Pro NRG Shark Tank Net Worth

Pro-NRG is a product that appeared in the fourth season of the popular reality show Shark Tank. It is a hydrating protein-infused water beverage that offers an alternative to traditional energy drinks to offer consumers a healthier choice.

The drink includes a blend of vitamins, electrolytes, and a substantive amount of protein (15 grams per serving), making it a versatile choice for athletes, fitness enthusiasts, or anyone needing a wholesome boost.

Pro-NRG has a balanced composition of nutrients. The beverage offers a mix of hydration and energy supply, thanks to the combination of water, protein, and other essential vitamins and minerals.

Pro-NRG also lacks harmful ingredients commonly found in traditional energy drinks, such as excessive sugars, caffeine, and artificial preservatives. This makes the beverage healthier and ensures it does not lead to many energy drinks’ common negative side effects, such as jitters or energy crashes.

Whether you’re an athlete, a fitness enthusiast, or someone looking for a healthful energy boost, Pro-NRG offers a compelling solution.

Company NamePRO NRG Drink
EntrepreneurTania Patruno
ProductFlavored water with protein
Investment Asking For$250,000 For a 15% stake in Pro NRG
Final Deal$250,000 For a 30% stake in Pro NRG
SharkDaymond John
Episode Season 4, Episode 6
Business StatusOut Of Business
WebsitePro-NRG Website
Net Worth$0

What Is Pro NRG?

Pro-NRG is an energy drink fortified with protein and other vitamins and minerals. This beverage is designed to provide sustained energy for athletes and active individuals. 

Pro-NRG drinks were introduced to the market as high-performance energy beverages. The brand aimed to set itself apart from other energy drinks by claiming to be healthier and more beneficial for the body.

Pro NRG Shark Tank Update

Pro-NRG is a brand of energy drinks that famous American football player Brandon Jacobs once endorsed. The product was designed to boost energy for those who need it, such as athletes, students, or anyone leading a busy lifestyle.

Pro-NRG beverages are marketed as a healthier alternative to traditional energy drinks due to their low calorie and sugar content.

Who Is The Founder Of Pro NRG?

The founder of Pro-NRG is Tanya Patrella. Before establishing Pro-NRG, Patrella was not widely known in the public domain. Her career path primarily revolved around personal fitness and health, inspiring Pro-NRG.

The inception of Pro-NRG can be traced back to Patrella’s observation of a gap in the energy drink market. As a fitness enthusiast, she noticed that most energy drinks were laden with sugars, caffeine, and artificial preservatives, often leading to health complications over time.

Conversely, there were few options for health-conscious consumers who desired a nutritious, protein-rich energy drink that could help fuel their workouts or simply provide a wholesome boost during the day.

This inspired Patrella to create Pro-NRG, an alternative that combines hydration, protein, and energy in a healthy and balanced way.

Before appearing on Shark Tank, Pro-NRG had already gained some traction in the market. The product was primarily sold in local gyms and health clubs and had also started selling in a few local retail stores.

Despite these initial successes, Patrella realized that to scale up the business and reach a broader audience, and she needed a significant investment in financial capital and strategic guidance.

She applied for Shark Tank, seeking an investment to boost Pro-NRG’s growth. The show offered her exposure, as well as a chance to partner with a “shark” and get funding. This could help Pro-NRG increase its market share and promote its vision of a healthier energy drink option.

How Was The Shark Tank Of Pro NRG?

When Tanya Patrella stepped onto the Shark Tank stage to pitch Pro-NRG, she sought $250,000 in exchange for a 15% stake in her company, valuing the company at $1.67 million.

She began her presentation by explaining the product and its unique selling proposition as a hydrating, protein-infused water beverage that provides a healthier alternative to traditional energy drinks.

During the pitch, Patrella highlighted the potential of Pro-NRG in the lucrative energy drink market, emphasizing its balanced blend of necessary nutrients and absence of harmful additives.

To showcase its appeal, she brought along NFL player Brandon Jacobs, a customer and advocate of Pro-NRG, who attested to the product’s efficacy in supporting his rigorous athletic routine.

The Sharks were generally intrigued by the product and its potential but also had concerns. Some Sharks questioned the sales and marketing strategy of the product, considering that the energy drink market is highly competitive and dominated by some major players.

Others were unsure about the company’s valuation, believing that the asking price was steep considering the company’s current level of sales and distribution.

Ultimately, it was Daymond John who saw potential in Pro-NRG. He was interested in the product’s alignment with fitness and health – a market he was familiar with due to his previous investments. However, he felt the company needed more guidance and resources to penetrate the market effectively.

Patrella agreed to a deal with Daymond John, who offered $250,000 for a 30% stake in the company. He would also receive a $1 royalty on every bottle sold until he recouped his initial investment.

This deal represented a significant opportunity for Pro-NRG to leverage John’s expertise and resources in scaling its operation and reaching a broader consumer base.

Final Deal: Daymond John agreed to invest $250,000 for a 30% stake in Pro NRG.

What Happened To Pro NRG After Shark Tank?

After appearing on Shark Tank, Pro-NRG initially experienced both successes and challenges. Tania Patruno, the creator of Pro-NRG, introduced a protein-based energy drink designed for post-workout recovery. She sought $250,000 for 15% equity and presented a caffeine-free product with no sugar or fat.

The presentation highlighted the product’s unique attributes, including its suitability for workout recovery and endorsement from NFL player Brandon Jacobs. Despite showcasing the potential benefits, opinions on the taste of Pro-NRG varied.

During the show, there were discussions about sales figures, challenges, and endorsements. However, some Sharks, including Kevin, Mark, and Barbara, declined to invest due to concerns about valuation and competition.

Pro NRG Shark Tank Update | Pro NRG Net Worth

Barbara also pointed out unclear branding and suggested leveraging Brandon’s story to enhance the brand’s appeal. Robert acknowledged Tania’s sales skills but lacked industry-specific expertise.

Ultimately, Daymond John recognized the potential of Pro-NRG and offered $250,000 for 30% equity, which Tania accepted. This deal facilitated the expansion and rebranding of Pro-NRG, positioning it for growth with Daymond’s support.

Post-Shark Tank, with Daymond’s involvement, Pro-NRG expanded nationally and introduced a product named “PRO-NRG Protein Water.”

The company partnered with Badass Nutrition and secured distribution agreements with Walgreens, increasing visibility and sales.

However, the journey wasn’t without challenges. Hurricane Sandy caused significant damage to Tania’s family home, disrupting the business’s operations.

Legal issues, including a lawsuit by co-founder Joshua Fenwick against Tania’s husband, added further setbacks. Despite these challenges, the brand tried to relaunch and continue its journey.

Pro-NRG’s prominence has faded. Lawsuits, internal disputes, and challenges have affected the company’s operations.

The brand’s online presence diminished, and it is reported that Pro-NRG has become inactive. Tania Patruno, once the driving force behind Pro-NRG, has transitioned to a different career, working as a real estate agent.

Pro-NRG faced many successes and hurdles after its appearance on Shark Tank. The brand experienced expansion and partnerships, supported by Daymond John’s involvement, but challenges such as legal issues and market competition ultimately led to the company’s decline and apparent inactivity.

Pro NRG Shark Tank Update

After appearing on Shark Tank, PRO-NRG successfully closed the deal with Daymond John and began rolling out their vitamin drink nationally. They also started working on other distribution deals.

However, Hurricane Sandy created a significant obstacle for their business. Despite this setback, by October 2013, they managed to recover and announced a product re-launch.

They disclosed that they would be rebranding as “Protein Water by PRO-NRG,” and the product would be available at all Walgreens locations nationwide.

PRO-NRG underwent an overhaul, with improved consistency, vibrant flavors, and revamped packaging. The business seemed to thrive for a while, earning an update segment in episode 502 of Shark Tank.

Pro NRG Shark Tank Update

However, in 2014, Joshua Fenwick sued Tania’s husband, Eddie Dukhman, alleging “misappropriation of products and trademarks.” The case was later dismissed.

Despite overcoming the lawsuit, the company went silent shortly after. Their website went down, and their social media accounts seemed abandoned.

PRO-NRG is no longer in operation. Their old URL has been repurposed into a generic blog unrelated to the former company. As for Tania, she currently works as a real estate agent at Weichert Realty in Metuchen, New Jersey.

Despite its initial appearance on Shark Tank and efforts to expand its reach, Pro-NRG faced many challenges, including legal disputes, internal conflicts, and expenses that ultimately led to its closure.

What Is the Net Worth Of Pro-NRG?

According to our research, the net worth of Pro-NRG is $0 since the company is out of business. The valuation of Pro-NRG was $833,3333 after securing an investment from Daymond John on Shark Tank.

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