Hoodie Pillow Shark Tank Update | Hoodie Pillow Net Worth

The Hoodie Pillow, featured on Season 4 of Shark Tank, is an innovative product that combines a hooded sweatshirt’s comfort with a pillow’s utility. This unique piece is crafted with two integral parts: a hoodie and a pillowcase, designed to offer the highest level of comfort and relaxation. 

The pillow part of the Hoodie Pillow is made from premium pillowcase material, typically cotton or polyester, ensuring a comfortable and restful sleep. It’s designed to fit a standard-size bed pillow, making it a versatile addition to any bedding ensemble. 

The distinguishing feature of this product is the incorporated hoodie. Crafted from soft sweatshirt material, the hood is comforting and cozy. It’s equipped with adjustable drawstrings for a customized fit around your head.

Moreover, the hood also integrates headphones or earbuds, letting you listen to your favorite music or podcasts in peace, enhancing the overall experience. 

Some versions of the Hoodie Pillow also come with a pocket for storing items like your smartphone or iPod. This feature adds an extra layer of convenience, enabling you to keep your essentials within arm’s reach. 

The Hoodie Pillow’s appeal lies in its unique blend of comfort and functionality. It provides a cozy, familiar feeling of wearing a hoodie while offering the support of a comfortable pillow. The added features, like integrated audio and storage options, cater to the needs of modern consumers, enhancing its appeal further.

Whether traveling, studying, watching TV, or simply lounging, the Hoodie Pillow promises a comfortable and relaxing experience. For those who value comfort, utility, and a touch of novelty in their products, the Hoodie Pillow is indeed a good choice.

Company NameHoodie Pillow
EntrepreneurChristopher Hindley and Rebecca Rescate
ProductHooded pillowcase
Investment Asking For$90,000 in 15% equity in Hoodie Pillow
Final Deal$90,000 in 20% equity in Hoodie Pillow
SharkRobert Herjavec
Hoodie Pillow Episode Season 4, Episode 15
Hoodie Pillow Business StatusIn Business
Hoodie Pillow WebsiteVisit Website
Hoodie Pillow Net Worth$5 Million (As of 2023)

What Is Hoodie Pillow?

Hoodie Pillow is the ultimate combination of comfort and functionality. It is a unique product designed to provide comfort and support while allowing you to relax in style. Made from soft and cozy material, the Hoodie Pillow features a built-in hood, perfect for those moments when you want to block out the world and unwind.

You can use a Hoodie Pillow pillow at home, on the road, or even in the office for ultimate comfort, no matter where you are. The Hoodie Pillow provides support for your neck and shoulders and a snug fit around your head.

Hoodie Pillow ergonomic design ensures proper alignment, reducing strain and promoting a better sleep posture. The Hoodie Pillow adds a touch of fashion to your relaxation routine with its stylish appearance.

You can choose from various colors and designs to suit your style with Hoodie Pillow. The hood can be easily adjusted to fit your preference, giving you complete control over your comfort.

Hoodie Pillow Shark Tank Update | Hoodie Pillow Net Worth

The Hoodie Pillow is not just limited to relaxation, though. Its functionality extends beyond comfort. It features a hidden side pocket, allowing you to keep your phone, headphones, or other small essentials within reach.

You can curl up and binge-watch your favorite TV show or take a quick power snap with the Hoodie Pillow. This unique and stylish product will give you luxurious relaxation. Here’s all you need to know about Hoodie Pillow:

  • Comfortable Design: With its soft and plush fabric, Hoodie Pillow offers a cozy experience. The hoodie-like design wraps around your head, providing warmth and security.
  • Supportive Hood: The integrated hood provides extra support for your neck and head. It helps to keep your head in an upright position, reducing strain and promoting better alignment.
  • Versatile Use: You can use the Hoodie Pillow in various situations and environments. Whether you’re lounging at home, traveling on a plane or train, or even camping, it offers comfort and convenience wherever you go.
  • Adjustable Fit: The drawstrings on the hood allow you to customize the fit to your liking. You can tighten or loosen them to find the perfect snugness around your head.
  • Convenient Features: Hoodie Pillow includes side pockets to store your phone, headphones, or other small items. This keeps them within reach while you relax or sleep.
  • Easy to Clean: Hoodie Pillow is machine washable, making it effortless to keep it fresh and clean. Just throw it in the washing machine, and it’ll be ready for your next adventure.
  • Unisex and Stylish: With its sleek and modern design, Hoodie Pillow suits both men and women. It comes in various colors and patterns, allowing you to express your style while staying comfortable.

Hoodie Pillow offers the perfect blend of comfort, support, and style. With its relaxing and rejuvenating properties, it’s the perfect companion for relaxing or rejuvenating at home or on the go.

Who Is The Founder Of Hoodie Pillow?

Chris Hindley and Rebecca Rescate created the innovative Hoodie Pillow. Hindley’s background is in graphic design and advertising, while Rescate is an entrepreneur known for her previous success with CitiKitty, a product that trains cats to use a human toilet, which was also featured on Shark Tank.

Hoodie Pillow was conceived when Chris Hindley wanted to improve the common experience of using a hooded sweatshirt as a makeshift pillow during travel or casual relaxation.

He saw an opportunity to bring the comfort and style of a hoodie to a traditional pillow, and the Hoodie Pillow was born. He brought on Rescate to help bring the product to market, given her experience with launching successful consumer products.

Before appearing on Shark Tank, Hoodie Pillow was already experiencing moderate success. The product was available for sale online and had received positive reviews for its comfort and novelty.

However, as with any new product, breaking into the wider market was a challenge, and that’s where the Shark Tank opportunity presented its value.

The team hoped to gain financial backing and the valuable mentorship and business connections that come with a deal from one of the Sharks.

Their innovative concept and prior success with CitiKitty helped them secure a place in the show’s fourth season, promising broader exposure to their unique product.

How Was The Shark Tank Pitch Of Hoodie Pillow?

During their Shark Tank appearance, the founders of Hoodie Pillow, Chris Hindley and Rebecca Rescate, demonstrated their product’s unique appeal and functionality. Their pitch involved explaining the product’s inception, features, and the response they had received from the market.

Chris Hindley and Rebecca Rescate were seeking an investment of $90,000 in exchange for a 15% equity stake in their company, valuing Hoodie Pillow at $600,000.

Rescate used her previous Shark Tank experience to her advantage, presenting her successful exit from her first venture, CitiKitty, and how the proceeds were invested into Hoodie Pillow. This lent credibility to the new venture and showed her ability to build and grow a company.

The Sharks were intrigued by the novel concept, with the product piquing their interest due to its unique blend of a common comfort object (the hoodie) and a necessity (the pillow).

However, they also voiced some concerns about the scalability of the business and whether the product was too much of a novelty item to achieve widespread, long-term success.

Robert Herjavec saw the potential in Hoodie Pillow. Impressed by Rescate’s previous track record and believing in the product’s potential to tap into the travel and relaxation goods market, he offered the $90,000 investment the entrepreneurs sought.

However, he asked for a higher equity stake: 25% instead of the proposed 20% stake in Hoodie Pillow. After some consideration, Hindley and Rescate agreed to Herjavec’s terms, securing the deal and the valuable partnership they sought.

The experience provided them with the necessary funding to scale their business and the mentorship and guidance of a successful entrepreneur.

Final Deal: Hoodie Pillow secured an investment of $90,000 in exchange for a 20% stake from Robert Herjavec.

What Happened To Hoodie Pillow After Shark Tank?

Hoodie Pillow’s business took off considerably after appearing on Shark Tank and securing a deal with Robert Herjavec. The exposure from the show resulted in a significant boost in sales due to the increased visibility and the “Shark Tank Effect,” a term commonly used to describe the surge in interest and sales experienced by businesses after they’re featured on the show.

With the infusion of capital and strategic advice from Herjavec, the Hoodie Pillow team increased their production to meet the rising demand, improve their marketing efforts, and explore opportunities for product diversification and expansion.

It’s also likely that they could enter retail stores or partnerships previously out of reach, thanks to Herjavec’s connections and influence.

In addition to the original Hoodie Pillow, the company also launched several new versions of the product, including a travel version and a memory foam version, expanding its reach in the market.

Hoodie Pillow has continued to be recognized for its innovative blend of comfort and utility, maintaining its position in the market as a unique offering.

Hoodie Pillow Shark Tank Update

After appearing on “Shark Tank” Season 4 in 2013, Hoodie Pillow, a company that offers innovative pillow products with attached hoods, has changed its business model and expanded its product line.

Initially, Hoodie Pillow featured a hooded pillowcase, but it has since shifted its focus to a neck pillow with an attached hood, available in inflatable and memory foam versions.

In addition to the neck pillow, the company now sells hooded blankets, a hooded beach towel, and a gym bag made from a material resembling a hooded sweatshirt.

The shift in focus has proven successful for Hoodie Pillow, as evidenced by its continued growth and recognition in the market. The company introduced an inflatable travel pillow and has gained attention as a top gadget for summer travel and the ultimate flight accessory.

Hoodie Pillow Shark Tank Update | Hoodie Pillow Net Worth

Moreover, its success can also be seen through the luxury fashion brand Balenciaga launching its hooded neck pillow in 2021, priced at $695. Hoodie Pillow has expanded its product range and experienced success and recognition in the market since its appearance on “Shark Tank.”

Hoodie Pillow underwent some changes and expansions. Here is what happened to the Hoodie Pillow after the show:

  • Hoodie Pillow caught the attention of Robert Herjavec, who saw great potential in the product. He offered Chris and Rebecca, the founders, a deal of $90,000 in exchange for 20 percent equity in Hoodie Pillow.
  • After the show, Hoodie Pillow discontinued the original product that appeared on Shark Tank. Instead, they introduced a new line of travel pillows with an attached hood, designed to provide comfort and block out light for on-the-go napping.
  • The company continued to operate and saw success in the market. As of 2023, Hoodie Pillow reportedly earned $5 million in annual revenue.
  • Over the years, Hoodie Pillow has expanded its product line and made various additions to its pillow collection. They focus on providing innovative and comfortable travel items to their customers.
  • Today, the Hoodie Pillow is still in business and running smoothly. The company’s net worth is estimated at around USD 5 million as of 2023.

In summary, Hoodie Pillow discontinued the original product and introduced a new line of travel pillows with attached hoods. Despite this shift, the company has remained successful and continues to provide comfort and convenience to its customers.

Is Hoodie Pillow Still In Business?

Yes,  Hoodie Pillow is still in business. The company, co-founded by Chris Hindley and Rebecca Rescate, offers innovative pillow products with attached hoods.

Hoodie Pillow has expanded its product line to include various options such as inflatable travel pillows, patterned pillows, kids’ Hoodie Pillow, blankets, bags, and beach towels.

Customers have been giving positive reviews and expressing satisfaction with the product. Hoodie Pillow and Rebecca Rescate have experienced growth and success since their appearance on “Shark Tank.”

The show’s exposure and the “Shark Tank Effect” have increased sales and popularity for Hoodie Pillow. The company’s expansion into different product offerings, such as hooded blankets, hooded beach towels, and gym bags made from hooded sweatshirt-like material, further demonstrates its ongoing presence in the market.

What Is the Net Worth Of Hoodie Pillow?

According to our research, the net worth of Hoodie Pillow is estimated to be $5 million as of 2023. The valuation of Hoodie Pillow was $450,000 after securing an investment from Robert Herjavec on Shark Tank.

Also, read other businesses that appeared on Season 4 of Shark Tank:

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