Loliware, an edible cup line created by Chelsea Briganti and Leigh Ann Tucker, will get a bite from the Sharks in Shark Tank episode 702 with Chelsea Briganti.
Following their graduation in 2010, the couple entered a Jell-O contest under the guidance of the Parsons School of Design. They developed Loliware – a cup that is environmentally friendly, vegan-friendly, durable, and you can eat after drinking from it.
Because gelatin is both edible and biodegradable, the couple coined the term “biodegradable” to refer to their invention as a “biodegradable” alternative to plastic cups.
They expect that Loliware will reduce the billions of tons of plastic thrown in landfills each year.
The innovation, dubbed initially “Jelloware,” generated much interest. In 2011, they raised $10,000 on Kickstarter and renamed the device Loliware.
They raised an additional $60,000 in angel funding from the Harlem incubator Hot Bread Kitchen and fulfilled an order from AOL for 600 cups for the 2012 Adweek Brand Genius Awards.
When Absolut Vodka approached them about purchasing 60,000 cups for a concert, the women realized they had struck gold.
The cups resemble standard translucent plastic cups, are available in various forms, sizes, and colors, and taste similar to fruit roll-ups.
Loliware cups can hold a drink for up to 24 hours and have a three-month shelf life. Additionally, they plan to develop a line of tableware to complement the cups.
Leigh Ann and Chelsea received numerous compliments and wise advice. In March 2015, they won the Natural Products Expo’s “pitch slam” competition.
While the occasion was prestigious, they received “goods and services” rather than cash. After winning the pitch contest, they told an interviewer that they were still looking for investors.
Additionally, the couple featured on CNBC’s The Biz Fixes alongside Marcus Lemonis. Lemonis instructed them to prioritize the product’s biodegradability and progressively incorporate tastes.
Lemonis believes they would have a massive business if they get it right, but there is still work before it is to market.
What is Loliware?
Loliware is a reusable cup that, upon consumption, completely decomposes. This edible cup is delicious in a way that’s reminiscent of Charlie and the Chocolate Factory and entertaining as well.
These cups are made from seaweed, organic sweeteners, organic fruits, and organic vegetables and come in flavors like Matcha Green Tea, Yuzu Citrus, Tart Cherry, and Vanilla Bean.
They’re ideal for cocktails, sweets, cereal, and just about anything else that fits in a cup. Additionally, keep an eye out for edible dinnerware and packaging from Loliware.
The edible bioplastic startup Loliware was on a mission to minimize plastic waste and ensure a sustainable future by creating the world’s first edible drinking cup.
Their edible cups were created to serve beverages and desserts at gatherings and are available in various flavors to complement any meal.
Today, they have refocused as a seaweed-based material firm to reduce our dependency on single-use plastic goods such as straws, cups, and other items that eventually wind up as litter, in landfills, or, worse yet, floating in the ocean.
They manufacture reusable single-use appliances that last 24 hours and are completely biodegradable in 60 days.
|Founder||Leigh Ann Tucker and Chelsea Briganti|
|Product||Edible, biodegradable cups|
|Investment Seeking||$150,000 For 10% equity in LoliWare|
|Final Deal||$600,000 For 25% equity in Loliware|
|Shark||Mark Cuban And Barbara Corcoran|
|Business Status||In Business|
Who is the Founder of Loliware?
Chelsea Briganti, a Hawaiian surfer, and co-founder are accustomed to encountering garbage floating in the ocean, and she can understand better than anyone plastic’s impact on our ocean.
Thus, Loliware was founded by Leigh Ann Tucker, a fellow student (whom she met at the same New York school).
The two women continue to serve as directors of the corporation. The company produces exclusive distribution rights through investment deals and high-profile endorsements (including Oprah Winfrey) with hotels, amusement parks, and event planners.
The company intends to continue presenting products to stadiums, fast-food restaurants, and other locations, extending its product line and improving existing concepts.
The company’s concept began to take shape in 2010, shortly after both girls graduated from New York’s Parsons School of Design. They entered a competition to create a disposable, edible, and biodegradable drinking cup.
It was a huge success, and they began to receive inquiries from ecologically minded shops. As a result, they raised $10,000 on Kickstarter to help with prototype design and production.
It was featured in Oprah Winfrey’s episode “50 Things That Will Make You Go Wow!” in 2013. A few years of testing and development culminated in the launch of the site in 2015. Her sales of $110,000 were made in just three months.
Soon after, they were approached by a prominent New York-based events firm. With an opportunity to sign a lucrative $1 million contract.
They searched for investors to help them expand the business and fulfill the demand for high production.
LoliWare Before Shark Tank
Many entrepreneurs associated with the food business have appeared on Shark Tank in the past.
The sharks have seen many creative methods to serve classic foods and many unique food storage options, but Loliware combined the two, acting as both an original cuisine and a smart food storage solution.
Chelsea Briganti, a native of Honolulu, Hawaii, met Leigh Ann Tucker while studying at New York City’s famed Parsons School of Design.
After graduating in 2010, the two entered a Jell-O competition, but instead of making another beautiful mold, they created something genuinely unique.
They were highly enthusiastic about sustainable practices and the environment. They combined their enthusiasm with their creative talents to create an edible disposable drinking cup made of 100 percent biodegradable materials.
The concept outperformed the competition, and the duo began to garner interest from huge stores and the beverage industry.
They took their ideas to Kickstarter to transform them into a natural product, and the crowd-funding community stepped up to the plate.
After Chelsea and Leigh Ann reached the $10,000 threshold by January 2011, they were prepared to begin setting up the manufacturing process.
As the business tagline put, the final product was manufactured from agar, plant-based gelatin that was semi-translucent, durable enough to drink from, vegan-friendly, and fully biodegradable.
The Loliware company ultimately began operations in early 2015, and the cup’s creative design and environmental benefits quickly caught the attention of the corporate community.
Loliware has been praised in commercial and environmental media as a remarkable development, not just for the environment but also for imaginative designers.
How Was The Shark Tank Pitch of LoliWare?
A Loliware cup is a disposable cup that you can drink from. It is non-GMO, gelatin-free, and 100 percent organic. Created by sustainable seaweed, the biodegradable material is also 100 percent all-natural and can be used to produce tableware and packaging.
Loliware is a modern cup, perfect for events with high waste such as weddings, parties, food fairs, congresses, concerts, outdoor festivals, marathons, etc.
Loliware is created from organic seaweed and vegetables; it uses sweeteners like fruit and organic cane sugar, and it has several flavor options.
The consumable ingredients are entirely plastic, BPA, gluten, and toxic-free and authorized by the FDA.
Loliware has a flavor reminiscent of a grown-up fruit roll-up, with tart cherry, Yuzo citrus, matcha green tea, vanilla bean, and even Loliware.
Loliware has clever insulating technology to carry chilled drinks, frozen desserts, and beverages at room temperature and below.
After eating your meal, you are welcome to have a refreshing drink, as the “food scraps” in the cup will decompose in just 60 days.
Chelsea and Leigh Ann appear on Shark Tank and seek $150K in exchange for 15% of their company. They then devour a cup in front of the Sharks while pitching their product’s edible nature, claiming they want to start a plastic-free revolution.
The Sharks have tried cups with unique beverages and have like them. Lori thinks it’s tasty, describing it as “adult fruit roll-ups.”
They demonstrate how they produce Loliware out of veggie gelatin and inform the Sharks that they have received a $1.3 million letter of intent from a party supply firm.
As they continue to explain their narrative, the women reveal that their cost is 97 cents for a $1.50 cup, but they believe they can lower their prices by increasing volume.
They have so far contributed $20K of their own money and received another $100K from family and friends. The Sharks begin to circle them as they speak.
Robert tries to get Mark to join in, but Mark exclaims, “DONE!” if another Shark joins him in the deal.
Kevin and Barbara both want in. Lori sets things straight, and Barbara says she wants to go in with Mark. Mark says he can work with either Shark.
Chelsea and Leigh Ann think about what they want to do. Mark and Barbara accept the offer – Robert is now out of the picture!
The Marks and Roberts have offered $600,000 for 25% of the company, and Mark and Barbara have also made similar offers.
RESULT: A DEAL with Mark and Barbara of $600,000 for 25% equity in Loliware.
What Happened To Loliware After Shark Tank?
The Sharks’ interest in Loliware was a positive sign for Chelsea and Leigh Ann, and many spectators shared their enthusiasm.
The biodegradable nature of the Loliware cups drew a broad audience, and that popularity quickly resulted in a practical outcome.
As a result of the presentation, DSM, a significant nutrition firm, approached Loliware. They were interested in developing a line of products using the Loliware technology, and another exciting company development occurred in July 2016.
Lolivita, a new product prototype, was unveiled at the IFT show in Chicago. Although Lolivita is vitamin-infused, it can also be used to administer a variety of dietary supplements.
The startup hopes to collaborate with DSM on developing a variety of specialist cups in the future, including an electrolyte cup, an energy cup, and a protein cup.
The allure of Loliware is that the cups may simply be customized to appeal to a specific demographic in the market.
And, of course, the technology has far more uses than just cups. Chelsea discussed prospective applications for the procedure in an early 2016 interview.
She envisions children’s parties where all of the plates, not just the cups, are edible; she says that the possibilities for Loliware are essentially limitless, and the sky truly is the limit in terms of profitability.
As of 2017, they look to be expanding their cup offerings. The company’s next step is the Lilistraw, an edible, biodegradable straw.
A Kickstarter campaign has been launched for the new product, offering several pledge levels with exclusive offers for pledgers.
The brand is on Twitter, @LOLIWARE, Instagram, @loliware, and its Facebook page to keep up with new products.
Did Loliware Get A Deal On Shark Tank?
Chelsea Briganti and Leigh Ann Tucker received $600,000 from Mark Cuban and Barbara Corcoran in Season 7 Episode 2 of Shark Tank in exchange for 25% (a valuation of $2,4 million) of their biodegradable plastics startup, Loliware.
Mark remained an investor despite the agreement with Barbara not being finalized.
Is Loliware Still in Business?
Loliwareware’s edible cups are no longer on sale, and the company seems to have abandoned the project.
Even with poor sales and negative consumer feedback, the business raised $1 million in 2017.
Loliware raised over $49,000 on Kickstarter with 1083 backers in January 2018 and over $73,000 on Indiegogo.
Since funding, the company has worked diligently to meet its manufacturing targets. However, months have passed without any major updates, and Loliware supporters are growing restless due to the lack of communication.
Loliware has undergone numerous revisions since its initial appearance on Shark Tank. From edible cups to edible straws to non-edible straws, the journey continues.
In early January 2020, the company secured an additional $6 million in startup funding from Hatzimemos / Libby, a New York-based venture capital firm.
LoliStraws, on the other hand, is no longer available for pre-order and is not sold directly to consumers.
With numerous LoliStraws circulating on their Instagram page, buyers and funders are curious about receiving their own.
Although Loliware staff says that all orders have been fulfilled, many backers remain unsatisfied.
Since then, the company has said is its focus has switched to selling directly to enterprises to create “great impact through rapid adoption at vast numbers.”