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Liberate, as featured in episode 09 of season 13 of Shark Tank, is a mental fitness and wellness studio that offers a unique approach to improving mental well-being.
Founded by Liv Bowser, Liberate combines fitness classes with meditation and mindfulness practices to create a safe space for individuals to address their mental health openly.
Users can access live classes or recordings, participate in Zoom sessions, and benefit from a variety of mindfulness techniques, such as breathwork and guided meditations.
With a subscription fee of $19 per month or $99 per year, Liberate provides affordable access to a range of services aimed at enhancing mental wellness.
The platform also offers articles, one-on-one sessions, team coaching, and special events to cater to diverse needs.
Liberate’s emphasis on community, support, and accessibility makes it a compelling choice for individuals seeking to manage stress anxiety and improve overall mental health.
| Company Name | Liberate Los Angeles Base |
| Founder | Olivia (“Liv”) Bowser |
| Product | Fitness studio for mental health |
| Investment Seeking | $200,000 for 10% equity |
| Final Deal Accepted | No offers |
| Shark Name | No Shark |
| Episode | Season 13, Episode 09 |
| Business Status | In Business |
| Website | Liberate Website |
| Net Worth | $2 million (estimated) |
What Is Liberate?
Liberate is a company that offers programs and tools to improve mental and social well-being in organizations. They provide live virtual classes, on-demand content, team-building tools, wellness events, and well-being tools to help increase happiness and resilience for teams.
Their services include one-time wellness events, team-building programs, and various well-being tools like the Liberate Wellbeing Slack Channel and the 21-Day Wellbeing Challenge.
Liberate is a mental fitness and wellness studio founded by Liv Bowser. It offers a service that provides a safe space for individuals to discuss their mental health openly.
The main goal of Liberate is to help people work through different aspects of their mental health journey.
Additionally, Liberate developed an app that enables users to track their progress as they engage in the mental fitness classes provided.
The classes offered by Liberate combine mindfulness practices such as breathwork, visualizations, and guided meditations.
Liberate’s approach aims to support employees in prioritizing mental health and strengthening connections with their coworkers.
Who Is The Founder Of Liberate?
Olivia (“Liv”) Bowser is the founder of Liberate. She graduated from the Whitman School of Management at Syracuse University and has a background in marketing, meditation, and yoga.
Liv realized the need for a program that addresses physical, emotional, and mental well-being after observing common struggles with stress, loneliness, anxiety, and depression among her friends.
Liv’s passion for the outdoors and physical fitness, combined with her experience in marketing and mindfulness, led her to create Liberate.
She saw the importance of addressing all aspects of health to help individuals take care of their whole selves.
Consulting with experts, Liv developed a comprehensive business plan to offer classes that empower participants through movement, reflection, conversation, and meditation.
Before appearing on Shark Tank in December 2021 (Season 13, Episode 9), Liberate was launched in 2020.
The program focused on providing classes that catered to physical, emotional, and mental well-being primarily through Zoom.
Liv conducted a successful funding campaign through IFundWomen, raising over $11,000 to support the initiative.
The classes were designed for individuals, corporate groups, and special occasions, with a variety of live and on-demand courses available.
How Was The Shark Tank Pitch Of Liberate?
- Founder: Liv Bowser
- Product: Fitness classes for mental health
- Investment Seeking: $200,000 for 10% equity
- Final Deal: No deal
Liv Bowser, the founder of Liberate Studio, entered the Shark Tank seeking a $200,000 investment for a 10% equity stake in her mental health fitness business.
Liv provides a range of mental health services, including a video library, journaling, and live Zoom classes, in response to the growing demand for support during the COVID-19 pandemic.
Despite her enthusiastic pitch and positive approach, the Sharks expressed concerns about scalability and the company’s valuation.
Mark Cuban believed scaling would be challenging at the current rate, while Robert Herjavec thought it was too early for a tangible return on investment.
Daymond John and Lori Greiner echoed similar sentiments, emphasizing the need for further development and clarity in the business model.
Ultimately, none of the Sharks made an offer to invest in Liberate Studio, leading Liv to leave the Tank without a deal.
Sharks’ Views:
- Mark Cuban: Concerns about scaling and undervaluation.
- Lori Greiner: Positive about the idea but felt it wasn’t fully realized.
- Kevin O’Leary: Disliked the idea and suggested a different direction.
- Robert Herjavec & Daymond John: Concerns about scalability and the early stage of the business.
Shark Offer Table
| Shark | Investment Offered | Counter Offer by Founder | Final Deal Accepted |
| Mark Cuban | No Offer | – | – |
| Lori Greiner | No Offer | – | – |
| Kevin O’Leary | No Offer | – | – |
| Robert Herjavec | No Offer | – | – |
| Daymond John | No Offer | – | – |
Did Liberate Get a Deal on Shark Tank?
Liberate, the mental health fitness startup founded by Olivia Bowser, appeared on Shark Tank seeking $200,000 in exchange for a 10% equity stake. Despite a compelling pitch, none of the Sharks made an offer.
Robert Herjavec felt it was too early for investment, Mark Cuban believed the business was underpriced, Daymond John saw potential but thought it was premature, Lori Greiner found a lack of clarity, and Kevin O’Leary deemed the idea without merit.
Consequently, Liberate did not secure a deal on Shark Tank.
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What Happened To Liberate After Shark Tank?
After appearing on Shark Tank, Liberate continued to thrive and grow its business. Olivia Bowser, the founder, is still actively running the company with a team of nine employees.
Liberate has expanded its offerings to primarily cater to corporations, offering a variety of wellness classes and workshops focused on mindfulness, gratitude, and more.
The company now provides customized wellness plans for corporations, along with free eBooks containing affirmations and journal prompts.
Additionally, Liberate has introduced merchandise such as journals, shirts, totes, and hats. They also offer a 21-Day Wellbeing Challenge for individuals dealing with job burnout.
Liberate still maintains its subscription service, priced at $19 per month, which includes access to journal prompts, live and on-demand classes, and more. They have also launched a free app to support their users’ mental well-being further.
Moreover, Liberate remains active on social media platforms like Instagram and LinkedIn, where they share valuable content such as journal prompts, quotes, and tips for both employees and employers.
The company has garnered over 200 corporate clients, including well-known names like Anheuser-Busch, Morgan Stanley, and Ritual.
Client testimonials attest to the effectiveness of Liberate’s services, with users praising the virtual classes and the positive impact on their mental health.
Despite not securing a deal on Shark Tank, Liberate has received investments from angel investors and Techstars Global, positioning the company for success.
As of the latest reports, Liberate is set to generate $500,000 in annual recurring revenue, indicating that the business is not only operational but also experiencing significant growth and success in the wellness industry.
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Liberate Shark Tank Update
Olivia Bowser’s appearance on “Shark Tank” with her innovative business, Liberate, marked a significant milestone in her entrepreneurial journey.
Despite not securing a deal on the show, Bowser’s determination and passion for mental fitness propelled Liberate to new heights post-Shark Tank.
After the show, Liberate continued to thrive and evolve under Bowser’s leadership. Despite the initial setback of not receiving investment from the sharks, Bowser’s resilience and commitment to her vision enabled the business to grow and expand its offerings.
Liberate’s focus on mental fitness through journaling, conversation, and meditation resonated with a wide audience seeking stress reduction and increased gratitude.
Liberate is still in business and appears to be flourishing. The company has diversified its services to include one-time events, corporate programs, individual-based programs, and a 21-Day Wellbeing Challenge. The expansion of offerings indicates a positive trajectory for Liberate’s future.
Liberate’s continued operations and growth suggest it’s a profitable enterprise. Customer testimonials praising the effectiveness of Liberate’s programs and merchandise further validate the business’s success in the mental fitness industry.
Olivia Bowser’s journey with Liberate post-Shark Tank exemplifies the resilience and determination required to build a successful business.
Despite the initial rejection on the show, Bowser’s ability to pivot, innovate, and adapt has enabled Liberate to thrive and make a positive impact on individuals and businesses seeking mental wellness solutions.
With a diverse range of offerings and a strong online presence, Liberate’s future looks promising in the ever-growing field of mental fitness and wellbeing.
Also read, Liberate Shark Tank Update | Liberate Net Worth
What Is the Net Worth Of Liberate?
The net worth of Liberate is estimated to be $2 million after its appearance on season 13 of Shark Tank.
