If you love listening to and helping your friends and family go through a difficult time, you should start a life coaching business online.
No. I am not kidding.
Everyone wants to have a better tomorrow. Believe it or not, there are so many people struggling with their life, career, relationships, and education.
So, life coaching is a lucrative career option.
Plus, you don’t need a master’s degree in clinical psychology to become a life coach.
All you need is a passion for listening to people and giving them unbiased advice on making their lives better.
So, if you are good at something, be it parenting, studying, business, or any other topics, you are ready to start your own life coaching business online.
The primary goal of a life coach is to bring positive changes to their client’s life via the most efficient, effective, and rewarding way possible. As a life coach, you should be determined to make your client’s life fulfilling and worthwhile.
If you want to learn the tips and tricks for becoming a successful life coach, I recommend you go through another post on becoming a life coach and becoming successful.
This article will cover the steps for starting an online coaching business. You will learn how to set up a perfect coaching website and how to market yourself.
Follow me through this article, and in the end, you will have your own online life coaching business.
What Does It Take to Be A Life Coach?
First thing first, you don’t need a highly focused degree to become a life coach.
However, it would be easy for you if you have some of these essential qualities.
P.S.: If you don’t have some of the traits, you can always develop them. Remember, practice makes men perfect.
- A desire to help people
- A good level of self-awareness
- A robust personal standard, integrity, and trustworthiness
- A sense of caring and curiosity about listening to people’s problems
- A good presence of mind
- Active listening skills
- Excellent communication and verbal ability
- A good level of intuition and empathy
- A strong emotional intelligence
- Entrepreneurial and organizational skills
Step-by-step Guide To Start A Online Life Coaching Business
1. Select A Coaching Niche
The first step to starting a life coaching business is determining what you want to teach.
Explore what you are good at or want to be good at. Meditate on what you like and what specific area you want to be an expert in.
Because, as much as we all would like to, we cannot be good at everything. Therefore, the general coaching service is out of the question.
Be specific to Select a niche. And become a pro at that.
As Coaching is an intangible product with a future outcome, you need to focus more on your client’s present situation.
You need to highlight the visible aspects of your client’s current problems and showcase to them that you have an optimal solution as an expert in the field to make them buy your services.
Hence, it would be best if you were specific about your niche to succeed and earn a livelihood from the coaching business.
Here are some of the specific areas of coaching you may consider before deciding on a niche for yourself.
There are various forms of life coaching.
As a life coach, you can help and inspire others to find their inspirations and meaning in life. You can help them become more productive, establish good habits, and achieve their goals.
As a life coach, you can be a friend, companion, mentor, or confidant to your client.
You can guide people on how to balance their work-life so that they can have a great time at home and the office. Often, people are deprived of quality family time as they cannot balance their work and personal life. You can help and guide people to balance them.
If you think you can teach people the way of life or feel you have managed to live a good life, life coaching might be the niche for your coaching business.
You can start a mom blog, lifestyle blog, habit blog, or personal financing blog as a starting point of your life coach career.
Wellness and Health Coaching
There are different forms of wellness and health coaching, depending on the needs and demands of the clients. For example, if someone is training for a marathon, they need a coach to complement their journey.
Also, a health coach can be specialized in yoga, mindfulness, or eating healthier. The primary goal of the health coach is to guide clients to become healthier and stay fit.
As a health coach, you can help your clients reduce the effects of aging and hormonal imbalance. You can help your clients achieve their anti-aging goals by assisting them in losing weight, regain their energy, and restore vitality so that they stay healthier and look and feel younger.
You can expect to work on issues like overeating, relationship with food, and diet control so that all the problems they face because of unhealthy lifestyles go away when you are mentoring them.
Business coaching is a way to help someone become a better leader or to help someone to expand their network to grow their business.
This is sometimes called executive coaching. This niche is generally hard to succeed at if you are a beginner because when companies hire you to solve their problem, they want to experience it.
If you have been involved in business consulting for some time now, this niche pays off well. And, you will find details about how you can establish your business coaching empire in this article.
Career Coaching is a type of personal Coaching that helps people achieve greater heights in their careers.
A career coach can help establish professional goals, create a plan to reach those goals, and help people overcome any issues that might come in the way.
A career coach can also help people who are stuck in their current job with no future goals.
As a career coach, you can help people switch their job by assisting them in analyzing their goals and satisfaction with their current job.
Recent graduates could also be potential clients of a career coach.
Relationships Coaching is personal life coaching to help people find greater fulfillment in personal relationships.
As a relationship coach, you can help people have better relationships with their family, friends, and spouse.
You can help your clients set their relationship goals, understand their current relationship, or take their romantic relationship to the next level.
Academic Coaching is an interactive process to assist the students and develop a personalized plan to achieve academic success.
As an academic coach, you need to listen to the students’ concerns and needs, develop educational goals, suggest tools & resources, and create strategies to achieve those goals.
Spiritual Coaching is a type of personal Coaching that helps people understand their existence.
A spiritual coach helps discover and embrace a more genuine, realistic self of oneself. Spiritual Coaching helps people achieve inner peace, become happy, understand the essence of being yourself, and learn the most profound value so that they can live a good life.
2. Think Of An Attractive Name For Your Business
No matter what your business represents, the name of your business can push it to heights. So, it is essential to choose the name wisely.
Deciding a name for the coaching business can be overwhelming and hectic at the same time.
You can take the help of the search engine to decide the name of your coaching business. You can search for the coaching business names and take inspiration from them for determining a business name.
Since you will be building a website for your business, make sure the name you choose is unique so that you can quickly get a domain name, aka your website name. We will talk about the domain name later.
You should also understand that the coaching business is all about building relationships with your clients. So, you can use your name as the name of your coaching business.
There are several perks of using your name or informal title for the business. It will help you set up a brand name for yourself.
Furthermore, you will have the freedom to add or remove the type of Coaching you provide without re-branding the business.
No matter what name you pick, you should make sure that the name quickly communicates with the people and can be easily remembered.
3. Set Up A Website For Your Coaching Business
This part can be a bit techy.
But, do not worry; I have made sure that the website building process is easy to follow, even for beginners.
Believe me when I say, creating a website today is a piece of cake, especially with WordPress.
All you need to do is get a domain name, web storage, and install WordPress. The process might sound technical and scary, but you will have to trust me on this– it’s as easy as brewing coffee!
You just have to follow my instructions.
You might as well take out your credit card as you might have to spend a few bucks, like $100, to buy a web hosting service and a good premium WordPress theme.
So, ready to build a website for your coaching business?
Hunt a Perfect Domain Name For Your Website
Our domain name is blossomthemes.com. You also need to get a domain name for your business to be available online.
A domain name usually costs $10/year. But, you can get it for free for the first year. I will teach you how to get a free domain.
But, first, you need to find a domain name that suits your business. When we discussed the business name, you should get a domain name that matches your business’s name.
Also, while looking for the domain name, always use a .com extension. If you cannot get a .com extension domain name, try adding some keywords related to your business.
Make sure that your domain name is short and easy to remember. Also, it should give an impression of your business when someone speaks your business name.
Now, let’s buy a hosting plan and get a domain for free.
Selecting a Good Web Hosting Plan
A web host is a space on the Internet where your Website resides. You can buy space on the Internet for your site through numerous web host providers.
Many web hosting companies and so many plans out there that selecting a good web host can be time-consuming. I said good web hosts because hosting matters a lot while running a website online.
I will not dive into details about what makes a good web host and what features you should be looking for. Here’s a guide on WordPress hosting if you are interested.
Make sure to look at these points before you purchase a web hosting plan.
- Uptime of the hosting provider server
- Upgrading options and the cost
- Cost at sign up and renewal
- Hosting features such as a free domain, multiple add-on domains, email address, etc
- Whether they provide SSD servers or not?
- Do they provide free SSL?
- Reliability of Customer support
For a beginner, I would recommend you go with a Shared hosting plan of a good hosting company because it is cheaper than every other plan and will fulfill your every hosting requirement.
Out of the thousands of web hosting companies out there, I generally recommend Bluehost to our clients.
We use Bluehost and haven’t faced any issues till now. They are excellent and are officially recommended by WordPress as well.
Bluehost is configured to run any WordPress website smoothly; it is optimized for WordPress. Also, you get a free domain name for the first year.
Go here for Bluehost. Select the plan that fits you (usually, a Basic plan will work, but we recommend the Plus plan) and purchase a hosting plan. You also get a special discount if you go through our link.
You can claim the free domain after you select the plan.
Once you have purchased a domain name and web hosting, the next step is to install WordPress on your Website.
Install WordPress On Your Business Website
On Bluehost, you can install WordPress on your site with a single click from cPanel.
Please follow the following steps to install WordPress on Bluehost. If you are on a different web host, please refer to their guide or contact their support.
This is a straightforward process.
- Login to your Bluehost cPanel account
- Go to Website Section and click on Install WordPress
- Select the Domain Name on which you want to install WordPress
- Enter the WordPress admin details such as Username, Email Address, Password for the WordPress installation.
- Checkbox the License and Service Agreements of WordPress
- Click on the Install Now button
WordPress will be installed on your Website within a few seconds after you click the Install Now Button.
After installing WordPress, it’s time to give a layout to your Website and make it pretty.
Select & Install a Suitable WordPress Theme for your Coaching Website
By default, your WordPress website would look something like this.
Not impressive as a business website, right?
Don’t worry; it is because of the default WordPress theme embedded on WordPress.
You can easily change the design and functionality of your Website by changing themes. And, you can change a WordPress theme in just a few clicks.
Plus, there are thousands of free and premium WordPress themes available over the Internet.
Here are some of the good themes that are perfect for the coaching or consulting business.
Blossom Coach Pro is a powerful, professional, and beautiful WordPress theme helpful to create a coaching website for coaches, mentors, speakers, therapists, and trainers.
You can create a fully functional and professional website with this theme without writing a single line of code.
This theme is designed with the elements to promote you and your life coaching business over the Internet.
The professional design of this theme highlights your coaching services and persuades your visitors to buy your service.
It is a fully responsive and mobile-friendly theme that adjusts to any screen size smoothly. Furthermore, it is Schema.org ready, SEO friendly, and speed optimized to help your Website rank higher in search engine ranking.
Influencer Pro is a fully responsive premium WordPress theme designed to create websites for coaches and mentors to increase their followings.
It is a great theme that has helped many coaches increase their followers. You can use this theme to create a professional coaching website in no time.
The homepage of this theme is optimized to generate more leads for your coaching business. The banner section on the top contains a responsive email newsletter form to collect emails from your visitors.
As the visitors scroll down, they view the About section and Services section to showcase what coaching service you provide and why a visitor should buy your service.
Below the service section, there is a testimonial section where you can display your client’s success stories and how you have helped them with their goals.
This theme can be a perfect companion to boost your coaching business with its elegant design and easy-to-use features.
Influencer Pro also has a free theme that works perfectly well but has fewer features and customization options than the pro version.
Like its name, Life Coach free WordPress theme features a unique and attractive design that helps you promote your life coaching services more effectively.
This theme enables you to create a website that helps you target the audience by highlighting you and your coaching services.
The theme comes with easy-to-use and advanced features to promote your coaching business and generate more leads for your business.
If you are looking forward to starting a coaching business, the life coach theme can be the perfect choice for you.
Also, this theme features an opt-in form on the banner section for newsletter subscriptions so that you can promote your services via email to the visitors who are not ready to take your services right away.
Once the visitor joins your newsletter, you can share your content and promotional offers.
Blossom Consulting is a free consulting WordPress theme to create a website to promote and deliver your coaching services. This theme can be a great choice if you want to work with clients through the Website.
Whether you want to promote yourself as a coach or consultant, this theme has got all the features to convey the core message to your visitors.
The homepage layout of this theme helps you introduce yourself, your services, and why a visitor should trust you for coaching services.
Blossom Consulting is an all-in-one solution to create websites for promoting coaching and consultant business.
Customize the theme to your liking
Once you have installed the WordPress theme on your Website, the next step is to customize the theme to achieve the desired layout.
You can customize your Website by adding menus, submenus, headers, widgets, and footers to the Website.
You can find the step-by-step process of customizing a theme in the theme documentation. If you use one of our coaching WordPress themes, you can take advantage of our extensive documentation and friendly support team.
Also, every niche has a different requirement for a good website. For a coaching business, we recommend you add the following pages to your Website to make your Website more informative and trustworthy.
The homepage is the first page your audience lands on. The visitors should get a clear idea about your coaching business from the homepage itself.
The homepage of your Website should be able to convince you that you can help them overcome their issues and make their lives better.
The services page of your Website should showcase what coaching services you provide. You should mention how your coaching services will benefit your visitors and make their life better on this page. A good description of your services will always attract more clients to your business.
The about page should give complete information about you and your expertise in your field. You can mention your experiences, skills, and the number of people you have helped.
The About page should convince your visitors that you can give the best solution to their problems.
The contact page should display different methods to contact you for your coaching services. You should display your phone number, email address, social media links, and a contact form.
The contact form would help the users write down their issues and communicate with you better.
Add Essential Plugins
Plugins add extra functionalities and unique features to the WordPress website. There are different types of plugins to maintain and enhance the functionality of your Website.
I have listed down some of the essential plugins you can install to enhance your website’s performance.
W3 Total Cache is a caching plugin that helps to enhance your website performance. It reduces download time with a content delivery network (CDN).
The CDN feature saves a copy of your site on different servers around the world. When a user visits your site, it is delivered to them from the nearby server giving them the best user experience.
There is no doubt that images make your Website look more interactive and engage your visitors. But, at the same time, the bulky size of images slows down your Website, which is not suitable for users and search engines.
Smush Image Compression and Optimization plugin improves your website performance by resizing, compressing, and optimizing the images of your WordPress website.
You need to safeguard your Website from hackers and spammers out there. You need to create a sound defense system for your Website to secure it against cyber thieves.
The best option to secure your Website is using the Wordfence plugin. Wordfence is a security plugin that creates a defense system for your Website and protects it from malware.
You will notice some random and weird comments appearing on your Website after your Website go live. They are spam comments that spammers do to drive traffic towards their Website.
To protect your Website from such spam and malicious comments, you can use the Akismet Anti-Spam plugin. This plugin checks for every comment and contact form submissions on your Website with its global database of spam and puts them in the spam list for you to review.
You have designed an attractive and great-looking website for your coaching business. But that is not enough if you don’t get any visitors. That’s why you need your Website to rank on the search engine results page to get visitors and convert them into customers.
You can do SEO of the website with the Yoast SEO plugin. This plugin helps you optimize your website content to please both visitors and search engines.
You may have taken all measures to secure your Website. But sometimes, the web server may crash, or your site may get hacked because of security flaws. You will lose all your hard works if you do not have a backup of your Website.
You can use the UpdraftPlus plugin to create a backup of your Website. UpdraftPlus is a website backup plugin that helps you save a copy of your Website both online and offline. The backup enables you to restore the Website if anything goes wrong.
4. Start Writing Blogs & Create High-quality Articles
After you build a good-looking website, you should now promote it.
Writing blogs is one of the most effective ways to promote your services on the Internet.
A blog helps you showcase your expertise to people. So, a blog section with high-quality articles is essential for any business website.
Blogs will help your visitors connect with you and learn about your understanding of the topic and how good you are at helping others.
A website will help you showcase and sell your services, but the blog articles will help the visitors see whether you are the real deal or not. So, you should make a habit of writing blogs often as it builds trust among your visitors.
While writing articles, make sure you are clear about the goals. Some goals of a blog might be as listed below:
- To help your visitors understand you and get a feel for your expertise
- Build trust among your visitors by creating an engaging content
- Get organic traffic and generate new leads
- Increase your email list
- Increase the requests for speaking events or training
5. Create A Marketing Plan And Promote Your Services
As with every business, marketing is an essential technique to grow your coaching business.
After you have set up your business and created a business website, you need to create a marketing plan to grow your business. You need to take your business from the ground and reach the sky by increasing your client base.
A proper marketing and promotion plan will help you grow your business the right way.
Follow the below points to create a focused marketing plan for your coaching business:
- Define the target market for your niche
- Be active on popular social media (Facebook, Twitter, Quora, LinkedIn, etc.) and create a fan page on these social sites.
- Create a business plan with your goals, vision, mission statements, and revenue streams.
- Create coaching packages and coaching agreement
- Set up an email autoresponder on your Website to respond to your visitors
- Run free giveaways to attract more clients to your business
- Create lucrative marketing plans to promote your business by using Facebook advertising, Email Marketing, and Guest posting.
One of the best methods to promote your business is through email marketing campaigns. If you are not collecting your visitor’s email addresses, you should start doing it right now.
The best way to collect the email addresses of your visitors is through opt-in forms with a lead magnet.
An opt-in form is a simple form where your visitors can enter their name and email addresses, and a lead magnet is something to encourage people to fill their details into the form.
A lead magnet can be anything that encourages visitors. For example, the lead magnet can be an introductory course or an ebook, or a free video in return for putting in their email address in the opt-in form.
Most of the visitors won’t turn into customers immediately after visiting your Website. So, if you can obtain their email address, you can send them frequent emails with offers to encourage them to sign up for your course.
So, how to do email marketing and set up an opt-in form on your Website to capture visitors’ email?
If you are worried about email marketing and setting up an opt-in form on the Website, ConvertKit is the one-stop solution for you.
If you are new to email marketing, ConvertKit can help you capture the visitors’ email and promote your business through email marketing. It is feature-packed and easy-to-use.
You can automate email marketing and email creation easily with ConvertKit.
Some of the impressive features of ConvertKit that makes it outstanding are:
- Email tagging option for various categories of users
- Easily manage your email list
- Manage your broadcasts (one-off emails)
- Easily automate the email response
- Set up multiple automated actions
- Create courses delivered by email
- Resend emails to unopened emails
6. Showcase Your Client’s Success And Testimonials
People love reading what others have to say about your business.
It gives the potential clients how legitimate your business is and how your past clients benefited from your Coaching. It helps to build trust among your visitors and also lets them know how genuine you are.
You can add a section on your Website to showcase your clients’ success stories.
Ask your clients to write testimonials for your business. If they are happy with your Coaching, they would love to write testimonials.
Testimonials are a great way to increase sales.
7. Help People For Free Or Inexpensively
While starting your business for the very first time, coach people for free or inexpensively.
There are two benefits to this.
It will help you build and enhance your confidence level. And it will also give you some exposure and experience in the coaching niche.
If you charge high initially but fail to deliver the quality service, you would get lousy fame, and there would be a high chance that people will skip recommending you. Plan the charges for your services as per experience. We advise you not to keep high rates as a beginner.
Once you start getting busier and more in demand, you can gradually increase your rates.
The more in demand you are, the more valuable you become.
So, start with inexpensive or free services to build a reputation and to get great testimonials.
Starting a life coaching business involves much more than just coaching skills.
It also requires different business and practical skills that you need to learn. You also need to follow a business model that other successful coaches are following.
Trial and error is the best thing you can do as a beginner. Test what works best in your field and use that.
I hope this brief guide about starting an online life coaching business helps you kickstart a life coaching business.
It may seem like a lot of work, but with time and patience, you will be able to witness good results.