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NUI Cookies, available in various flavors such as Chocolate Chip, Double Chocolate, Ginger Something, Peanut Butter, and Snickerdoodle, are marketed as a healthy alternative to fast food and other junk food.
Kristoffer Quiaoit and Victor Macias, both from Anaheim, California, are entrepreneurs, and they appeared on the tenth season of “Shark Tank” to pitch their snack food firm, NUI. The company bakes keto cookies, characterized by how low in carbohydrates and sugars and how high in protein they are. There are 2 grams of protein in each cookie.
Victor Macias and Kristoffer Quiaoit are two young and brilliant businesspeople from Anaheim, California, who are the company’s co-founders. Everybody in the world became fascinated with the Keto diet, and like everyone else, they wanted to give it a shot.
They were successful in shedding 40 pounds and also gave up sugar and carbohydrates due to their efforts, which naturally led to an incredible outcome for them. However, both Victor Macias and Kristoffer Quiaoit crave cookies, so it appears they will not be able to give up their cookie habit.
They devise a strategy that will allow them to continue eating cookies while reducing the amount of sugar they take in as a result. This is analogous to eating cake while having it before you.
You might be asking if they were successful; yes, they were. After many failed tries, they developed The Keto Cookies, available in five distinct flavors. They introduced the cookie’s Snickerdoodle and chocolate chip varieties after rebranding the product and changing its name from Keto Cookies to NUI Cookies.
What Is Nui?
Nui cookies are low-carb, gluten-free, and diabetic-friendly, with a natural sweetness, so you can satisfy your sweet tooth without consuming sugar. The cookies are naturally sweetened and don’t contain any added sugar.
The moniker “Nui Cookies” did not always refer to the company’s products. On the other hand, it was referred to as “The Keto Cookie.” NUI Cookies come in many flavors, including chocolate chip, double chocolate, peanut butter, cinnamon, and Snickerdoodle.
These flavorful and delicious cookies are being pushed as a healthier alternative to typical fast restaurant fare. Everyone would agree that the delightful low-carb cookies are here to stay after more than a year of successful sales and distribution, resulting in good customer comments.
In other words, Nui cookies are the epitome of guilt-free snack food because they are high in fat, low in carbohydrates, and free of sugar, grain, and gluten. Kris and Victor’s cookies are sometimes called “the treat without the cheat.”
Kris and her mother didn’t have much experience in the kitchen, much less baking, when they took over her mother’s kitchen to look for a sweet treat to make for themselves. They had successfully reduced their weight and adhered to a healthy eating plan, but they could not overcome their desires for sugary foods.
| Company Name | Nui Cookies |
| Entrepreneur | Victor Macias and Kristopher Quiaoit |
| Product / Business | Cookies made with low-sugar and high-fat ingredients |
| Investment Asking For | $300,000 for 10% equity in Nui Cookies |
| Final Deal | $300,000 for 25% equity in Nui Cookies |
| Shark | Alex Rodriguez |
| Episode | Season 10, Episode 6 |
| Business Status | Out Of Business |
| Website | Nui Cookies Website |
Who Is The Founder Of Nui?
Kristopher Quiaoit and Victor Macias are the founders of Nui Cookies. The company was initially called Keto Kookie before changing its name to Nui Foods.
However, Kristoffer Quiaoit and Victor Macias, the company’s founders, felt that the name was limiting the appeal of their snack, preventing many people from enjoying a nutritious, flavorful snack.
They changed the company’s name to Nui Foods, which rhymes with “gooey” and “chewy.” The word “Nui” signifies “greatness and abundance.” The recipe for Nui Cookies they use today resulted from twenty attempts by Quiaoit and Macias.
The cookies were initially sold in five different flavors. Many flavors are available, such as chocolate chip, cookie dough, Snickerdoodle, double chocolate, cinnamon, and peanut butter. In contrast, Nui Cookies currently offers only snickerdoodles and chocolate chip cookies.
Quiaoit and Macias aimed to develop a cookie for keto diets that would provide superior gastronomic gratification than any other cookie prepared with ketogenic ingredients.
The company then decided to do research and development for an additional year and a half before changing its recipe and reducing the number of cookie flavors from four to two.
Victor has always been successful in business since he was a youngster. He graduated from California State University with a degree in business entrepreneurship and worked at the Orange County Small Business Development Center.
He eventually established his own company to assist small and medium-sized businesses with social media marketing, viral marketing, and search engine optimization.
Kris completed his undergraduate studies in entrepreneurship at the Mihaylo College of Business and Economics at California State University. He then pursued his graduate studies at the University of California, Irvine, earning a degree in economics.
He founded Bright Brain Learning, a company that aims to help young people develop the behaviors that will lead to better academic performance, increased self-motivation, and a deeper appreciation of learning throughout their lives.
Nui Foods was founded by combining its business expertise with its newly acquired jobs as bakers to provide people with diabetes with a healthy alternative to sugary foods whenever they feel hungry.
Almond flour contributes one gram of sugar to each cookie, while coconut flour contributes two grams. The sweetness comes from monk fruit extract, which lowers blood sugar levels and boosts good cholesterol. Erythritol, a sugar in pears and grapes, contributes to the taste.
There is no effect on blood sugar or insulin levels when using Erythritol, and you don’t get the bitter aftertaste as you do with Stevia or other artificial sweeteners.
Additionally, the cookies do not contain any gluten. Gluten is a protein found in cereal grains, although it is most commonly linked with wheat, and is a critical component in many baked foods.
A combination of almond and coconut flour is substituted for wheat flour to make cookies suitable for people with celiac disease. The combination of grass-fed butter and vegetable medium-chain triglycerides (MCT) results in cookies overflowing with flavor and are perfect for anyone concerned about their health or nutritional needs.
You can choose from flavors like Peanut Butter, Chocolate Chip, Double Chocolate, and Ginger to satisfy your sweet tooth even when you are on the go.
How Was The Shark Tank Pitch Of Nui?
Kristoffer Quiaoit and Victor Macias, the co-founders of Nui Cookie, appeared on “Shark Tank,” requesting an investment of $300,000 in exchange for a 10 percent stake in Nui Cookies.
They offer low-carb cookies with only 1 gram of sugar, which allows those on a Keto diet to satisfy their sweet tooth. Nui Cookie has seen a revenue increase of more than $1.1 million in the past year thanks to its use of social influencers in its marketing.
They have recently formed a partnership with a co-packer, and while they have high hopes of increasing their gross margins, they believe they will need strategic partners’ assistance to achieve their goals.
Kevin O’Leary offered the company’s founders, Kristoffer Quiaoit and Victor Macias, $300,000 in exchange for a 2.5 percent stake in the company and $1 per unit royalties.
After Kevin O’Leary earned back his initial investment, the royalty rate dropped to $0.45 per unit. Mark Cuban and Lori Greiner chose not to participate.
Barbara Corcoran also offered to invest $200,000 in addition to a line of credit for 15% of the Nui Cookies and $0.50 royalties per unit.
Barbara and Kevin are looking for royalties on the products until their investments are recouped, but Alex offers them $300,000 in exchange for 25% of their company instead.
Kristopher and Victor agreed to Alex’s offer and left the Shark Tank stage with a deal from Alex Rodriguez for Nui Cookies.
Final Deal: Alex Rodriguez agreed to invest $300,000 for 25% equity in Nui Cookie.
What Happened To Nui After Shark Tank?
Nui’s present standing is not entirely clear after its appearance on “Shark Tank,” and neither is what happened after the brand won the show. Alex Rodriguez’s agreement with Nui Cookie was never fully finalized. However, once the episode aired, Nui did experience some personal development.
The cookies were eventually made available on Amazon and at Walmart. According to the same post published on the Shark Tank Blog, the company’s sales in 2019 were $1.7 million.
Nui’s product line was expanded to include more cookies described as “soft and chewy.” Nevertheless, by the year 2020 arrived, the brand appeared to have vanished. Although Nui’s social media pages are updated, the company’s website has been offline.
Some consumers have mentioned in reviews posted on the Nui Facebook page that they placed orders at the beginning of January 2020, but those orders were never fulfilled, and their complaint emails were ignored.
Cookies are unavailable on Amazon, and the most recent reviews were posted in January 2020. It would appear that Nui is no longer in operation at this time.
Nui Cookies stopped posting updates to its social media platforms in 2020, and its website was taken down. The situation has not changed. Nui remains listed on LinkedIn as the firm of both men, but according to the reports, Nui Cookies is no longer in business.
The valuation of Nui Cookies was $1.2 Million after securing an investment from Alex Rodriguez on season 10 of Shark Tank. However, the current net worth of Nui Cookies is effectively $0 since the company is out of business.
