Mikki Bey hopes to expand her business during the Shark Tank episode 702 and convince a Shark to invest in Mikki Bey’s Eyelash Extensions.
She was born in Detroit and began her career as a CBS news producer before becoming a celebrity make-up artist after realizing she needed a creative outlet.
The fashion designer has done looks for Jason Derulo, Amber Rose, Bristol Palin, and Melyssa Ford.
She founded Mikki Bey Eyelash Extensions in 2011. She works with celebrities, but she also sells eyelashes to average women.
Mikki transforms sparse eyelashes into thick, luxuriant lashes in her workshop in Culver City, California. You can attach synthetic eyelashes for $200 or mink lashes for $350.
The procedure takes approximately 90 minutes, and the extensions are valid for approximately two months.
Synthetic eyelash extensions require 60 minutes and cost $85, and mink eyelash extensions cost $150. VOGUE has featured her in several prestigious beauty publications.
Additionally, Mikki Bey promotes a business opportunity. She offers a training session for $600, so you can discover how she accomplishes what she does.
Students can earn money immediately as eyelash extension practitioners with the courses’ comprehensive startup kits.
Mikki Bey asserts that she generates a six-figure income and can assist others in doing the same.
The “World Lash Tour” will visit Honolulu, Detroit, Scottsdale, Puerto Rico, San Francisco, Washington DC, Miami, Dallas, New York, Seattle, and London.
Can Mikki Bey convince a Shark to take a chance and invest?
What Is Mikki Bey?
Mikki Bey Eyelash Extensions provides eyelash extensions that allow “ordinary ladies” to feel and look like celebrities.
Their eyelash extensions last up to two months and are non-irritating. They are professionally applied in only 90 minutes.
The company operates from a Los Angeles beauty salon or comes to you through seminars that train others to do the same.
|Company Name||Mikki Bey Eyelashes|
|Product||Eyelashes Extension Salon|
|Investment Asking For||$300,000 For 20% equity in Mikki Bey Eyelashes|
|Final Deal||No Deal|
|Episode||Season 10 Episode 11|
|Business Status||Out of Business|
Who Is The Founder Of Mikki Bey?
Mikki Bey is the founder and CEO of Mikki Bey Eyelash Extensions, who is a Detroit native and formerly worked as a CBS news producer.
However, she believed that she possessed greater creative potential and quit her job to become a celebrity make-up artist.
Mikki continues to work in the beauty sector, establishing a reputation as a “Lash Artist.”
Her prominence was built through numerous media appearances, columns she wrote, and endorsements from celebrities.
She is considering opening another studio in Los Angeles even though her old one has closed. Moreover, she has completed an MBA program at Pepperdine University.
Mikki Bey Before Shark Tank
Hollywood’s celebrity world relies on an army of unidentified workers that make sure celebrities look great.
The celebrities you see on the red carpet have all been dressed to the nines in the finest gowns and have had their physical flaws removed by expert staff.
Mikki started her business in 2011 when she saw a unique opportunity to apply her newly acquired Hollywood beauty skills to doing make-up and attaching pre-made synthetic eyelashes to make regular people look and feel like A-list celebrities.
She managed the company efficiently by working with a Los Angeles studio.
Make-up artist Mikki Bey is one of those experts, an experienced make-up artist who has connections in Hollywood. Her work has been featured on E!, MTV, and VH1.
Her weekly beauty blog appears on the site MadameNoire. She is a member of the Recording Academy’s Grammyglam crew, a group of renowned beauty experts covering the Grammy’s live.
With the help of celebrities and the longevity of eyelash extensions, word of mouth spread quickly. She also became more popular.
She began her career as a CBS producer before relocating to New York City. The lack of originality that characterized her corporate network employment prompted her to switch to the world of celebrity make-up artists.
Mikki then began holding workshops with an all-inclusive startup package and seminars throughout the United States, Latin America, and the United Kingdom, encouraging others to pursue careers in eyelash extension.
The Mikki Bey Eyelash Extensions salon in Culver City, California, offered eyelash extensions fit for a Hollywood star.
The only problem was that she needed to raise hundreds of thousands of dollars in funding to pursue her dream of opening Mikki Bey salons in every major US city. She knew that a business expert would make the process much more efficient.
She applied for Shark Tank in mid-2015 with that goal in mind.
The sales of her company surpassed USD 135,000.00 by 2014. Mikki began looking for investors at that point.
She also needed to ensure that her training was properly accredited and patenting her products.
How Was The Shark Tank Pitch Of Mikki Bey?
Mikki begins her pitch with an “at home” section in her salon, dubbed the “Barbie Dream House.”
There is a growing trend in the cosmetic industry for eyelash extensions, and her proprietary technology is the only one on the market.
Mikki Bey’s vision is to make Mikki Bey Eyelash Extensions available in every premium location on earth.
Miki enters the Tank seeking an investment of $300,000 in exchange for 20% of Mikki Bey Eyelashes. She claims she can give anyone the “famous look” and invites Mark over.
“How do you want me?” Mark responds. Mikki uses medical adhesive to attach one single eyelash to Mark.
Mikki shows each extension’s before and after model to demonstrate the complete effect. Mikki intends to patent her process.
Mr. Wonderful gets right to the point by asking why the business is valued at $2.5 million.
Mikki reports sales of $69K in 2012, $95K in 2013, and $130K in 2014. The value of her technology lies in licensing it and teaching others how to use it.
Mr. Wonderful asserts that she runs a successful firm, but there is no room for investment. He exits after predicting she will not land a deal on Shark Tank.
Mr. Wonderful leaves, and Mikki begins to cry. She declares she can do this and won’t quit, and she begs the Sharks to take a chance on her.
Barbara confronts her, stating that she is providing a service, not a company; Barbara is out.
Lori is no longer involved, but she believes in Mikki and prays that she will succeed.
Mark believes she is to duplicate herself and seize the money; she does not require his assistance, but she must seize it. He has departed.
Robert declares that it is not scalable and hence withdraws.
Barbara consoles saying she needs to stop crying until all the Sharks are gone. She claims she needs to cry discreetly because they relinquish their control when women cry.
Mr. Wonderful replied, “Do not grieve for money; it will not grieve for you.”
Final Deal: No deal between Sharks and Mikki Bey Eyelashes.
What Happened To Mikki Bey After Shark Tank?
Barbara Corcoran’s words to Mikki on the Shark Tank show garnered much attention from viewers and reviewers alike.
Mikki was eager to defend herself against Barbara’s assertion that tears had lessened her tears, and Kevin O’Leary agreed, tweeting from the tank, “Don’t cry for money. Money never cries for you.”.
An interview Mikki gave soon after the piece aired argued that Barbara’s position was wrong; sobbing did not confer powers; it was what made everyone human.
She mentioned Facebook COO Sheryl Sandberg crying at work and Hillary Clinton getting upset during a gun law discussion.
Mikki also revealed that she had concealed another factor: the anniversary of her father’s death coincided with the time of filming, and this, combined with the pressure from the sharks, temporarily overwhelmed her, but she maintained that judging a woman solely on her ability to control her tear ducts would be ‘Preposterous.’
Barbara Corcoran is renowned for being cold-hearted, but what can you expect from a shark? Mikki’s actions on the tank didn’t damage her image or business.
Mikki’s firm has continued to develop after the program aired. She has added additional personnel.
While she operates from a single location, another extremely successful revenue stream appears to be gathering traction.
Mikki has steadily become more interested in teaching people how to become eyelash experts and organizes certification seminars.
The two-day training is designed to equip registrants with the necessary knowledge and resources to earn money within 48 hours.
It would not have to be a large number of students for Mikki’s time to justify her presence during each two-day course.
The training costs $600, and the level of interest Mikki appears to be receiving indicates that the steep price is deterring relatively few individuals.
Mikki maintains the same level of confidence and passion she showed in the tank, asserting that her goal is to continue expanding her brand till it is recognized as a global beauty brand.
She is steadfast, and she explains that she has learned to swim with the flow rather than against it. She intends to remain in this business until the tides turn.
Mikki Bey Shark Tank Update
After five years, Mikki Bey Crawford closed her salon and received her MBA from Pepperdine University’s Graziadio School of Business one year after the Shark Tank episode aired.
Since she obtained her degree, she has been working for the multinational pharmaceutical company Allergan as a Business Development Manager, Facial Aesthetics. Currently, she works as a Strategic Account Manager for Allergan.
Is Mikki Bey Still In Business?
One year after Mikki Bey appeared on Shark Tank, Mikki closed her salon and obtained an MBA from Pepperdine University. She now works in the pharmaceutical industry.