Gently Soap Shark Tank Net Worth

Gently Soap is a medicated soap that appeared on Season 15, Episode 01 of Shark Tank, and successfully secured a deal with investor Candace Nelson.

Gently Soap is an herbal brand specializing in natural skin care products, particularly bath products for sensitive skin. 

Founded in October 2020 by Kristen Dunning, the brand was created to address the needs of individuals suffering from skin conditions like Eczema.

Gently Soap’s key feature is that all its products are made from 100% natural ingredients. They are also vegan, essential oil-free, fragrance-free, dye-free, and palm oil-free. 

These qualities make Gently Soap an excellent choice for individuals with sensitive skin or those who prefer using products with minimal artificial additives.

The soap offered by Gently Soap comes in different flavors and is specifically formulated to help solve skin problems like Eczema.

Eczema is a common skin disease that causes dry and itchy patches. With Gently Soap, individuals suffering from Eczema can find relief and protection for their skin.

The effectiveness of Gently Soap lies in its carefully developed formula, which combines natural ingredients known for their soothing and nourishing properties. 

The brand’s commitment to using only natural ingredients ensures that customers can trust the quality and safety of their products.

Furthermore, Gently Soap is easily accessible to customers as it is available on Amazon and the company’s official website. This accessibility allows individuals to conveniently try out the soap and experience its benefits without hassle.

Gently Soap stands out as a brand that offers a solution for individuals with sensitive skin, particularly those suffering from Eczema. 

Its natural ingredients, commitment to quality, and accessibility make it a good choice for individuals seeking effective and gentle bath products for their skin.

Company NameGently Soap
EntrepreneurKristen Dunning
ProductSensitive skin bath products
Investment Asking For$75,000 For a 10% stake in Gently Soap
Final Deal$75,000 For a 25% stake in Gently Soap
SharkCandace Nelson
Gently Soap Episode Season 15, Episode 1
Gently Soap Business StatusIn Business
Gently Soap WebsiteVisit Website
Gently Soap Net Worth$1 Million

What Is Gently Soap?

Gently Soap is a soap brand known for its gentle and nourishing properties. It is specifically formulated to suit individuals with sensitive skin, including those with conditions like Eczema. The soap is designed to cleanse the skin without causing irritation or dryness.

Gently Soap uses natural ingredients as one of its key features. The brand emphasizes its commitment to using plant-based ingredients that are carefully selected for their beneficial properties. 

Gently Soap Shark Tank Update | Gently Soap Net Worth

These ingredients include essential oils, botanical extracts, and other plant-derived compounds. Gently Soap aims to provide the skin with a gentle and soothing experience by incorporating these natural ingredients.

The testimonials from customers highlight the positive experiences they have had with Gently Soap. Many customers mention that the soap has effectively relieved their skin issues, such as Eczema while leaving their skin soft and moisturized. 

The scents of the soap are also mentioned positively, with customers appreciating the subtle and pleasant fragrances.

In addition to its focus on natural ingredients, Gently Soap values its connection to agricultural science and heritage. The brand’s origins are rooted in a community of Black farmers in Dixons Mills, Alabama. 

This background highlights the brand’s commitment to sustainable and ethical practices and its appreciation for the power of plants and nature.

Gently Soap is a brand that offers a gentle and nourishing soap option for individuals with sensitive skin. Its use of natural ingredients and commitment to sustainability make it an appealing choice for those seeking skincare products that are both effective and environmentally conscious.

Who Is The Founder Of Gently Soap?

The founder of Gently Soap is Kristen Dunning. Kristen has dealt with eczema and skin sensitivities from a young age, which inspired her to create a skincare brand focusing on natural ingredients and sustainable practices. 

As a child, Kristen not only experienced physical discomfort but also faced social stigmatization due to her severe skin condition. Her parents even likened her appearance to that of a “baby alligator” because of the extreme scaling and peeling of her skin.

Motivated by her struggles, Kristen decided to pursue an academic path that could provide answers for her own and others’ skin issues. 

During her undergraduate years, she studied Horticultural Science and Agricultural Communications, drawing inspiration from her family’s agricultural background and her grandmother’s herbal knowledge. 

Kristen researched horticulture, explicitly focusing on medicinal plants like calendula and chamomile, known for their anti-inflammatory properties. The insights she gained from this research played a crucial role in shaping Gently Soap’s philosophy and product line.

Before appearing on Shark Tank, Gently Soap was still in its early stages but had already made significant progress. 

Kristen’s journey and dedication to addressing the challenges faced by individuals with skin conditions like Eczema and psoriasis were the driving forces behind the brand’s creation. 

She aimed to provide a gentle yet effective alternative for those with such skin conditions while adhering to eco-conscious and community-supportive principles.

Kristen’s experiences with steroid treatments, including complications like withdrawal symptoms, fueled her determination to create soap bars that are free from essential oils, synthetic fragrances, and toxic chemicals. This dedication sets Gently Soap apart from many other skincare brands. 

The brand creatively tackled the issue of the soap bars lacking pleasing scents by infusing them with herbs, subtly imbuing them with natural aromas without compromising the skin’s health.

Moreover, sustainability is a crucial pillar of Gently Soap’s ethos. The soap bars are zero-waste, vegan, and made using organic and fair-trade ingredients. The brand also prioritizes eco-friendly packaging. 

In partnership with a supplier devoted to environmentally friendly operations, Gently Soap uses packaging made from 50% recycled paperboard, with a significant portion derived from post-consumer waste material. 

The decision to offer only bar soap products aimed to minimize the environmental footprint associated with single-use plastic packaging commonly found in liquid soap products.

Additionally, community involvement forms a cornerstone of Gently Soap’s operations through its LOVE GENTLY Wellness Initiative. 

Twice a year, the company donates soap bars to local non-profits focused on aiding marginalized communities, such as the homeless and survivors of domestic and sexual violence. 

This philanthropic angle aligns with the brand’s overarching mission to positively impact both individual skincare routines and broader societal well-being.

Gently Soap is a brand that was founded in 2020 by Kristen Dunning. It has quickly gained recognition due to Kristen’s journey and the brand’s commitment to quality, sustainability, and community involvement.

How Was The Shark Tank Pitch Of Gently Soap?

During the Shark Tank presentation, Kristen Dunning, the founder of Gently Soap, pitched her gentle, all-natural soap products for sensitive skin. 

She shared her struggle with sensitive skin, specifically her battle with Eczema, and how it inspired her to create a product that is safe for herself and others with similar skin conditions.

Kristen was seeking a $75,000 investment in exchange for 10% equity in her company, valuing Gently Soap at $750,000.

The Sharks had the opportunity to check out Kristen’s soaps and were particularly impressed with the scents, especially guest shark Candace Nelson, the founder of Sprinkles Cupcakes.

The Sharks expressed their views on the product and made their investment offers as follows:

  • Candace Nelson offered $75,000 for 25% equity in Gently Soap, accepting Kristen’s original ask.
  • Kevin O’Leary offered $75,000 for 10% equity and a $1 royalty per bar sold. Once he recoups $500,000, the royalty would drop to $0.20 per bar sold.
  • Daymond John did not make an offer.
  • Mark Cuban did not make an offer.
  • Lori Greiner did not make an offer.

Kristen countered Candace’s offer by proposing $75,000 for 15% equity, but Candace declined. 

Kristen countered at 20% equity, but Candace still wouldn’t budge. Finally, Kristen offered 25% equity, and Candace accepted this deal.

In the end, Kristen Dunning secured a deal with Candace Nelson, who invested $75,000 for 25% equity in Gently Soap.

It’s worth noting that appearing on Shark Tank gave Kristen a significant boost in sales. Her products are now sold by Thirteen Lune and BLK + GRN, as promised by Candace.

Kristen has also been featured in Eco Parent Magazine, and her brand is gaining attention in the market.

Did Gently Soap Get a Deal on Shark Tank?

Yes, Gently Soap did get a deal on Shark Tank. Kristen Dunning, the founder of Gently Soap, entered the Shark Tank seeking $75,000 for 10% equity in her company. 

She presented her line of herbal soaps that helped fight Eczema naturally and shared her personal story of being an “eczema warrior” and her passion for herbal concoctions.

During the episode, the Sharks examined soap samples and were impressed by the quality. Lori liked the smell, and Candace, sensitive to fragrances, found them fresh.

Kristen mentioned that Gently Soaps have no essential oils or harsh chemicals, making them suitable for sensitive skin. She also highlighted that 60% of her customers have some skin issues like Eczema.

Kristen revealed that Gently Soap had generated $113,000 in sales, with profits of $38,000 in 2022.

She also mentioned that she had managed to increase sales three times year over year while being a full-time student. The repeat customer rate stood at 78%.

After some negotiation, Kevin offered $75,000 for 10% equity and a royalty agreement until he recoups $500,000, which would drop to 20 cents in perpetuity. 

Candace, seeing Kristen’s passion and potential for growth, offered $75,000 for 30% equity. Eventually, Kristen counteroffered with 25% equity, and Candace agreed to the deal.

After the show, Kristen expressed excitement about pitching Gently Soap to retailers like Target and Walmart. 

While the outcome of these pitches was not guaranteed, Kristen was grateful for the opportunity and optimistic about the future of her business.

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What Happened To Gently Soap After Shark Tank?

After appearing on Shark Tank, Gently Soap experienced positive outcomes for its business. The exposure gained from the show helped increase brand recognition and attract a broader customer base. 

The appearance on Shark Tank also provided a platform for the founder, Kristen Dunning, to showcase products and commitment to sensitive skin care.

During the episode, Gently Soap presented its diverse range of herbal-infused bar soaps tailored for ultra-sensitive skin types. 

The brand’s emphasis on soothing, natural ingredients and sustainable practices resonated with consumers and the television audience. This exposure undoubtedly contributed to the brand’s growing popularity and reputation.

In terms of investment, Gently Soap secured a deal on the show. Candace Nelson, one of the investing sharks, offered $75,000 for 25% equity in the company. This deal resulted in a final valuation of $300,000 for Gently Soap.

The appearance on Shark Tank also led to recognition outside of the show. Kristen Dunning, the passionate entrepreneur behind Gently Soap, received award in the prestigious Black Ambition competition, highlighting her talent and potential.

The exposure and investment gained from appearing on Shark Tank helped propel Gently Soap’s business forward. 

With increased visibility and financial support, the brand is well-positioned to continue its growth and success in providing research-backed, herbal-infused bar soaps for sensitive skin.

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Gently Soap Shark Tank Update

After appearing on Shark Tank, Gently Soap experienced significant growth and success. The exposure from the show helped the company gain widespread recognition and expand its consumer base. 

Following the show, Gently Soap became a highly acclaimed skincare brand, and its founder, Kristen Dunning, also received significant acclaim.

One of the notable achievements of Gently Soap and Kristen Dunning was being recognized as one of the 50 women-owned brands in the 2023 She’s Next Visa Program. This recognition further solidified their position in the industry. 

Additionally, Gently Soap products can be found on Amazon and purchased through their online store, providing easy access for customers.

Another significant milestone for Gently Soap was its partnership with the BLK + GRN marketplace, which marked its first large retail partnership. This partnership expanded their reach and allowed more customers to access their products. 

Gently Soap Shark Tank Update | Gently Soap Net Worth

Furthermore, Gently Soap made history by becoming the first Black-owned soap brand to be sold at Hallmark Mahogany, further establishing their brand and presence in the market.

In terms of recognition, Gently Soap has been featured in prominent publications like Eco Parent Magazine, which has helped boost its reputation and increase its visibility. 

They have also focused on building a solid social media presence, enabling them to connect with their audience and further promote their brand.

Financially, Gently Soap has successfully raised funds to support its growth. They secured a $10,000 grant from the Startup Runway Foundation in March 2023. 

Additionally, the company raised an undisclosed amount of Seed Funding from Techstars New Orleans. Their success in securing funds demonstrates investor confidence in Gently Soap’s continued growth and success potential.

Kristen Dunning, the founder of Gently Soap, has been actively involved in expanding her company’s presence. She has spoken and exhibited at events and conferences like the Consensus Brands Show in New York City. 

Kristen has also pitched her business at the Black In Ecom Conference and set up a pop-up at Beltline. These efforts have increased brand exposure and helped build valuable connections within the industry.

Furthermore, Kristen Dunning has been selected as a semifinalist for Pharell’s Black Ambition Prize Competition. 

This recognition not only honors her but also allows her to participate in a three-month mentorship program, enabling her to develop important relationships and further promote the growth of Gently Soap. 

Additionally, she can win a cash prize of 1 million dollars through the competition.

Since appearing on Shark Tank, Gently Soap has experienced significant growth in terms of consumer base, recognition, partnerships, and funding. The company’s success can be attributed to its innovative approach to sensitive skincare and founder Kristen Dunning’s dedication to addressing skincare issues.

Also read, Worthy Brands Shark Tank Update | Worthy Brands Net Worth

Is Gently Soap Still In Business?

Yes, Gently Soap is still in business. The brand was founded in October 2020 by Kristen Dunning and has been selling its products since 2021. 

Gently Soap specializes in manufacturing bath products for sensitive skin, particularly targeting individuals suffering from Eczema.

Since its appearance on Shark Tank, Gently Soap has received significant orders, with repeat customer orders accounting for 78% of its sales. This demonstrates customer satisfaction and loyalty towards the brand.

Gently Soap’s headquarters is in Athens, Georgia, United States. According to its LinkedIn profile, the company employs 2-10 people, indicating a small but dedicated team.

In terms of financial success, Gently Soap has been profitable since the beginning, primarily due to the high profit margin of its soaps. With an estimated 30% of Americans suffering from skin diseases like Eczema, there continues to be a growing market for Gently Soap’s products.

Gently Soap is still actively operating and meeting customer demands.

What Is the Net Worth Of Gently Soap?

According to our research, the net worth of Gently Soap is estimated to be $1 million. The valuation of Gently Soap was $300,000 after securing an investment from Guest Shark Candace Nelson.

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