HummViewer Shark Tank Update | HummViewer Net Worth

HummViewer is a wearable hummingbird feeder that appeared in episode 08 of Season 14 of Shark Tank. Created by John and Joan Creed, this product allows users to experience the beauty of hummingbirds up close.

The HummViewer is designed as a helmet with a faceguard, featuring two feeder ‘flowers’ attached to the front. HummViewer users can attract hummingbirds and watch them feed right before their eyes.

The HummViewer offers several standout features, making it a great choice for bird enthusiasts. The wearable design allows users to have a hands-free and immersive experience with hummingbirds without disturbing them.

The faceguard and flowers are strategically positioned to attract the birds and provide an unobstructed view.

Moreover, the HummViewer’s functionality extends beyond simple observation. It also attracts hummingbirds while people enjoy watching them. The flowers are made for hummingbirds to easily reach and feed while people watch.

This product stands out in the market due to its design, offering an intimate and engaging way to appreciate hummingbirds. It’s perfect for nature lovers, birdwatchers, and anyone who wants to interact with wildlife because it’s hands-free and attracts hummingbirds.

HummViewer is a wearable hummingbird feeder that captivates users with an up-close encounter with these beautiful birds. Its helmet-like design and strategically placed feeder flowers allow hands-free observation and feeding.

HummViewer offers an engaging way to connect with nature and appreciate the wonder of hummingbirds.

Company NameHummViewer
FounderJohn and Joan Creed
ProductMask for feeding hummingbirds
Investment Seeking$75,000 for a 10% equity
Final Deal Accepted$75,000 for a 35% equity from Daniel Lubetzky
EpisodeSeason 14, Episode 08
Business StatusIn Business
WebsiteVisit Website
Net Worth$2.1 Million

What Is HummViewer?

HummViewer is a hummingbird feeder mask that allows users to observe hummingbirds up close as they drink nectar from flowers. His passion for observing hummingbirds up close was sparked by his childhood experiences at the family’s cabin.

He invented a device for users to observe birds’ behaviors in a new way by creating imitations of real flowers. This product offers a close-up view of hummingbirds’ fascinating behaviors and vibrant feathers.


The HummViewer features three vivid red feeder blooms that resemble the calla lily, a preferred nectar source for hummingbirds. It also includes three feeding tubes and a bulb for supplying nectar to the feeder tubes.

The mask is made for both birds and humans to be safe. It has a sturdy clear plastic cover and a cushioned helmet for maximum comfort. The package includes cleaning brushes for the tubes, a microfiber cloth for the mask, and a cloth bag for convenient storage.

Who Is The Founder Of HummViewer?

John and Joan Creed are the creators of HummViewer. John Creed has had a lifelong fascination with hummingbirds, starting from his childhood summers at the family’s cabin in Westcliff, Colorado.

He loved watching the many hummingbirds that came to the deck filled with feeders. He enjoyed learning about them, including their species, habits, and migration.

John was passionate about birds, so he created a way to watch hummingbirds closely.

Before appearing on Shark Tank, John started experimenting with a welding mask, fake flowers, and rubber tubing to attract hummingbirds. Through trial and error, he refined his invention and created the HummViewer.

He used a device to watch hummingbirds up close. He could feel the wind from their wings and see their long, forked tongues getting nectar from feeding tubes.

John could watch the birds’ behavior and noticed that the friendly birds made eye contact with him.

The HummViewer features a sturdy, adjustable, clear plastic shield with pre-drilled holes to hold the flowers and feeding tubes. The shield is attached to a helmet lined with thick rubber for maximum comfort.

It includes three bright red feeder flowers resembling the hummingbirds’ favorite calla lily and three feeder tubes. The package includes a bulb for filling the feeder tubes with nectar, brushes for cleaning the tubes, a microfiber cloth for cleaning the mask, and a cloth bag for storing the HummViewer.

One noteworthy aspect of HummViewer is that it was designed with both human and bird safety in mind. John perfected the device to ensure a comfortable and secure experience for observers and hummingbirds.

In summary, John Creed, driven by his lifelong fascination with hummingbirds, conceived the idea of creating the HummViewer. His childhood experiences at the family’s cabin sparked his passion, leading him to develop a way to observe hummingbirds up close.

Through dedication and experimentation, he created a device that lets users experience the complex behaviors of these remarkable birds in new ways.

How Was The Shark Tank Pitch Of HummViewer?

John and Joan Creed, the founders of HummViewer, went on Shark Tank Season 14 to ask for a $75,000 investment in return for 10% ownership of their company.

They presented their product, a wearable hummingbird feeder mask that offered a new way of bird-watching.


John’s love for birds motivated him to create a solution for observing hummingbirds from a close distance. Lori Greiner shared a similar opinion and decided not to invest.

However, Daniel Lubetzky saw potential and offered $75,000 for 35% equity.

John and Joan accepted Daniel’s offer quickly, even though it included more equity than they expected. They made a deal.

The table below summarizes the Shark Tank pitch for HummViewer:

Shark’s NameInvestment OfferedCounteroffer by FoundersFinal Deal Accepted by Founders
Daniel Lubetzky$75,00035% equityYes

The founders accepted a deal with Daniel Lubetzky, giving him 35% equity in exchange for a $75,000 investment in their company.

The HummViewer immediately received positive feedback and saw a boost in online sales after airing on Shark Tank. With Daniel’s help, John and Joan hope to increase their online presence and marketing further to boost sales even more.

Did HummViewer Get a Deal on Shark Tank?

Yes, HummViewer did get a deal on Shark Tank. In Season 14, Episode 8 of the show, John Creed and Joan Creed appeared as the founders of a company. They were looking for a $75,000 investment in exchange for a 10% share of their company.

After a lively pitch and negotiations, they struck a deal with shark Daniel Lubetzky. Daniel invested $75,000 for a 35% equity in HummViewer. This partnership brought valuable expertise in retail and marketing to the company.

The episode aired in December 2022, and since then, HummViewer has continued its operations and has seen significant growth.

What Happened To HummViewer After Shark Tank?

After appearing on Shark Tank, the Hummviewer business experienced significant changes and growth. John and Joan Creed, the founders of Hummviewer, delivered an upbeat presentation on Shark Tank during season 14.

Some Sharks thought the product was just a hobby, but Daniel Lubetzky, the guest Shark, was interested because of his father’s love for hummingbirds. He offered $75,000 for 35% of the business, and the founders happily accepted the deal.

The company experienced a profound impact after its appearance on Shark Tank in December 2022. The publicity from the show helped boost awareness and interest in the Hummviewer. John Creed said in an interview that they felt the “Shark Tank effect.”


Following the performance, Lubetzky’s team endorsed Hummviewer. They rebuilt the company’s website, improving its online presence and user experience.

In February 2023, Hummviewer moved into a new office and acquired a warehouse. These expansions allowed them to streamline operations and meet growing demand for their product.

John and Joan Creed are currently fully committed to working on the Hummviewer project. Previously, John worked as an electrician for over 40 years, while Joan ran a grocery delivery service. With their focus solely on the business, they aim to maximize its potential.

The Hummviewer is available exclusively on their website,, for $69.95. The bird feeder is popular among nature lovers. It has great reviews, with four 5-star ratings on its website and one 5-star rating on Google.

Since appearing on Shark Tank, the valuation of Hummviewer has doubled, reaching $500,000. This increase reflects the growing success and potential of the business.

HummViewer Shark Tank Update

HummViewer, the hummingbird feeder mask company founded by John Creed and Joan Creed, got a deal from investor Daniel Lubetzky after being on Shark Tank. He invested $75,000 for a 35% equity stake in the company.

After the episode aired, the product gained attention and generated significant interest, with over 35,000 visitors to the HummViewer website.

Although the deal with Daniel Lubetzky closed, the current status of HummViewer is unclear. The company’s official website was redesigned after the investment, indicating ongoing operations.

HummViewer has reported lifetime sales of $1 million. The product is great for bird lovers, especially those who like hummingbirds, as it lets you observe them up close.

One challenge is wearing the mask for a long time until the hummingbirds come to feed on the sugar in the tubes attached to the mask.

HummViewer saw increased visibility and sales after being featured on Shark Tank and receiving an investment from Daniel Lubetzky.

The company’s official website and social media have been updated regularly, suggesting continued business operations. The current net worth of HummViewer is estimated to be around $2.1 million based on sales reports.

Is HummViewer Still In Business?

Our research shows that HummViewer is still in business. After being on “Shark Tank” and getting an investment from Daniel Lubetzky, the company’s growth and sales surged.

The investment helped to expand our retail presence and improve our social media strategy. This allowed our products to be more visible and increased the opportunities for people to purchase them. As of now, HummViewer’s net worth is estimated to be $2.1 million.


The wearable hummingbird feeder mask continues to offer users an up-close and personal experience with hummingbirds, enhancing the bird-watching experience. The product is considered comfortable, scratch-resistant, and fog-resistant for clear viewing.

HummViewer, with its affordable price and attractive design, is expected to appeal to nature lovers and bird watchers who enjoy interacting with hummingbirds, despite being a seasonal item.

What Is the Net Worth of HummViewer?

According to our research, HummViewer’s net worth is estimated at $2.1 million. The valuation of HummViewer was $215,000 after securing an investment from Daniel Lubetzky on Shark Tank season 14.

Also, read about other businesses that appeared in episode 08 of season 14 of Shark Tank:

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