Table of Contents
- What Is Heather’s Choice?
- Who Is The Founder Of Heather’s Choice?
- How Was The Shark Tank Pitch Of Heather’s Choice?
- Did Heather’s Choice Get a Deal on Shark Tank?
- What Happened To Heather’s Choice After Shark Tank?
- Heather’s Choice Shark Tank Update
- Is Heather’s Choice Still In Business?
- What Is the Net Worth Of Heather’s Choice?
Heather’s Choice, featured in episode 10 of season 15 of Shark Tank, specializes in high-quality, gluten-free backcountry meals and snacks for outdoor enthusiasts.
Founded by Heather Kelly, an avid adventurer with a background in evolutionary sports nutrition, the company offers dehydrated meals, Packaroons® (nutrient-packed macaroons), and dried snacks designed for portability and ease of preparation.
The products feature sustainably sourced ingredients, catering to various dietary needs and preferences, including gluten-free and dairy-free options.
With a focus on high nutritional value and flavorful options like Smoked Sockeye Salmon Chowder and Grass-Fed Bison Chili, Heather’s Choice stands out for its commitment to providing convenient, nutritious, and delicious meals for adventurers.
The meals are lightweight, calorie-dense, and easy to prepare with hot water, making them a reliable companion for various outdoor activities. Additionally, the brand is dedicated to using sustainable ingredients, avoiding artificial additives, and supporting ethical sourcing practices.
Heather’s Choice is a practical and nourishing solution for outdoor enthusiasts seeking high-quality, convenient, and dietary-accommodating food options for their adventures.
| Answer | |
| Company Name | Heather’s Choice |
| Founder | Heather Kelly |
| Product | Meals and snacks that are healthy, delicious, and convenient |
| Investment Seeking | $250,000 for 10% equity |
| Final Deal Accepted | No Deals |
| Episode | Season 15, Episode 10 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $2.5 Million |
What Is Heather’s Choice?
Heather’s Choice is a company that specializes in dehydrated meals and snacks for outdoor adventures. Their premise is simple yet effective: life is an adventure, and your meals should fuel that trip.
Unlike standard freeze-dried meals, Heather’s Choice meals are cooked before dehydration, resulting in a more flavorful and nutritious product. Heather’s Choice stands out in the outdoor adventure market by using healthful ingredients and sustainable sourcing.
Heather’s Choice meals include grass-fed bison and wild-caught Alaskan sockeye salmon, enhancing taste and nutritional value. The company offers a range of breakfast, lunch, and dinner options, including muesli, buckwheat, oatmeal, grass-fed beef shepherd’s pie, spaghetti and meatballs, bison chili, and more.
Founder Heather Kelly, a sports nutritionist and trained psychology coach, started Heather’s Choice in 2017. Her need for appropriate wilderness meals that matched her dietary requirements inspired her to experiment with dehydrating food. With a background in nutrition and a passion for outdoor activities, Heather set out to transform the outdoor food sector.
Heather’s Choice meals can be purchased through their website, on Amazon, or at various independent sports goods shops and REI. The cost per serving ranges from $8.95 to $15.95 for meals and $2.50 for their popular Packaroons, a cookie/energy snack for hiking.
The company has received significant support from the backcountry community and aims to expand its operations beyond Anchorage, Alaska. Heather’s Choice offers delectable and nutritious meals and snacks for outdoor enthusiasts.
With a focus on health, sustainability, and adventure, Heather’s Choice is not just a brand but a culinary companion for individuals seeking food and excitement on their outdoor journeys.
Who Is The Founder Of Heather’s Choice?
Heather’s Choice was founded by Heather Kelly, a remarkable athlete and two-time NCAA National Champion in women’s rowing. Heather recognized early on the crucial role nutrition plays in performance, which led her to pursue academic studies in Evolutionary Nutrition and become certified in eating psychology coaching.
Her passion for outdoor activities and personal experiences with inadequate backcountry meal options sparked the idea of creating Heather’s Choice. Driven by her determination to provide high-quality meals for outdoor enthusiasts, Heather began experimenting with a food dehydrator.
Unlike the common freeze-dried offerings, Heather’s Choice stands out by cooking the meals to perfection before undergoing dehydration. This unique preparation method ensures that when rehydrated, the meals retain the taste and nutritional quality similar to freshly cooked food. This approach enhances the flavor and maintains the integrity of the meal’s nutritional profile.
Before appearing on Shark Tank, Heather’s Choice had already established itself as a brand that prioritizes health, quality, and taste. Heather’s philosophy is that life is an adventure that should be fueled with the best nutrition.
The brand specializes in dehydrated meals and snacks, catering to various dietary preferences, including gluten-free and dairy-free options.
Heather’s commitment to sustainable sourcing is evident through partnerships with suppliers like Honest Bison, ensuring premium ingredients such as grass-fed bison and wild-caught Alaskan sockeye salmon in her meals.
Heather’s Choice has gained a loyal following in the backcountry community due to its dedication to quality and its values of health and sustainability. The journey to establishing the brand was marked by challenges and triumphs, requiring culinary innovation, business acumen, resilience, and a deep understanding of the market.
Heather’s education in the psychology of eating played a significant role in her approach, acknowledging the emotional and psychological aspects, especially in demanding outdoor adventure settings.
Heather’s Choice is committed to providing convenient and nutritionally excellent dehydrated meals and snacks for outdoor enthusiasts while embodying sustainability and ethical sourcing values.
How Was The Shark Tank Pitch Of Heather’s Choice?
Heather Kelly, the founder of Heather’s Choice, appeared on Shark Tank Season 15 seeking a $250,000 investment for a 10% equity stake in her adventure food business. Heather’s Choice offers shelf-stable, bagged meals convenient for outdoor activities.
The meals are packable, nutrient-dense, and can be prepared by simply adding hot water to the bag.
During the pitch, the Sharks had mixed views on the product. Mark Cuban, Kevin O’Leary, Daymond John, Lori Greiner, and Candace Nelson decided not to invest in Heather’s Choice.
They raised concerns about the niche market, the challenges of finding customers, and the business’s profitability. Some Sharks also questioned why Heather didn’t use a co-packer to scale production and improve margins.
Despite the interest in the product, none of the Sharks made an offer to invest. Heather left Shark Tank without a deal. However, the Sharks expressed their appreciation for the quality and taste of Heather’s meals.
The table summarizing the Sharks’ names, their investment offers, and the final deal is as follows:
| Shark | Investment Offered | Counter Offer by Founder | Final Deal |
| Mark Cuban | No offer | – | – |
| Kevin O’Leary | No offer | – | – |
| Daymond John | No offer | – | – |
| Lori Greiner | No offer | – | – |
| Candace Nelson | No offer | – | – |
In conclusion, Heather’s Choice did not secure an investment from the Sharks on Shark Tank Season 15. However, despite this setback, the company is still in business and appears to be doing well.
Their products can be found at most sporting goods stores and on Amazon. The exposure from appearing on Shark Tank is expected to impact their future success positively.
Did Heather’s Choice Get a Deal on Shark Tank?
Heather’s Choice did not get a deal on Shark Tank. Despite presenting her healthy meals and snacks to the Sharks, Heather Kelly could not secure an investment due to the company’s financial challenges, including a significant debt of $2.3 million.
The Sharks recognized the product’s potential but cited various business issues for not investing. Ultimately, no deals were made.
What Happened To Heather’s Choice After Shark Tank?
Heather’s Choice, a brand specializing in nutritionally rich food options for outdoor enthusiasts, appeared on season 15 of Shark Tank to present its products.
After the show, Heather’s Choice faced challenges with higher shipping costs due to their location in Alaska and sourcing local produce. However, the company strategically formed e-commerce coalitions and partnerships to address these challenges.
Despite these obstacles, Heather’s Choice offers various breakfast and dinner options, including Apple Pie Buckwheat Breakfast, Grass-Fed Beef Shepherd’s Pie, and more.
Their ready-to-eat snacks, known as “macaroons,” are also available. They prioritize local sourcing and cater to dietary needs by offering dairy-free and gluten-free products.
Heather’s Choice goes beyond being a food company. They serve as a comprehensive resource hub with blogs covering topics relevant to their customer base, including backpacking, meal plans, health, and wellness.
They also share recipes featuring their products, showcasing Heather’s passion for the wilderness and culinary innovation.
By appearing on ‘Shark Tank,’ Heather’s Choice gained increased visibility and opportunities for collaboration. This exposure is expected to help alleviate some of the logistical and cost-related hurdles faced by small businesses like theirs.
With its commitment to quality and innovation, Heather’s Choice is poised for further growth and success in its journey ahead.
Heather’s Choice Shark Tank Update
Heather’s Choice, a brand offering high-quality dehydrated backpacking meals, appeared on Shark Tank but did not secure a deal. Despite this, the company has continued to thrive in the outdoor food market.
Founded by Heather Kelly, an athlete and nutrition expert from Alaska, Heather’s Choice has gained popularity among health-conscious adventurers.
After the Shark Tank episode, Heather’s Choice was estimated to be worth $2.5 million. The brand’s success can be attributed to its focus on providing nutritious and convenient food options for outdoor enthusiasts.
The meals are known for their balanced macronutrient content, including proteins, good-quality fats, and moderate carbohydrates. They are also gluten-free, dairy-free, and made with organic produce.
Before appearing on Shark Tank, Heather’s Choice raised funds through an Indiegogo campaign in 2017, successfully raising $54,074 from 449 backers. Additional funding came from Launch Alaska and the 49th State Angel Fund.
Although Heather did not secure a deal on Shark Tank, the exposure from the show is expected to result in a significant increase in sales for Heather’s Choice.
Customer reviews have contributed to the brand’s success, especially in the outdoor and hunting communities. The African Peanut Stew, for example, has an average review rating of 4.3 on Amazon.
Heather’s Choice products are currently available in around 20 stores across the United States, including Scheels, REI, and Garage Grown Gear. While priced slightly higher than conventional backpacking meals, customers appreciate the brand’s high quality and nutritional value.
With its unique value proposition and the boost from Shark Tank, Heather’s Choice is well-positioned to expand its reach in the outdoor food market.
In summary, despite not securing a deal on Shark Tank, Heather’s Choice has continued to grow and gain recognition in the outdoor food market. The brand’s focus on providing nutritious and convenient meals has resonated with health-conscious adventurers, leading to positive reviews and increased sales potential.
Is Heather’s Choice Still In Business?
Yes, Heather’s Choice is still in business. The company, founded by Heather Kelly, produces healthy, delicious meals and snacks for adventurers. They offer a range of products, including breakfasts, dairy-free meals, dinners, vegan and vegetarian meals, and more.
All their foods are handmade, and some are gluten-free. With headquarters in Anchorage, Alaska, Heather’s Choice currently serves customers in the United States and Canada.
Although they did not secure a deal on Shark Tank, they continue to operate and are focused on expanding their business nationwide. Heather’s Choice is expected to enter the global market in the future.
What Is the Net Worth Of Heather’s Choice?
According to our research, the net worth of Heather’s Choice is estimated to be $2.5 million after appearing on Shark Tank.
Also, read about other businesses that appeared in episode 10 of season 15 of Shark Tank:
