban on Shark Tank.

Also, read other businesses that appeared on Season 13 of Shark Tank:

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