“Pavlok,” a watch that helps you break bad habits and form new ones, has the potential to take off with the Sharks, says Maneesh Sethi. This device looks like a FitBit but is meant to curb poor behavior with old conditioning techniques.
You set the habit you wish to quit using the accompanying app. The device automatically delivers you a beep, vibration, or electrical “zap” when you indulge in your bad habit.
The name is a play on the age-old classical conditioning experiment performed on his dog by biologist Ivan Pavlov. The electrical charge is “nice to mildly unpleasant.”
People use the device to quit smoking, chocolates, and nail-biting, among other things. When you buy one, you will download an e-book about breaking harmful habits and behavior modification.
Sethi founded the company in 2014 after raising $283,827 in a spectacularly successful IndieGoGo campaign. He’s presently starting another campaign for the Shock Clock, a wrist-worn alarm clock.
Sethi likely seeks a Shark who will help him make Pavlok the FitBit of health modification because wearable technology and related apps have gained popularity. Is this gadget likely to enthrall a Shark and make him want to invest?
What is Pavlok?
Pavlok is a wristband around the size of a Fitbit that delivers a 340-volt electric shock whenever you engage in the undesirable behavior you’re attempting to break. It is an unpleasant feeling regardless of how mild the shock is.
You will unconsciously avoid the undesirable activity a few days after the unpleasant jolt occurs, and your yearning for it will disappear. Vibration or beep can also be used to send a gentle reminder.
Pavlok can detect your hand movement and deliver the shock automatically, or you may administer the jolt manually by hitting a button – which is just as effective at eliminating undesired habits.
|Product||Smart Bracelet To Help Against Bad Habits|
|Investment Seeking||$500,000 For 3.14% equity in Pavlok|
|Final Deal||No Deal|
|Episode||Episode 29 Season 7|
Who is the Founder Of Pavlok?
The founder of Pavlok Shock Bracelet, Maneesh Sethi, appeared on Shark Tank seeking investment to expand the company.
Pavlok Before Shark Tank
The CEO of Pavlok, Maneesh Sethi, has been in the internet business since he was twelve years old when he founded the web design company “StandardDesign.”
When Sethi was sixteen, he wrote the book Game Programming for Teens and contributed to TechTV’s episode about video game programming.
A year later, Sethi donated $5,000 for a charity that provides energy and connectivity to public schools in the state of Rajasthan, India’s largest.
He was not yet finished with his career as a novelist. He wrote Hack the System, a memoir about aversion treatments, during the Life Hack craze of 2010.
Sethi even advertised on Craigslist for someone to slap his face when he became distracted from work and reimbursed the woman who responded. Sethi’s invention Pavlok earned him a spot on the Shark Tank season finale in 2014.
The device for breaking unhealthy habits was backed by angel investors and raised more than five times its funding goal on Indiegogo.
How Was the Shark Tank Pitch of Pavlok?
Maneesh enters the Shark Tank seeking $500,000 in exchange for an extraordinary 3.14 percent stake in Pavlok.
He then exhibits his wristband, explaining that pressing a button on the watch produces a “moderate electric sensation” to the Sharks’ hilarity. It’s obvious he’s not capturing their attention from the start.
Lori Greiner, attempting to maintain civility during the discussion, inquires about how he came up with the notion. Maneesh recounts that he once hired a friend to hit him whenever he went on Facebook while he should have been working.
He discovered the strategy to be efficient and created a blog article accompanied by a viral video.
He created the bracelet due to his experience by providing a slight shock whenever the wearer engaged in poor behavior.
He distributes samples and illustrates the various shock levels available. The Sharks chuckle at the lowest setting but jump at the highest, eliciting a curse from Kevin O’Leary.
Maneesh clarifies the science, but Mark Cuban is still skeptical. “You’re such a swindler,” he says. Kevin is curious about sales. Sales have hit $800,000 thus far.
Three-quarters of sales have been pre-orders, with the remainder prototyping. The product has not yet been subjected to substantial market testing, which may concern the Sharks.
Maneesh’s research is about aversion therapy, not of the product itself. Lori Greiner expresses dissatisfaction with the lack of clinical trials.
She describes this product as a “near-o” on a scale of “heroism to entropy.” She has escaped. It’s an excessive price, says Robert Herjavec. He has departed. Mark Cuban has resigned for the same reasons Lori has.
Kevin O’Leary indicates an interest. In college, while studying psychology, he engaged in an aversion therapy study. He proposes. He’ll provide Maneesh the $500,000 in exchange for a 3.14 percent interest rate on loan to be repaid over two years at a rate of 7%. He assures Maneesh that if his financial estimates are accurate, he will return the debt without difficulty.
Maneesh responds that he is unable to deal with Kevin because he is “not financially motivated.” He informs the Sharks that he would accept any deal except Mr. Wonderful. Kevin responds, “[email protected]@k You!, get out of here!”
He exits the platform without a Shark agreement and to Kevin O’Leary’s obscenities.
Pavlok was among the most remarkable products. Kevin O’Leary came up with an offer that would help people reduce harmful behaviors by using electronic shocks.
Maneesh Sethi essentially stated, “I am not interested in working with anyone except Mr. Wonderful.” Finally, O’Leary referred to him as a**hole and instructed him to “Get the f—- out of here.”
What Happened To Pavlok After Shark Tank?
The Pavlok website’s update page shows Pavlok has made significant progress despite Sethi’s distrust in the deal offered by Kevin O’Leary at the end of the season.
Pavlok has gained over 10,000 new users since then, many of whom have written glowing testimonials about how the unique product has helped them break unhealthy habits.
There are also new users, including Daymond John, who is neither an investor nor a supporter of the platform. Fitbit, Amazon Echo, and GPS devices can now be connected to wearable devices.
The device can notify the user when they reach a fitness goal, fail to achieve one or even remind them to go to bed on time.
Sethi has also developed tools to help users in their battle against bad habits, such as a productivity extension for Google Chrome and an online course that teaches “unwanted habits.” It will be fascinating to see how many lives this tool can touch.
Sethi claimed on Facebook in October 2018 that since June 2018, Pavlok’s “sales have increased, costs have decreased by over $100,000 per month, Pavlok is profitable, wholesale agreements are flowing in, and our coaching program is blossoming.”
Pavlock Chat may be integrated into the app as the business prepares to launch The Shock Clock 2, a guaranteed morning wake-up call device.