Off the Cob founder Cameron Sheldrake has recently appeared on the Shark Tank show.
A natural corn tortilla chip company called Off the Cob Tortilla Chips is introduced to the Sharks in Shark Tank episode 612 by Cameron Sheldrake.
Cameron is requesting $100,000 in exchange for a 15% stake in Off the Cob chips from the Sharks.
The first question Cameron asks the Sharks is, which would they prefer to eat, sweet corn or grain corn?
The majority of tortilla chips are made from grain corn. Grain corn is characterized by complex, dry kernels and a starchy flavor.
The entrepreneur Cameron has yet to raise much more than $15K to fund the first pallets of Off the Cob Chips to be sent to Whole Foods stores in Boston; he is yet another successful Kickstarter entrepreneur featured on the show.
Harvesting grain corn takes place in the fall after the kernels have hardened on the cobs. Grain maize is primarily used to feed livestock and to produce ethanol oil.
Cameron, on the other hand, prefers sweet corn. Humans typically consume sweet corn – they boil or grill it and eat it straight from the cob.
Cameron has created a tortilla chip made entirely of sweet corn as a result. Off the Cob was the first company in American history to make tortilla chips from freshly selected sweet corn instead of grain chips.
Sweet corn is a certified organic GMO-free yellow corn, certified organic GMO-free white corn, expeller pressed sunflower oil, cane sugar, and sea salt are the six ingredients in Off the Cob Chips.
The chips are made of ripe, sweet corn instead of traditional grain corn, so the flavor is reminiscent of corn on the cob rather than bland, starchy corn.
Sources of Corn Off the Cob come from small farms in the Midwest of the United States. Cameron’s chips are lighter, sweeter, and healthier than most processed chips, thanks to corn.
Off Cob’s tortilla chips not only taste better, but they’re also healthier; they’re non-GMO, gluten-free, and sodium, trans fats, and cholesterol-free.
What Is Off The Cob?
Off The Cob Chips is natural corn tortilla chips made with sweet corn instead of ordinary grain corn, which results in a more flavorful chip.
They additionally follow a sustainable business approach by turning sweet corn into tortilla chips that would otherwise be thrown away.
|Company Name||Off the Cob Tortilla Chips|
|Business||Sweet corn tortilla chips that are organic, non-GMO, and gluten-free|
|Investment Seeking||$100,000 For 15% In Off The Cob|
|Final Deal||No Deal|
|Episode||Episode 6 Season 10|
|Business Status||In Business|
Who Is The Founder Of Off The Cob?
Cameron Sheldrake is the founder and president of Off The Cob Chips. He was a student at Babson College in Boston when he developed and eventually released the Off the Cob Tortilla Chips.
Sheldrake worked at Early Bird Farm and Garden Centre until 2019, when he was last employed.
Off The Cob Before Shark Tank
Cameron learned about organic vegetables and developed an interest in them while growing up on his family’s farm in Ithaca, New York.
A Babson College graduate in 2012, he had always dreamed of being an entrepreneur. Hence, he jumped at the opportunity to make his chips a reality!
It is likely that, like many food entrepreneurs on The Tank, he is seeking capital to finance inventory and assist with national distribution.
Sheldrake grew up on a farm in Ithaca, New York, where his family grew sweet corn for generations.
He witnessed the alarming amount of sweet corn wasted each season due to unsold produce.
He was not deterred by sweet corn’s short shelf life compared to grain corn and overcame the obstacle – becoming the first to conceive of using sweet corn for manufacturing tortilla chips.
Sheldrake initially raised over $15,000 through a successful Kickstarter effort to get his idea off the ground before being featured on Shark Tank.
How Was The Shark Tank PItch of Off The Cob?
Cameron begins the story on his family farm, where he confesses that they waste a lot of sweet corn each year.
He created Off the Cob to avoid squandering it. Cameron enters the Tank in search of $100K in exchange for a 15% stake.
He discusses the distinction between grain and sweet corn.
When you cook corn on the cob, you consume sweet corn. Off the Cob chips are superior in taste!
He distributes samples, and Nick Woodman expresses his admiration for Cameron’s name and packaging.
He’s now available in 45 locations, and Lori admits she had no idea there was a difference between grain and sweet corn.
Grain corn is 30 cents per pound, but sweet corn is five dollars per pound.
Mr. Wonderful objects to the pricing disparity. Cameron claims he will open 100 locations and will partner with a large snack food wholesaler.
The bags cost 85 cents to create; he sells them for $1.60 per piece to distributors.
Mr. Wonderful leaves due to difficulties. Likewise, Mark and Daymond.
Lori adores the chips but believes they will be impossible to scale. Nick declares that he is price agnostic, but he has no plans to invest in the market.
Nick says he hopes Cameron will persist and that he believes he will.
Cameron has stated that he intends to continue doing what he is doing and selling chips.
Result: There Is No Deal between Off The Cob Chips and Sharks.
What Happened To Off The Cob After Shark Tank?
There has been some stunted growth at Off the Cob, which can be attributed to the manufacturing process of tortilla chips.
Off the Cob uses sweet corn rather than grain corn, which requires more time, resources, and expertise to grow, so the cost can be challenging to reduce.
Sweet corn is also a hot product, even though it is grown throughout the U.S. It can be grown year-round in Florida; it is truly remarkable when grown in the Great Plains (which begin in Ohio and extend as far as Iowa).
Off the Cob Tortilla Chips are still available, but the price has not decreased, and the product is difficult to find in physical marketplaces.
You can purchase a 24 pack of 1-ounce bags of Off the Cob chips for $24.99 or a 12 pack of 12-ounce bags for $59.99 in an internet store.
Is Off The Cob Still In Business?
Whole Foods was the first big retailer to carry Off the Cob tortilla chips, a deal that initially revealed the product’s promise, and the product was also available for purchase on Amazon.com.
The corporation had since ceased operations; however, its status was updated to “Inexistence” in November 2021.
Cameron returned to his farm. This business has ceased operations.