Little Nomad, featured in Season 8 of the American TV show Shark Tank, offers a distinctive and aesthetic solution to a common problem parents worldwide encounter: visually unappealing and obtrusive play mats.
Founded by Elizabeth Granados, Little Nomad has reimagined the concept of foam play mats by seamlessly blending style and function.
Little Nomad is a series of durable, comfortable, high-quality foam tiles that resemble hand-painted rugs. These foam tiles, when interlocked, create a safe and cushioned surface for children to play on.
This type of play mat is customizable, one of its key features. The foam tiles are available in various colors and patterns, enabling parents to mix and match to suit their unique home decor. This ensures that a children’s play area doesn’t disrupt the overall aesthetic of a room and can even enhance it.
Furthermore, Little Nomad’s play mats are created with children’s safety in mind. They are easy to clean and non-toxic, being free from BPA, phthalates, lead, latex, and formaldehyde, a concern of many parents when purchasing products for their young children. They also provide a cushioned surface, which can help prevent injuries during play.
In addition to their aesthetic and safety benefits, Little Nomad’s play mats offer versatility not often found in other play mats. They are easily assembled and disassembled, making them portable and easy to store.
This means they can be used in various contexts, from a permanent fixture in a child’s playroom to a temporary play area at a friend’s house or during travel.
Little Nomad stands out for its safety, style, and versatility. It allows them to maintain the aesthetic appeal of their home without sacrificing their child’s need for a safe and engaging play space, making it an ideal investment for modern, design-conscious families.
|Company Name||Little Nomad, now rebranded as The House of Noa|
|Product||Playmats that are cute and stylish|
|Investment Asking For||$80,000 for 15% equity in Little Nomad|
|Final Deal||No Deal|
|Little Nomad Episode||Season 8, Episode 15|
|Little Nomad Business Status||In Business|
|Little Nomad Website||Visit Website|
|Little Nomad Net Worth||$12 Million|
What Is Little Nomad?
Little Nomad is a company that specializes in creating high-quality, stylish play mats for children. Their play mats are designed to be both functional and aesthetically pleasing, providing a safe and comfortable space for children to play and explore.
Little Nomad play mats come in various designs and sizes, making them suitable for different spaces and age groups. The company was created to provide parents with a practical and beautiful solution for creating a safe play area for their children.
Little Nomad play mats are made from non-toxic materials to ensure the safety of children. They are designed to be easy to clean and maintain, making them a convenient choice for busy parents. The mats are also durable and can withstand the wear and tear of everyday play.
Little Nomad play mats stand out for their stylish designs. The mats are available in various patterns, colors, and themes, allowing parents to choose a design that matches their home decor or their child’s interests. This makes the play mats functional and visually appealing additions to any room.
Little Nomad play mats come in different sizes to accommodate different spaces. They can be used in living rooms, playrooms, nurseries, or other areas where children play. The mats provide a soft, cushioned surface for children to crawl, play, and learn.
In addition to their play mats, Little Nomad also offers accessories such as play mat storage bags and wall decals that complement the mats and enhance the overall play area.
Little Nomad is dedicated to creating high-quality, stylish play mats that prioritize children’s safety and happiness while providing a visually pleasing addition to any home.
Who Is The Founder Of Little Nomad?
Elizabeth Granados founded Little Nomad, the company that has beautifully reinvented children’s play mats. An entrepreneur with a deep sense of aesthetics, Granados’ experience extends across several industries, including fashion, digital marketing, and children’s products.
Granados received her Bachelor’s degree in Psychology from Saint Joseph College and later pursued an MBA from the University of Connecticut. Before starting Little Nomad, she had established a successful career in the fashion industry.
However, after becoming a mother, Granados identified a gap in the market for stylish yet practical children’s products.
The idea for Little Nomad was conceived out of personal need when Granados set up a play area for her daughter. Like many parents, she was unsatisfied with the options available – most play mats on the market were overly colorful, bore busy patterns, and often clashed with home decor.
With her background in fashion and a keen eye for aesthetics, Granados saw the opportunity to create something better – a play mat that was safe, practical, and pleasing to the eye.
Before appearing on Shark Tank, Little Nomad was successfully launched through a Kickstarter campaign in 2016. The campaign resonated with many parents searching for a product just like this, and it surpassed its goal by a significant margin.
The funds raised were used for manufacturing the product and establishing a robust online presence. Despite initial success, Granados believed that partnering with a Shark could accelerate the growth of Little Nomad and give it the visibility it deserved.
This led her to present her innovative product on Shark Tank, making a strong impression and demonstrating the vast potential of her venture.
How Was The Shark Tank Pitch Of Little Nomad?
During Season 8 of Shark Tank, Little Nomad’s founder, Elizabeth Granados, took to the stage with a unique and stylish product – play mats that appeared like real rugs.
She sought an investment of $80,000 in exchange for 15% equity in her company, valuing Little Nomad at $5333,333.
Granados presented her vision for Little Nomad, highlighting how her product was safe and soft for children but also stylish and classy, filling a gap in the market.
This was particularly important for parents who didn’t want their homes to lose their aesthetic appeal while still providing a safe play area for their children.
Granados mentioned the impressive fact that through a Kickstarter campaign, she managed to pre-sell $114,000 worth of Little Nomad mats in less than four months.
She also shared that manufacturing each mat was only $16.39, while selling was $139, demonstrating significant profit margins.
Mark Cuban, one of the Sharks, was impressed by these margins and suggested a direct-to-consumer online approach.
However, not all Sharks shared Cuban’s enthusiasm. Concerns were raised about the product’s high retail price and the physical space it would occupy on shelves, which would be a challenge for mass retailers.
For these reasons, sharks Robert Herjavec and Kevin O’Leary didn’t like entering the retail space. Elizabeth, however, insisted that retail was vital for getting Little Nomad onto baby gift registries.
Daymond John found the product too expensive, while Mark Cuban felt she didn’t need a partner.
Kevin O’Leary also voiced concerns about the high price of the mat, and Robert Herjavec believed it was too early to invest. Although Lori Greiner liked the product, she declined due to a “gut” feeling.
Despite her strong pitch and the product’s potential, Granados couldn’t secure a deal.
Despite not securing a deal on Shark Tank, the appearance was far from a failure for Little Nomad. Following the show, the company sold out all its inventory due to the high demand, demonstrating that parents across the United States saw great value in these mats.
Since then, the company has continued to grow, rebranding to “The House of NOA” and launching additional products such as a portable high chair mat, exercise mat, table/placemat, and washable rugs.
As of the time of the update, Elizabeth’s company was still thriving and showed no signs of slowing down.
Did Little Nomad Get a Deal on Shark Tank?
No, Little Nomad did not secure a deal on Shark Tank. Elizabeth Granados, the founder of Little Nomad, asked for an $80,000 investment for a 15% equity stake in her company, but none of the Sharks decided to invest.
Elizabeth explained her business concept during the show – high-quality, stylish foam playmats that look like real rugs. She had successfully raised funds through a Kickstarter campaign and had pre-sold $114,000 worth of mats in less than four months.
Despite this early success and the high margins on her product (each $139 unit cost her only $16.39 to manufacture), the Sharks had reservations.
Mark Cuban supported the product but suggested that Elizabeth focus on online direct-to-consumer sales rather than trying to get her product into retail stores.
The other Sharks were concerned about the high retail price of the mats and the amount of shelf space they would require. Elizabeth argued that being stocked in retail stores was important for visibility and to get Little Nomad onto baby gift registries.
Unfortunately, none of the Sharks were convinced to invest. Daymond John thought the product was too expensive, while Kevin O’Leary felt the retail price was too high.
Robert Herjavec liked the product but thought it was too early to invest, and Lori Greiner decided not to invest based on her gut feeling.
Despite not securing a deal on Shark Tank, Little Nomad has seen significant success post-show. The brand sold out all of its inventory following its TV appearance and has continued to innovate and expand its product line under the new brand name “The House of NOA.”
What Happened To Little Nomad After Shark Tank?
Despite not securing a deal on Shark Tank, Little Nomad enjoyed significant success after the show. The exposure generated by the television appearance increased demand for the product.
The company ended up selling out all of its inventory and faced challenges keeping up with the increasing demand from parents across the United States, validating Elizabeth Granados’ belief that there was a market for stylish and practical play mats.
Embracing this success, Granados expanded the company’s product line. She introduced the NamaMat, designed for use in the kitchen, and followed up with a portable high chair mat, exercise mat, and table/placemat.
This expansion showed her commitment to the original vision of creating functional and aesthetically pleasing products.
Furthermore, to better reflect the evolving product range, Granados rebranded Little Nomad to “The House of NOA.” The name change represented the company’s expanded mission, moving beyond children’s play mats to a broader array of home goods.
In 2021, she added washable rugs to her company’s list of products, further demonstrating the company’s dedication to creating products that blend seamlessly into modern home decor while serving a practical purpose.
As of the update, The House of NOA was thriving, showing that Granados could build a successful business even without the investment and partnership from the Sharks.
This success story is a testament to her belief in her product, understanding of her target market, and entrepreneurial resilience.
Little Nomad Shark Tank Update
After appearing on Shark Tank, Little Nomad faced challenges securing a deal with the Sharks. However, the company continued to operate and underwent a rebranding to ‘House of Noa.’
They expanded their product line beyond play mats, now offering picnic mats, kitchen mats, highchair mats, yoga mats, and washable rugs.
The company changed its name to ‘The House of Noa’ and maintained an active online presence. Their official website now offers free shipping on US orders above $89.
Some of their products can be found on Amazon, although they still use the old name ‘Little Nomad’ on the platform.
Reviews for their products on Amazon are mixed, with some customers praising the durability while others express concerns about the material peeling off quickly.
House of Noa has a significant following on Instagram, with nearly 100K followers, and an active Facebook page with over 62,000 likes. However, the Facebook page does not receive substantial engagement.
Despite not securing a deal on Shark Tank, House of Noa (formerly Little Nomad) has continued to operate and expand its product offerings.
Is Little Nomad Still In Business?
Little Nomad, now rebranded as The House of Noa, is still in business. Despite not securing a deal on Shark Tank, the company has maintained a strong market presence.
After their appearance on the show, Little Nomad experienced a surge in demand and sold out their entire inventory. The play mats continue to sell well on platforms like Amazon, and the company has expanded its product line to include new variations based on customer feedback.
They have also ventured into different sectors, such as kitchen comfort mats, portable high chair mats, and yoga mats. Little Nomad has also formed collaborations and partnerships with illustrators, businesses, and retailers to expand their market presence further.
The company has rebranded as The House of Noa to cater to a wider range of products beyond play mats. They have implemented strategies like pre-selling and improved their manufacturing processes to meet the high demand for their products.
Overall, Little Nomad’s ability to adapt and innovate has allowed it to successfully navigate the competitive market and continue operating as a promising business venture.
What Is the Net Worth Of Little Nomad?
According to our research, the net worth of Little Nomad, now rebranded as The House of Noa, is estimated to be $12 million. The valuation of Little Nomad was $533,333 when it appeared on Shark Tank.
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