Erin Bickley and Jenny Greer presented Hold Your Haunches, a women’s shapewear line aimed at smoothing the derrière, on Shark Tank episode 519.
They are friends and walking partners who began to discuss their bottoms feeling too jiggly in 2010. They didn’t have any great options for shapewear, so they invented one.
A specific compression layer is included inside the legs of Hold Your Haunches to slim the rear. You will receive an attractive bottom that is free of binding and sagging. Black leggings are stylish and appropriate for dressy and casual occasions.
The Hold Your Haunches leggings can be found on Amazon, on various large companies that sell shapewear, and in approximately thirty boutiques. Sharks are likely to offer assistance with mass distribution and cost-cutting measures to the ladies.
What is Hold Your Haunches?
Hold Your Haunches is a collection of slimming pants that provide an “instant, built-in uplift to the derriere.” It features a shapewear liner that is undetectable and offers an extremely high amount of compression.
Hold Your Haunches is a fashionable trouser designed for women of all ages and phases of life. They improve the appearance of your behind and eliminate the two-button effect.
They feature an integrated shaper in a legging. From muffin top to bottom, their leggings maintain their shape.
One of the Sharks Lori does not believe she has ever felt a shaping as powerful as Hold Your Haunches. Mark is incensed that they do not have a male shaper!
Kevin believes that Hold Your Haunches is deceptive advertising and that legal action should be taken.
Hold Your Hunches is available at a wholesale price of $69 and retails for $139. In Asia, they sell them for $18 a pair. They sold $280,000 in the last twelve months and $165,000 in the previous twelve months.
Who is the Founder of Hold Your Haunches?
Hold Your Haunches was founded by Erin Bickley and Jenny Greer of Macon, Georgia. Ladies who care about looking their best will appreciate holding your stomach leggings and pants from Hold Your Haunches. They can transform your sagging behind into something spectacular.
A liner integrated into these trendy legwear pieces allows you to sculpt excess into assets.
Your fashionable slacks conceal a supportive compression layer that contours your tummy, thighs, and backside.
Hold Your Haunches has no rolling or creeping, no lumps, no lines, or completely stationary. You can purchase leggings, trendy boot-cut slacks, and capris in this item. There is an option for any event, ensuring that you look your best.
Hold Your Haunches Before Shark Tank
Hold Your Haunches is a line of women’s shapewear founded by Erin Bickley and Jenny Greer. They are two daring Southern belles from Macon, Georgia, and their inventive product reflects their entrepreneurial attitude. “We’re as tough as a peach pit when it comes to business.”
Both friends have three children each. Their reflections have changed over the years, particularly their legs and derrieres.
Hold Your Haunches is a line of shapewear that is form-fitting, slimming, and flattering.
“We’re on the verge of something spectacular, but the industry we’re in demands an enormous amount of finance and knowledge just to get to the doors, let alone open them.”
They require the Sharks’ assistance to break into the sector and succeed. “We’ve invested blood, sweat, and tears in this, and we’ll be sad if we don’t get a contract from the sharks.”
Hold On Your Haunches Shark Tank Pitch
Erin and Jenny present their clothing line, which consists of a fashion product legging with an incorporated shapewear lining.
It’s a unique, fashionable, and one-of-a-kind device that provides smoothing and slimming assistance for women of all ages. It’s appropriate for any occasion, from the carpool lane to a cocktail party.
Despite their best attempts at diet and exercise, the two describe how they have been unable to prevent their behinds from sagging beneath their underpants line, a condition they refer to as the “two-butt effect.”
They were unable to locate a legging that incorporated shapewear in stores. “Because we couldn’t find our ideal pant elsewhere on this planet, we made it.”
The sharks are taken aback by the before and after photographs. Jenny distributes fabric samples, and the sharks admit they’ve never felt a shaper fabric this intense.
Kevin is the perfect person to begin raining on their parade.
“Women of a certain age with a Rubenesque figure, if you will. Assume they make use of your product.
They meet a single guy who views them in a specific light,” Kevin continues as Barb and Lori moan. “However, on the third date, it’s time…and they discover the heinous reality. This is deceptive marketing. Additionally, lawsuits should occur.”
Additionally, Robert is curious about who will wear their product if the shapewear fabric is too thick and hot. “It’s far too hot.”
Lori steps in to defend the contestant. “All I have to do now is inform my fellow male sharks here because I’m sure Barbara is already aware: women enjoy shapers. Indeed, they do. If they have muffin tops or unattractive thighs, whatever.”
Mark, Robert, and Kevin leave before the ladies can talk about financial matters, but Lori ultimately does.
- Cost of production: $18 per pair in Asia; $30 in the United States
- Wholesale price: $69
- Price at retail: $139
- Profit margin: 87%
- Profits earned the previous year: $50,000, which was entirely reinvested in the business.
- Total sales since 2010: $280,000
- Total annual sales: $165,000
The guys are taken aback by the profit margins, and it’s somehow comforting to know that their inherent sexism forced them out of the bidding before they even heard the figures. (Justice served, Kevin!)
Mark interjects to remark that, while he realizes that “every push requires a tush,” this is not his main competency, and he withdraws.
It appears as though we’re going to bypass this episode’s numbers part entirely — no sales breakdown? No talk about profit margins? The sharks must be worn out.
Robert then withdraws, noting that he cannot imagine anyone using it because it feels heavy and thick. “Which demonstrates that I am completely ignorant.”
Barbara seizes the chance to address sexism: “Why is it that whenever we have a female-oriented product on this show, you guys immediately leave?”
Meanwhile, Kevin claims that he is not a sexist and “knows a lot about shapewear,” but his issue with the product is that it is “false advertising.”
Thank God for Lori and Barb Shark, or else the entire show would be consumed by chauvinist rage. Lori and Barb step in to save the day with a terrific offer that both sassy Southern mums are pleased to accept.
Final Offer: $75,000 plus a line of credit for a 40% equity stake in Hold Your Haunches.
What Happened To Hold Your Haunches After Shark Tank?
The firm of Erin and Jenny has been receiving such outstanding recognition for so long that in 2016 they were awarded the Georgia Grown Award, one of the most prestigious in Georgia.
Their product has sold $1.5 million units, and they have moved into a new facility in the 6 months since appearing. In their first partnership, Barbara and Lori took on the task of “making behinds look great everywhere!”.”
The agreement with Barb and Lori on Shark Tank has boosted the popularity of Hold Your Haunches.
Jenny and Erin have since been featured on numerous news networks, including Gawker, Jezebel, HLN, and The Today Show.
Hold Your Haunches has developed into a full-fledged fashion line with an outstanding website design, and their product line has expanded beyond leggings and shapers to include vests, long and short sleeve tops, camisoles, and tank tops, as well as a variety of other items such as leggings, ponchos, and slacks.
Hold Your Haunches has developed into a legitimate brand as a result of Barb and Lori’s investment.
The caustic Southern duet was featured in a Where Are They Now? The piece on Shark Tank, where it appeared that business was booming and sales were better than ever. As is the case with most firms, they saw a big increase in sales immediately following their debut on Shark Tank.
The whole Hold Your Haunches shapewear apparel collection is now available on the brand’s website, Amazon, and various independent stores.
Sharks Views on Hold Your Haunches
- Mark Cuban – recognizes that every tush needs prodding, but this is not his primary competency, and hence he is out.
- Barbara Corcoran – ever wonder why every time a female product is out, they sell out? He has departed.
- Kevin O’Leary – declares that he is committed to compliance and openness and cannot be a part of this deception. He has departed.
- Lori Greiner – Lori wishes to make an offer to Barbara Corcoran to demonstrate to the men what occurs when this product is used. She offers $75,000 in exchange for 40% equity in Barbara Corcoran. Additionally, they will receive a $100,000 purchase order credit line. They’ve struck an agreement.
- Herjavec, Robert – He has departed.