Knife Aid is a mail-in knife sharpening service featured on Season 11 of the hit television show Shark Tank. Knife Aid reinvented knife sharpening, offering people a convenient, safe, and easy way to sharpen their knives. It aims to make high-quality knife sharpening accessible to all.
In terms of its service, Knife Aid provides a simple three-step process: ship, sharpen, and return. The customers are given a secure and prepaid envelope to ship their dull knives to Knife Aid’s sharpening facility.
Upon receipt, expert blade-smiths sharpen and restore the knives using high-end professional equipment. Once the knives are sharpened to perfection, they are safely packaged and returned to the customer within a week.
Knife Aid has the unique ability to sharpen knives of all types – including serrated knives, which are typically difficult to sharpen at home. The company also offers repairs for chipped and broken tips, extending your knives’ lifespan.
Knife Aid is a good choice for several reasons. It saves time and the effort required to sharpen knives manually at home. Some people lack the skills or tools to do this effectively, making their knives inefficient and potentially dangerous.
Knife Aid’s professional service ensures that the knives are sharpened correctly and consistently, maximizing their efficiency and longevity. The convenience of the mail-in service means that customers can get their knives sharpened without leaving their homes, which is particularly beneficial in the busy modern world.
This way, Knife Aid makes professional knife sharpening accessible to everyone, not just professional chefs or those with high-end kitchen equipment.
|Company Name||Knife Aid|
|Entrepreneur||Marc Lickfett and Mikael Soderlindh|
|Product||A mail-in sharpening service for knives|
|Investment Asking For||$250,000 for 20% equity in Knife Aid|
|Final Deal||$250,000 for 35% equity in Knife Aid|
|Shark||Lori Greiner and Rohan Oza|
|Knife Aid Episode||Season 11, Episode 4|
|Knife Aid Business Status||In Business|
|Knife Aid Website||Visit Website|
|Knife Aid Net Worth||$2 Million|
What Is Knife Aid?
Knife Aid is a professional knife sharpening service that operates through a convenient mail-in system. They offer a simple and hassle-free way to get your knives sharpened.
Knife Aid allows you to place an order online and get a Knife Aid envelope to send your knives safely to their facility. They have a team of skilled knifesmiths who specialize in knife sharpening. These experts have extensive knowledge and experience restoring the edges of various knives.
Knife Aid is a service that specializes in sharpening knives. They offer a convenient and reliable way to get your dull knives sharpened.
Knife Aid’s expert knifesmiths will restore the edges of your knives, making them sharper than ever. You can mail them to them, and they will get them sharp again.
It works with various knife brands and offer different sharpening packages to suit your needs. They also provide knife repair services for minor repairs at no additional cost.
Knife Aid aims to make the process easy and efficient, allowing you to enjoy the benefits of sharp knives in no time.
Knife Aid works with various brands, from high-end to everyday household knives. They can sharpen chef’s knives, utility knives, paring knives, serrated knives, and more.
You can choose from different sharpening packages that suit your needs. These packages include a specific number of knives you can send for sharpening, ranging from 4 to 14.
Knife Aid also offers minor knife repair at no additional cost as part of their service. If your knife has a broken tip or other minor damage, their knifesmiths can fix it during sharpening.
Knife Aid typically sharpens and returns your knives within a week of receiving them. This quick turnaround time ensures you can start using your sharp knives again quickly.
The company is committed to providing high-quality service and customer satisfaction. They offer a satisfaction guarantee, ensuring that you are happy with the sharpness of your knives when they are returned to you.
Knife Aid is a reliable and efficient service that removes knife sharpening hassle. With their expertise and convenient mail-in system, you can enjoy sharp knives without complicated sharpening techniques or equipment.
Who Is The Founder Of Knife Aid?
Mikael Soderlindh and Marc Lickfett co-founded Knife Aid. Both have diverse experience in various industries, which they brought to bear in creating Knife Aid.
Mikael Soderlindh is a Swedish entrepreneur with a strong background in the fashion and retail industry. Before Knife Aid, he co-founded Happy Socks, a successful international brand that revolutionized the sock industry with its colorful and playful designs.
Soderlindh’s experience creating a customer-centric business model and global brand was instrumental in establishing Knife Aid.
Marc Lickfett is a seasoned business executive with experience in the digital and home services sector.
Before co-founding Knife Aid, Lickfett was the CEO of Homejoy Europe, a home cleaning service, where he gained insights into creating a service-oriented business in the digital age.
Knife Aid was conceived when Soderlindh, who loves cooking, realized how having his knives professionally sharpened was inconvenient.
After discussing with Lickfett, they realized many people faced the same problem. The need for well-sharpened knives was even more pronounced with the rise of home cooking and meal delivery services.
Believing in the potential of an online knife-sharpening service, they decided to create Knife Aid.
Drawing on their combined experience in fashion, retail, and home services, they developed a business model that made knife sharpening convenient and accessible to everyone.
Their innovative approach to traditional service and commitment to quality and customer satisfaction has helped make Knife Aid successful.
Before Knife Aid appeared on Shark Tank, it had already started gaining traction as an online knife-sharpening service. The company had built its brand around convenience, quality, and excellent customer service.
Customers across the United States were starting to take notice of this unique service that allowed them to ship their knives safely and have them returned, professionally sharpened, promptly.
Co-founders Mikael Soderlindh and Marc Lickfett had worked tirelessly to build a successful business model. They invested in professional equipment and highly skilled blade-smiths who could sharpen and repair all kinds of knives, thereby extending their life and utility.
Despite its early success, Knife Aid sought opportunities to scale up and reach a broader audience. This is where Shark Tank came into the picture. The television show provided a perfect platform to showcase the unique selling proposition of Knife Aid to millions of potential customers.
The appearance also offered the chance to secure investment and mentorship from seasoned entrepreneurs, which could accelerate the company’s growth and expansion plans.
How Was The Shark Tank Pitch Of Knife Aid?
Marc Lickfett and Mikael Soderlindh, the co-founders of Knife Aid, appeared on Season 11 of Shark Tank with their innovative knife sharpening service. They entered the tank seeking an investment of $400,000 in exchange for 15% equity in their company.
In their presentation, they demonstrated the effectiveness of their service by comparing the cut quality of a dulled knife to one sharpened by Knife Aid.
The Sharks were tasked with slicing a pineapple and a thick rope, which they could easily accomplish with the sharpened knife but struggled with the dull one.
The founders also shared that they had moved from Sweden to the United States to start Knife Aid, leveraging their experience in similar services for kitchens and restaurants back home.
They pitched the simplicity of their business model – charging a flat fee of $10 for sharpening any knife sent to them with a minimum order requirement of four knives.
The Sharks showed interest in the business, questioning why Mikael, who had previously founded Happy Socks, was seeking an investment if he could fund the company himself.
Mikael explained that his last venture failed due to his lack of understanding of the American market, and he hoped to avoid repeating that mistake by securing a strategic partner in the Shark Tank.
At the time of their pitch, Knife Aid had reportedly made $120,000 in the first part of 2019, with $37,000 coming from the previous month. They attributed these sales to successful web and social media advertising campaigns.
Lori Greiner was the first to make an offer, proposing $200,000 upfront and an additional $200,000 as a line of credit for 20% equity in the company. She argued that her extensive contacts would be invaluable for marketing the company.
Kevin O’Leary followed up with an offer of $400,000 for 20% equity, citing his experience with other kitchen appliance companies. Rohan Oza then partnered with Lori to collectively offer $400,000 for 20% equity, promising to leverage his brand to get Knife Aid into any store.
Barbara Corcoran also expressed interest, partnering with Kevin to offer $500,000 for 20% equity. Amidst these offers, the founders sought Mark Cuban’s opinion, who expressed interest but refrained from making an immediate offer to see if they would accept any existing offers.
After some deliberation, Lori followed the founders outside the tank to convince them of her offer’s merits. This led to negotiations where Lori and Rohan increased their offer to match Barbara and Kevin’s $500,000 for 20% equity. The founders found this proposal satisfactory and accepted it.
However, it’s important to note that despite the agreement on the show, the deal with Lori and Rohan fell through after the show. Despite this setback, Knife Aid benefitted significantly from the exposure on Shark Tank, experiencing a surge in orders and increasing service prices.
Did Knife Aid Get a Deal on Shark Tank?
Yes, Knife Aid did secure a deal on Shark Tank. The entrepreneurs behind the company, Mikael Soderlind and Marc Lickfett, appeared on the show’s Season 11, Episode 4.
They sought an investment of $400,000 in exchange for 15% equity in their company. Their business model was unique – a mail-in knife sharpening service.
Sharks Lori Greiner and Rohan Oza teamed up to offer $500,000 for 20% equity in Knife Aid. Another offer was made by Kevin O’Leary and Barbara Corcoran, who also proposed $500,000 for 20% equity. Mark Cuban decided not to make an offer.
After some consideration, Soderlind and Lickfett accepted the deal from Greiner and Oza. They believed Lori’s retail expertise and branding operations would benefit their business.
Knife Aid is still thriving, with an estimated annual revenue of $2 million.
What Happened To Knife Aid After Shark Tank?
Knife Aid, the mail-in knife sharpening service company, had a memorable pitch on “Shark Tank” in episode 4 of Season 11. Founders Mikael Soderlindh and Marc Lickfett generated significant excitement among the sharks, resulting in all but one (Mark Cuban) following them into the hallway to try and negotiate a deal.
Their initial pitch sought a $400,000 investment for 15% company ownership. The entrepreneurs’ past success with startups like Happy Socks and King & McGraw, paired with the novelty of their business model, generated interest among the sharks.
Despite Mark Cuban’s skepticism, the other sharks engaged in an unprecedented bidding war. Lori Greiner and Rohan Oza made the winning offer of $500,000 for a 20% stake in Knife Aid.
Knife Aid is still operational and continues to provide professional knife-sharpening services. They have established themselves in the U.S. market, with a physical location in Agoura Hills, California.
The company’s service model remains the same as presented on “Shark Tank”: customers mail their knives to be sharpened and receive them back within a week.
However, the deal made on “Shark Tank” was not finalized, and additional funding was sourced from other venture capitalists.
Moreover, one part of the original pitch – the availability of Knife Aid services through retail stores – has not yet materialized. Knife Aid remains primarily a mail-in business with walk-in services offered at their Los Angeles location.
Despite these changes, Knife Aid has found success. According to multiple sources, Soderlindh left the company in December 2021, but under Lickfett’s leadership (now CEO), the company generates up to $2 million in annual sales.
The company has expanded its services to include repairing scissors and offering subscriptions for regular utensil sharpening. They also now offer gift cards.
Despite some uneven customer reviews, Knife Aid has sustained its business and continued growing its range of services since its appearance on Shark Tank.
Knife Aid Shark Tank Update
Knife Aid, the knife-sharpening brand, experienced a significant boost in their business after appearing on “Shark Tank.” Founders Mikael Soderlindh and Marc Lickfett pitched their unique concept of a mail-in knife sharpening service on the show.
They sought a $400,000 investment for a 15% stake in the company but ended up striking a deal with sharks Lori Greiner and Rohan Oza for $500,000 in exchange for a 20% stake.
After their appearance on the show, they could continue building their business. The company offers services through its website, where customers can have four to 14 knives sharpened. The cost ranges from $59 for four knives to $149 for 14 knives.
Knife Aid also offers a subscription service for regular knife sharpening. Furthermore, the company’s website features a “knife mastery” section, which provides instructions on typical knife uses.
Despite the initial success and popularity, the brand has received mixed customer reviews. While some praise the convenience and quality of the service, others reported less satisfactory experiences.
For instance, Wired reported that the knife sharpening was “iffy,” and some Amazon reviewers voiced dissatisfaction with how their knives were handled.
Nevertheless, Knife Aid remains operational, indicating that it has managed to sustain its business despite negative feedback. The company even experienced a surge in demand during the COVID-19 pandemic due to increased home cooking and restaurants’ need for sharp knives.
Mikael Soderlindh and Marc Lickfett have since taken separate paths regarding leadership changes. According to LinkedIn, Soderlindh is no longer a Knife Aid shareholder, while Lickfett is the company’s current CEO.
Despite not being available in retail stores and unfulfilled speculation about a partnership with Williams Sonoma, Knife Aid maintains its presence as an online-only business.
Knife Aid’s business has grown since its appearance on Shark Tank, aided by its unique service offering and a deal with two of the sharks.
Despite mixed reviews and changes in company leadership, the company has managed to maintain its operations and adapt to changing circumstances, such as the COVID-19 pandemic.
Is Knife Aid Still In Business?
Our research shows that Knife Aid is still in business. This unique knife sharpening service, which began operations in 2019, continues to operate, serving customers across the United States.
Based in Agoura Hills, California, the company employs 11-50 people, according to their LinkedIn profile. Despite one of the co-founders, Mikael Soderlindh, stepping away from the business in December 2021, the operations of Knife Aid have not ceased.
Customers place orders through the Knife Aid website, after which they receive a secure box to send their knives for sharpening. The professionals at Knife Aid then sharpen and repair the knives before returning them to the customer. The entire process takes about a week.
Knife Aid has seen success after their deal on Shark Tank, and as per their latest updates, they have fulfilled thousands of orders.
The company was even listed in “2020 Best Holiday Picks” by Rolling Stone Magazine. The estimated annual revenue of the company is around $2.5 million by April 2023.
So, to sum up, Knife Aid continues to sharpen and restore knives for its customers and remains a thriving business.
What Is the Net Worth Of Knife Aid?
According to our research, the net worth of Knife Aid is estimated to be $2 million. The valuation of Knife Aid was $715,000 after securing an investment from Lori Greiner and Rohan Oza on Shark Tank.
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