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Milkify is a concierge breast milk freeze-drying service that was featured on episode 19 of season 14 of ABC’s Shark Tank. Founded by Pedro Silva and Dr. Berkley Luck, Milkify offers a unique and innovative solution for mothers who need to store their breast milk for an extended period.
The company operates a state-of-the-art facility specifically designed for processing breast milk. Their services are tailored to the individual needs of mothers, providing a convenient and efficient way to preserve breast milk without the need for refrigeration or freezing.
Milkify utilizes a patented freeze-drying process called SafeDry, developed by Dr. Berkley Luck. This process involves the use of specialized pouches for freeze-drying breast milk.
The freeze-drying technology removes the water content from the milk while preserving its nutritional value, resulting in a lightweight and shelf-stable product.
By freeze-drying the breast milk, Milkify ensures that it can be stored for a longer period without compromising its quality. The freeze-dried breast milk can be easily rehydrated by adding water when needed, making it a convenient option for busy mothers.
Milkify’s service is a good choice for mothers who want a practical and dependable solution for storing their breast milk. The freeze-dried milk retains its nutritional benefits, and since it doesn’t require refrigeration or freezing, it saves space in the freezer.
Additionally, the lightweight and portable nature of the freeze-dried breast milk makes it easy to transport and use whenever needed.
Milkify offers a cutting-edge solution for preserving breast milk, providing convenience and peace of mind for mothers who want to ensure the long-term storage of their milk.
| Company Name | Milkify |
| Founder | Berkley Luck and Pedro Silva |
| Product | Freeze-dried breast milk |
| Investment Seeking | $400,000 for 10% equity |
| Final Deal Accepted | $400,000 as a convertible note with the option to be paid back in 3 years or convert to 20% equity |
| Shark Name | Lori Greiner and Gwyneth Paltrow |
| Episode | Season 14, Episode 19 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $2.5 million |
What Is Milkify?
Milkify is a service that specializes in freeze-drying breast milk. The company aims to provide a safe and convenient option for mothers who want to preserve their breast milk for an extended period.
By freeze-drying the milk, Milkify removes the water content while retaining the key nutrients. This process helps extend the expiration date of breast milk by up to three years. Both parents and doctors trust the service, and is FDA-registered and GMP-certified.
Milkify offers stress-free shipping options and provides different packaging choices to suit individual preferences. The company takes pride in its contact-free process, ensuring that the milk never comes into contact with its equipment.
Milkify also saves any custom notes provided by the customer, such as date frozen, diet, medications, etc., and includes a rehydration guide with each pouch for easy usage.
The Milkify team is composed of dedicated women who prioritize the safety and quality of the milk, treating each shipment with care as if it were their own.
Who Is The Founder Of Milkify?
Milkify was founded by Dr. Berkeley R. Luck and Pedro Silva, who brought their expertise in sterile handling, food safety, customer service, and logistics to create the innovative breast milk freeze-drying service.
Dr. Berkeley R. Luck is a renowned expert in sterile handling and food safety. With a background in microbiology and food science, Dr. Luck has extensive knowledge in ensuring the safety and quality of food products. His expertise in these areas was crucial in developing Milkify’s safe and secure processing and packaging methods.
Pedro Silva is an experienced professional in customer service and logistics. With a passion for providing convenient and reliable solutions, Silva played a key role in designing Milkify’s customer-centric approach and efficient shipping processes.
The idea for Milkify was conceived when Dr. Luck and Silva recognized the need for a convenient and reliable solution for mothers to store their breast milk for extended periods.
They understood the challenges faced by breastfeeding mothers who needed to preserve their milk without the need for refrigeration or freezing.
Before appearing on Shark Tank, Milkify had already established itself as a game-changer in the world of breast milk storage and preservation.
The company had developed a state-of-the-art facility, the first of its kind, designed and certified specifically for processing breast milk.
Milkify’s patent-pending contact-free process ensured that each lactation bag sent to them was processed separately, preserving the milk’s nutritional and immunological properties.
Milkify’s dedication to safety and quality was evident in their SafeDry™ process, which guaranteed that each bag of frozen breast milk was processed individually, without any contact with equipment or utensils.
The company also implemented custom labeling and tracking systems to ensure traceability and recorded vital information about each pouch of freeze-dried breast milk.
With their expertise, commitment to customer satisfaction, and a 100% natural, chemical-free process, Dr. Berkeley R. Luck and Pedro Silva positioned Milkify as a reliable and convenient solution for mothers to extend the shelf life of their breast milk without compromising its nutritional content.
By appearing on Shark Tank in Season 14, Episode 19, on April 7, 2023, Milkify gained significant exposure and recognition. The platform provided an opportunity for the founders to showcase their service to a wider audience and potentially secure investment to expand their operations further.
How Was The Shark Tank Pitch Of Milkify?
Pedro Silva and Dr. Berkeley Luck presented their company, Milkify, on Shark Tank Season 14. Milkify offers a service that freeze-dries breastmilk, providing a convenient way for moms to store their milk in powder form.
The entrepreneurs sought a $400,000 investment in exchange for a 10% equity stake in their company, Milkify.
During the presentation, Pedro and Dr. Berkeley emphasized the positive response they had received from moms who found their freeze-drying service to be a game changer.
They shared that every ounce of breast milk sent to Milkify is transformed into powder and stored in small pouches. The cost for customers is approximately $1.60 per ounce, and the company has seen average orders as high as $400.
Milkify had achieved lifetime sales exceeding $500,000, along with certified pre-orders totaling $2 million. Pedro projected that the company would end the current calendar year with $500,000 in gross revenue.
However, Mark Cuban felt that Milkify’s services were too expensive and catered to a niche market, leading him to drop out of the potential deal. Kevin O’Leary and Barbara Corcoran also decided not to invest.
Guest shark Gwyneth Paltrow, alongside Lori Greiner, made an offer to invest $400,000 in exchange for a 20% equity stake.
The investment would be provided through a three-year convertible note, allowing the sharks to choose between equity or receiving their money back after the specified period.
Ultimately, Pedro and Dr. Berkeley accepted the deal offered by Gwyneth Paltrow and Lori Greiner. They agreed to give up 20% equity in their business for the $400,000 investment on the three-year convertible note.
Here is a summary table of the Shark’s offers and the final deal:
| Shark’s Name | Investment Offered | Counter Offer by Founders | Final Deal Accepted |
| Lori Greiner and Gwyneth Paltrow | $400,000 for 20% equity | Three-year convertible note | Accepted |
Milkify successfully secured an investment of $400,000 from Lori Greiner and Gwyneth Paltrow on Shark Tank Season 14. The company continues to operate and is transitioning towards generating profits, thanks to the exposure gained from appearing on the show.
Did Milkify Get a Deal on Shark Tank?
Yes, Milkify did get a deal on Shark Tank. Co-founders Berkley Luck and Pedro Silva entered the show seeking $400,000 for 10% equity, valuing the company at $4 million.
They successfully secured a deal with Lori Greiner and Gwyneth Paltrow, who invested $400,000 in convertible notes. The deal allows the option to be paid back in 3 years or convert to 20% equity.
Since appearing on Shark Tank, Milkify has continued to operate and expand its customer base, with over 3000 clients in different cities across the United States. The brand has received positive media coverage and is estimated to be worth $2.5 million.
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What Happened To Milkify After Shark Tank?
Milkify, a breast milk freeze-drying company, appeared on Shark Tank in April 2023, seeking $400,000 for a 10% equity stake. Despite concerns that the product felt niche, Lori Greiner and guest Shark Gwyneth Paltrow offered $400,000 for a 20% stake in a convertible note deal.
With the support and expertise of the Sharks, Milkify was able to expand its customer base through increased marketing efforts. They also enhanced the accessibility of their products for mothers in different regions.
Additionally, the company invested in research and development to refine its freeze-drying process, ensuring optimal quality and safety.
Milkify’s appearance on Shark Tank brought immediate local publicity, and they discussed their experience on a local news program.
As of now, Milkify is still in business and operates with a fully functional website, an active social media presence, and a regularly updated blog.
They offer their services through their website, with pick-up available in Houston and shipping options for American customers. Milkify is about to debut a new product, and interested individuals can join the waitlist for updates.
Milkify’s progress since appearing on Shark Tank is a testament to the power of innovative ideas, hard work, and the support of experienced investors.
They have continuously improved their services and expanded their market reach. The company has become a thriving business that revolutionizes breast milk storage and nourishment.
Customer feedback and reviews have been positive, with customers appreciating the convenience of having their breast milk processed and returned in a freeze-dried form. They value Milkify’s state-of-the-art facility, excellent customer service, and user-friendly website.
The future of Milkify remains promising, and it will be interesting to see if it expands internationally or continues to thrive in the American market.
Milkify’s appearance on Shark Tank has propelled its growth, allowing it to make a significant impact on the lives of breastfeeding mothers and their children nationwide.
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Milkify Shark Tank Update
After appearing on Shark Tank, Milkify, the United States-based GMP-certified breast milk freeze-drying service, secured funding from Lori Greiner and Gwyneth Paltrow.
The co-founders, Berkley Luck and Pedro Silva received a $400,000 investment in convertible notes. This investment allowed Milkify to develop further and grow its business.
Following the Shark Tank appearance, Milkify continued to operate and expand its customer base. As of 2024, over 3,000 clients from different cities in the United States have connected with them.
The company has been featured in various media publications, including Fox 26 Houston, HuffPost, FameTech Focus, and Voyage Houston.
Milkify’s freeze-drying process converts mothers’ milk into shelf-stable freeze-dried breast milk powder without compromising the nutritional quality or beneficial bacteria. The brand provides a shipping kit to mothers, including a specially designed bag for milk storage.
The frozen milk is then processed using ultra-low freeze, deep vacuum, and sublimation techniques. The resulting breast milk powder has a shelf life of approximately three years.
Milkify’s valuation currently stands at an estimated $2.5 million. Although the brand operates primarily in the United States, it has not been able to deliver its services to all states yet.
After appearing on Shark Tank, Milkify received funding from Lori Greiner and Gwyneth Paltrow, expanded its customer base, and continued to provide its freeze-drying service for breast milk preservation.
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What Is the Net Worth Of Milkify?
According to our research, Milkify’s net worth is estimated to be $2.5 million. The valuation of Milkify was $2 million after securing an investment from Lori Greiner and Gwyneth Paltrow on season 14 of Shark Tank.
