Lynnae Schneller, a young woman from Tacoma in Washington, created a recipe for crunchy pickles going on 100 years. It was a recipe handed down from her great-grandmother.
Lynnae began preparing pickles for the public with the help of her sister-in-law Aly Cullinane – and they began earning money. Lynnae’s Gourmet Pickles was pitched by Schneller and Cullinane on Shark Tank in 2013.
The fifth season premiere of Shark Tank featured Lynnae’s Gourmet Pickles. Lynnae Schneller and Aly Cullinane, two young entrepreneurs, sought to sell their great-grandmother’s gourmet pickle recipe.
They requested from the Sharks a $125,000 investment for a 25% stake in their business.
The Sharks were impressed with the pickles but did not invest, believing they did not require a partner.
Following its appearance on the show, the company has experienced an increase in sales. They rebranded as Mrs. Pickles in 2015 and are now available in over 100 places across the United States and online.
What is Lynnaes Gourmet Pickle?
Lynnaes Gourmet pickles made according to a closely guarded family recipe passed down from great-grandmother is Lynnae’s, Gourmet Pickle. The crunchy pickles have a flavor you have never experienced before, and they are incredibly tempting.
|Company Name||Lynnae’s Gourmet Pickles|
|Founder||Lynnae Schneller and Aly Cullinae|
|Investment Seeking||$125,000 for 20% equity in Lynnae’s Gourmet Pickles|
|Episode||Season 5, Episode 1|
|Status||Out of Business|
Lynnae’s Pickles offers Mrs. Pickles (a classic sweet and sour dill pickle with a jalapeno kick) and Hot Mama (a sweet and sour pickle with a jalapeno kick). A hidden jar of pickles valued between $200 and $1,000 can also be found during the National Pickle Hunt!
Who is the Founder of Lynnae’s Gourmet Pickle?
Lynnae Schneller and Aly Cullinane founded Lynnae’s Gourmet Pickle Business in Tacoma, Washington. Initially, the firm focused on the local market before making widespread strides into a nationwide service.
After appearing on Oprah, the Shark Tank Show is their latest appearance, The Wall Street Journal, Reader’s Digest, Ladies Home Journal, USA Today, CNN, and now The Shark Tank Show.
Lynnae’s Gourmet Pickles Before Shark Tank
Lynnae Schneller and Aly Cullinane are sisters-in-law from Tacoma, Washington. Lynnae’s great-grandmother passed down a century-old secret recipe for sweet pickles to Lynnae, dubbed “Grandma Toots.”
The company recently renamed their website “Mrs. Pickles” (more about that later), reflecting the inspiration a century-old secret family recipe that has bonded generations of women together is behind their success.
Lynnae’s Gourmet Pickles is so committed to spreading the word about Great-Grandma Toots’ pickles that they resigned their jobs and risked everything.
They have chosen Shark Tank to raise finance for their specialized pickle product to meet the growing demand.
Lynnae’s Great Grandma Toots created the original recipe, called “Mrs. Pickles.” The recipe remains a tightly guarded secret.
Lynnae’s sister-in-law Aly had to wait seven years after marrying into the family to learn about the coveted process.
They started the business out of a trailer, converted it into a kitchen, and sold pickles quicker than they could prepare them.
The two women decided to risk their careers and quit their full-time jobs to pursue pickle ambitions. They were eager to test their entrepreneurial skills on Shark Tank after less than two years in their company.
Shark Tank Pitch of Lynnae’s Gourmet Pickles
Lynnae and Aly came on the stage, introduced themselves, and immediately requested $125,000 for a 20% ownership in their business, Linnae’s Gourmet Pickles.
They added that specialty foods are among the fastest expanding categories in the United States and feel gourmet specialty pickles may fill a need.
The couple debuted in 2011 and quickly achieved popularity. Indeed, orders were arriving at a faster rate than they could complete.
They require a partnership with a shark that can offer the necessary funds to develop their manufacturing process.
Lynnae then distributed their two pickle varieties: Mrs. Pickles (the original with a crunchy-sweet-and-sour flavor) and Hot Mama (the original with a kick of jalapeno).
The sharks enquired about the figures. How much did they sell, and how much did it cost? Lynnae and Aly had sold $144,000 worth of pickles in the previous 12 months, totaling 36,000 jars.
The cost to make each jar is $1.93, about $4.00 for wholesale and $6.99 for retail. There are retailers interested in the goods, but they lack the funds to fulfill orders.
Barbara inquired as to the source of the pickles. According to the women, the brand is offered in 26 states and over 200 places.
They were distributing the pickles through the largest specialized food distributor in the United States. Barbara appeared pleased.
Mark appeared to be perplexed as to why he should invest. He was curious as to the true distinction between their pickles and others.
Barbara believed that the two women were the deciding factor. She inquired as to how they sell the goods.
Lynnae and Aly discuss an annual pickle hunt in their community, garnering local and national attention. They intended to repeat this each year.
Kevin and Barbara had some reservations. Kevin inquired about how he would profit from this, and Barbara inquired about how they could scale it.
The women stated that they were planned to meet with Target the following month and that Target contacted them because they had recently begun stocking food in their shops and were looking to fill the specialty foods niche.
Kevin remained skeptical that they could pull it off with a large retailer, but Lynnae informed him that they are now selling Target.
Robert was skeptical that he had heard the reason their pickles were different from other preserved sweet pickles.
Lynnae claimed that their pickles were made for a consumer asking for gourmet pickles and admitted that a jar of conventional sweet pickles costs half as much as theirs.
When Kevin learned of the price difference, he expressed surprise that Target would stock their brand twice the price of regular sweet pickles.
Lynnae attempted to explain that their pickles fit into a specialty niche and that specialty foods are developing at a rate of more than 22%.
Lori chimed in. She felt there was enough rivalry already, and she disliked sweet pickles. It would be inappropriate to invest in a product she dislikes. She withdrew.
Mark was the next to speak. He lauded the two women, describing them as inventive and tenacious.
However, he believed that the brand was doing well because it was too small to be noticed by larger players.
Larger corporations became aware of the trend as they grew and could launch similar products at a lower price. He dropped out because he didn’t recognize the brand’s potential.
Lynnae listened to Mark’s suggestion, but she had a response. She was well aware that no meal can be declared proprietary because a competitor could enter and make a similar product.
However, their strategy was to enter the market early and get as much distribution as possible to establish themselves as the gourmet pickle category’s leader. And they did receive interest from many significant retailers, she stated.
Kevin was not persuaded. He flat-out informed them they were not worth $600,000 and would not sell their goods at Target sustainably. Additionally, he determined that he did not want pickles in his portfolio. He withdrew.
Aly attempted to hammer home the brand’s purpose. The two of them were passionate about exposing Lynnae’s great-recipe grandmother to the public.
The business has experienced exponential growth over the last two years, which she saw as limitless.
Robert spoke next, with only two sharks remaining. Although he thought they had done an excellent job thus far, he had reservations about charging $7 for a jar of pickles.
A second reason that he would be an unsuitable investor is that he is Croatian, and Croatians dislike sweet pickles. He was no longer present.
Barbara’s turn came to deliver her judgment. She began by stating that the first year’s sales were amazing. However, she thought that they did not require assistance.
They were well on their way to success, and she didn’t want them to regret selling a portion of their firm at a time when the future may hold far greater promise.
She did not believe they required a companion and hence was the final shark to withdraw.
Final Agreement: There was no deal between Sharks and Lynnae’s Gourmet Pickles.
What Happened To Lynnaes Gourmet Pickles After Shark Tank?
Lynnae and Aly were unable to find a shark partner to help them sell their pickles, but they were determined to keep working.
The company received some press coverage following its Shark Tank appearance and has continued to market the brand in over 3,000 locations despite crowdfunding failure.
Lynnae’s Gourmet Pickles rebranded itself as Mrs. Pickles in September 2015, honoring Lynnae’s Great Grandma Toots and the departure of Lynnae from the firm. Cullinane became president.
Lynnae’s Gourmet Pickles has been replaced by Mrs. Pickles Gourmet (Toot’s previous moniker was Mrs. Pickles). You can order Mrs. Pickles’ three items online: Original Spears, Original Chips, and Hot Mama Chips. The cost of a three-pack is $29.99.
Mrs. Pickles, on the other hand, is nowhere to be found these days – save for a few dormant accounts on Instagram and Twitter that haven’t been updated since 2017.
There are numerous “Mrs. Pickles” pages on Facebook, but none of them have anything to do with the Tacoma, Washington, sweet pickles. There is no longer a company website for the brand.
You could purchase the pickles on Amazon a few years ago, but they are no longer accessible. Perhaps the brand aimed too high in terms of growth.
Several more tiny gourmet pickle companies sell their products online, but they often link with a site that sells various specialty or regional goods.
The heritage of Great Grandma Toots’ pickles will now remain within the family rather than reaching a wider market. It remains to be seen if the next generation will do it differently.